Small Business 2020 –How do you spell Opportunity in a Recession

This week we paid the last payroll of the first quarter of the Virus. We have endured Shut Down, Financial Panic, Protests and Riots. We have learned to shop with a face mask on, issue staff policy for social distancing, and made a revised marketing plan for the year. What else could go wrong?

There are three things that still darken the horizon; Banks have insufficient reserves, Global Banking system is unstable, and the Virus is returning with force.

2008 Redux for US banks

The banks are in a position to repeat their 2008 melt down. In 2008 the culprit was CDO’s based on mortgage loans, at a time when a critical mass of people defaulted on their mortgages. Currently the risk is in CLO’s, a similar instrument based on Collateralized Business Loans. These instruments are held by Banks, and are dependent on payments by businesses. Those same businesses that are struggling to maintain sales and market share against a public that is socially distanced. The key time period is August 2020. When 2nd quarter earnings reports come in, CARES Act! funding has run out, mortgage relief, renter relief and unemployment relief will all be past their 90 day limits. If individual payments are not made then bank collateral will melt from the bottom up.

Global Banks under pressure

Globally, banks are dependent on their loan customers making payments. In addition, most global banks have substantial investment arms. As we get to August Earnings Season, we will get our first look at how these assets are performing. Areas of concern involve HSBC with substantial assets in China, Hong Kong, and also the largest bank in the UK. Since we no longer know what country Hong Kong is, putting treaty, import and export status on hold, several banks are highly invested in the HK economy. In addition, nearly every bank worldwide has substantial interest that Oil stay above $30 per barrel. As we saw with Cushing Crude in May, the $30 benchmark is not a given.

Virus Wave Returns

We are now seeing several states reporting substantial increases in Virus cases. The US as a whole was holding steady at 20,000 new cases a day for nearly five weeks. That number is rapidly moving higher now. The curve is rising. There is no question today that the virus is again out of control in half the US states, including our own. If the current rate of increases takes hold, we could see 50k cases per day by August, and discussion of a far more drastic shut down of the economy.

How to Plan for What Comes Next?

Is Congress going to play Santa, or Marie Antoinette? Are protests going to fade out, or strengthen? Will the US Treasury continue to spend taxpayer money to prop bonds and stocks (That’s Capitalism Baby!) Small business remains trapped between the disaster and the goodie bag.

Be careful, be grateful, and be patient. Only time will tell which decisions we make today will turn out to look smart in the future.

5 Reasons to Avoid Cheap Hosting – How to Pick The Right Host For Your Small Business?

When it comes to hosting, you may be tempted to go with the cheapest option. After all, you only need a space to host your website so pending a huge amount of money to be in the same space as others doesn’t sound like a good idea.

Well, it might look like you have made the right decision, but if you are someone who values a functional website and hosting, you should aim high and not settle for a cheap host. A better idea is to try to get a good bargain from reputed hosting companies via deal websites or hosting forums. To help you understand the implication of going with a cheap host, here are five possible consequences to bear in mind:

1. Fewer Resources and Hidden Costs

Cheap hosting many times is packed with many other websites so that the owners can make good money while offering cheap hosting plans. Therefore, you will most likely experience less reliable and slower hosting service. This means your website pages will take longer to respond and load. This has a high chance of resulting in negative visitor experiences leading to poor sales. Your website ranking may also be affected.   

You are also more likely to experience artificial limits and will be asked to pay more if you want to continue to enjoy more space. Most people end up paying for hidden costs they never knew about when initially signing up for cheap hosting.

2. Poor Support

People that offer cheap hosting usually have staff with lower skills and not much experience. If you encounter any challenge with your website and need some support on troubleshooting, you may not be able to get the right support as soon as you’d like. This will definitely affect your website performance. There will be no on-time security audit which is recommended to be performed on your plugins.

3. Security

One thing that users of cheap hosting usually complain about is poor security. When the servers are down (which occurs more often with cheap hosting) this results in no technology firewalls, an absence of ring-fence for the website, and certainly no suitable Distributed Denial of Service (DDoS). That means your website extensions and plugins are vulnerable to attacks.

4. No Website Monitoring

With cheap hosting, you will most likely not benefit from website monitoring. You might not even be notified that your website is down unless a visitor notifies you. For a business owner, you certainly don’t want to experience this as it might cost you in sales. You could end up losing money simply because you were trying to save money by choosing cheap hosting.

5. No Backups

Every website needs to have some sort of backup plan in place. Not everyone knows how to manually backup their website and most cheap hosting plans do not offer automatic backup or an easy recovery process. That means that should anything go wrong with your website or it gets hijacked, you may not be able to recover it. If recovery is possible, you may be asked to pay more money for this service.

Now that you know some of the reasons why a cheap hosting plan is a bad idea, here is how to pick the right hosting plan for you. Look out for the following features in any hosting plan you choose to go with:

  • Unlimited hosting
  • Free domain
  • Secure site certification
  • Enhanced spam and malware protection
  • Easy site builder
  • Good technical support
  • Scalability for easy customization
  • Important Google tools
  • Multiple servers for more protection
  • Dependability
  • Money-back guarantee

Getting all these features mentioned above may save you more money than you would have saved by going with cheap hosting. It is better to have the real deal from the beginning than getting stuck along the way and end up paying too much. The worst part is that you will have to pay for these packages individually when you could have gotten it at a cheaper price had you not put so much emphasis on getting a cheap hosting plan.

Also, getting these features does not necessarily mean that you will have to pay through the nose. There is a lot of competition and, therefore, each hosting company usually has attractive plans that offer users more options at a discounted rate. However, it is important that before you go with any hosting company, take some time and check out reviews about them. You might also want to do a Google Blog search on them as well as on social media.

Finally, your website is like your online shop, you don’t want to rush into a deal and regret it later. Take enough time to check out the hosting plan you are interested in before committing to one.

How to Increase Traffic to Your Site

The number of websites on the internet has doubled in the past five years and now exceeds 1.7 billion. Making your site stand out in this extremely crowded field can be difficult, but spending a little time doing so is worthwhile and can yield great results. Here we will explore some of the ways that you can increase traffic to your site.

Advertising

Advertising is perhaps the most obvious method of getting traffic to your site. If you have money to spare, paid ads (which can be purchased through Google, Facebook, and other sites) can be very effective, as long as you take some time to target them to your chosen demographic (tools such as Google Analytics can really help you with this).

Make sure that these ads are appearing on sites that are relevant to your target audience, otherwise, they are not likely to be effective. An effectively targeted ad can hugely increase traffic to your site.

Use Social Media

If you do not have the budget for a paid advertising strategy, all is not lost – many social media platforms such as Facebook, Twitter, and Instagram enable you to create profiles for free. However, you will still need to put in the hours to get the most out of social media. You should post regular content and engage directly with other social media users.

If you are looking for inspiration on how to use social media effectively to promote your site, check out these 5 epic social media campaigns that businesses used to increase traffic.

Another useful thing that social media can do is enable you to check out what your competitors are doing. Take some time to learn what is working for them and what isn’t. You can also use social media to comment on current events and use hashtags that can bring you your profile to the attention of users who would otherwise not have come across it.

Get SEO-Savvy

SEO, or search engine optimization, is essentially the practice of learning how best to use the algorithms of search engines such as Google to put your site higher up the search rankings for specific terms. SEO is an entire science that we can barely scratch the surface of here, but thankfully, there are many tips, guides, and tutorials online that can help you make the most of it!

Write Engaging Headlines

When it comes down to it, you can use all these clever tips and tricks, but it won’t help you a great deal if users just aren’t interested in reading your content. Hooking in potential site visitors often comes down to one thing: a headline.

While SEO is often an important factor in your headlines, it is also very important to make sure that the headline itself sparks the reader’s interest. Checking out websites such as Buzzfeed can provide plenty of inspiration – its headlines are concise, descriptive enough to let you know what the topic is, yet almost always feature something that makes you want to find out more.

There you have it: four easy ways to increase traffic to your site.

How to Use Employee Surveys to Benefit Your Business

Using an employee survey can do a lot more for a business than simply tell you how the workforce is feeling. Although knowing about overall morale can be extremely useful, an employee survey can be a good tool to dive deeper into what is going well and what is going less well at a particular company.

Improve Morale

By gaining a deep understanding of how employees are feeling, companies can use this knowledge to change how they operate in order to increase staff morale. Doing so can be incredibly positive, as a happy, comfortable employee is usually far more productive than an unhappy one. This means that by using a survey to find out key issues and then addressing those issues, employers can substantially increase the quality of their output by simply making the work environment a better place to be.

Increase Retention and Confidence

In addition, high morale also helps create a high retention rate, as employees will be much more inclined to stay with that company for a longer period of time. This makes a business much more attractive to potential talent, meaning that having high morale can help businesses lure top talent to aid in the growth of the business.

Using a survey can also make certain employees feel more confident. Using the emotionally driven employee surveys on inpulse.com will allow workers to open up a dialogue with their superiors, making them feel like they have a voice and that they’re being listened to, encouraging them to be more vocal.

This can benefit a business because it will make that employee more inclined to work collaboratively and offer their own knowledge within a group while working together to solve problems.

Useful Analytics

Surveys can also help companies manage their teams in a smart way. By using powerful people analytics, surveys can pinpoint individual employees and groups who are having the most impact and performing the best. This information can help an employer distribute tasks to the most appropriate person by factoring in their employees’ individual strengths highlighted by the survey. As well as this, once it is known what an employee is particularly weak at, employers can use the results of the survey to provide focused training to help improve their employees’ skill sets.

In addition, this information can also help with making smart hiring decisions, as the company will already know what type of candidate is needed to have the best desired effect in a role.

An employee survey can give businesses context-rich insight into a multitude of areas, such as employee satisfaction, leadership effectiveness, and how people feel about the workplace environment. Knowing how people feel in these areas will give a brand clear objectives for change, allowing it to identify best practices and require changes. The results of an employee engagement survey will provide critical, actionable data that can be used to introduce changes for organizational growth.

By utilizing employee surveys to their maximum potential, companies can substantially affect their businesses in a positive way, making surveys a key tool for any business.

Zoom Empowering Speakers from All Over the World – Learn How it Happened

Amidst the on-going COVID-19 pandemic, almost everyone across the world has switched to online networking. Not only the worlds of business and education but everyone around the globe has gone digital. Everyone is now working, studying or in general, socializing and going about their routines from home. 

In these times, Zoom has emerged as one of the most widely used applications. It has become a means of empowerment for speakers all over the world.

Zoom Conferences as a Pandemic Norm

It appears that everything is “Zooming” everywhere. There has been a meteoric increase when it comes to Zoom usage. The reason other than its immense need is that it offers an easy and user-friendly platform. Not only this, it features the option to record meetings and allows you to schedule meetings and link them to your calendar as well.

Zoom went from a seldom used application, only used in special circumstances to Zoom conferences becoming a pandemic norm and being used by people everywhere.

Preparing the Remote Presenter

With this, Zoom conferences with remote speakers and presenters are on the rise. The presenter, invited to speak, is in a different location and is viewed on the screens of people elsewhere. Although this presents unique challenges on both ends, it is the best-known solution as of today.

On the listener’s side, they require a PC or laptop screen and a good quality speaker, for which you can use these best PC speakers under 100, to ensure good audio quality and maximum presenter-listener interaction.

Using the inbuilt speaker system on your computer is not very effective. The echo cancellation effect in it only works for small rooms and not for vast conference rooms. This interferes with sound quality and potentially threatens the listeners interest in what is being delivered.

On the presenter’s end, they too need to be prepared and set up in an efficient manner. Generally, they require a microphone and speaker mostly in the form of a headset. Laptop microphones, although in use might result in unnecessary suffering of the audio quality, again leading to disinterest amongst the audience.

Keeping the Audience Engaged

We know how difficult it is to keep your audience’s attention in a real-life conference. Imagine how hard it gets in a digital conference where you have no physical interaction with the audience.

On the same note, you can imagine a scenario where students or work place officials have to listen to a remote speaker. People can easily engage with the presenter through their own microphone and listen to them clearly through a proper set-up of speakers attached to the system.

Ensuring audience attention is essential. Remote learning along with online communication has its own norms and ways to engage with the audience, different from the practice we are accustomed to. Quality equipment is required on both ends to aid this process, as good sound quality is vital to ensure listener’s attention.

Zoom Enabled Conference Rooms

Conference rooms fit out for enabling people to listen to a remote presenter or speaker, are a need of the time. They can be equipped with high-quality speakers, so that mass audiences can benefit from it.

They will also continue to benefit once the world goes back to normal, eradicating the need for a speaker to travel long distances. They can deliver speeches, present their work, or take part in a conference, right from where they already are.

This saves both time and the energy required to travel distances, where people can still go about important meetings and conferences from the safety of their homes.

Replaying Recorded Zoom Meetings

An added benefit is Zoom’s recording feature. This is something not offered otherwise. Zoom meetings can be recorded by any presenter. Lectures once delivered or conferences once completed on Zoom can be replayed and listened to later.

For instance, a presenter who needs to deliver the same lecture to numerous batches of students can take advantage of this feature. This eliminates the need for repetition on the speaker’s part.

Final Word

As Zoom conferences are a norm today, ensuring audience interest is paramount in which good sound quality plays a major role amongst other factors. Top quality Zoom conferences are empowering speakers all around the globe today and helping everyone in continuing their dealings in these trying times.

Small Business Blog – How to Navigate Crisis using Leadership and Durability

The Virus Crisis continues. In March we were told it would be a two-month shutdown. Here we are, two months later and consumers are not consuming. A month ago, they said that 60,000 people in the US would die. More than 108,000 Americans have died. Today there are 20,000 new cases and 1,000 deaths. Whether a city is “Open” or “Closed”, it is clear that people are not flocking to stores or other businesses. If you own a small business like I do, you need to set an expectation. How long does Small Business have to hold out?

The old Normal will never return

If you define normal as the day when parking lots and offices are full, when people are sitting in restaurants, and where face masks are in the past, then we will never get there. The world is changing in permanent ways. In my business, we have dropped our land-line business phones, moved nearly all our mail to online payments, and upgraded our staff home workspaces with business chairs, desks, headsets and related office style equipment. Magnify these changes by thousands of small businesses, and as the crisis moves from months to years, you can see that there is no going back. Now, we must learn to run our businesses for a different sort of “normal”.

This week, protests and social instability got added to the mix. These were always part of the mix, but suddenly they went from background to foreground. Who knew that ensuring the safety of my staff could become a hot political issue with customers? Innocent statements about human relations can have dire business consequences. An entrepreneur must now be a PR manager, a health manager, and a procurer of medical supplies. A simple office purchase of hand sanitizer has become a month-long ordeal.

Leadership

Some people crave leadership roles. However, they may be poor small business owners. The best entrepreneurs are often those with an expertise and a passion in a specific skill set, that they can market to customers. As they become entrepreneurs, they suddenly get a side-line job as leaders. We cannot skip this part of our job. It is neither our passion nor our expertise, but it is an essential part of the package. We must lead our staff and our customers, set expectations, deliver according to those expectations, and take responsibility if expectations are not met. We must carry this in our products, our services and our ethical standards.

Durability

For small business durability comes from frugal spending combined with generous customer skills. Our customers are the sole source of revenue. We can keep that source active by providing effective service and valuable products. When the customer saves money and gains satisfaction, they will happily recommend us. Frugal spending means monitoring all financial transactions to ensure they are the lowest required. Until there is profit, there is no room for luxury or glamor.

Ethics

When you look at the most hated corporations; Facebook, Comcast, Microsoft, and Wells Fargo, it is easy to see what is in common. Each of these companies use their market position to push individuals, without choice, into transactions with poor value. Facebook sells your private info, losing control of it, then taking no responsibility. Comcast raises their rates to provide dwindling content. Microsoft forces risky updates to give you features you do not want.

Free software and services is not the answer. The world is full of unsupported free software that never really works. Free computer service has value only if you do not value your time.

The ethical road is to travel between these two boundaries. Create value relationships with people willing to pay for that value. Make your service and product clear, with a clear price and generous refund and upgrade policy. Then you will be rewarded by loyal customers who will recommend your business.

Summary

My county will move to Phase 1 in a couple weeks and Phase 2 in about a month. But the Covid crisis will be with us through the Summer and beyond. Over time, virus will be less of a factor as social and economic trends grow in the looming election cycle. A new social and economic order will arise over time, and we cannot predict what it will look like.

Small Businesses who tap on Leadership and Durability will manage to retain customers and staff ready to grow into the next economic cycle.

How to use job application template and streamflow HR process

Hiring employees is already a tedious job and now that companies have started to work remotely, it could even become more difficult to hire the right person. However, there are a lot of tools that you can try to simplify the job.

One such thing is to use online forms and making the registration process automated. In this article, we will discuss how you can use online and template forms to simplify the HR process.

Why use a job application form?

You can use an online job application form to safely obtain personal details, curricula, and even digital signatures from applicants.

To gather all necessary job-seeker information, you can use AidaForm’s job application template. This template meets most work screening requirements, but based on this free sample job application, you will build a more specific online form for your open position.

Request skills related to specific employment, access to shifting jobs, requested salary, driver’s license, and everything else that is significant in your case. The template can help you gather a lot of information in a standardized form about future employees.

 How to build the form for hiring?

1. Login or sign up on AidaForm. To add a free sample job application to your account and start configuring and editing the file, press the Use Template icon.

Throughout the form elements section, you will add extra shape areas. You can compile simple details on candidates, such as your contact records, qualifications, and expertise with a free job application form template. Most supervisor administrators, for instance, might require details from former employers of an applicant.

Attach the text box for the applicants to type their name into the company’s name, define job description, and insert their roles, and then add the Date box to enable them to submit job dates in the application template for the free job application.

2. When a job template is available, go to the setup section for the free application template to adjust advanced options. Adjust the name of the free sample job application to suit your job title so that your account does not clash with other online types. Enter a new form name in the Form Name field to rename the form. Make clear for which job this application is for or department.

Type in the email of the recruiters who are expected to be informed of their requests in Set up> Email alerts. Furthermore, use ReplyNotification and Subject Notification options to send a response email confirming receipt of your application to candidates.

3. You can now publish your form after you have completed the modification of the free job application template. To make the form accessible online, go to the publish link. Post the form conveniently anywhere: on the profile, forums, and social media networks. The template may also be exchanged with staff via email.

Advantages and disadvantages of using a template

If you are looking to hire new employees in the immediate future, you should ask to fill out a form for the job application for candidates in addition to approving the resume. A job application template is a simple form that may simplify and speed up the hiring process, but it also has downsides.

Advantages:

1. Data on background checks

An advantage of a form is that it offers you the chance to search the history of prospective candidates before applying. You may request a name, address, telephone number, references, and in certain situations, even a social security number at the top of the template.

You can only conduct screening checks whether the candidate accepts with a signature before inviting him for an interview. Ensure you understand the guidelines on the document you may apply for and about the candidate in your State work legislation.

 2. Selection of format

One benefit of getting a job application is that it allows you to see the candidate in the exact way you like. For example, if you are more concerned with the past job of an applicant than any other information, you can prioritize this at the top of the form and give the details a greater space.

As a way to continue a pre-interview session, you may also pose detailed questions about the job application. You can invite the person to the final interview if the answers are pleasing.

3. Data privacy privileges

Both staff and members have the ability to keep sensitive details private. Even the most benevolent behavior can be viewed as a privacy infringement which may result in expensive litigation for the business.

Do not pull all mobile phone numbers of workers in a single folder, hold out of the inbox while communicating about sensitive matters, and rarely retain transparent medical records about workers.

While it is definitely not prohibited to exchange any of these things, wise managers should not take the option to hold any personal details locked and provide it available for those in need.

Disadvantages

1. Fast Decisions

One of the downsides is that you make fast judgments about applicants based on this form for screening candidates.

Or you can throw away applications that only have one meaningless position without providing an opportunity to clarify the candidate’s experiences. You could skip viable workers if you launch your recruiting procedure dependent on the application itself.

2. More documentation

In some cases, it is inappropriate and way too much time-consuming to check job applicants in addition to the resumes.

So, this is all about how to use a form builder and automate your HR process up to some extent. Once you shortlist some eligible candidates, you can schedule interviews over video calls to finalize the whole process.

Three Industries That Will Accelerate With 5G

5G has been in the news a lot recently, and not always for its ability to revolutionize internet connectivity and create what some are dubbing ‘smart cities’. A long list of industries are set to benefit from its mass arrival, but some sectors will reap the rewards of quicker connectivity more than others.

What Really Is 5G Connectivity?

5G connectivity is leveling up from our current 4G internet connections. It may just be the next step in a sequence of gradual internet improvements, but in reality, it is a huge leap. You can expect download speeds to increase by around 1000% and everything you experience online to be so much faster. Some smartphones already have 5G capabilities, and even locations around the UK have begun to experience this new trend. Yet, it is not widely available for everyone, and it may take some time before 5G smart towns and cities become a reality.

Three Industries Set to Benefit the Most

1: Online Gaming

Gaming apps made up the most profitable slice of the gaming industry in recent years as more people choose to kill commuting time and boredom with games on the move. With 5G connectivity, there will be noticeable less latency and lag when playing games form your smartphone. This opens the door for better visuals and allows game developers to make even better games. Online casinos are one beneficiary within the niche as their popular live dealer games – often exclusive to desktops – will become feasible from mobile apps due to 5G. Therefore, it’s no surprise that 5G will benefit multiplayer games on a smartphone. 

2: Sports

TV deals are a huge part of sports. For example, Premier League teams obtain much of their annual funding through TV deals and the rights for their games to be broadcast across the world. 5G could make these games more accessible via a smartphone, enabling sports fans to watch their team’s games on their smaller devices without experiencing frustrating lags at the crucial moments. 5G could essentials create more smooth sport streams to the masses and increase the value of these types of TV deals.

3: Vehicles

Finding smart Bond-like gadgets on our vehicles is not new. Many of us may own cars with the ability to park themselves, or some of us may already own a driver-less car. The bottom line is these vehicles function by obtaining vast amounts of data to create actions. They’re sophisticated and exceptional at what they do. Yet, 5G could make them even better and more importantly – safer. With 5G, these vehicles are less likely to lag in data collection and cause accidents.

How Long Will We Have to Wait?

For some reason or another, there has been opposition to the spread of 5G across the UK. This has mainly been fueled by incorrect theories and conspiracy theories surrounding data security and the Chinese Government. However, the UK Government pledges that this technology is safe and will benefit everyone to some extent.

We may just have to hold tight a little longer.

Mobile App- 8 Best UI/UX Design Practices

Launching an app for your business? Here are a few mobile app development tips for your business which will have a long-lasting impact on your customers.

1. Make Use of Conventional Elements:

Building your own quirky elements may look creative, but it will confuse the users as they expect a few elements of the app to look familiar. They wish to quickly get a grasp of the app and if it takes them a lot of time to understand the app, then they may quit it completely.

2. Create Platform Specific Designs:

There is a huge difference between an Android app UI/UX Design and an iOS app UI/UX design. As these platforms are completely different hence, you have to create two separate platform-specific apps to maximize the user experience.

3. Maintain Uniformity Throughout:

Their needs to be uniformity across all the app windows by maintaining a few fixed elements like buttons, logo, and color palette. This will make it easy for the user to relate each window to another and the flow will be maintained.

4. Make it Interactive:

An interactive app keeps the users engaged as compared to a non-interactive app. As users interact with the app, it creates a connection between them, and it intrigues them to use the app more.

5. Hire the Right UI/UX Designer:

It is not easy to create a good UI/UX app. We are aware that the app store is filled with thousands of app hence to stand out, your app needs to be really user friendly. Outsourcing app development to experts is the best way to go about it. The agency should be up to date with all the latest technologies that can be integrated into the app like voice recognition or the use of artificial intelligence.

Take the example of automated trading apps such as bitcoin evolution that uses AI to analyze the market trends accurately so that your investments can turn into profits. Make sure to hire an agency that can incorporate all these latest trends in the app.

6. Don’t Hinder the Speed of the App:

Do not just focus on the design as the speed is equally important. Many businesses make the mistake of creating an app that is designed really well but is sluggish. Users are impatient and will quit the app if it is not quick. The mobile speed is as essential as the design interface to keep the users engaged.

7. Focus on Limited Elements:

Often, we see apps that have so many elements on the screen at the same time that users get confused and their experience turns bad. If the app is overcrowded, the users cannot focus on the main content. Adding too many elements is a quick way to lose users. Keep the design minimalistic.

8. Understand Your Audience:

Do not create an app based on what you prefer but think from the users’ perspective as they are the ones who will use your app. You can always tweak the app based on user feedback to make their experience using the app better.

The Bottom Line- Keep it Simple:

At last, a good design does not mean the inclusion of lots of complicated elements as the main aim is not for the designer to showcase his or her capabilities but to design an app that the users can easily understand. The best way to go about this is by sticking to a minimalistic and uncomplicated design to increase app conversions.

Important Social Media Marketing Trends To Your Business In The Year 2020

Social media is emerging in every business. It is always having a huge impact on our business. There is no difference between small business and large business, if you want to stay active in the market, you have to concentrate some of social media trends that will explain in the post.

Social media is common for both small and large business owners. Both should concentrate to develop their community and build reputation to their product, because social media plays big role in organic SEO. The trends that will emerge in the year of 2020 are:

Blogging

Blogging becomes more important one for every business website. Because it drives a greater number of visitors to your website as well as it enables sharing on social media like Facebook and other. In order to get shine on the blogging, you have to give value to your customer in terms of your content as well as visuals. Nowadays, people like to read image and video instead of text-based content post. That’s why Pinterest and Instagram are more popular.

Visual content is king

Content has been the king in over years, but now, as I earlier noted that visual content is leading in the pack in our business. It’s not only for super micro platforms like Instagram to adding visual component to the social media marketing, but also it shows clear preference towards post containing in the Twitter and Facebook, as well. In the year 2013 Facebook post that containing images get an average of 55 percent more “Likes”, 105 percent more “Shares” and 85 percent of more click-through than text-based updates.

Importance of Video marketing

Video marketing is one of the hottest trends in 2019. This video marketing helps to explain your product and services to your clients in effective way. It doesn’t take much more amount to preparing the video to your business. It takes only few hours to create a successful video of your business, but this video has a significant impact for your business in terms of audience and conversion rate of your trading or any other business. Click here for more details.

Social and Search Join Together

Google indexes the content shared from Tweets from Twitter and Facebook status updates, so that small businesses with strong social media presence are help to boost their search engine results. Famous study noted that 7 of 10 most important search engine ranking factors are related to social media, from that FB having the top most position. These social media activities have clearly indicated that it builds back-links to your website so that organic search rankings will be high.

Sponsored ads

Now most of the business moves to the paid ads to engage with customers. The main reason for these things is “recommended reading section” and “other articles you may like” section in the article posting, and now everything becomes sponsored to get noticeable from the competitors.