Most leaders in the construction space know that efficiency is everything. Because your projects can last a number of months to complete if they are of a large enough scale, you’ll have seen costs ballooning when you’re not hitting your deadlines and targets, and when workers are disrupted or materials are stuck in supply chains. As such, you’re more than aware that anything you can do to make your processes more efficient could save you hundreds of thousands of dollars. Here are three ways that you can get there, operating a watertight, optimized construction business.
All businesses are only as strong as the thought leadership underpinning them. And all projects require careful management in order for all the individual components to come together as quickly and smoothly as possible. Your job is to facilitate this seamless operational side of your business. And you can get ahead by:
Using high-end management technology to keep you abreast of developments on site
Structuring a chain of command that helps you remain aware of all elements of the project
Making contingency plans in the case of delays that may be out of your hands
Hiring outsourced staff where appropriate to help you get the job done
These tips all fall under the auspices of “organizational skills” – absolutely vital if you’re to make a success of your construction projects.
On site, your workers will be using all kinds of tools, vehicles and machines to get the job done. They’ll be expensive and valuable, but they may also be approaching several years of age. Some may break, some may be faulty, and others might simply not be up for the job on a modern construction site. So the advice here is to engage with new technology and to make upgrades where you can to your tools and hardware.
Where to start? Well, you should always be keeping an eye out for automation technology. Look to automatic welders for plastic, for instance, to give your workers a head-start when they’re fixing the paneling on roofs and under floors. Or invest in far better material-moving equipment – like cranes – so that the logistics of getting things around your site take far less time.
It’s easy to lose sight of the workers when you’re in the planning office of a project site. You’re trying to see the big picture constantly, envisaging potential delays that could come from anywhere on your risk map. With this perspective in mind, you can often forget that it’s the people who are following your commands that are ultimately going to decide the success of your project.
On site, you want there to be team unity and motivation to get the job done. You want great managers underneath you to head out there, making sure everyone’s pulling in the same direction. And you want to hire the best talent where possible so that you can rely on your workers to get the job done on time.
Run a more efficient construction firm, on more efficient sites, with the three key tips outlined above.
Driving Efficiency on Your Construction Projects: A Guide was last modified: September 24th, 2021 by Carol Trehearn
With the rising cases of medical negligence lawsuits against a medical practitioner, medical malpractice insurance has been prevalent over the years to protect the livelihood and assets of such professionals. Overlooking this important aspect has cost heavily for many doctors so far.
According to Washington Post, 2016 “The medical negligence payouts in 2014 in the New York alone stood at $690 million”
It has also been observed that there are other forms of insurance which a medical professional is required to cover under the law. But due to the lack of inadequate knowledge, most of this coverage is likely to be missed by them resulting in huge losses at the later stages.
Most of the doctors focus on medical liability coverage, which is the largest premium paid by them on account of medical malpractice insurance. However, they tend to ignore the other types of insurance which are equally crucial in protecting their livelihood and assets.
In fact, under several circumstances, these insurances are required by the law which most of the doctors are unaware of.
In this article we are going to discuss different forms of medical insurances:
Medical Malpractice Insurance
It is one of the prevalent insurance sought by medical professionals. Medical malpractice insurance carriers are protected against the financial losses that arise due to the lawsuits filed by their patients claiming professional negligence leading to an injury/death of the patient.
Hence the patient’s claim of negligence is covered under medical malpractice insurance for the doctors.
Business Auto Insurance
Some medical practitioners facilitate their patients with home visits and require using their vehicle for the commutation. Hence the need for commercial or business auto insurance is imperative.
Most auto insurance policies do not cover the damage that occurs due to business use. Thus business auto policy is designed to cover the vehicles used for business purposes.
The insurance primarily covers the property damage and medical expenses for bodily injury on account of such accidents. Depending on the coverage, the insurance company will replace or repair your vehicles due to theft, accidents, or any natural calamity.
Many people assume that Medicare, the federal government’s health-care program for people aged 65 and over, will cover all of their medical bills. Unfortunately, it does not. The truth of how much you’ll have to spend for health-care services out of pocket might be a significant budget buster.
The unfortunate event of lawsuits made by your patients to claim negligence on your part is a re-occurrence when you are practicing as a medical professional privately.
Due to the lack of a one-size-fits-all policy, this special insurance coverage helps in covering the legal defense cost that can even run up to hundreds and thousands of dollars.
Most of the private small physicians do not have enough resources to cover such claims, thus malpractice insurance for professional liability is a must.
Practice Overhead Insurance
Individual liability insurance is relevant for the inability to practice medicine due to illness or injury. While this type of insurance is usually kept as a backup to recover the medical expenses on such an inability, the prime concern should be – Who will replace your absence in such an event?
However, when you are temporarily out of office, expenses like salaries, rent, taxes, and utility bills are still in place to handle. Practice Overhead insurance helps in recovering such overhead expenses in the event of loss of income due to injury.
Worker Compensation Insurance
When you come up with a private clinic, you require employing dedicated employees to maintain it. If anyone gets seriously injured, how to continue with your practice? Most of the states in the United States make it a mandate to such business owners to obtain workers’ compensation insurance if they have more than the prescribed limit of employees.
This type of insurance helps in paying off the loss on account of wages and medical expenses to the employees who get injured while discharging their duties. In the event of the death of the employee, the insurance companies compensate the employee’s family.
This insurance is significant for most businesses to ensure the livelihood of employees in the event of accidents.
Like every business, opening a clinic requires a lot of time, effort, and investment for the right medical equipment, fixtures and furniture, and other medical supplies. But, in the event of a natural disaster, how will you ensure safety?
Property insurance is the best way to secure your property in the event of unwanted theft and fire. It exhaustively covers the physical building along with the medical equipment and other fixtures used for your practice. Especially in the event of leasing your space, property insurance is a must.
Business Interruption Insurance
Some places are likely to be affected by natural calamities and disasters at a higher rate than others. If you choose to practice in such areas, this insurance is of utmost importance for your business. In the event of a catastrophic event, the business operations will suffer.
A reliable business interruption insurance policy helps in running and getting back on your toes.
Compared to property insurance, this type of insurance aims at covering the income stream from the business, which is adversely affected due to the disaster.
The temporary closure of business and structural rebuilding to overcome the adversity of natural disasters are the reason for stagnation in business operations. Business Owner policy is a comprehensive insurance solution to cover the property insurance policy and business interruption insurance.
Medigap insurance protects you against the expenses that Medicare does not pay, which are referred to as “gaps” in coverage. Medigap policies help you budget for your out-of-pocket medical expenses. Giving you peace of mind by protecting your cash from unforeseen medical expenses. You’ll simply have to worry about the monthly cost with Medigap insurance. Aside from your monthly payment, the expenditures are relatively low. Depending on the letter plan you choose, your cost-sharing might be as low as $0.
Although it is not directly related to your practice, life insurance is a significant form of insurance that extends financial protection to your family member in the event of accidental death.
Your appointed beneficiaries receive financial protection in the event of your death under life insurance. Not just your family members, your business partner gets their peace of mind too. It is the best way to compensate for the loss of income to your family members in the event of accidental death.
The right type of insurance is the best way to avoid major financial losses to any medical practitioner in case of catastrophic events. The day you begin your medical practice, you are certainly exposed to various liabilities.
Having suitable insurance in place helps a doctor to protect their practice from the various kinds of potential risks.
Different Types of Insurance Medical Practitioners May Need was last modified: June 2nd, 2022 by Stacy Craig
The SaaS market is promising but it also brings incredible competition. With new software products getting launched every day across every vertical, building a viral product is harder now more than ever.
No matter how challenging and saturated the market may look, it is not impossible to gain the attention of your audience. With the right mix of product-market fit and smart email marketing tactics, you will witness the ball to be at your side. This is what we are exactly going to talk about in this blog post.
We take a deep dive into the 10 marketing tips that can create the foundation of your marketing success for your SaaS business in 2021.
10 Marketing Hacks To Skyrocket Your SAAS Start-up in 2021
No matter what marketing technique you use to acquire customers if your product does not meet the demands of your target audience. In other words, build something that people want.
This makes developing a unique selling proposition the heart of every growth hack technique.
Yes, you heard that right.
If your product is just like your competitors then no one is going to care about what you build. Did we tell you that you can use your audience research data here?
Finding the bridge to connect what your audience want and competitors fail to deliver is going to make you unique. The best part? Your perceived value in front of your audience will grow. But once you have developed your USP, the rigorous part comes in; marketing.
Ideally, you would have to undergo multiple experiments and iteration in your strategy to find out what works and what doesn’t but we make that easier for you so here are some examples of a good marketing plan.
The following 10 tips can streamline your SaaS customer base in no time.
1. Adopt a freemium model
If there is one strategy that opens up your software adoption rate like no other, it is the freemium model.
In an oversaturated market, where your customers are overwhelmed with product choices, a freemium model makes it easier for them to make the final decision. You empower them to make their own decision.
There are multiple strategies to experiment with here. From a 30-day trial window to lifelong freemium access, you can sample tests on real audiences.
2. Word of mouth marketing
There’s a good reason why word of mouth marketing is so popular amongst the SaaS startup community. More than often, SaaS startups include this model to gain their first customers.
It is the most effective, sustainable, yet low-cost strategy to gain loyal customers. But all its sweetness comes in one condition.
You need to deliver a superlative customer experience to your early customers. If your first customers do not find you valuable, there is little chance that they would tell their community about you.
This means to turn your customers into brand evangelists you would not only need to satisfy their expectations but exceed them. Be obsessed with customer delight. No matter what you have to do, be it give discounts, create a hyper-active response team, be there in there to answer their needs.
3. Viral marketing
Creating a viral effect with one marketing technique is often hard yet not impossible.
All you need to do is look closely into your process to identify the growth lever that can make it possible. Infact, there are a few established ones already available in the industry. The best part?
They always give results.
From referral schemes, loyalty programs for existing customers to giveaway contests any of them can give you results. It can not only give you the opportunity to establish new relationships with customers but improve the total value of your existing customers.
But while you get invested in developing the heart of this scalable marketing strategy, do not forget to market your content.
There are so many methods to do so. From microblogging, SEO optimized knowledge base, webinars, infographics, time-sensitive promotions, to lead magnets, you can test all. For promotions, you can consider guest blogging or sponsor the content for an influencer to do so. Another cost-efficient way would be to use user-generated content.
Building a successful SaaS product is almost impossible without building a brand. Unsure why?
Here is the answer.
A successful branding venture can bring multifarious benefits to your SaaS product. From faster adoption rate, strong community, higher retention, optimized marketing costs, and the best part, market capture.
You can basically become synonymous with the category of product you are building. Does that suddenly sound like Google?
There are so many ways to do this. From SEO optimization, press review, authority review, influencer marketing to affiliate marketing. But to ensure performance, you need to keep in mind your unique situations. The budget, constraints, and goals.
6. Optimize all the time
In business, there is no such thing called maximum sales. Ideally speaking, even if you have reached the saturation point of your total market size, it doesn’t mean your growth potential has reached the roof. You can always work on improving the perceived value of your product in the eyes of your target audience.
But to do so, you would need to optimize your processes which makes it so valuable to realize your startup potential.
There is so much you can do here. From aligning the micro-level factors like landing page elements to macro-level factors like product-market fit there is always room for improvement. The best part? It will help you yield better results without investing more resources in your marketing.
What follows is a significant improvement in the LTV (lifetime value), CAC (customer acquisition cost), and the final ROI (return on investment).
7. Create API integrations
APIs are the best scalable customer acquisition techniques you can integrate into your marketing operations.
It can not only open doors to new audiences but reinforce the foundations of strong partnerships with your collaborators. The best part? You automatically gain the position of authority in the market.
But here’s a word of caution.
Partnerships can make or break your brand’s reputation. While the right partner can fast pace your growth by years, the wrong choice can deter your speed by many years. An effective way to think about it is to ask a vital question. Whether your collaborating brand is an extension of your product’s value? If yes, then it is often the right choice.
8. Paid marketing
Although there is no substitute for what you can accomplish with organic marketing in time, only depending upon organic growth will slow down your SaaS startup significantly. This makes paid marketing and campaigns incredibly vital. But here’s a thing.
Before you jump into paid marketing, ensure you have a complete strategy laid out. With the increasing expense of paid ads, chances are you will invest significant resources with little to no returns.
There are so many techniques to do this right. Use FOMO (fear of missing out), time-sensitive offers. Campaigns that are contextual and personalized on the basis of audience profiles and channels of distribution tend to perform better. But the best piece of advice is to develop a mindset of testing and optimizing.
The more you are open to A/B tests and campaign optimization, the better your long-term results will be. Chances are you can even witness exponential growth.
9. Invest in building trust and authority
Trust is one of the most crucial elements for your SaaS product to succeed. No matter how promising your product may appear, if your target audience does not trust your brand, they will not engage with your brand.
This puts authority building as one of the top priorities for your marketing team.
The best part is there are many cost-effective ways to do so.
Use social proof like customer testimonials and peer reviews to do so. Platforms like G2, Quora, andProductHunt are great ways to kickstart this. You can later integrate the best reviews of your clients on your website too. But this is not all.
You need to make sure the payment gateway is safe and secured. Using end-to-end encryptions and third-party vendors like Paypal is a good strategy to do so.
10. Collaborate with experts
Collaborations and partnerships are undoubtedly one of the most sustainable strategies for building a robust SaaS business. But if you thought that your partnerships are limited to indirect competitors, influencers, and authorities, then think again.
There is so much value that a domain expert can bring to your SaaS startup.
A SaaS growth marketer brings their domain expertise. Some of the best SaaS marketing agencies can optimize your growth levers to unleash the true potential of your product. From reducing marketing costs, finding new sales opportunities to improving customer acquisition and retention, there is so much a specialist can do.
They can prove to be your biggest asset when it comes to growth in the long term.
Building a successful SaaS product is hard and going to be even harder in the future.
But that doesn’t mean there is no room for winning. All you need to do is shift your mindset about the development process. Think of disrupting the existing process even in a small way possible.
Keep on reiterating and evolving your product-building methodologies and even your product if required.
This dynamic landscape makes the requirement of a nimble marketing plan incredibly important. Sure, the above tips are to give the foundational speed for today. But to sustain that growth you need to optimize the process and make changes from time to time.
Only then can you see true success with your SaaS startup.
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at email@example.com for any content writing/marketing requirements.
Top 10 Must-Follow Marketing Tips for SAAS Start-UPS in 2021 was last modified: March 15th, 2022 by Atreyee Chowdhury
Large business manufacturers produce goods at a massive scale every day, and there are always products that will have defects that cause malfunctions and a decrease in quality. Because of this, production lines always include a quality testing stage in the whole process to ensure that all products are tested and Inspected for any type of defects. After a product passes quality control, it can now be packaged and shipped to outlet stores and distributors. Still, some products get damaged during transport, and these can still make it to the store shelves and the consumers. When consumers purchase a defective product while being unaware of its condition, it may cause serious harm to the user if an accident occurs due to the malfunction of the product. These situations usually lead to lawsuits being filed against the company, and the consumers may sue them for the damages caused by their products. Lawsuits regarding defective products and damages to customers usually lead to million-dollar lawsuits that can greatly affect the company’s sales and reputation, leading them towards bankruptcy. To avoid such situations, manufacturing companies can avail product liability insurance that can protect them from lawsuits and damages to their company’s name and sales. The next part of this article will cover the basic knowledge that one must know regarding product liability insurance.
1. What is product liability insurance?
Product liability insurance is a type of insurance package that companies and manufacturers can avail to protect their companies from lawsuits and claims of personal injury or property damages from their customers. Companies take time to set up product liability insurance since this can help them cover the legal costs brought by lawsuits. The insurance package can also cover costs of medical damages and property damage. Insurance companies offer different insurance packages depending on their client’s business scale, which ranges from small business owners to large conglomerates.
2. How does product liability insurance work?
Whenever a malfunction occurs on a product purchased by a customer, the product liability insurance package of the company will help pay for the damages done by the malfunction of the product. An example of this occurrence can be observed on a Samsung Note 7 lawsuit that happened on a flight of Jet Airways.
In October 2017, a female passager was boarded on a flight to India on Jet Airways when suddenly, her phone burst in flames while stored in her handbag. The passenger observed smoke coming out of her handbag approximately 15 minutes after boarding the flight. A flight attendant immediately responded to the situation and tried to use a fire extinguisher on the device, but the fire extinguisher failed to operate. The attendant then submerged the device in a tray full of water to prevent any possibility of fire or explosion. Fortunately, the device stopped smoking, and nobody was harmed during the incident. In the aftermath, the female passenger was furious over the lack of preparation of the airline’s safety precautions and was planning on filing a complaint against the company as well as the phone’s manufacturer.
In this incident, the phone company was expected to pay for the damages caused by their product. This was not the first time that Samsung has encountered smartphone problems as they had to recall some of their products in the past year. The company did not have product liability insurance, and they also had to recall the note 7 series products in the previous year due to other claims of malfunction and exploding batteries, so they were expecting a loss of over $17 billion in total revenue.
Had they availed a product liability insurance for this product, they could have lessened their losses significantly. They could have avoided a product liability lawsuit that could affect their resources and brand reputation.
3. How much is product liability insurance needed?
To decide how much a product liability insurance package will cover, the scale of the business must be considered. A large-scale business will typically produce a thousand units of products in a single day, which means there is a larger possibility of occurrence of defective products. A larger yield will mean more defective products, so the insurance must cover the majority of the price of production to avoid major losses in case of a recall or a lawsuit. Smaller business owners will only need to avail a basic package for product liability insurance since their production rate is less than that of large-scale companies.
4. What is the difference between general liability insurance and product liability insurance?
General liability insurance is a type of insurance purchased by businesses to protect their companies from all types of claims and lawsuits that may affect their sales and profits in any way. This type of insurance covers all types of services provided by a company. The difference between general liability and product liability is the range of the compensation that the insurance will provide. General liability insurance can cover all the services provided by a company, which includes consulting, estimates, and customer service. In contrast, product liability insurance only covers the products sold by the company to its customers.
What is Product Liability Insurance? 4 Things You Need To Know was last modified: September 14th, 2021 by Jackson Thomas
Landlords need to protect themselves against lawsuits to a high degree, perhaps more than any other business owner. Unlike other industries, courts tend to favor tenants, especially in difficult situations. Now that the world is experiencing the COVID-19 pandemic, courts are especially sympathetic toward tenants facing eviction, even when it’s clearly the tenant’s fault.
Tenants don’t just sue their landlords over evictions. The truth is, you never know what will drive a tenant to file a suit, whether its because of real maintenance issues in their dwelling or COVID-19 fraud. Sometimes tenants file lawsuits that don’t make sense, but you still have to take time out of your day to show up in court.
Lawsuits are costly and time-consuming, so you need to protect yourself if you want to avoid the inconvenience of litigation. Here’s a good starting point:
1. Require Your Renters To Carry Renters Insurance
To get your mortgage, you probably had to show proof of homeowners insurance, if not additional types of insurance. Tenants renting the property should have their own type of insurance designed to cover losses and damage to their personal property. It’s called renters insurance and if you want to protect yourself from lawsuits, you need to require tenants to hold a policy.
Renters insurance protects tenants’ personal property when it’s damaged by things like natural disasters, burglaries, and random accidents. For example, if the sewer backs up into the house and the flood destroys a tenant’s musical instruments, they can file a claim to recover the cash value of their instruments.
Renters insurance will cover relocation expenses
Relocation is another expense renters insurance covers. If your property becomes unlivable, a tenant with renters insurance can get a hotel covered until you fix the problem. If the problem can’t be fixed, renters insurance will pay for the tenant’s moving expenses. Some policies will even pay the additional cost of increased living expenses if their new rent is higher.
In some states, landlords are required to pay for a tenant’s accommodations if their main rental becomes uninhabitable. Tenants can sue if their landlord refuses to provide alternative housing.
If you don’t want to risk having to pay for your tenants’ hotel stay while you fix a serious plumbing issue, require your tenants to carry renters insurance.
2. Create a Strong Lease With an Attorney
Your lease is only as strong as your weakest clause. If you forget to include a legally required clause, your lease could end up being no better than swiss cheese in court.
The only way to create an iron-clad lease is to consult with an attorney. While you can find lease templates online allegedly created by lawyers, templates are too generic to rely on for the basis of a tenancy agreement.
For example, unlawfully withholding a security deposit is one of the top reasons tenants sue their landlords. You might think you’re fine if you aren’t withholding your tenant’s deposit. However, a lease containing illegal security deposit terms can also justify a lawsuit.
Lease mistakes often have far-reaching consequences. Creating your own lease makes you susceptible to losing lawsuits that you would otherwise win if your lease were designed by an attorney.
3. Be Clear and Direct to a Fault
Some people feel threatened by direct communication, but you can’t be vague or ambiguous with your tenants. For example, if your tenant misunderstands something you’ve said, they might act on that misunderstanding in a way that violates the lease. If you try to evict them, they might sue you – and win.
Once you get to court, it will be your word against theirs. Did you really give your tenant permission to install a zipline in the ceiling? If the judge thinks you did, you won’t easily change their mind. Verbal agreements are considered legally binding agreements.
Make every effort to be clear and concise with your tenants in all of your communications. Try to avoid text messaging and only use email for electronic correspondence. Make sure every phone call is accompanied by a follow-up email to provide a permanent record of the points discussed. Leave no room for unnecessary confusion.
Being a Landlord Is Risky
Being a landlord is a risky business. Although, owning rental property is appealing because it’s one of the best ways to amass wealth over a long period of time.
Tenants have rights, as they should, but often those rights are abused and taken advantage of in the legal system. No matter how great your tenants are, most are just one upset away from filing a lawsuit. While you can’t prevent all lawsuits, you can mitigate the potential for lawsuits arising from common misunderstandings.
3 Steps Landlords Can Take to Protect Themselves from Lawsuits was last modified: June 21st, 2022 by Alex Sanders
If you work in the marketing industry, you’ve probably heard about mobile demand-side platforms or DSPs. However, if you don’t have a deep understanding of how this tool works and why you may need it for advertising, keep reading the article!
A DSP is used by marketing agencies and brands to manage ad and data exchange accounts as well as different supply-side platforms through one interface. This software is a great solution to quickly buy mobile and tablet impressions at auctions. You can do it in real time through private marketplaces or direct deals. Purchasing mobile advertising space becomes much easier for media buyers since they can make bids in bulk at lower prices. But this is not the only benefit of a DSP! Check the list of demand-side platform advantages and features below.
Advantages of advertising with a DSP
In-app tracking dsp mobile app
Since apps collect first-party data, they provide advertisers with lots of important parameters, such as user gender, age and geo-location. This data helps marketing experts identify right user segments and find the best-performing audience Eventually, ads reach potential customers faster and drive better results.
In contrast to a web environment that may become entirely anonymous in the near future, mobile IDs are really helpful in tracking user performance in the long run. Device IDs provide marketers with more accurate information on user engagement. Specialists can see the exact number of ad clicks and views in the app. This is extremely beneficial for advertising campaigns. Thanks to accurate targeting, your conversions can significantly grow with a DSP.
As an advertising expert, you must realize that apps allow for highly engaging and less disturbing ad formats. Users are less likely to be irritated by advertising because it appears during the pauses in their activity. Since they don’t come across boring banners, they may have a good and long-lasting impression from your creatives. Moreover, they may even like your ad if it provides some in-app bonuses for viewing.
The statistics gathered by popular brands shows that in-app ads drive higher CTRs than web ads. The Marketing Dive reported that the average CTR for apps is 0.58%, while for web it equals only 0.23%. The difference is dramatic, isn’t it? Additionally, Appssavvy reported that aDSP mobile app performs nearly 11 times better than traditional banners. As you see, this type of advertising is simply more effective.
No ad blocking
Unfortunately, in-browser blockers disrupt the effectiveness of web advertisement. Since the majority of people use blocking software, most Internet users are unreachable for your campaigns. But luckily, in-app environment doesn’t enable doing this. Hence, you can benefit from accessing various segments, including previously untapped groups.
Since recently, there has been a dramatic switch from browsers to mobile apps. The eMarketer states that most people spend 90% of their time on smartphone apps, while the rest is taken by web. So no matter what business you have, you should take into account this behavioral change and make appropriate decisions. Consider the example of Facebook that increased its revenues from zero to over 40% of total earnings with the help of mobile apps.
Choosing a decent DSP
To pick the right demand-side platform, you should have a close look at the features listed below.
A good DSP must work well with different apps, browsers, operating systems and devices. As you might understand, huge amounts of data from numerous sources require a very powerful DSP technology. Therefore, you have to make sure that the platform you are going to use is capable of accommodating massive amounts of data and executing a big number of operations at the same time. A DSP technology must be advanced enough to reflect actual information in real time.
As mentioned above, reaching the right market segments with your ads is crucial for success. Because of that, you should opt for a DSP that has the following targeting capabilities: geolocation, mobile device type, OS, user behavior, context and demographics. If all of these categories are offered by your vendor, then it can be a great choice.
To ensure high engagement rates, you should test different types of ads. Your DSP must support a wide range of ad formats, including videos, rich media and dynamic apps. By analyzing what works best for your potential customers, you can increase your business revenues. Also, make sure that creatives you are using allow for interaction, such as swiping, touching and expanding.
Before purchasing a DSP, ask a vendor about the security measures they take. To avoid troubles, your DSP brand must be safe. That means that the software must have in-built multi-layered anti-fraud system. There also must be mechanisms that detect fake clicks and track the number of real user impressions.
Successful advertising campaign is impossible with tracking its performance. Reports can provide you with a better understanding of how to get more customers from your ads. So you should opt for a DSP that provides frequent reports on your statistics. Having an updated information gives you knowledge about different aspects of your advertising campaign so you can optimize it and maximize your ROI.
The main value of DSPs is that they allow advertisers to make multiple bids in real time and manage lots of ads from a wide range of publishers almost effortlessly. It ensures great transparency and makes ad tracking and optimization much easier. Hopefully, this article helped you better understand what a demand-side platform is and whether you need it for your marketing campaign.
What is Mobile DSP and Why Do You Need It for Your Programmatic Advertising? was last modified: August 18th, 2021 by Sherry Hunter
As a real estate investor, it’s important to get new tenants into your property as soon as possible, so you can start making money. But it’s also important to adequately prepare your tenants for their rental.
The onboarding process is a vital step in improving tenant retention and ensuring the handover of keys goes smoothly – and there are several strategies you can use to make it even smoother.
Why Onboarding Is So Important
Onboarding is important for several reasons:
• First impressions
It’s hard to overstatethe importance of first impressions. A first impression often dictates how a person feels about another individual or a situation for months, or even years to come. If you start things on the right foot, your tenant will see you – and your property – in a much more favorable light.
• Relationship building
This is also your first opportunity to build the landlord-tenant relationship. You can talk about the property, get to know each other, and set the tone for all your interactions to come.
• Setting expectations
During your initial interactions, you’ll get a chance to set expectations with your tenants. What are the rules and standards for living here? You can look your tenants in the eyes and make sure they fully understand.
Collectively, these effects have a strong influence on your tenant’s disposition, their friendliness, their potential to accommodate your requests, and even their retention.
In other words, a good onboarding process will keep your tenants around longer and minimize stress and headaches for you down the road.
Tips for Onboarding New Tenants
So what can you do to make onboarding new tenants go smoother?
1. Prioritize healthy communication
Good communication is vital when onboarding new tenants. It’s important to articulate your thoughts as clearly and directly as possible and to allow your tenants the chance to speak their mind as well. Remain as polite as you can, be transparent when answering questions, and provide extra details upon request. Any bad communication experience during the onboarding phase is going to set a bad tone for the future of the relationship.
2. Create and keep a checklist
Before going through the onboarding steps, take the time to create a full checklist. Write down everything you want to cover during onboarding and in the days that follow; this will make sure you don’t forget anything. Then, keep this checklist on hand for all your future onboarding sessions to ensure consistency.
3. Explain all your rules and expectations
Take your time explaining all the rules and expectations you have for living at this property, even if they’re spelled out in the lease agreement. Having a conversation will ensure they truly understand.
4. Get all paperwork signed (and make copies)
Obviously, you’ll need to spend some time going over the paperwork and signing it. Make sure you make multiple copies of all these important documents and give your tenants copies they can keep.
5. Get questions, comments, and concerns from your tenant
Onboarding shouldn’t be a one-directional exchange. Instead, it should be a two-way dialogue. Make sure your tenant feels comfortable opening up and ask them if they have any questions, comments, or concerns. If they do, try to address them as best you can.
6. Exchange contact information
Next, exchange contact information. You probably already have your tenant’s primary contact information on file, but this is your chance to get multiple backup forms of communication. In-kind, you should also provide your tenant with multiple ways to contact you – which may be especially important in an emergency situation.
7. Store information properly
Create a file for this tenant andstore all your paperwork there. It’s important to stay organized as a landlord for multiple reasons – and onboarding is your chance to get things started on the right foot.
8. Follow up
Finally, make it a point to follow up with your tenant after a few days. Ask if they’re settling in okay and if they’ve had any issues with the property. Verify their understanding of the rules and expectations and ask if they have any follow-up questions. It shows you care about their wellbeing and gives you an opportunity for follow-up discussion if necessary.
Do note that every tenant will be different, so you may need to vary your approach slightly. For example, some tenants are mostly solitary and desire privacy, so you’ll want to respect their preferences. But others are more chatty and outgoing – and they might like to have more conversation before you part ways.
In any case, if you do your best to set expectations, communicate well, and make your tenants feel comfortable, you’re going to be rewarded. Just make sure you continue treating your tenants well consistently throughout their stay at your property.
8 Tips for Onboarding New Tenants was last modified: August 15th, 2021 by Alex Sanders
Thinking about starting your own social media marketing agency but don’t know where to start?
You’ve come to the right place.
While social media marketing is certainly a lucrative industry to work in, the competition is also tight. It’s crucial to plan your business carefully and have the right strategy so you can win more clients and grow your business.
In this guide, we will discuss all the necessary steps to starting a successful social media marketing agency, and let us begin right away.
1. Choose a Specialty as a Social Media Marketing Agency
A social media marketing agency is actually a pretty broad term, and you can actually offer many different services to different types of clients.
In general, you can choose to be either a specialist or generalist agency.
A specialist agency offers specialty services in one industry or sector. For example, you can choose only to offer services to fashion businesses or sports businesses. Or, you can choose to specialize in B2B operations.
However, you can also be a generalist aiming to serve all kinds of clients.
Both types have their own pros and cons, but if you are just starting out, it’s typically best to start out as a specialist and focus on specific types of clients first. This can help in hiring, so you can hire people that specialize in the services you’d like to provide.
However, being a specialist might mean it’s going to be harder to attract your first few clients, so you’ll need to focus more on marketing your business.
2. Developing a Pricing Strategy
How should you price your social media marketing service? There are many different factors that might affect the answer. You should generally consider who your target audience is, your skill/experience level, your unique value proposition (UVP), and your overhead costs when defining your price.
Some overhead costs to consider:
A good approach is to perform a competitive analysis and check how much your competitors are charging their services. You can always opt to charge cheaper than them in order to attract more clients, but if you are confident about delivering more value, it’s okay to charge more.
3. Establish Your Business
Establish your business as a legal entity.
This is often the most frustrating part of starting a business but is necessary.
Register your business. If you are going to start the business on your own, you can establish a sole proprietorship. However, we’d recommend establishing your business as an LLC or corporation so you’ll be more protected in the event of legal disputes, debts, and other issues
Set up a business bank account(s) to keep a separate fund for your agency and to start receiving payments
Find a legal help to help you in the legal aspects of the business
Depending on your location, you might need to get specific licenses, certifications, and insurance policies before you can start the business. Check with your local trade associations for your local regulations.
If necessary, you can get help from a business consultant or a lawyer to make sure your business is compliant with the legal requirements in your area.
4. Branding and Marketing: Winning Your Clients
The toughest challenge of starting a social media marketing business is landing your first client, but there are effective ways you can try to establish your credibility and attract more clients:
Have a professional website: build a credible, functional website that showcases your credibility and professionalism. Publish relevant, high-quality content on your social media, and add relevant client testimonials to your website.
Social media presence: as a social media marketing agency, it would only make sense that you have at least a decent social media presence. You don’t need to have millions of followers, but make sure you are using social media best practices in all your profiles. Demonstrate that you know what you are doing in the social media space.
Build relationships: build relationships with other brands and relevant influencers. Network at relevant events, and make guest appearances on other blogs, podcasts, webinars, and other opportunities. Actively engage brands and influencers you’d love to work with.
5. Improving Your Productivity
The more productive and efficient your social media marketing agency is, the more clients you can work with, and the more revenue you’ll generate.
A crucial aspect of growing your social media marketing agency is finding the right balance between executing existing clients’ projects and pitch your agency to new clients. As you can see, this can be very challenging in the long run.
Here are a few tips on how:
Create a workflow that works best for you. This is very important and might need trials and errors before you’ll get it right.
Invest in the right technology. You’ll need, at the very least, social media analytics and management tools (like Buffer, Hootsuite), SEO tools like SEMRush and Ahrefs, Content analytics tools like Buzzsumo, and agency management software and tools like Function Point to maximize your productivity. You’ll also need a complete office suite (Microsoft 365 or Google Suite) and a digital asset management solution like Dropbox.
Content planning. It’s crucial to plan your content in advance so you can batch and schedule your tasks to maximize efficiency. This also allows us to delegate the right tasks to the right people.
Automation: implement automation whenever possible. Tools like Hootsuite, for example, allows us to schedule the posts to minimize manual labor.
Outsource: If possible, outsource some of the more repetitive and redundant tasks to third-party vendors, provided it’s a cost-effective choice.
Starting a social media marketing agency is certainly not an easy task, but in the end, your hard work will be worth it once you’ll get a steady stream of clients.
The key here is to really understand your client’s needs and problems and be a viable solution for them. Keep a mindset that you’ll grow by helping your clients grow in social media marketing results.
How to Start Your Own Social Media Marketing Agency was last modified: January 6th, 2022 by Emma Yulini
To have an efficient business office is the key to being productive. There are probably many things that may come to your mind when setting up a business office – the location, the equipment needed, and how comfortable you will be in the workplace. Equipping your office will require you to buy different items.
Here are some of the things you need if you wish to set up an efficient business office.
It’s impossible to complete the work without a computer. If you wish to have an efficient office, make sure that you invest in high-performing computers that have a longer lifespan. Do some research and choose the computers that would fit your specific needs. If some of your employees are doing fieldwork or their task would require them to be out of the office from time to time, consider buying a laptop for them. Remember, always go for quality over price when purchasing computers.
A projector is also an important thing that you should have in your office. It can help you discuss and present things clearly during business meetings. In addition, having a projector on ceiling is an excellent idea because this can help you get the best brightness possible from the unit. Another advantage of this is that it keeps the projector out of the way, and everyone can freely walk without blocking the light from the projector.
Fast and reliable internet access
A reliable and high-speed internet connection is now essential in every office. There will be a possibility to decrease productivity inside your office if your internet is slow and unreliable. A fast internet connection can make your employees work efficiently and help them finish their tasks on time. The faster the speed of your connection, the more productive your team will be.
A multipurpose printer
Another piece of equipment that you should have in your office is a printer. Whether you choose to go paperless or not, you must have a printer installed in your office. Good thing, there are now printers that offer other features like a scanner and a photocopy machine at the same time. So you can easily print or get a copy of an important file if you have a multipurpose machine inside the office.
The best way to make your business office efficient is to keep it clean and clutter-free. So be sure to have enough, or should we say plenty, of filing cabinets in your office to keep everything intact. It’s where you can keep your essential documents without making the workplace look messy.
Creating an efficient workplace can be a daunting task, but it’s the best thing to do if you wish to increase employee efficiency. When your team members have everything they need, they can finish whatever task you give them faster. However, an efficient office does not only rely on how good the equipment your employees use. It’s about how happy they are at what they’re doing and how well you treat them. Always prioritize work-life balance if you want them to stay efficient and productive.
How to Set Up an Efficient Business Office was last modified: August 4th, 2021 by Bernadine Racoma
The modern business sector is increasingly adopting cryptocurrencies in recent years though they have been around for a while. Industry giants including Dell and Microsoft have accepted it, why not your small business? There is so much to gain from bitcoin, and it will keep your business ahead of your competitors. Here’s what you need to know about the benefits of using digital currency for your small business operations.
Establishes new revenue streams
Cryptocurrencies provide a great way to supplement your cash flow over the long term. There are numerous ways you can integrate cryptos into your business and benefit from what it has to offer. Growing your business with a crypto business account will boost innovation, expand its scope and give your business a new direction.
Improves brand awareness and visibility
Most business sectors are is overly saturated. To stand out from the rest you need to improve visibility and brand awareness. Consumers have a thing for businesses that take their marketing to a whole new level. Being able to advertise that you support cryptocurrency transactions can attract new attention to your business. It gives you a cutting edge over your competitors. By adopting bitcoin, you will improve your business innovation which will attract more traffic to your business resulting in more profits. Adapting to new solutions is one of the best ways to be innovative for your business.
Cheaper and faster transactions
Merchant transaction fees account for 2 or 3% of your cash flow income which is draining your small business cash. This new form of payment has zero fees and thus you will benefit from more revenue. There are no verifications for each transaction which might take days, and this tends to hold income, thus cryptos are way much faster than you could ever imagine. Blockchain is the technology that checks every regulation, and it ensures quick processing of transactions which might take a matter of few seconds.
Facilitate your customers’ safety. Customer safety is a service that the majority of customers highly seek since it has their best interest. When you ensure anonymity for your customers in a world where they are highly scrutinized you are sure that they will be loyal to your business. Digital consumers are tired of governments and companies tracking their moves and this explains why they are increasingly using buy cryptocurrencies to conduct their transactions.
Cryptos attracts a booming customer demographic of investors, innovators, miners, and traders who are rooting for cryptos to be adopted by businesses. They are a global currency that is not restricted by a company or government, and they ignore border restrictions. Businesses that adopt cryptos experience an increase in profits due to customer retention and acquisition. By accepting cryptos in your payment processes you will be able to materialize on a new demographic and build a long-term stream of revenue.
An investment opportunity
Similar to other currencies digital currencies fluctuate in value though they are less stable than gold or cash. This fluctuation can be a large upside by looking at digital currency as an investment. When your business accepts digital currency, you can wait and cash them in which is investing in their value increase. Digital currency possesses so much potential and it is a matter of time for the world to experience its growth.
The future of modern businesses is in blockchain technology and digital currencies, and early investors will benefit from their competitors. What are you waiting for? Buy Bitcoin with Credit Card to join the future and enjoy the numerous benefits that online businesses have to offer.
5 Benefits of Using Bitcoin for Your Small Business Operations was last modified: December 6th, 2021 by Maria Francesca