The Main Benefits of HTML Emails and Why You Should Check Them with GlockApps

Benefits of HTML Emails

Today, the vast majority of emails are sent in HTML format, as it is the format that allows senders to create visually appealing and interactive components in email content. But how are these emails delivered? Let’s take a closer look at this with GlockApps.

The inclusion of modern graphics, stylish images, useful links, dynamic videos, and other interactive elements makes HTML emails a great tool for companies looking to grow their marketing strategy and effectively engage their audience.

Done right, HTML emails also offer greater flexibility for analytics collection, allowing senders to accurately measure the effectiveness of their email marketing campaigns and make timely changes to their copy to improve conversions and prospect responses. Overall, HTML code plays an important role in creating visually appealing, engaging, and personalized content that resonates with recipients.

Key Elements for HTML Messages

The great thing about HTML emails is that it is possible to customize them with any amount of elements to make each message genuinely different. However, some of them are mandatory, such as the following:

Header: The very first part of your email that the recipient sees, makes it catchy and representative of your business.

Body: This is the quintessential part of your email, so make it multifunctional to encourage recipients to engage with your content.

Footer: The footer should contain important information such as up-to-date contact information and an unsubscribe form following applicable laws.

These elements are essential to every email, even though they may not seem like it. All the rest, such as graphics, links, call-to-action buttons, videos, or gifs, are optional and can help make the required sections more interesting.

HTML Code and Deliverability: Everything You Should Know

It’s important to note that despite the benefits that HTML offers businesses, the way HTML content is structured and coded does have an impact on spam filter algorithms.

Some excessive HTML practices, such as misleading or complex formatting, improper image-to-text ratios, broken tags, and the inclusion of suspicious links, can activate spam filters and route an email to the spam folder.

Your HTML code must meet the technical requirements to be delivered successfully to recipients’ inboxes. That’s why it’s worth doing a preliminary email deliverability test before sending it to make sure everything works as it should.

Best Practices in HTML Email Sending

Of course, it is still possible to build a pretty good email using simple components like the header, body, and footer. Nevertheless, there are other best practices that you can follow to optimize your HTML emails:

  • Show the most interesting content part above the fold
  • Provide a plain text version for subscribers who prefer it
  • Use inline CSS to stylize your message to maintain consistency
  • Skip complicated CSS, such as abbreviated code (#000, not #000000) and complex style information (style, font, color, etc. in one line of code).
  • Avoid using elements with Flash or JavaScript, because they are mostly unsupported

How to Check Your HTML Email Code?

You can automatically test your email’s HTML code with GlockApps when running an Inbox Insight test. HTML email tester evaluates the compatibility of your message across various platforms, ensuring it displays correctly in different email clients.

In addition to analytics on your IP and domain reputation and a detailed email placement report, you receive an in-depth analysis of your HTML code, including:

  • The level of HTML code support by different email clients and platforms;
  • A breakdown of HTML nodes with the support level and specific notes for each node;
  • Access to the HTML source and RAW message.

The HTML compatibility and support test helps you optimize your email’s HTML code so that it appears consistently across email clients and devices. This results in a better user experience and higher engagement.

The Main Benefits of HTML Emails and Why You Should Check Them with GlockApps was last updated June 8th, 2024 by Colleen Borator