A video project puts all your creativity out in the open. You’re telling a story that resonates with the public through visuals.
The video production process usually consists of three phases: pre-production, production phase, and post-production. But let’s focus on the pre-production first.
If you plan on shooting a video in Melbourne, it’s important to prepare for it. And there is no better way of ensuring the success of your corporate video production than to hire experienced videographers.
Read on to learn the ways of planning a video shoot and how a video production company can help.
Before your video production team creates high-quality video content, you need to gather and plan the whole thing well:
The objectives you set are the core of what your video is for. Is it for product promotion? Do you want to educate your audience about a certain matter affecting everyone? Or maybe you want to get a few laughs from your audience?
You also need to know the kind of audience you want for your video. It may be geared towards the working class, teenagers, or the general public. Study the interests, preferences, and demographics of your audience. The data you get helps you create content with a tone, message, and style that your viewers will relate to.
This part is where all the creative inspiration begins. Throw ideas with the team on how the story should go. You can go the narrative route or a simple product demo, depending on your key message.
Consider how you want to convey the message. But one thing’s for sure—your story should consist of a beginning, middle, and end.
Write a rough draft of the script to keep a smooth flow of your messages and narrative. Always keep in mind to write concisely and keep your language relatable to your audience. Revise the script when needed to perfect the whole flow.
Budget is a big factor in creating video content. You now have the script in your hands, but you need money to make the actual video.
Your budget should include equipment, labour payments, and logistics, among other things. Save some extra money for unforeseen and unexpected expenses that may happen in the actual filming.
As a video producer, you need to make sure your equipment works well. Replace old cameras that may harm the quality of the actual video. Purchase a high-quality one with sharp video resolution. Prepare storage files where you will store all the footage for the video editor to easily find. Check your microphones if they still work to ensure the crisp audio quality of your video.
Next, decide on where to post your final video. You have many options, like Facebook, Instagram, TikTok, and YouTube. If you plan to post it on these channels, study the requirements of each platform and tailor your video to it.
Ask your coworkers in the industry if they have actors who can act in your video. Promote a job hiring on your personal social media accounts to get references and responses. For those with a big budget, holding an audition is feasible when hiring a talent.
Make sure the person understands your vision for the video and that you have a good offer of compensation for them. Getting the best talent for your video content helps in communicating the message even better.
Your storyboard illustrated how your video will flow. Create a sketch of how the scenes would unfold. Put descriptions below each box, including the scene’s duration, location, camera angles, and transitions. If possible and applicable, write a short dialogue between the characters.
Scouting locations for small or big shoots are possible when your script requires indoor and outdoor locations. Think of the permits you need to obtain, the lighting, and the accessibility of the filming location when looking for one.
And while you’re at it, scout for multiple locations. You’ll have a backup location in case one of your choices is not available. Finalize your options for locations in a single list and ask for requirements when using the premises.
Put every aspect of the shoot in place with a well-planned schedule. Coordinate with your team on how to allocate time for each part. Have a realistic timeline for the completion of each shot. Share the schedule with the whole team and the people you hired for the shoot to keep everyone in the loop.
While the allure of independence is strong, partnering with professionals unlocks a treasure trove of benefits that could skyrocket your video’s impact. Their experience navigating technical nuances and creative execution ensures a polished, professional masterpiece, far exceeding DIY efforts.
Beyond the technical, professional companies also understand the nuances of online marketing and audience engagement. They’ll optimize your video for specific platforms, incorporate SEO elements, and craft compelling calls to action.
Ensure the success of your video shoot with careful planning. Following these steps will ensure a seamless shoot from the pre-production to the post-production process. A good story with excellent execution will surely strike a chord with the audience.
Most importantly, hire a video production company. This is an investment, not an expense. It’s a strategic decision that elevates your brand image, resonates with your audience, and delivers measurable results. Unlock the power of professional expertise. Let your video shine as brightly as your vision deserves.