Independent music is widely popular among all ranges of demographics. This is partially because, with the birth of the internet and everything it’s brought us, the accessibility to new and upcoming independent artists and musicians is so much broader. In other words, thanks to music streaming services, it’s a lot easier for music fans to find new bands. This is great news for those who are looking to break into the music industry and start building a following of their own.
As such, there are plenty of easy ways to get your music heard. From signing up with a music distribution service that will help you get your tracks everywhere users are listening to simply uploading your tracks to streaming services like Soundcloud free of charge, we are well into the era of the creator.
If this sounds like you, the following will teach you how to get more listens on all your fire tracks.
Uploading Music to Streaming Services
One of the most obvious ways to get more listens on your tracks is to put your tracks where people are listening. In other words, get your music uploaded onto streaming platforms like Spotify, Apple Music, and Amazon Music. These three music streaming platforms account for the majority of music streaming listeners, and are the primary target for most musicians, both signed and independent.
As an independent artist, it may seem daunting to approach these behemoth streaming services with your music, yet getting your tracks uploaded into these libraries will be your best bet at attracting more and more listeners who genuinely like your sound. This is especially the case on Spotify who boasts one of the strongest recommendation algorithms in the music streaming game.
The fastest and easiest way to get your music uploaded onto these popular streaming platforms is through a music distribution service. These services allow artists and musicians to focus on creating art, while letting the music distribution team handle all of the uploading, file formatting, optimization, and all of the other technical aspects that distract artists from their craft.
Not only does this free up time and mental space for the artists to keep making music, but it also gives them the guarantee that their music will be accessible to fans.
Utilizing Social Media
Social media plays a massive role in every industry nowadays. There’s simply no escaping it. Social media has given both companies and individuals the ability to connect and communicate directly with millions and millions of people. This amount of pure consumer exposure is too great for marketing and advertising professionals to simply ignore.
The same is true for musicians and artists. Especially independent musicians and artists. Social media is one of the best ways for independent artists to find and connect with their true fans, and to start really building up their following. This is also a good way to drive traffic to new songs or albums when they drop on popular streaming services.
Not only that, but many musicians can upload their music to the Instagram library and make it available for others to use in their reels. This is yet another way that musicians can create fans, drive listens, and boost their following. Conner Price is a great example of an independent artist who uses Instagram and Tik Tok as key promotional tools.
Paid ads are another great way to help you get extra listens on your music. Paid ads can show up just about anywhere, too. From paid advertisements on actual music streaming services like Spotify, to using paid ads on Social Media platforms like Instagram, Tik Tok, and FaceBook these ads are highly customizable and typically generate a high ROI.
If you’ve been in the game for a while and you’re starting to trend, or you just blow up your entrance to the scene with a viral hit, you may even be able to get your music into a featured playlist on Spotify or other streaming services. There are new featured playlists that release on almost a daily basis, and they’re always covering a wide range of music tastes. Whether it be a genre, a specific mood, or even sounds related to a single artist – getting on one of these featured playlists is a great way to boost your presence in the music industry.
This is a good way for new fans to discover your music and your sound, and can drive a massive amount of additional traffic to your artist page, bringing plenty of listens right along with.
Climbing the Charts
From signing up with a music distribution service, to making use of free and paid advertising through social media platforms, you’ll be able to generate listens, find new fans, and truly grow your music career.
All that’s left to do is to sit back and see how high up the charts you can climb.