Innovative Platforms to Look Out for in 2023 in Order for Your Business to Save Time and Money

If you run a small business, whether a brand-new start-up or an established enterprise, you’ll no doubt be interested in tech platforms that can boost productivity and save you money to boot. 

The new year is the perfect time to start deploying new systems on this score: the year just departing has seen a glut of business software innovations designed to help organizations run smarter and more efficiently.

Here are the platforms to look out for to make 2023 your business’s best year yet, and exactly how they can make a difference!

Spike Email App

Not all email apps are born equal, as this offering from Spike amply demonstrates! Spike doesn’t just offer a messaging service: this email app has been specifically designed to boost collaboration, so your team’s workflow will be much smoother. It does this via various features and tools, such as the ability to switch to a video call or voice message in-app, so there’s no need to go between different screens or platforms, which can interrupt the conversation and flow.

Spike reimagines emailing entirely. Instead of difficult-to-follow threads with lots of repeating headers and signatures cluttering the screen, Spike offers conversational email with all the functionality of ‘traditional’ emailing alongside the ease and naturalness of instant messaging.

There are lots of other great perks, too, that can make a real difference to your workforce’s efficiency, such as the Priority Inbox, which automatically diverts non-urgent messages to a designated folder, so your team members can focus when they need to without the distraction of constant messages pinging in. And the high-functioning advanced search means you’ll never face the frustration of seeking a digitally-misplaced email again!


This highly usable CRM (customer relationship management) system will help make managing your client’s details and data a breeze, so your staff can access all the information they need in one place!

Hubspot offers a vast range of tools and integrations that can assist in and streamline processes, including marketing, sales, content management, and customer service. Each of these features can be used as stand-alone tools or deployed together to make every area of your operations super slick.

Lead generation, marketing automation, meeting scheduling, payments, data sync, and SEO recommendations are just a few things Hubspot can do for your business!


A popular marketing and automation platform that can help your organization get more opens, clicks, and sales, while saving your team vital team, Mailchimp uses AI and analytics to help make your marketing more targeted, more efficient, and, therefore, more successful!

As well as this, Mailchimp analyzes your campaigns to offer actionable recommendations for improving your content, targeting, and automation.

The free plan will give your business access to pre-built email templates and email support for the first thirty days while, at the other end of the scale, the Premium tier will give you access to priority support, enhanced automated customer journeys, predictive segmentation, a dedicated onboarding specialist, and more.


Asana is a powerful project management tool that helps you organize work and boost collaboration. The platform’s new Workflow Builder feature is a great way to coordinate your team and create automated processes. Use Kanban boards, Gantt charts, or both to visualize a project’s journey and keep every team member on the same page.

An innovative shared calendar, real-time reporting capabilities, the ability to set strategic goals and track progress, and desktop and mobile apps are an example of other functions Asana offers that can help your business save time, work more efficiently, and provide a better service for your clients or customers.

The platform’s popular library of templates is also an excellent means of working smarter and is great for inspiration! Choose between templates for meeting agendas, project plans, and work requests to find even more ways to get more done in a day!


Social media marketing is vital for every business – but it’s also exceptionally time-consuming. Plus, it’s easy to get behind on your posts or to miss a campaign that could have generated significant interest. Loomly solves these problems and more. This social media scheduling and management platform features an easy-to-use, intuitive interface that makes it easy to create posts and set when each should pop up online.

Most helpfully, Loomly allows you to create a ‘base’ draft post before customizing it for your various social platforms, which is incredibly time-saving. The platform’s interaction screen lets you easily manage comments and messages and view social media mentions.

The contact management tools and keyword filtering features are also worth mentioning!

Have a Happy and Efficient 2023!

You may be surprised at just how much time your business can save by deploying any of the platforms listed above. Freeing up your team members by automating or streamlining existing processes allows them to concentrate on optimizing your customers’ experience – making for a happy and rewarding new year for all parties!

Innovative Platforms to Look Out for in 2023 in Order for Your Business to Save Time and Money was last updated January 17th, 2023 by Elizabeth Mavrick