It can be difficult to know where to start if you’re a business owner looking for a CRM solution. There are numerous options out there, and the differences between them can be overwhelming.
With the rise of digital commerce and customer-centric businesses, a CRM that works for you is more important than ever. The following are some of the best CRM services for business in 2022:
1. Salesforce
Salesforce is one of the best CRM services for business in 2022. It’s used by more than 200,000 companies, including 98% of Fortune 500 companies and 88% of the Forbes Global 2000.
Robert Warner, Head of Marketing at VirtualValley adds “Salesforce has been around since 1999 when Marc Benioff and Parker Harris founded it. It was originally a customer relationship management (CRM) software provider but has since expanded into other areas, such as heatmap analytics and marketing automation.”
The company offers two main products: Salesforce Platform and Salesforce Enterprise:
- Salesforce Platform is designed for businesses that want to use third-party applications to enhance their Salesforce experience. This includes everything from CRMs to project management software to e-commerce systems; the Salesforce development company builds platforms as per your business needs
- Salesforce Enterprise is designed for organizations that want a complete suite of tools on their own servers — or in their own data centers — rather than using cloud-based software such as Google Apps or Microsoft Office 365.
2. HubSpot CRM
HubSpot CRM is one of the best solutions available if you’re looking for a CRM that can help you manage your leads, sales, marketing, and more. In fact, it’s been rated by G2 Crowd as the top customer relationship management solution in 2018.
Mark Valderrama, Founder & CEO, Aquarium Store Depot says “HubSpot CRM offers an easy-to-use interface and integrates with other tools so you can get the most out of your business. Here are some of its best features:
- Attract customers with lead capture forms;
- Manage leads with customizable templates;
- Send email campaigns to nurture leads through the sales funnel;
- Track your sales activities with reports.
3. Pipedrive
Pipedrive is one of the best CRM services for business in 2022. The company offers an affordable alternative to Salesforce and Hubspot, with a service that’s easy to use and doesn’t break the bank, says Steve Rose, Vice President at MoneyTransfers.
Pipedrive has been around since 2010 when it launched as a simple sales pipeline management system. Today, it has grown into a powerful sales tool that any size business can use — big or small — to keep track of leads, manage customers and keep track of all of your sales activities.
The service has a lot of features that make it ideal for businesses of all sizes:
- A free plan that includes unlimited users and contacts;
- An affordable plan for teams ($49 per user/month);
- A premium plan ($99 per user/month) with additional features like revenue forecasting, customer management, email tracking, and more.
4, Leadsquared
Leadsquared is a sales execution CRM and marketing automation software that can be used by various industries including education, healthcare and financial services. It can increase sales efficiency and productivity, improve conversion rates, and streamline the customer support journey.
The system is easy to use and was able to help enroll more students than they have in the last 38 years, says Jessica Berry, President/Owner of The Modern College of Designs.
Additional benefits of Leadsquared:
- All-in-one platform: Leadsquared offers a comprehensive suite of sales and marketing tools in a single platform, eliminating the need for multiple point solutions.
- Increased ROI: Leadsquared can help businesses improve their return on investment by streamlining their sales and marketing processes.
- Improved customer satisfaction: Leadsquared can help businesses improve customer satisfaction by providing them with the tools they need to nurture leads and close deals.
5. Zoho CRM
Zoho CRM is one of the best CRM services for business in 2022. The system is easy to use yet powerful enough to meet your needs. It has many features that are useful for managing your business, says Adam Fard, Founder & Head of Design at Adam Fard UX Agency.
Here are some of them:
- Email Integration: You can connect Zoho CRM with Gmail and other email providers to automatically send emails based on system events. For example, when a lead fills out a form, you can set up an email to be sent automatically asking if they would like to schedule a meeting or have someone call them back;
- Salesforce Integration: You can integrate Salesforce with Zoho CRM so that all your data appears in one place, and you don’t have to copy anything from one platform to another. This makes it easier for salespeople because they only have to look at one screen instead of two separate ones for each product or service;
- Reporting and Analytics: You can get in-depth analytics about your company’s performance by looking at detailed reports on sales figures, marketing campaigns, and more.
6. Insightly
Insightly is one of the best CRM services for business in 2022. It’s a cloud-based, low-cost solution that allows you to manage your contacts and leads, schedule appointments, send personalized emails, track tasks and projects, and much more.
Insightly has several features that can be useful for your business:
- An email client that lets you manage your email accounts from one place;
- Integrated calendar so you can see all appointments in one place;
- Task manager to keep track of all tasks related to your projects;
- Project management module with a Gantt chart tool to help you plan projects and see their progress;
- Automatically sync with Google Contacts or Outlook contacts.
Staffan Ulmert, Editor in-chief at Theleak.co says “Insightly is also one of the most affordable CRM platforms available today, making it perfect for that are just starting out.”
7. Sage CRM
Sage CRM is a leading cloud CRM solution that offers comprehensive features and functionality to help you manage your sales, marketing, and operations. Sage CRM is designed to be flexible and scalable so you can easily adapt the software to your specific needs.
Andrew Priobrazhenskyi, CEO of DiscountReactor says “Sage CRM is used by over 100k businesses worldwide, including large multinational corporations like Coca-Cola, Heinz, and Nike, as well as small-to-medium-sized businesses like retail stores and restaurants.”
With Sage CRM, you can:
- Manage Customer Relationships: You can view contact information, send emails, schedule appointments and track prospects across multiple touch points within a single view.
- Improve Sales Performance: You can route leads automatically based on the sales stage or create customized quote documents based on customer preferences.
- Optimize Marketing Campaigns: Create personalized email templates that are automatically populated with relevant information from customer records, then send them out to your contacts at scale, says Abdul Saboor, Full Stack Developer at The Stock Dork.
Conclusion
To sum up, CRM has become an integral part of business growth. It’s now a necessity for any company to survive in the market and compete with other businesses. If your company is not using a CRM platform, you’re missing out on the opportunity to increase sales, improve customer service, and gain valuable information about your customers. As a result, finding a CRM service that meets all your needs and helps you grow your business is essential.