The COVID-19 pandemic forced many businesses and organizations to make adjustments both big and small. For example, some companies have relied on digital signage to provide employees and customers with valuable information and services without requiring direct face-to-face interaction with others.
This is one of the many reasons digital signage technology has become increasingly commonplace in recent years. However, it’s worth noting that the popularity and usage of digital signage was on the rise even before the pandemic.
A number of factors have contributed to the growth of the digital signage market in recent years. The following are among the more noteworthy:
Savings
Digital signage can appear to be costlier than traditional forms of signage at first. That said, smart decision-makers at various businesses and organizations have realized that embracing digital signage can actually help them save money in the long run.
This is because a digital sign has the potential to serve a number of purposes over the course of many years. For instance, some retailers use digital signage in their stores to advertise sales and other such promotions.
If they relied solely on traditional signage, every time a promotion ended and another began, they would have to purchase new signs. That’s not the case for those who use digital signage. They can update a digital sign whenever they please without having to purchase a completely new sign.
This also helps them conserve resources. As a result, they may attract more customers. Surveys indicate consumers are increasingly interested in giving their business to companies that prioritize sustainability whenever possible.
Versatility
Some technologies are more beneficial in certain industries than in others. Digital signage is somewhat unique in this capacity. It’s an innovative technology that can be used in a wide range of industries and for a wide range of purposes.
In the hospitality industry, digital signage can help guests navigate large resorts. In education, it can provide students with dynamic illustrations of lessons. In numerous settings, it can provide health and safety guidance.
Those are merely a few examples. The main point to understand is that the digital signage market is growing at an exceptional pace because this technology is quite versatile.
Customer Satisfaction
The specific way in which a company uses digital signage can vary on a case-by-case basis. In general, though, digital signage is often used to offer services that a human employee might otherwise provide. Again, one example of this is digital signage offering wayfinding information at a resort. Traditionally, a person might help guests find their way to a specific destination, but that’s not necessary when a digital sign can assist them in this manner.
This can result in higher levels of customer satisfaction. After all, human employees can only address the needs of individual customers at one time. They may also be responsible for handling additional tasks that can prevent them from always being available to customers.
Digital signage can help by providing customers with another way of accessing certain types of information or taking advantage of certain types of services when employees are not on hand. This naturally improves customer satisfaction.
Just remember, this is only a sampling of the reasons digital signage’s popularity has been growing. As more and more organizations begin using this technology, it’s likely we’ll discover other purposes it can serve.