One of the tried-and-true methods of generating leads is by having an excellent eye-catching banner. As a bonus, not only can they be effective, but they are incredibly cost-efficient and can be designed yourself. However, even though banners can be created with relative ease, mistakes can turn a great marketing tool into a bad idea. Here are 5 common mistakes to avoid when designing your banner.
Your banner should not have an essay’s worth of text on it. Short, simple, and to the point should be the focus of any text on the banner. This means that all text should be free from spelling and grammatical errors. As there is so little text on a banner, any mistakes stick out like a sore thumb. Any errors picked up by customers can easily lead to assumptions that the business is unprofessional. Be sure to proofread all text before the banner is published. To that extent, there are several online text editors that are free and can be a lifesaver.
No Contact Information
You have spent hours looking up current UI/UX trends and even tried to dive into the psychology of your target audience. You have spent just as long designing your banner, and it’s a work of art. But you have committed a cardinal sin and included no contact information. One of the key reasons to create a banner is to generate positive leads. No contact information, no leads. It is as simple as that.
Returning to the importance of the text on the banner, whatever the message is that you want to convey, it must be simple and only take a few seconds to get across. When thinking about how to make a banner for a sales campaign, for example, take a moment to think about what the message is you want to get across. If the message comes across with multiple meanings it will need to be reworked. Keeping text as simple as possible can help in this regard.
Design is Crowded
Having too much information and complex graphics can lead to the banner being a failure. When it comes to designing your banner, be mindful that not all information is needed or helpful. For example, customer testimonials, business history, or sales records might not be the best information for a banner. Including such information can easily confuse your customer.
Be sure to size your banner appropriately. In general, this does require you to have a good idea of where and when the banner will be placed. This also requires careful consideration of where elements will be placed to make sure the contents are readable.
It is hard to argue how beneficial a great banner can be to specific campaigns, but as has been highlighted above errors can be made that detract from the overall effectiveness. Avoiding the above-mentioned errors can certainly help businesses to generate positive leads.