If you’ve never tried your hand at it before, PPC marketing can seem challenging. It’s easy to just chalk it up as a lost cause and search for a less complicated method instead. However, this would be a mistake, particularly if you’re just starting your business. We’re going to introduce you to several reasons why you shouldn’t underestimate the power of PPC campaigns.
Most PPC campaign platforms, including popular options such as Google Ads, offer a number of data points that you can measure and track. This data allows you to better understand what types of campaigns result in the best response and where most of your traffic is coming from, allowing you to better refine your products and services to meet those demands.
It only makes sense that we design our products and marketing plans specifically for the target demographic that we have in mind. One of the biggest worries that people new to digital marketing have is that they will be spending their money advertising to people who are completely uninterested in the product. After all, given the size of the Internet, it’s easy to find the wrong type of traffic visiting your website – for example if you only ship products locally, attracting even interested international visitors to your website will be a waste of money.
PPC campaigns and platforms address this issue through the use of highly targeted advertising. Advertising platforms already possess vast amounts of data, which they use to help you target your potential audience. Targeting can be done based on:
- Demographic data, such as age, gender, and language spoken
- Location data, including nationality, city, and even street-level details
- Previous shopping habits, including brands they’re interested
- Web browsing patterns and habits
- Type of device used to browse your website
- Education, income, and employment
- Political preferences
- Audience interests, including hobbies and careers
These are, of course, only some of the targeting options available to you. This targeting option allows you to personalize your ads and decide how many or how few people you want to advertise to.
There is ample research data that shows that not only are PPC visitors more likely to convert, up to 50% of PPC visitors are more likely to buy in comparison with visitors from an organic link. Additional research demonstrates that PPC ads are among the top three drivers of conversions.
Part of the reason for this is that PPC ads allow brands to be displayed at the top of the results page. These ads see over 40% of all clicks on that search engine webpage, making your website key in getting noticed. Not only does it result in higher numbers, but it can also result in rapid business growth and a significant increase in customers
While PPC isn’t a new concept, it remains an important part of any digital marketer’s arsenal. That said, it’s important to keep in mind that these types of campaigns are best suited for companies that are poised and ready for an exponential increase in business. If your business logistics cannot handle unprecedented business growth, you may find that PPC is not the advertising option for your needs.