It’s almost 2021, and it seems like nearly everyone in the world uses some form of social media! While in the past, many businesses have relied on television, print, or radio marketing to reach customers, today, the place to reach an audience is on social media.
People spend a lot of time on social media, and it’s the perfect place to let people know what your business has to offer. According to some statistics, many people spend up to three hours a day using social media sites.
Marketing on social media is also called content marketing. This means creating content for your brand such as blog posts, photos, or videos.
Grow Your Business
With people spending so much time on social media, it’s a great place to interact with your customers and deliver your company’s message. If your business is not already using social media, now is the perfect time to begin considering how you can use it in your marketing.
There are a wide variety of platforms to choose from, each offering its own benefits and challenges. Whether you choose to focus on Instagram, YouTube, or even TikTok, the great thing about using these online platforms is that they allow you to interact with existing customers, and discover new ones!
Get Free Publicity
Social media is a great place to get publicity. Simply create content, and then share it on one or more social sites of your choice. Your content could focus on announcing a new product or service or explain some valuable features to your customers.
As you begin to build a following on social media, new people will discover your business and learn about what you have to offer. It’s an amazing way to generate publicity for your company that doesn’t cost a dime!
Easy Promotional Initiatives
People love promotions, whether it’s the opportunity to win a prize in a drawing, a quiz about your customer’s opinions, or a fun holiday message from the company. Special offers or coupons that are exclusive to your social followers are another great way for people to develop a strong connection to your business through social media.
Social media also allows users to send direct messages to followers. With upcoming holidays such as Valentine’s Day, creating free online Valentine cards and delivering them to your followers could be a great way to create your first promotional campaign on social media.
Don’t Get Left Behind by Competitors
There are many companies out there that have entire teams dedicated to their social media strategy. This can seem daunting, but even if you work at a small company, you can still create social media marketing that brings in great results.
One great way to build a dedicated following is to welcome your followers into your day-to-day work process. It’s easy to take photos or record videos on your phone during the workday and then share them with your followers. It gives them an insight into what you do and helps them build a connection and loyalty to your brand.
Reach New Audiences
Social media sites tend to reward accounts that post content regularly. When an account has frequent posts and active followers who “like” or “share” their content, the social platform often rewards that account by causing it to appear more frequently in search results, and in recommendations to other users.
This makes social media a great place to connect with new customers. People who may not have heard of you can discover your business and learn much more about what you have to offer. They can also begin developing a personal connection to you and others in the company as they get insights into the day-to-day operations of your business.
Get Feedback and Reviews from Customers
Knowing what your customers are thinking and feeling is invaluable in business. Social media provides the perfect place to discover what your followers are interested in and how they feel about your products. You can even create simple questionnaires or surveys for your customers to fill out for a more targeted look at their opinions.
Your social media page is also the perfect place for satisfied customers to leave reviews, which will be discovered by new followers as they learn about your business.
Search Engine Optimization
Spending money for marketing online can be quite expensive. Whether you’re setting up ads on Google, Facebook, or another platform, those costs can quickly pile up. Search engine optimization is a way for you to appear in search results when people are searching online without spending money on costly ads.
Optimizing for search engines requires some careful planning with your website, but a social media presence is another important part of appearing in search engine results. It’s another website for your business for users to discover through search results.
These are by no means the only advantages to using social media for your business, but they’re some of the most important ones. Whatever your brand or industry, with a little bit of careful planning and strategy, you can create a social media presence that will benefit your company in ways that you haven’t imagined!