Nowadays, social media are the most popular platform on the Internet, even more, popular than most standalone sites. People become lazy, and they don’t want to make extra clicks or taps to buy something. So, transferring your shops into social media is a great idea! Also, you may create your store in the social media exclusively, without the brick-and-mortar equivalent, thus saving money for rent. Social media also present you with a great opportunity to auto-track your customers’ flow, analyze the demographics, and plan your own strategy.
Right Before You Start
Make a plan first. Social media are free to use and already have all the instruments needed for a great ad campaign. But they still are just tools for your strategy. Giving up planning and just posting everything you want is very tempting, but without a promotion content plan, you won’t be able to post consistently and track your progress (these two factors are essential for the successful ad campaign).
Set your goals and objectives and plan your milestones. Make them reachable and easy to understand. Remember that it is better to make more milestones, dividing your big goal into the small ones. Use the SMART acronym to check your goals: make them specific, measurable, attainable, relevant and timely. Set the exact metrics and assign them to your goals. Are you going to have 100 subscribers in a month? 1000? 5000?
If you do have a social media account already, make an audit of it. Check the number of your subscribers, their activity, the number of your leads for the last month, etc. Compare what you have with the social media of your competitors. Learn from their mistakes, not yours, and borrow their successful moves to use in your strategy.
Get inspired not only from your competitors but from other businesses. Study the most prominent cases of social media ad campaigns, read their success stories and learn from their strategies. You may even ask the owners of these businesses to share their stories with you in more detail and answer your questions.
Create a content plan. As we said before, consistency is one of the most important things in social media marketing. Choose the frequency of your posts (not less than once a week, but twice is much better) and the themes you are going to use. Try to start using a 80\20 content rule. 80 percent of your content should be entertaining or educating, just giving your audience the reason to follow you. 20 percent of your content can be the direct promotion of your products.
Decide What Social Media Platforms You Are Going To Use
Learn about the core audience of the different social media networks. How is an average Instagram user different from a Facebook or Youtube one? Who has more chances to get interested in your products? What are they interested in except for your products? How can you use it in your ad campaign? Decide on types of promotion: it can be PR or advertising, also, you can use special services to promote your brand.
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Expand Your Audience
After the defining of your main potential clients, you may think about the directions for the expansion. What can you offer for their families? Friends? Kids? Neighbours? Or should you try launching a completely new product to cover a new niche? Maybe, you should expand internationally, considering the new culture, new demands and new economy?
Get feedback. The central part of promoting your goods in social media is building relationships. Always answer the direct messages, create interactive posts and competitions, address your audience directly. Don’t be shy to promote your brand values; it will help you build trust and get you an audience that shares these values.
Learn your tools. Each social media network has its own tool set that helps you to promote your goods, and it is optimized for exactly that platform. Learning these tools will open the way to a successful ad campaign that will reach as many potential clients as possible. Usually, these tools are completely adjustable, letting you choose any demographics, any country or even the interests of the people or the smartphone models they use.
For instance, there is an easy way tor to share YouTube videos on Instagram, which avoids needing to download videos from YouTube.
Using social media for promoting your products, or even for creating a full-fledged store is easier than you think! It still demands consistent and devoted work, though, but the simple rules listed above will give you a good start to your marketing success!