Developing a blog to grow your business is a very good idea, yet you need to know what tools and platforms to use in order to market your business well and meet the needs of your target audience. These days the demand for quality content is high; one can start an online business with a blog with minimum investments by incorporating effective marketing strategies to grow revenue. Blogging, in general, is so popular these days that the main goal of each business should be about standing out and being the best of the best. There are a lot of tools that can help you make your blog successful, here are the ones you need to take notice of first of all when planning and creating your content.
Keyword Planner will help you drive more traffic to your website. If you want to have a popular blog these days, it is not enough to just create interesting content to steadily grow your business. It is also important to incorporate effective SEO strategies and use the keywords people type into their search engines, like Google, when looking for something. Keyword planner will help you find those keywords so that you could use them in your articles and get more people to visit your website and learn about your business. The tool will show you the search volume of each keyword and help you determine what keywords will make your content more popular. You can use this tool free of charge, but you will first be requested to start a Google Ads account.
Google Trends works perfectly when combined with the Keyword Planner. This tool will help you come up with popular article topics as you get to discover what is trending in the world. You can select a specific region based on the location of your target audience and see what interests people most of all in that area during a certain period of time. Thus, if you write an article or create content that follows the trending topics, you will get more blog visits and potential customers. This tool will also help you in drafting your content strategy and defining seasonal trends, discovering your target audience, and learning how to create content that works as effective unpaid marketing for your business promotion and popularization. You can use this tool free of charge as well, which means that you don’t need considerable financial investments to get your business up and running.
Verbal content always works better when there are some visuals accompanying it. It’s easier for people to comprehend information when they can take short “visual breaks” and think about the information they received. That’s why it is important to maintain a visual-verbal balance on your blog, and Canva is an excellent tool for that. You can upload your own photos here or use the ones that are already provided on the platform. You can edit the photos, add some graphic and verbal elements on the pictures, layer in some text, add your logo, promotion, or some CTA (call-to-action). This platform is also free of charge, but you can upgrade your account to get access to more tools and advanced functionality.
This tool will help you understand how your content performs on your blog and social media platforms. You can see how many people like, interact, and share your content, which basically defines the engagement rate. What makes Buzzsumo even better is that you can also analyze the content created by your competitors and learn from their success. Monitoring content performance is crucial when marketing your business since you need to always adapt in accordance with the needs and feedback you get from your target audience. All you need to do is enter the URL of the content you want to analyze, be it an article or a social media post, and the tool will show you how popular that content is across different platforms. You can use this tool for free, but it is better to upgrade your subscription to get more detailed reports on content performance.
If you are a student trying to create an A-level paper, it is best to reach out to an essayservice, but if you want to create a blog article on your own and are insecure about your writing, you should use the Hemingway app to polish it.
The popularity of your blog and, in turn, your business depends on how easy it is to read and comprehend your content. Hemingway app will help you make your texts readable and easy to understand. It shows you when a sentence is too long or wordy. You will get a chance to get rid of unclear syntax structures, passive voice, vague phrasing, and other elements that complicate your writing. All you need to do is copy the text you need to have analyzed, and paste it into the app. It will give a grade to your content and provide feedback on the things you need to improve.