Importance of Whatsapp Business in Retail Marketing

WhatsApp is a free messaging service. The “WhatsApp for Business” has been their first shot towards monetizing it, and it has provided the business holders with a great way to improve their brand status. 

Let’s get you some facts-

  • WhatsApp has 1.2 billion users out of which 70% use it daily
  • It is the second most used messaging app providing bulk SMS facility
  • Daily 100 million voice calls and 175 million regular WhatsApp status

For retail marketing, you need to offer your services to the right customers at the right place. If you look at the above statistics, then it is a no brainer where you will find a vast customer base. Let’s give you some more benefits of WhatsApp business now.

Update your service or product status

 WhatsApp is a convenient way to take your updates of services to existing customers. The conventional updating platforms do not guarantee that your customers will go over the message. But almost every user checks their WhatsApp messages daily. So there is no fear of missing. One such example is the service from BookMyShow. They were one of the very first users of WhatsApp business in India. They send booked tickets to the customers via WhatsApp.

For sending the reminders

 Does your business involve any recurring policy updates or recurring payment needs? If yes, then you can use the WhatsApp business to your benefit. You can send your customers reminder messages regarding the upcoming policy updates. You can also remind them of the payment due date via WhatsApp and be sure that they do not forget it. Your customers will also appreciate this service as they need the businesses to give rich customer experience.

To give customer support

If you have unhappy customers, then it is terrible for the business. But do you know what is worse? It is not having a platform to address the issues of the customers at all! The WhatsApp business allows a streamlined conversation between the customer and the retailer. It makes the task of both parties pretty easy. The customers can explain their queries and the customer service can analyze and give suitable solutions quickly. The customers love the facilities where the issues are addressed in real-time. That is something that the standard customer service lacks.

Promote your product

 You also have the option to promote your range of products via WhatsApp business. WhatsApp supports different media forms such as photos, videos, audios, etc. that makes it a multichannel marketing platform. You can leverage this opportunity to create engaging demos of your product to attract customers. Such all in one opportunity is not present in other marketing platforms such as SMS. It is a significant advantage of WhatsApp in the SMS vs WhatsApp business debate.

To get reviews

 WhatsApp is a convenient way to get reviews and ratings on your services. It does not require the customer to download an app or go to a web page to rate you. This very fact will help you to get more reviews from valuable customers.

In a nutshell, the WhatsApp business will help you to reach and keep more customers by providing convenient two-way communication. If you are worried about the technicalities involved and need some assistance, then Textlocal will be able to help you out. It is a trusted service provider who will make it even easier to reach your potential customers.

Importance of Whatsapp Business in Retail Marketing was last updated November 13th, 2019 by Gremal Ebal

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