Want Your Website To Attract More Visitors? Try These Proven Methods

Websites were made to attain specific goals. Whether to increase sales, become the authoritative source for information, be a gateway to build your brand, or support existing and potential customers, one thing is for sure, It needs to be visited by as many target audiences as possible. So how do you do this? Take heed of these tried and tested methods to increase direct traffic to your website.

How to Drive Traffic to Your Website?

1. SEO

Search Engine Optimization, contrary to popular belief, still works. It’s a ladder of several processes whose only goal is to get your website on top of the search results made in Google and other search engine platforms. SEO and Websites go hand in hand since your platform will only be seen by the target audience when they search it into any search engine.

SEO does this by using the keywords that most users type into search engines like Google, add in internal links, meta description, and other intricate details. Learn the basics of SEO to understand how it works and how it can help you gain more visitors. There are a lot of SEO experts out there that can help you rank in Google’s search results.

2. Dress Your Website to be More Likeable

Say, what? Yes, websites need to be beautiful in a way where people visiting them get to the door and not leave after five seconds. It’s all about the user’s experience at this stage. User experience or UX is one effective method to convert your visitors into consumers, availing of anything you are offering them. 

Appearance plays its part in making people get engaged in your site but navigation is what makes them stay and convince them to do what you want them to. Knowing how to do what is the secret in mapping out the best navigation. So try to understand your visitors and anticipate their every move, if possible. That is the only way you can keep up with their needs and supply it from your website.

3. Conversion Funnel

Brainstorming for a better user experience quality for your visitors is achieved by a conversion funnel. A conversion funnel is your roadmap to understanding your target audience, knowing what their needs and wants to better engineer your website to appeal to them. 

There are six stages that you have to do to properly initiate a meaningful conversion funnel.

  1. Create Google Analytics Funnels
  2. Optimize Your Awareness Stage
  3. Optimize Your Consideration/Interest Stage
  4. Optimize for Your Desire Stage
  5. Optimize for Your Purchase Stage
  6. Optimize the Loyalty/Advocacy Stage

It might take some serious learning and a considerable amount of time to get the conversion funnel right. But hey, as they say, “If there’s a will, there’s a way.”.

4. Content is the King

Content means writing a lot of blogs for your website. Writing blogs that give valuable information to the readers, easy to understand, and have internal links that readers can refer to guarantees frequent visits. But writing for other already established blog sites can even pull more potential customers into your site. This is called a guest blog or post. By adding even just one meaningful link to one of your web pages is very helpful to boost your website’s traffic.

A key to writing good content is using graphics and getting your readers hooked in the article. You should avoid lengthy paragraphs and hard to read sentences. Make it more interesting by connecting to the reader, write like you’re talking to them. That’s one way of catching their attention and hopefully, convincing them to try to visit and see what your website has to offer.

5. Social Media Presence is A Must

Ads through Facebook, YouTube, Twitter, Instagram, and other social media sites are a necessity if you want your platform to gain some ground. Social media sites are the world wide web’s market. This is where everyone fishes information and goods from all around the world. 

From a marketing standpoint, there’s no use trying to sell your product without anyone to take notice of it. You can also share valuable content that people might be interested to read. You can score more points if you have more retweets – in the case of Twitter, or more likes when you showcase your website on Facebook. Retweets and likes are the best in gaining authority over something.

6. YouTube

Aside from teaming up with YouTube for your 5sec ads, you can also set up your own channel and shoot infomercial videos,  a glimpse of your advocacies, or any activities that would let your audience get a good knowledge of what your website is.

You can also hire an influencer to market your website or help you gain more curious visitors to look into your website and see what the fuss is about. It’s all about getting your target audience curious enough to convince them to check out your site.

7. Evaluate Your Marketing Management Strategy

When all is done, you would need a measurement to gauge your current marketing strategy. A good marketing strategy starts with establishing SMART goals – Specific, Measurable, Attainable, Relevant, and Time-Bound. 

  • Goals must be Specific enough that it answers the 5 W’s: Who, What, Where, When, Why
  • Goals must be Measurable that you can think of how to measure their success; percentage, rank, etc.
  • Goals must be Attainable that you can figure out ways on how to do them.
  • Goals must be Realistic with the limited resources that you have.
  • Goals must be Time-bound. This means you have to give it a deadline.

When you can evaluate your real-time progress using your goals, then you are on the right track. But if you are having a hard time figuring out and putting a number on your achievements, then you would have to go back to the drawing board and see if you have drawn SMART plans for your marketing strategy.

Increasing your website traffic is a must across all organizations that engage in the World Wide Web. You will not attain your goals and you are wasting your precious dollar if you don’t get this campaign right.

What Are the Benefits of Using Google Ads?

For many businesses, the online marketing space is not easy to navigate. Google ads make it easy for people to get their products and services seen by the right people. If you are curious about what their services entail, here are some of the benefits of using Google ads.

The Google Brand and Reach

Everyone knows the name Google. It has become synonymous with internet usage and is a powerhouse in all online channels. Google is not only a search engine but also has become a company that has established a significant reach through various means. Using Google ads to your advantage gives you access to that same reach and market potential. 

Their ownership of YouTube allows you to advertise through video sharing and video content in addition to other traditional online marketing campaigns. Although the extra reach is great, the major benefit of Google is its search engine, as it is the most popular and widely used search engine online. Advertising through this digital space will give you access to the largest audience.

Specific Target Audience

When talking about the audience, size is not only the most important factor. For marketing purposes, the quality of your audience is just as important as how many people you are reaching through your advertising campaigns. With Google ads, you are able to target an audience that is searching for specific products or services by appealing to certain keywords. With this control found on Google Ads account setup, you can narrow the number of people that are searching and finding you. This means that you are not just showing up for a lot of people, but those searches are coming from quality audiences and more likely to result in sales or completion of transactions as an end goal.

Real-Time Results Tracking

The success and effectiveness of advertising can be difficult to track. With other marketing campaigns, you aren’t always presented the statistics, and as a result, you are unable to associate success or production from the lack of those numbers. When you advertise through online platforms like Google, many of the interactions are tracked. This includes key variables and data like views, follows, shares, comments, and clicks. Depending on your targets and goals, you can associate these numbers and also attribute financial weight to them, determining if they are successful and effective in their purposes or if they are coming up short.

Flexible Budgeting

As you go through various marketing campaigns, your directives and goals will change. You may start out small with a company goal for your advertising to simply gather more attention to your brand. As you increase and grow the numbers of people you are reaching, you might choose to transition to more action-oriented goals like product views, link clicks, and even sales. These will vary depending on different factors and the data that support them. As your campaign numbers change, you can set different budgets to match goals that may alter over time. 

Having this flexibility is important for businesses of all sizes, as not only will your goals differ, as well as your marketing needs, but your initial budget may be a huge factor. Some small businesses cannot afford to run traditional advertising, but online campaigns allow anyone to set their budget and advertise at their comfortable rates.

Results Faster Than SEO

It has been established that Google’s major power comes from its established role as a search engine. They are the default search tool for many users and as such, those that show up on search results pages will see huge traffic to their sites. A method of online marketing is search engine optimization, which takes advantage of the placement in results pages to attract users. The problems with SEO marketing can be balanced with the use of Google ads. Using Google ads, you automatically jump to the top of certain searches. 

Because these are paid for, you do not need the same amount of time that SEO requires to rank on the first page where you get the most attention. The one issue with Google ads is that once your campaign is over and you no longer pay for space, you will lose that rank. This is why many experts believe that the best marketing utilizes multiple strategies, incorporating both traditional SEO and paid ads.

Google ads play a major role in online marketing. Of course, you are not limited to using their services, but as advertising is a largely collaborative effort through multiple strategies and campaigns, they should be considered for your business advertising needs, even if you are using other platforms and strategies.

Software Programs You Should Have For Your SEO-Related Needs

There are so many strategies entailed in SEO that you’ll be hard-pressed to find one program to cover all your needs. SEO experts usually take advantage of multiple software programs to get the job done. If you’re wondering where to get started, here are the most essential programs you should have for your SEO-related needs. 

SEO Keyword Tools

While the SEO process is long and arduous, it always starts with looking for relevant and well-ranking keywords. To start your journey, you’ll need an SEO keyword tool that delivers a variety of jobs. First of all, the tool should help you look for relevant keywords according to your business’ niche, making sure that it gives you a clear idea about the search intent behind it. More often than not, the keyword we want and the one we’re looking for are different. The tool should also give you an idea about the performance of these keywords, how your competitors use them, and other long-tail keywords related to the ones you’re researching. The tool should provide you with metrics to give you insights into the keyword volume, CPC competition, and seasonal trends.

Backlink Analysis Tool

Every SEO practitioner knows the role that backlinking plays in your SEO strategy. Sean from SEOSorcerer.com explains that backlinking is a vital factor in SEO that helps you increase the authority and presence of your website. The strategy entails other websites placing links referring their visitors to your website. While there was a time when the number of backlinks was all that matter, the search engine algorithms have since evolved. Nowadays, both the number and the quality of the links matter. That’s why you need an accurate backlink analysis tool to help narrow down authority websites and devise your backlinking strategy accordingly. The best tools have a large database of backlinks through which they can help you understand why some sites had linked to your competitors but not you, for instance. 

Analytics Tools

SEO involves a lot of on-site and off-site work. For on-site performance, you want to use an analytics tool then helps you improve the features of your website. The tool will start by performing a website audit, after which you’ll get a comprehensive report regarding all your pages and the existing issues. The best tools give you step-by-step advice as to how you can improve the performance of your website for better ranking and user experience. They can also give you a competitor analysis so you know where you stand from the competition. Better yet, you can start by analyzing your competitors then devising your strategy for a shortcut. 

SEO Checker Tool

For off-site performance, you want to use analytics tools that alert you to how your website is performing on the search engine result pages (SERPs). These SEO checker tools help you monitor your performance on the SERPs, generating reports so you can analyze your website’s performance. The most important feature of SEO checker tools is that you can submit your website’s sitemap for indexing, after which you can optimize your website for better results.

Report Generating Tools

For more detailed insights, you want a report generating tool that briefs you on areas you wouldn’t normally check. These tools can simply be plugged into your website’s URL, or any other website for that matter, to generate a full report of the website’s performance. Detailed reports can help you check under-the-hood stuff, like HTTP Headers Check, that you’d normally forget about. 

Marketing SEO Tool

Once you set up your website according to the SEO guidelines, you’ll want to stay updated with new upgrades and optimize your website accordingly. Maintaining your website for SEO algorithm changes or upcoming trends requires the use of a sturdy marketing SEO tool. Using this tool, you’ll be able to keep an eye on your ranking, explore the online scene for new trends, and jump on new ranking opportunities as soon as they arise. 

Although there are various SEO software suits that claim to cover all SEO-related needs, they still have a long way to go before being comprehensive. Until that happens, you’ll be better off using different software programs for specific SEO tasks. Some of the main programs you’ll need are keyword, backlink analysis, analytics, SEO checkers, report generating, and marketing SEO tool. 

Easy Way To Create A Strategy For Promoting Content On Google

Producing high-quality content at a great pace is only one way to ensure that your content stays relevant. However, in today’s modern fast-paced, uber-competitive world, producing good content is simply not enough to get it noticed. The article you spent so long on perfecting could easily be out-done by a competitor. This is why you have to make sure that you have other tactics to promote your website as well.

Rather than putting in all your time and energy at creating a large amount of good quality content, it is better to adopt a smarter strategy and divide time equally between creating content and promoting it.

If you’re producing content while you’re in college, writing an essay can get too challenging. But, you can pay for essays to be written for you. If you’re paying a high price, ensure that the writer you hire delivers high-quality content that needs little to no editing. Now that you don’t have to write an essay, you can figure out how to promote your website.

You don’t always have to spend a ton of money trying to promote your website. If you use smart tactics and free website promotion tools, you can promote your content for next to nothing! To help you promote your website content on google, we’ve made a list of some of the best online content promotion tactics that you can try!

1.   Social Media Is Your New Best Friend!

Depending on your target audience, using different types of social media platforms to promote your content is an excellent way of gaining recognition. Facebook, Instagram, Snapchat, Twitter, Tumblr, Quora, and Reddit are all websites that generate a large amount of traffic daily. You can easily use these websites to attract more users for your websites.

Instagram, Snapchat, and Tumblr mostly have users from the younger generations, while Facebook, Twitter, Quora, and Reddit are more popular with the older generations. Depending on the type of audience you want to target, you can use the most appropriate platform to showcase your content and gain popularity.

However, you must stay up-to-date and active on your social media accounts. No one likes a dead account that only posts once in a blue moon. To remain relevant and popular, you must market your content on popular social media platforms.

2.   Use SEO!

Search Engine Optimization (SEO) is a method of presenting your online content, which makes it more likely to be picked up and displayed by search engines. By making your data search engine friendly, you are more likely to generate organic, natural, and relevant traffic to your website. Search engine optimization is not difficult, nor is it very time-consuming.

A few tips and tricks that you can quickly learn online will go a long way in optimizing your content and making it stand out on search engines. SEO tools are becoming increasingly popular with bloggers and content creators and editors everywhere.

 A well written, SEO optimized, relevant article is sure to gather much more attention than a well-written article without any SEO optimization.

3.   Influencer Collaborations Are A Trend Worth Exploring!

Influencers and bloggers that have a large following are an easy way to get your content noticed. Collaborations with influencers don’t necessarily have to be about tangible products. Website content can also be marketed through them.

There are different influencers in different niches. If you want your promotions to stay relevant to your content, you can always pick out someone that reflects your website’s general theme. However, it doesn’t hurt to explore outside your comfort zone and approach influencers who may be completely different from your usual target audience, provided they have a large following.

Either way, your main goal is for your content to reach as many people as possible, and influencers can do that for you. It takes only a few posts by a well-known influencer to make or break your image, so use this resource wisely.

4.   Paid Promotions

As mentioned earlier, social media platforms that have a large number of users are an excellent way to promote your website. Other than making your own account and posting regularly, you can even use the paid promotion feature most of these websites offer.

Depending on how much you can afford to spend in the way of marketing, you are guaranteed to reach a particular number of people! However, the context of your advertisement makes a massive difference in attracting followers as well.

Make sure you portray your website to be as informative, relevant, and as attractive as possible so that users are drawn towards it. Paid promotions are an excellent tool for marketing your content and getting the word out. They’re not always over the top expensive, and most websites offer affordable options as well.

5.   Use the Comments Section Wisely

The comments section is an excellent way to engage with your users. You can use them to answer any queries people may have about the content you’re producing. However, you have to make sure your comments aren’t too spammy. Users can generally tell when someone is trying too hard to promote their content and are usually quite unimpressed by such tactics.

It is therefore wise to check your comments and, if need be, advertise smartly and not too openly. Make sure all your comments and responses are relevant and appropriate. Promote your website in a way that naturally attracts users and comes off as professional instead of spam.

Conclusion

Promoting your website and content is just as important as producing good quality content. Creating more and more content won’t do you any good if it doesn’t reach the target audience in time. Promoting your website isn’t as difficult as you might think. Use our easy and helpful guide to promote your website and ensure that it reaches the target audience in time!