There are so many strategies entailed in SEO that you’ll be hard-pressed to find one program to cover all your needs. SEO experts usually take advantage of multiple software programs to get the job done. If you’re wondering where to get started, here are the most essential programs you should have for your SEO-related needs.
SEO Keyword Tools
While the SEO process is long and arduous, it always starts with looking for relevant and well-ranking keywords. To start your journey, you’ll need an SEO keyword tool that delivers a variety of jobs. First of all, the tool should help you look for relevant keywords according to your business’ niche, making sure that it gives you a clear idea about the search intent behind it. More often than not, the keyword we want and the one we’re looking for are different. The tool should also give you an idea about the performance of these keywords, how your competitors use them, and other long-tail keywords related to the ones you’re researching. The tool should provide you with metrics to give you insights into the keyword volume, CPC competition, and seasonal trends.
Backlink Analysis Tool
Every SEO practitioner knows the role that backlinking plays in your SEO strategy. Sean from SEOSorcerer.com explains that backlinking is a vital factor in SEO that helps you increase the authority and presence of your website. The strategy entails other websites placing links referring their visitors to your website. While there was a time when the number of backlinks was all that matter, the search engine algorithms have since evolved. Nowadays, both the number and the quality of the links matter. That’s why you need an accurate backlink analysis tool to help narrow down authority websites and devise your backlinking strategy accordingly. The best tools have a large database of backlinks through which they can help you understand why some sites had linked to your competitors but not you, for instance.
SEO involves a lot of on-site and off-site work. For on-site performance, you want to use an analytics tool then helps you improve the features of your website. The tool will start by performing a website audit, after which you’ll get a comprehensive report regarding all your pages and the existing issues. The best tools give you step-by-step advice as to how you can improve the performance of your website for better ranking and user experience. They can also give you a competitor analysis so you know where you stand from the competition. Better yet, you can start by analyzing your competitors then devising your strategy for a shortcut.
SEO Checker Tool
For off-site performance, you want to use analytics tools that alert you to how your website is performing on the search engine result pages (SERPs). These SEO checker tools help you monitor your performance on the SERPs, generating reports so you can analyze your website’s performance. The most important feature of SEO checker tools is that you can submit your website’s sitemap for indexing, after which you can optimize your website for better results.
Report Generating Tools
For more detailed insights, you want a report generating tool that briefs you on areas you wouldn’t normally check. These tools can simply be plugged into your website’s URL, or any other website for that matter, to generate a full report of the website’s performance. Detailed reports can help you check under-the-hood stuff, like HTTP Headers Check, that you’d normally forget about.
Reputation Management Tool
Ensure your corporate brand is improving by using reputation management software. A tool like this will track your online presence, monitor your online reviews, and warn if your brand name is being damaged. The most important feature of reputation management is to respond to bad reviews and engage people to place good reviews.
Marketing SEO Tool
Once you set up your website according to the SEO guidelines, you’ll want to stay updated with new upgrades and optimize your website accordingly. Maintaining your website for SEO algorithm changes or upcoming trends requires the use of a sturdy marketing SEO tool. Using this tool, you’ll be able to keep an eye on your ranking, explore the online scene for new trends, and jump on new ranking opportunities as soon as they arise.
Although there are various SEO software suits that claim to cover all SEO-related needs, they still have a long way to go before being comprehensive. Until that happens, you’ll be better off using different software programs for specific SEO tasks. Some of the main programs you’ll need are keyword, backlink analysis, analytics, SEO checkers, report generating, and marketing SEO tool. If you still need help, you may need to contact an SEO Expert to assist you with your marketing needs.