Best Apps To Craft A Business Plan For iOS

To be a successful entrepreneur, you not only need to start a business but also make sure it has a working plan. The entire process of starting a business begins from when you get a million-dollar idea for your startup, all the way to the planning phase: many people however fail to give enough attention to the planning phase.

Since writing a business plan may be challenging and tedious, there are apps for your iOS you can use to help you come up with one. With just a phone application, you can get an investor or bank-ready written plan that you can use to source for funding.

Top iOS Apps To Create A Business Plan

In today’s tech-driven world, nobody wants to tire doing something technology can do in seconds. If you can synch business contacts and data digitally, why on earth would you do so manually. Same case goes for proposals. Do you need a business plan to source funding for your business proposal? Why not have an App write one for you? Why?

Here is a list of top iOS apps that will help you out.

1. Enloop

It will cost you $10 to $40 per month to enjoy all the premium features of Enloop. This might sound like a lot of money, but considering how helpful this app is, it is a very small price to pay. The program will ask you for all the relevant information then help you generate an actual outline for your investment.

Enloop generates all the data you need to convince financiers to invest in your idea: from cash flow to balance sheet projections. You can always recover deleted files, unless of course, you decided to go the old way and draft the proposal yourself.

Enloop also generates the text for all the sections in the business plan and gives you a chance to customize them. You can get this app for free, but you have to pay to enjoy premium services.

2. Liveplan

With this app on your iPhone or iPad, you don’t need to go through a long process of drafting a business plan. Liveplan makes it as easy as possible since all you have to do is answer some questions about your business idea and leave the rest to the app.

Once you have answered the questions, you get a lot of sample proposals that you can modify or use as they are. Countless Live Plan reviews have claimed it is the easiest app to work with. To some extent, I agree with them: it cannot get any easier than this.

3. Business Plan & Start Startup

With this application, you can choose to seek help writing your business plan from the entrepreneur community or do so as an individual. What is even more interesting and unique is that you can download the plan into your email free of charge. It gives you a platform to interact with other entrepreneurs and seek different perceptions.

It is one of the most popular mobile apps for creating a business outline. It has a lot of video resources and tutorials on how to approach the planning phase       of the dealing. Hardly will you feel the stress involved in coming up with a realistic scheme of action.

4. GoCanvas

This application takes you through the step-by-step process of creating a professional outline to make sure you do it right. The most exciting thing about the software is that you get to save everything on the cloud and synchronize data on all your devices. This way, you can edit it as your trade continues to grow and progress.

As an individual, you can enjoy this application free of charge: but for an enterprise, you will have to pay between $45 and $62 to enjoy the premium services it has to offer. As a small startup seeking to scale up the trade, this is the best app to update your investment scheme.

In a Nutshell…

If you want your idea to work, you better start by taking your time to plan on its execution perfectly. Once you have a proper business plan, you can then go ahead and start on the implementation and realization. If you fail to properly put things in order prior, there is a huge probability that the startup will not last longer than 5 years. It will be a short-term thing.

It shall too be short-lived.

According to statistics, up to 50% of all startups fail before four years. If you want to make it past these 4 years and after, you just need a proper plan. Just get any of these apps and you are good to go. Don’t stress yourself out.

How to Record High-Quality Videos for YouTube

YouTube is an essential service form marketing your business to customers who may not be able to come in to your place of business.  A well produced video can demonstrate your product, explain the benefits and demonstrate the solution that gains you a lifetime customer.

Creating videos is not as easy as it seems at first. After all, what’s so difficult about shooting videos about something you’re knowledgeable about? There are a lot of factors that go into launching a successful channel for business marketing on YouTube.

If you’re serious about taking a shot at making it on YouTube, you need to know that aside from the subject of your videos, you will have to take into account your target audience, video formats, as well as the technical aspects of the job. It is not enough to know what you want to record – you should also be familiar with how to record YouTube videos that will draw audiences in, en masse.

A good way to break down each and every aspect of a quality clip is to download a couple of successful videos using Bitdownloader or other platforms that allow you to save content from streaming services, and analyze them to see exactly what it is that makes certain types of videos pop. Keep reading to learn about just a couple of tips on how to make a high-quality YouTube clip.

Image Quality

There is no need for an in-depth introduction to this particular aspect of film-making. Sure, shooting a catchy clip with a smartphone might just be enough for it to go viral, but in order to transform this individual success into a long-standing channel with millions of subscribers, you will most definitely need to invest in durable and proven equipment.

Having a high-quality digital camera to produce your content can directly influence the number of views on, as well as encourage YouTube algorithms to promote your videos. Additionally, enabling viewers to watch your stuff with the highest quality setting is a nice touch that shows people that you take your job seriously.

Apart from the camera, as you get started, you should also purchase a tripod. Few things are worse than having to sit through a shaky, unprofessional video, and many people will move on to better things before giving your content a chance, no matter how captivating of a script you’ve written.

Clever Editing

In 2020, where just about everyone and their mother has launched at least one YouTube channel, it isn’t enough to have good editing skills. They need to be impeccable. You have to be able to tell a story through the cuts and transitions just as well as you can tell it with your words. It might not be the most grateful task in the world, since not a lot of viewers can appreciate, or even notice the editing work that was put into an engaging video, but once you take it away, the clip’s appeal can evaporate in a matter of seconds.

Unless it’s a part of your video’s concept, like one-shot rap clips, for example, there is absolutely no excuse for publishing an uncut, raw video in hopes of captivating and growing your subscriber base. Regardless of the niche you’re trying to make yourself comfortable in, no audience is generous enough to be passionate about a half-assed product.

Captivating Script

Script-writing for YouTube is much different than writing for movies or TV. Some people find it more difficult, whereas, for others, it comes naturally. No matter the extent of your prior experience in script-writing, you’ll need to understand how to compose and plan out a video that will be not only entertaining but also well-structured and coherent.

Many YouTubers fall into the trap of putting inadequate effort into their scripts, or simply forgoing the practice of writing them altogether. This usually results in a significant drop in the quality of their content, as they go off tangents on various topics and start ranting incoherently to the camera. Not only does this make you look and sound ridiculous, but it also prevents you from using some of the ideas you’ve come across during that lengthy, unstructured clip in future videos.

Good YouTube scripts tend to be written with an end goal in mind. A good practice you should follow in the beginning is outlining the whole video before you even start drafting the actual sentences you’ll be saying in it. That way, you know what things you absolutely need to touch upon, as well as the general trajectory of your clip. Stream of consciousness writing, although fascinating from a literary perspective, does not seem to fly so well.

The Bottom Line

There are many different paths to success when it comes to marketing on YouTube. Keep in mind, though, that there are just as many, if not more, ways to fail. Don’t take the advice listed above as the be-all, end-all of video-making, but rather as a general set of guidelines that are meant to help beginners take their first steps and keep them from sabotaging their own careers before they even start.

Best Video Editing Software To Give Professional Editing Feel In Minutes

Let us face it: creative storytelling in videos comes from the post-production stage. How many times have you shot a video only to realize that you could have made it more interesting? After all, creating the perfect video requires multiple iterations and editing. 

Sometimes the lighting isn’t good, the content isn’t right, or speakers forget their line in-between; there can be several bloopers while producing a video. That is why using a cool video editing software is necessary to take care of these “behind the scenes” moments. And did we mention, working with video editing solutions can allow you to add effects, filters, and even sounds to further enhance your final video.

But how do you choose the perfect solution for your business? With a dime, a dozen video editing solutions available online, selecting the right tool can be a tough decision. That is why we have come up with a list of six video editing platforms that you can use to edit and create high-impact videos in minutes like a pro. 

1. iMovies

Perhaps the easiest video editor, iMovies is ideal for beginners. The software supports multiple templates as well as transition and animated titles for quickly editing projects. It can also make video trimming and merging very simple. 

iMovies is a match made in heaven for marketers who require basic fades and cuts for social media videos. If you are starting with video editing, this tool can help you with its library of templates. However, since iMovies is popular among general consumers, we would advise you to steer clear of it when making critical sales videos. 

Pros

  • Good software if you are new to video editing
  • An easy-to-use tool with a simple drag-and-drop interface

Cons

  • Limited features
  • Works only on Mac or iPhones
  • Does not allow the transfer of project files

2. Blender

Blender is an advanced video editing platform that works on both Mac and Windows. It is an open-source tool and has some useful features such as live preview, chroma vectorscope, luma waveform, waveform visualization, audio mixing, syncing, scrubbing, and histogram displays. Blender only has 32 slots for adding videos, images, audio, and other effects such as a 3D animation suite.

Blender is a great tool to add variety to your videos, whether you are making 3D renders for a real-estate project or working with an animated character for an explainer video. That’s not all, since it is an open-source tool, there are several websites such as Turbosquid to assist you while creating the perfect video. You can also become a pro in no time by perusing tutorials and online support material.

All in all, this software is perfect if you are starting with 3D editing!

Pros

Good professional feel about the videos

Cons

A steep learning curve, but reading material and tutorials can make it easy 

3. Promo

Promo video maker is liked by marketers for several reasons. With all the tools required to make an engaging marketing video, Promo claims itself to be the #1 video maker. Let’s look at some of the tools you can use for video editing. 

To begin with, Promo allows users to add and manipulate the text’s size, font, and color, including a range of pastel colors. Users can also include images, sounds, and other visual effects to appear perfectly on social media platforms. The software also comes loaded with around 2,500 in-built templates, stock images from Shutterstock and Getty, and more than 15 million premium HD videos. 

Pros

  • Online and easy-to-use solution
  • Free trial available

Cons

Limited functionality

4. Invideo

InVideo is a great online video editor with several useful functionalities. The tool is easy-to-use, making it an ideal solution for beginners or marketers that work with deadlines to create video content for social media marketing. Invideo supports more than 1,500 design templates that help users create great video content quickly.

The platform also allows users to export videos in HD and use the text-to-speech feature to convert text-based content into engaging videos. Users can also access Pexels, Pixabay, Unsplash, for images, and royalty-free content.

Pros

  • Online, easy-to-use for beginners
  • A free plan that allows you to create a maximum of 60 videos a month

Cons

  • Video editor falls short of finer video details due to limited features
  • Videos exported by using the free plan has a watermark

5. GoPro QuikStories

Exclusively for mobile apps, this video-editing app lets you edit videos on the go. The tool is user-friendly, with a simple interface and several useful features. It is most commonly used to edit videos shot on the camera of a smartphone. 

As a name suggests, the app can directly interface with a GoPro camera and allows users to edit the video without exporting it on PCs. However, you can also use it to edit various other types of videos. The app has several automatic features and presets that can make video editing extremely quick and easy.

The verdict: the app is best suited for beginners as it doesn’t offer a lot of advanced features for professionals.

Pros

  • Several options and presets to try
  • App-based, making it easy for users to edit and publish on social media channels on the go

Cons

Not suitable for professionals as it does not have many advanced features or control for users

6. OpenShot

Like Blender, OpenShot is also an open-source, free video editing platform that has numerous useful features. The intuitive and simple-to-use drag and drop features make it suitable for even beginners trying to learn the basics of video editing. It also supports some critical advanced features such as video-transitions with real-time previews, unlimited layers, etc. 

Openshot also comes with other options such as video effect, animations, and keyframe. It makes video trimming a breeze, allowing users to shorten the video length for making it appropriate for social media channels.

Pros

  • Easy-to-use interface
  • Unlimited layers

Cons

The software sometimes lags 

Final Word

These were our top six video editing tools that can help you create up-vote worthy video content in minutes. Whether you are a beginner or a video editing wizard, these software solutions have something for everyone to make their job easier.

Tips To Prevent Sexism And Ageism Among Your Workers

IIn the twenty-first century, sexism and ageism at the workplace seem like old and ridiculous practices, but sometimes people just can’t give up the stereotypes that have haunted them for many years. We can’t always recognize our wrong actions instantly and stop doing what we do, but mostly we all need a gentle way to be stopped. Some people compare sexism and ageism with terrorism, they say that sometimes it can make really massive psychological harm. Read more on https://lawaspect.com/terrorism-law-essays/. Let’s see what we can do to prevent sexism and ageism and develop a more modern and healthy attitude to the working process.

Focus On The Goal, Not On Personalities

We come to work to do work, that’s the main point. Socializing and team activities are nothing more than pleasant bonuses. Mostly, sex and age can’t prevent people from performing tasks (unless these are very special tasks that may be risky for the health of a particular group). When you feel that something isn’t right, ask yourself particular questions. Does the sex or age of the worker have something to do with the task they should be given? Can they lift the weight they are asked to? Maybe, after a certain age, it’s really not a good idea. If you see a real medical reason for something related to sex or age, it’s not sexism or ageism. But if you believe in a psychological difference like “female brain” or “male brain” or, possibly, more rigid thinking of older people – it might be a form of sexism or ageism. How this harm impacts women you can read on https://newyorkessays.com/examples/woman-suffrage/.

If the goal doesn’t have anything to do with sex or age (e.g. breastfeeding experience is unique for women, so sex does matter for this), there is no reason to prefer people of certain sex or age. There is also no reason to focus on the external aspects of the working process, such as demands for women to look good or not expecting the knowledge of modern technologies from older people. The people are ready to do the job until they haven’t proven the opposite. Focus on the goal and reward the workers according to the work they do and the results they get. It is one of the best ways to prevent sexism, ageism and other -isms at the workplace.

Don’t Assume, Ask

People can have their reasons to do or not do something. They may be good at some things and activities and not so good at others. Assuming that some skills are passed with X or Y chromosomes or miraculously appear with age is also sexism and ageism. However, almost all of us are prone to it to some extent. But we should re,e,ber that women aren’t more empathetic and emotional, and men aren’t more reasonable by default. Older people aren’t always more conservative and slower to accept radical changes. Family expectations are another topic that can be speculated on and become the source of sexism.

If you feel that something personal or psychological may influence the working process, don’t be shy to ask. A polite question has nothing to do with sexism. There is nothing wrong with asking who in the couple will take sick leave because their kid is ill. It is fine to ask if the pace of changes is comfortable for everyone. When everyone is asked the same things, it isn’t a manifestation of sexism in any way. By the way, applying the “gender mirror” and “age mirror” is a great way to fight sexism. If you can ask any of your colleagues the same question, then it’s not sexism or ageism. If the question looks inappropriate when you ask people of different sex or age, then you should think about it a bit more.

Be Aware

Knowing how you are acting around others is the best way to prevent any discrimination. We don’t urge you to control each of your actions all the time and develop anxiety, but if you feel inappropriate about something done towards you, it is also a good time to think if you did something similar by yourself. Humans naturally don’t think about discrimination and empathize too much until they feel that discrimination by themselves. It is the way our brain is hardwired.

If someone tells you that the situation is bad for them, try to imagine yourself in a similar situation. Will you feel comfortable? Can you imagine yourself in such a situation at all? Maybe that person exaggerates things a bit? Mirroring situations helps you to stay aware of your actions and the actions of others towards you. It lets you both not to discriminate and not to become a discriminated one.

Sexism and ageism are still way too prevalent, unfortunately. Social stereotypes are rigid and can still be seen everywhere, influencing our subconscious processes. But getting rid of sexist and ageist assumptions is possible and totally within our possibilities. Like any bad habit, it can be controlled by our mind and eliminated completely, giving way to a completely new, healthier lifestyle.

How to Grow Your Small Business With Content Marketing

Whether you’re launching a startup or already have an established business, a strong online presence is a must. Just relying on word on mouth alone isn’t enough. 

More than half of shoppers say they use Google to discover brands. The data points to the importance of a digital marketing strategy. 

If your target audience can’t find your business online, your competitors will happily grab those sales. So how can you attract prospects and bring in more sales?

The answer is with content marketing. Not sure what that is or what it entails? Don’t worry — we’re about to take an in-depth look at what content marketing is and how to get started.

What is Content Marketing?

Content marketing is the process of creating and distributing engaging content. The goal is to attract prospects to your site and convert them into customers.

The average consumer today is constantly bombarded with ads. Content marketing is effective because it doesn’t take this aggressive approach. 

Creating engaging content means you’re attracting prospects to your site and helping them address their issues. That in turn can help you establish credibility and build trust with your audience.

Publishing content on multiple channels can increase your reach. But as a small business, you may have a limited marketing budget. The good news is that content marketing is highly scalable, so you can start small and gradually ramp up your efforts.

Now let’s look at how to grow your small business with content marketing.

1. Define Your Content Marketing Goals

Content marketing is most effective when you have clearly defined goals. These should be specific, measurable, attainable, relevant, and timely. In other words, use the SMART goal setting methodology to bring structure to your marketing objectives.

For example, simply saying you want to increase traffic is too vague. A better goal could be increasing search traffic by 10% within the next three months. A goal like this makes it easier for you to measure your progress and pivot as necessary.

2. Identify Your Target Audience

Identifying your target audience is key to developing and implementing an effective content marketing strategy. If your content doesn’t resonate with your audience, they’ll likely move on and take their purchase elsewhere.

Start by creating a buyer persona — a profile that depicts your target customer based on market research. A buyer persona includes details like background, demographics, behaviors, motivations, and goals.

Collect data about your audience using platforms like Google Analytics. You can take your research even further by surveying your existing customer base.

Developing a buyer persona may take some time. But it allows you to get a clearer sense of who your audience is, and create more effective content.

3. Decide on Content Types

The next step is to think about the types of content you’ll create. Publishing blog posts is a good place to start. This type of content is relatively easy to produce and it gives you the opportunity to share your expertise.

You can also use guest blogging to build backlinks and increase your Domain Authority. Guest blogging is when you publish content on other sites. It can drive referral traffic to your site and help you build a quality backlink in the process.

Other types of content you can create include ebooks, infographics, videos, webinars, and more. Revisit your content marketing goals to help you decide on which formats to focus your attention on.

4. Select Your Marketing Channels

Publishing content on your site is a great way to establish your business as a go-to resource for helpful information. But you’ll be severely limiting your reach if you rely solely on your site.

Social media is one such marketing channel you don’t want to overlook. With an estimated 3.6 billion people on social media, there’s a good chance your audience is on platforms like Facebook and Twitter.

Be strategic about which channels you market on. For example, Twitter may be a popular social platform, but is it where your audience is on?

Refer back to your research on your target audience. What channels do they actively use? This is important because those are the channels you’ll want to focus your efforts on.

5. Create a Content Calendar

Content marketing takes ongoing effort to be successful. You can’t simply publish one blog post and expect traffic to suddenly flood your site. At the same time, it can be overwhelming to keep track of everything.

A content calendar is a document that outlines upcoming content for the coming weeks and months. It details everything from the types of content you’ll create to when and where you’ll publish it.

Using a content calendar is a great way to keep all your content organized. Instead of starting from scratch every day, you can simply refer to the calendar and get started.

6. Incorporate SEO

SEO or search engine optimization is the process of optimizing your site with the goal of ranking higher in the search results. There are two aspects of SEO: On-page and off-page.

On-page SEO refers to optimizing individual aspects of a page like titles, headers, meta descriptions, and the content itself for certain keywords. Optimizing on-page factors helps search engines understand what a page is about.

This LastPass review is a good example of a well-optimized page. It includes the target keywords in the title and it’s broken down into sections that are easy to read. 




(Image Source)

As you optimize your pages for SEO, always focus on your visitors. Spamming your content with keywords doesn’t work, and may incur a ranking penalty. Be sure to use a grammar checker before you publish to make sure that your content still flows well after optimization.

With off-page SEO you’ll focus on external signals like backlinks, which are a major ranking signal. Google sees links from other sites as a vote of confidence. Building backlinks to your pages can improve your overall rankings.

7. Scale With a Content Team

There’s only so much you can do on your own. Eventually, you should consider building a content team to scale your content efforts.

Use platforms like Upwork to find talented writers and editors who can implement your content marketing strategy. You can use Google Docs to write your content and automate with Wordable to automatically upload to WordPress.

Conclusion

Content marketing is a key strategy that can raise brand awareness and establish your business as an industry authority. It can also help you turn more visitors into customers. Implement the tips laid out here to grow your business with content marketing.

Google BERT, Translation, and Small Business SEO and Marketing

Google BERT was integrated into the search engine algorithms in November of 2019 and is purported to be so revolutionary that it will directly impact a full 10% of all search results. Google BERT is not something that everyone has been following closely, but virtually all SEO experts have experienced the direct results of BERT whether they know it or not.

Not only was the May 2020 Google update directly related to BERT, but SEO experts should look for an increasing number of changes to the Google SEO algorithms as BERT is more fully integrated into search.

This will likely be extended even further as BERT is integrated more heavily in the analysis from the Google spiders and bots and making it more capable of “reading” and “understanding” website content in a way more similar to humans.

BERT stands for Bidirectional Encoder Representations from Transformers and it has revolutionized searches online, translation and will soon reach directly into the realm of websites.

Google BERT and Its Background In Translation

BERT is built on the back of the transformer, which is a neural network architecture created for NLP or natural language processing. BERT has thoroughly beaten more traditional NLP models in both English to French and English to German translation tasks.

One additional standard is the Stanford Question Answering Dataset (SquAD) which is made up of questions to determine the NLP capacity, BERT even surpassed human accuracy rates, scoring 93.2% accuracy where human translations scored 91.2%.

Does this mean that human translators will soon be left by the wayside? While that day may eventually come around, at present machine translation is still severely restricted, most notably in areas like figurative speech and localized vernacular and expressions.

While it presently works very well for translating large volumes of data, post-edited machine translation, or PEMT, or more specifically, human translators are still necessary to finalize the translation.

BERT was released as open-source long before it was introduced into the actual search engines. While there has been amazing progress in some areas by such prestigious Ivy League universities as Cornell, at the end of the day, humans still seem far more capable of providing translation services that are more accurate and complete. In terms of search engine optimization, however, as may have been noted during the May 2020 Google updates, BERT will soon revolutionize search engine optimization or SEO and the approach to small business marketing online.

Google Bert and Its Impact On SEO

Google has estimated that the BERT updates will directly impact 10% of all search engine results, and while important, that is only a part of the outcome that is relevant to small businesses and SEO experts. The latest Google updates have caused many SEO professionals to reconsider how they do business and website owners to rethink their content marketing campaigns.

BERT is exceptionally adept at “understanding” language more similar to humans and as such, makes it much more capable in determining the search intent of people using the search engine. Google was quick to take advantage of this, not only in terms of the actual search results but also through the inclusion of additional “features” on the search page.

Among the many features of Google are paid advertisements, of course, reviews, featured snippets, the knowledge panel, related questions and other inclusions that make it substantially more busy for the searchers, and also more competition even for the top ranking websites.

There were some types of websites that have experienced more radical results from the BERT implementation. There is a complete list on the Search Engine Journal website where it notes that among them were sites focusing on history, natural and traditional medicine, news, music and entertainment; and perhaps most notably here, for small businesses and local business websites.

What Google BERT Means For Small Business

There is a page called SE Roundtable that lists all of the ongoing Google Updates and reports extensively on their impact on various websites. Of particular interest is one conversation pertaining to the May 2020 update and the apparent presence of a “bug” in the update that created adverse results for many local small businesses.

There seems to have been some speculation that this bug was specifically limited to local car dealerships, though further testimony from numerous SEO experts clearly showed that this bug was in fact not ultimately a bug and proved detrimental to a great many local business interests.

While this has been largely sorted out, it would appear that the stabilization of localized search results was as much a result of continued and deeper integration of BERT into the search engine algorithms and others were the result of changes in the practices of SEO for many of these local small businesses.

The Future of BERT and Small Business SEO

Many people have questioned how they can optimize their website content in order to maximize the benefits from the Google BERT updates. Perhaps one of the most wonderful things about the future of SEO and local business content marketing online, is that there is no need to optimize content for BERT.

Small businesses and SEO experts alike need to rethink their content marketing but for their readers and not for the search engines. If there is any tactic that would benefit in terms of SEO, it would be query-related content.

Search engine queries are the actual words, phrases, and questions being asked on the search engines. For the sake of brevity, the results from AhRefs will be considered, where they list four different and distinct types of search engine queries.

What Are The Different Types of Search Engine Queries?

  • Navigational search engine queries
  • Informational search engine queries
  • Commercial Investigative search engine queries
  • Transactional search engine queries

Navigational search engine queries are where the searcher is merely looking for a URL or universal request location, more commonly known as a website address. These should not be mistaken for transactional search queries where the searcher is seeking out directions to a particular store in order to make their final purchase. These results should also be fairly common to the website and not require any specific focus by either SEO experts or the small business online operations.

Informational search engine queries are just that, used by viewers who are seeking out specific information. Some of these informational queries will be immediately answered in one of the many search engine features that were noted before.

If someone searches for the current time in New York City, for example, the answer will come up immediately on the SERP and there is no reason for the search to progress any further. These types of informational queries have a very low click-through rate and focusing on these types of queries is not likely to result in any increased website traffic.

The SEO expert should determine what the common and relevant queries are being searched in any given area, and the small business should focus on an international, multilingual approach to providing answers to those queries in their content marketing campaigns.

The content should then focus on providing meaningful and relevant resolutions for these queries. Ideally, the content should point to the fact that their product or service offers a viable answer to the question being asked. This process should ultimately direct the potential customer into a sales funnel.

Commercial investigative search engine queries are those where the searcher needs to find a particular service or product but have not yet determined the best products or services to meet their needs. This is where queries such as “what are the best translation company online” and similar questions will be asked of the search engines. These types of queries are why the SEO experts and small businesses may want to focus on “listicles” and other review type content for their site.

These types of viewers are the ones that are ready to purchase and who can be more easily directed to a well-planned sales funnel on the website. Look for this type of content to become increasingly popular and common for increasing rankings on the SERP, especially if it keeps the readers on the page long enough to read the entire article. This on-page time will be an increasingly important part of the new ranking factors by Google. SEO experts and small business owners should focus this content on overcoming any objections and leading the reader and soon-to-be consumer to the sales page or the buy now buttons.

Transactional search engine queries are those where the viewer knows the product or service they will be purchasing and are looking for the best price or location to purchase that product or service.

Conclusion:

In the near future, look for the quality of content and the ability of content to directly answer search queries to become increasingly important as opposed to a focus on keyword content. On a side note, albeit a very important one; look for website translations and other multilingual marketing tactics to expand as we expand into a more global digital environment and people recognize the ability to gain tens of millions of viewers with very little direct competition.

How to Recover Deleted Files from Hard-Drive Using EaseUS Data Recovery Software

On the occasion that you’re searching for a quick, entire, and safe data recovery programming to recover eradicated, lost, or orchestrated records or reports from PC, PC, or outside limit devices, by then EaseUS Data Recovery Wizard is the best data recovery programming open on the web.


EaseUS Data Recovery Wizard is an outrageous free file recovery software  for Windows customers to discover and recover lost or killed records, photographs, music, sound, messages, compacted chronicles, and so on unequivocally from hard drive, external hard drive, SSD, USB, memory card, moved the camera, cell phones and other putting away media. It can without a lot of a stretch and rapidly recover data from various types of data mishap: abrupt eradication, hard drive contamination, disease ambush especially Want to Cry Ransom ware, structure crash, volume adversity, stupid movement, arranging or by various reasons.

This free data recovery programming works magnificently with hard drives, gear RAID, SD cards, pen drives, iPods, and so on. Memory card data recovery can get back the lost records from hurt or subverted memory card including a memory stick, SD card, CF card, Micro card, and that is only the start. USB drive data recovery can restore records lost from a USB drive, pen drive, streak drive, and other removable amassing devices.

EaseUS Data Recovery Wizard Free is unimaginably simple to utilize and requires no earlier association on data recovery. It has a reasonable interface that shows recoverable information beforehand we start the recovery method. It gives you essential “Lively compass” and further “Significant yield” modes to find all lost or erased archives, photographs, and media records completely. Ensuing to inspecting, it empowers us to search for a record by name and channel the discovered pictures by content.

EaseUS free information recuperation programming is besides adaptable and profitable. You can beyond question convey checked results at whatever point and essentially import you’re saved sifting result and resume recovery without rescanning. EaseUS Data Recovery Wizard Free engages you to restore up to 2 GB of information, anyway with Data Recovery Wizard Professional the extent of information you can restore is boundless.

The best technique to Recover Your Lost Data with EaseUS Data Recovery Wizard Free – Step by Step with Screenshots

Stage 1:

Select a region to begin discovering reports that you have lost. You can in like way pick lost sections here. Select and click Scan to begin finding the lost documents.

Stage 2:

Scanning your PC or outside contraptions for lost information begins. First lively sifting is done and after that noteworthy yield begins to discover more lost records by fundamentally examining the document records. You can delay the checking by some coincidence and continue later. After looking at is done, you can channel what you need to restore from the separated outcomes.

Stage 3:

Preview explicit restorable records/archives and tap on ‘restore’ to get lost reports back. That is it your data recovery is finished. (Note: DO NOT keep the archives into the hard drive or outside devices where you lost the information).

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Presently you know how to utilize EaseUS Data Recovery Wizard Free to get lost data back. You should impart this article to other people, who you feel may benefit from this free data recovery programming.

Essential Phone Apps Every Small Business Should be Using

Mobile devices have entered businesses as the key gadget in various industries. Both small and large companies have employees who use mobile devices for their work. Small companies rely on efficiency and agility to stay competitive. It includes working directly from the office but also while on the go.

Hence, mobile devices have become inevitable in our work routines. Without them, we would not be able to communicate with our colleagues as efficiently as we do. However, to do business while on the go, your employees need to have the right apps. Luckily, there are many apps you can use, and many of them are entirely free. Cost-free options make them ideal for growing businesses.

Task management

All employees juggle multiple tasks at once, finding time to help or consult colleagues in between. However, the more assignments build up, the more difficult it is to keep track of your progress. Hence, you need a sharp and convenient tool to organize all your tasks for the week or month neatly. Luckily, there are many options available. All of them operate on a relatively simple principle and are beginner-friendly. So, do not hesitate to increase your productivity with the help of a simple app.

VPN

A phone VPN can quickly boost your security and privacy. When using your smartphone for private conversations and searches, you expect this data to be confidential. However, this data is easily snatched by marketers, websites, and even your ISP. A virtual private network app is designed to help you stay secure while online.

It encrypts your connection and prevents anyone from seeing what you do online. Hence, such security measures halt data thefts and loss of personal information. At the same time, quality VPNs can also be used to hide your IP addresses and help you pick one that unblocks geo-restricted content. All of these things are very important for businesses since online criminals often target companies. Furthermore, a VPN ensures that your Wi-Fi connection is safe, and knowing its questionable nature, you will be glad to have this protection. 

Skype

Skype has been a standard choice for videoconferencing and overall communication for the last 15 years. Many different apps tried to compete, but none have succeeded. At the moment, the app itself has more than 10 million comments and reviews on Google store.

Skype has been a standard part of everyone’s PC for years. When the app came out, most people simply got Skype for their phones as well. Skype lets you voice or video call anyone for free. You can get a maximum of 25 people in a single call and share various files. However, if you are looking for something new, you can explore alternative apps as well.

Evernote

If your employees have a fast-paced job where they need to remember lots of information and do research, Evernote might be what they need. This app allows you to gather various pieces of online information in a single place.

The information can be changed, embedded, shared, tagged, and much more. At the same time, Evernote can be used as a notebook. You can store social media posts, contacts, create to-do lists, and much more. What’s even better is that all of this is entirely free. There is a paid version that gives more upload space and some additional controls.

Google Drive

Google Drive is cloud storage offered by Google. It’s attached directly to your email, and everyone can use it for free. The Google Drive app is free to download and can be used in many different ways. It’s great for any kind of writing work or documentation.

It lets you upload, store, manage, and share files. At the same time, users can edit those documents, leave comments, and communicate through the platform. The paid version gives more storage space.

Apps for successful cooperation

Project management is vital. It is especially true when doing work on smartphones. So, project management apps need to be clear and provide a nice overview of all essential information. That’s how people won’t make mistakes while doing their jobs.

For this reason, we find Trello to be the best fit, as it’s very visual. It’s designed around boards where users can create, check, move, and modify lists. As a project progresses, the cards are moved. All of the cards can be assigned with members, checklists, or have attached files. At the same time, people can use cards to leave comments or communicate directly. Trello is around $10 for businesses, but it’s worth the expense.

Conclusion

These are some of the best mobile apps for small businesses. Of course, there are thousands of others, but we feel that these will make an immediate difference in the way you do your business. So, do not hesitate to make your business mobile and flexible.

Virtual Fax – A Must Have Tool for Small Businesses

Good communication tools are essential to own a successful small business.  They help us stay in touch with customers and providers, allowing things to run smoothly and without delays or complications.  If you rely on faxing to communicate on a regular basis, you can improve the delivery of documents with virtual fax.

There are multiple companies that can enable us to fax from email in just a few steps and without the problems that traditional fax machines have, such as busy phone lines, paper jams, running out of ink, etc.

This new way of faxing is called “virtual fax”, because instead of printing all incoming documents and having to scan the ones you send, you can simply manage all files digitally.  That’s right, all incoming faxes arrive to your inbox as PDF files, and in the same way you can send faxes straight from email, using digital documents. For businesses, this means that you’ll spend less money and time faxing on a daily basis.

What Are the Advantages of Virtual Fax for Small Businesses?

A free fax number. Another big benefit of using virtual fax companies is that they provide you a fax number, totally free of charge.  When you create an account with a fax service you can choose between a local or a toll-free number, which people will use to send you faxes.  Contrary to what happens with common dedicated phone numbers, this line will never be busy.

Speed of delivery.  Faxing from your computer is many times faster than faxing through a machine.  Once you press Send, your digital files are automatically converted to a fax image and sent to its destination without running into issues such as paper jams and interrupted transmissions. You can send email to fax, or you can use your service’s website to send faxes.

Fax from anywhere. With the use of a mobile fax app, businesses can send, receive and even sign faxes in just a few taps.  There are apps that charge you per fax and others that work alongside online fax service subscriptions.  We recommend the latter option, because they actually give you a number to receive faxes. If your business requires to be always on the go, this is an invaluable feature.

Automatic delivery. Every fax coming your way is automatically saved to your account and sent to your email as a PDF, you don’t have to do anything because the process is 100% automatic.  Just make sure you enable notification on your phone and be able to read them electronically.  Since your line is never busy you won’t have to worry about missing a fax ever again.

Other advanced features. Basic faxing tasks are just the tip of the iceberg of what you can enjoy with online fax.  There are other features that can make faxing easier than ever before, such as the ability to schedule your fax at an exact date and time, fax broadcasting (send a single fax to a list of recipients at the same time, and integration with cloud storage platforms including Dropbox and Google Drive.

Choosing the Right Fax Company

To make the most out of online fax, you need to choose the right company.  You’ll find that some services promise you everything, but many times customers have to deal with unreachable numbers or fax servers going down without customer support at hand.  

Luckily, there are also companies that have proved time and time again that they are reliable and can really help your business take the next step in faxing.  I’m talking about companies such as RingCentral, eFax and Nextiva, which we have tried and continue to use to this very day.

If you are having trouble deciding on which fax service to use, you can take advantage of free fax trials.  Most fax companies give you the chance of creating a test-drive account, which you can cancel at any time. So, for a full month you can fully test the features of a service and check if it is really helpful in reaching your goals. A great thing about integrating an email to fax Google alternative in your business is that it is very quick to get started.  It only takes a few minutes to create a new account and pick the fax number you wish to use.  If you are in the US you’ll find that there are numbers for the vast majority of cities in the country, but if you are outside the US you’ll need more specialized services with international presence.

Secure Your Video Conferences With These 5 Steps

Introduction

The security flaws inherent in video conferencing and in particular with certain offerings have been well documented over the last few months while the world at large has limped from one crisis to another. When security firms started predicting what would be the main security concerns for 2020 the increased use of video conferencing tools to support remote work did feature predominantly, however, they had no idea how the current pandemic would create an environment where the prediction became reality almost overnight.

Flaws And Threats

While businesses rapidly adopted video conferencing solutions or look to find the best HD conferencing API, the scramble to remain operational left the important security questions unanswered. Security researchers were quick to point out flaws including those that would allow unauthenticated users joining meetings or poor password management that would see gate crashers arrive to spoil the party. The good news is that steps can be taken to secure video conferences and these should be implemented as part of an organization’s security policy.

Understanding Your System

This step can be done when choosing a solution or even when one has been chosen. Of importance here is to ask what type of data encryption does the solution provide, how the data is managed, and the security features presented to users before they log in. Also, the age of the current solution should be looked at, if the product is older than five years it might not offer the required security measures to help combat modern threats.

Have A Policy in Place

As with policies that dictate how employees are to use personal devices in the workplace, whether in the office or, ever increasingly, remotely, a policy for video conferences needs to be done, if not already in place. Ideally, the policy needs to clearly list the boundaries and expectations of both the company and the employee. Requirements for recording meetings, what information can be discussed, how to use the camera and mute functions following policy guidelines, and what devices may be used are important considerations when drafting a policy.

Domain-Based Security

Too often is the case that these tools are connected directly to the Internet with no firewall in place. This is simply begging a hacker to compromise the company network. A far better approach is what researchers have termed Domain-based security and involves placing video conferencing solutions within the protective barrier of the company network and allows administrators to control access to the tool. As an example, if a video conference is set up between an outside stake-holder and an employee, an employee with the correct privileges will need to allow the outsider to join the call and authenticate their access.

Control Access

Closely linked to the above step is controlling who has access to calls. Technology has provided a handy tool to help manage this in single sign-on (SSO) systems. These systems are tied to users’ privileges and authorization level so that credential theft is made much harder. Further, these systems generate log data that tracks where, when, and how the user accessed the system.

Encryption

Concluding this article is a note on encryption. By using 128-bit AES as a company’s encryption standard for all things including video-conferencing the company has gone a long way to harden their data and keep it away from prying eyes. When using this standard to generate an encryption key for a video conference, it would take a supercomputer billions of years to try and break the encryption key.