Small Business Success Planning in Spring 2020

As I write this, we are ending our second month of the full crisis. Everyone has gone grocery shopping with a mask on. Toilet paper is sometimes available in the stores. Many small businesses have received some sort of funding, and in many states the unemployment kicker has relieved the worst of the rental defaults and hunger. The world is coping. But our world is irrevocably changed. We now think every time we “walk through a door”, we don’t touch handles or elevator buttons, and we view all strangers with cautious distance.

How to Cope

The first problem for small business is to cope with what we have. It’s been two months of payrolls and excruciating decisions about cuts, expenditures, debt and payments. Whatever liquidity you had in March is with you for the long run. Your customer base, your weekly sales and your weekly costs are going to be set in stone until the crisis ends. My business tools are not sufficient. There is no way to plan when the picture changes monthly. There is no way to predict whether there will be more gifts from Congress, or more pain from Customers reneging on agreements.

When will it end?

People will not be “normal” until we can mix freely with strangers without danger. That means we must have herd immunity and it must be verified. Immunity might be conveyed by everyone getting the illness, or everyone getting a vaccine. It might also be conveyed by the new cases decreasing to such small numbers that we are confident strangers are virus free.

None of these things are going to happen in 90 days, and probably not in 2020. The logistics of a vaccine are staggering. If there was a vaccine today, it would take a year to create enough doses to vaccinate half the world population. Here in the US, a vaccine would be dedicated to high risk individuals for at least the first six months. With flu vaccine, it takes two weeks to take effect, and does not confer complete immunity. So we could well be into 2021 or 2022 before anything comes close to normal.

The Crisis Shapes our Future

In my view, the future is bright, but with painful changes. Connected Services are going to have a heyday – starting with Zoom but moving to everyone who can deliver business products online. The gig economy will shift as more people move into front-line delivery roles. Brick and Mortar will shrink dramatically as the simple act of walking in the door carries risk. A friend noted that Boeing has recently laid off 1200 engineers, and they will never be rehired. Without herd immunity in a year or two, high paying jobs that are tied to “walking int the door” will be lost forever. The economy will not crash, but will change profoundly as market sectors shift.

Opportunity for Business

The opportunity lies in re-calibrating and focus on new venues for sales. A catering friend says that they delivered 150 food boxes as a drive-by fundraiser for a charity. Both the charity and the caterer are struggling to innovate, and whether they succeed is not important. What is important is they worked together to test a new concept.

At CompanionLink, our loyal customers provide our best inspiration. We can work together to generate innovative ideas. My role is to put away my ledger and help my customers succeed. Their success will feed our success.

My competitors are in the same boat as I am. Suddenly it is time to benefit from years of free service or generous policies. Here at CompanionLink we have always had free tech support even to customers who spent minimal amounts of money many years ago. I am surprised today at how these people are so willing to support us by purchasing a low cost upgrade or suggesting a new avenue of business. (Thanks Guys!)  On the other hand, companies like Microsoft, Comcast and Verizon have spent the past half-decade raising prices and canceling service to past customers. I know people do not have the same level of loyalty to them as they had in the past.

Focus on Enjoying the Now

We are just two months in to what may be a five-year economic transition. The 1972 Stagflation crisis ended with IBM, Wang, and Dec replaced by Microsoft by 1978. The 2002 Dot-Com bust saw Novell, Symantec, Kodak and Blockbuster die, while Facebook, Amazon and PayPal were born. The trend looking forward is connectivity – helping customer achieve their goals without face-to-face meetings. Values, flexibility and efficiency will get you to that customer. Until then, we have today. Dogs and Children will still enjoy this day so take time to play with them. Plan and test new ideas, see what works, and move upward with your life. This is nothing I planned, but it gives me the opportunity to excel in new areas, and for that I am grateful.

Other articles in this series:

Get Instagram Followers and Grow Your Business

Social media undoubtedly have a significant impact on every aspect of people’s lives in the present century. Among the various top order social media platforms, Instagram is the one showing the most promising growth in terms of popularity among general users as well as businesses. More and more brands are featuring their products and services on this trending photo-sharing platform.

The diversity of users and the versatile reach offered by Instagram make it the top priority social media platform by advertisement campaigners. The same reason explains the hype for getting more and more followers and likes. If you are also interested in increasing your follower count on Instagram, keep reading this post.

How to Boost Your Follower Count?

Various businesses resort to several formulae to increase the number of people following their personal or brand pages on Instagram. Since Instagram is composed of a mixed crowd with varying tastes and interests, there is no generalized thumb-rule method. Some of the companies try and increase their following manually. They opt for organic growth by studying their audience. This strategy, though effective, takes a lot of time and effort to bear fruits.

The most observed trend, followed by modern business houses is to buy followers on Instagram. This method is instantaneous and far easier compared to organic growth. You can pay for it and get a solid number of followers to count overnight. This way, the minimum milestone of 10,000 and even 1 Million becomes easier to achieve than ever before.

Get Real Followers on Instagram

There is a common question asked by social media influencers and businesses regarding the concept of buying Instagram followers. They are worried if these profiles are not authentic. If you have the same query, here is the answer. The best companies selling likes and followers on Instagram are aware of your anxieties and they have given a lot of thought and effort on the subject.

Top-order agencies providing followers and likes on Instagram can guarantee you that your follower base will be increased and that too with real profiles. You can buy real Instagram followers who would certainly increase not only your stats but also visibility and exposure.

How to Get Maximum Number of Followers?

You have to devote time and effort to establish a follower base worth advertising; there is no short cut to that. Even if you buy Instagram followers cheap from verified agencies, your work does not end there. You have to share content posted by related pages and accounts. Reposting is a great way to attract users. Moreover, you must study your existing followers, know their likes and interests, and produce quality content. You have to make your followers feel valued by responding to their comments. Follow these steps and see the difference by the bulging stats of your profile. Grow your follower count and make your brand well-known in the market.

What Types of App Could Help Enhance How You Use Your Android?

It is estimated that an average smartphone user has between 25 and 30 apps on their phones. It is also suggested that, while there are 2.5 million apps in existence, we tend to spend 70% of our phone time on the most popular 200 of these apps. Having so much choice from so many different aspects can be difficult – do we want game apps, entertainment apps, or useful apps to enhance our day-to-day lives? Here is a handy round-up for some of the apps you might not know about that can really enhance your Android experience.

Productivity Apps

Teachers loved telling us that we wouldn’t be able to carry a calculator in our pockets when we grew up so we needed to learn the quadratic formula, but it turns out they were wrong. As well as being able to sync to our desktop PC and laptop features, our phones can be incredibly useful themselves. They can enhance our productivity with time management apps. This can maximize how we use our Androids. First off is the Todoist app, which presents an easy to use task manager. Gaining rave reviews, the app helps us take a jumble of tasks and see them in a clear manner.

HourStack is a useful app that allows us to segment our tasks by time and see how long they are taking to complete. The overview option allows you to see what is consistently overrunning and what you are doing quickly. This information can help you manage your time better. For a more professional time-tracking app, try Hubstaff. The PomoDone App allows you to connect with other time management apps to use the Pomodoro Technique or frequent breaks to make you more productive.  

Emergency Apps

While we might not want to think of the worst happening, it’s always good to be prepared just in case it does. The police are suggesting that people download the What3Words app. The app has segmented the world into 3m squares and gives each 3m square a unique three-word combination.  This allows emergency services to pinpoint your exact location – or could be used with friends to find exact meeting points. Studies estimate that 5,761 phones are dropped and broken every hour. Sometimes, these physical accidents can lead to software accidents. Our phones might delete chunks of data, including media, app settings, and contact information.

There is a handy tool that lets you restore contacts on Android devices, as most online data leaves a shadow. This can give you peace of mind in case your phone does decide to try to wipe itself. You will be able to retrieve numbers of friends, but most importantly you will be able to get back any professional or business-related numbers. Friends can be tracked down on social media, but professional numbers might be harder to find again. It also allows you to use Easy Backup to ensure there is a saved copy of your data.

Entertainment Apps

“All work and no play makes Jack a dull boy,” so it’s important to have some apps that give us some reprieve. Of course, our go-to streaming services are key. With everything from Spotify to Netflix and Disney+ offering free trials before committing to an account, you are able to sample the streaming sites to find the one most suitable for you. There are also game apps that are specifically designed for smartphones. There are the classics based around Mario, which take the characters and themes of the franchise and update them for mobile play. There are also the AR games such as Pokémon Go and Harry Potter: Wizards Unite, which theme the game around your direct environment.

Square Enix ported many games from the consoles to be playable on Android phones, including Final Fantasy. There are also the more intensive games, including Blizzard’s Hearthstone and Fallout Shelter by Bethesda. Fortnite and Minecraft remain popular for Android phones, especially given how invested you can become with the games.

Finding the right combination of apps can give us a more enjoyable and productive experience with our phones. We might fill our homepage with apps that help us live more streamlined lives. Or, we may plan ahead and ensure we have the tools at our disposal for any number of emergencies. Or, we may simply want to max out on games and other activities that don’t make us any smarter but do give us a dose of much-needed fun.

How to Create a Mobile-friendly Website

With more and more people accessing websites from their phones, it is crucial your website functions just as well on mobile devices as it does on a desktop. Here are the essentials you need to know to create a mobile-friendly website.

Outsourcing Is Often the Best Option

Any website requires expert UX and UI design, but it’s even more crucial for mobile-friendly sites. User experience design encompasses all aspects of a user’s interaction with your website, while user interface design has more to do with the look, feel, and presentation of your site. If you want your website to flourish, consider getting a professional UI/UX designer, like Clay, on board. The famous San Francisco design and branding agency Clay puts user experience at the heart of everything it does. And the firm began life focusing on mobile apps, so it is the perfect UX design company to hire.

You may even consider outsourcing all of your website development needs. Small and medium-sized businesses can benefit from outsourcing as much as big businesses because it enables them to use technologies without having to build them from scratch. Outsourcing also allows you to save costs in the long run and have access to larger pools of experts. Find out more about how to outsource web development for your mobile-friendly website.

Make Your Website Responsive

There are many more things that must be considered when creating a mobile-friendly website than for a website that can be accessed on desktops. A crucial element for a mobile-friendly site is responsiveness. A responsive website contains all of the same content regardless of the type of device that’s used to access it, and it alters the way the content is displayed and arranged to suit the size of the device screen. Furthermore, a responsive design is great for Search Engine Optimization; it is Google’s preferred format for mobile websites.

Do Not Use Flash Animations

Using flash animations throughout your website is a bad idea, so don’t do it. Flash can slow down pages’ load times, it is bad for SEO, and it simply doesn’t work on many browsers and devices. Neither iOS or Android support flash.

Include the Viewport Meta Tag

Using the viewport meta tag is essential, as it is an easy way to control how your site shows up on a mobile device. If your website page opens the same on a desktop and the small screen of a phone, mobile-site users will have a lot of difficulties scrolling from side to side to read each line of text and to view all the content. By using the viewport meta tag, you ensure that all browsers will fit the width of your website’s pages to the screen of the specific device being used.

Use Big Buttons

It’s easy to click on website buttons when you’re accessing a site from a desktop. But trying to click on tiny buttons with your fingers on a small phone screen can be difficult, especially if there are multiple buttons next to each other. Indeed, such designs can start to cause real frustration and irritability to your website visitors, and that is obviously the last thing you want. The problem is solved easily, though. Use bigger buttons. And make sure those buttons are reasonably easy to use on all devices.

Use Large Fonts

Size matters. That doesn’t only apply to buttons. It also applies to fonts. Reading on small screens can be challenging, so it is always best to use a font size of at least 14px. It is also best to stick to standard fonts because unrecognized fonts can make your website slower to load on mobile devices.

App Study Highlights the Diversity of Mobile Gaming in 2020

Android and iOS-enabled devices are essential tools that play a key role in so many aspects of our lives. However, as well as being vital in a business sense, they have also become a big part of how we wind down away from the world of work.

Both of the mobile operating systems have proven themselves to be effective gaming platforms through the years and new figures have put a spotlight on the huge success that such apps are enjoying.

Huge Success

According to VentureBeat, a new study from intelligence body App Annie has revealed there were 13 billion new mobile game downloads across the globe in the first quarter of 2020. It was also estimated that consumers spent more than $16 billion on such games across the three-month period, with gaming accounting for 85 per cent of spending on Google Play and almost two-thirds on iOS.

However, one of the most striking aspects of the research was how it highlighted the range of different forms of gaming that are doing well on mobile. For example, while the mental puzzle title Brain Out was named the top game in terms of downloads, PUBG Mobile was found to have the most active users.

When it comes to consumer spend, the Chinese version of PUBG known as Game for Peace came out on top, but it was followed by the online battle arena title Honour of Kings. The study also found that established names like Pokemon Go, Minecraft Pocket Edition and Candy Crush Saga continued to be popular with many people.

Plenty To Offer

Such findings clearly indicate the diverse range of gaming genres which have been able to find a home on mobile.

While it is not represented on App Annie’s findings, iGaming is also expanding the number of games available with casino games and even bingo being embraced on both smartphone and tablet. For example, Betfair is one of several brands which offers it services via apps for both iOS and Android devices, with the software meaning that members can easily play the new bingo games offered by the company while they are on the move.

The importance of mobile has also been demonstrated by the fact that so many established names from other parts of video gaming have embraced it in recent times too. Crash Bandicoot has become one of the latest well-known characters to take the step, following the likes of Call of Duty into the area. eSports favourite League of Legends is also on its way as well, with Wild Rift being a version of the game specially built for both mobile and console.

A Key Mobile Activity

Mobile devices are capable of so many different things these days, but it is clear that gaming has now become a key activity that many people are using them for.

The App Annie findings put a fascinating spotlight on the state of play in mobile gaming at the moment and it will be intriguing to see how matters develop in the months and years ahead.

Print Stamps Online for your Custom Handwritten Letters and Parcels

There is some kind of mystery about handwritten letters. But in our digitized world, sitting down and writing a letter feels absolutely archaic. Maybe it’s because we are too busy to actually write or maybe it’s because we don’t even know where the envelopes are sold. However, writing letters is incredibly beautiful. It enhances creativity and connects us to others in the deepest ways. 

The majority of us send emails and text messages to communicate- both professionally and personally. Sending emails or text messages is easy and surely convenient. When you think of it, is there anything email can’t do these days? It can never replace the feelings attached to handwritten letters. 

So here are some reasons why handwritten letters will always have a special place in our hearts even in 2020. 

Make Your Special Occasions Extra Special

Imagine your friend has suffered a loss, and they are very sad. Now imagine you send them a quick WhatsApp text or an email to pass on your condolences instead of a handwritten note. Does it sit right with you? If you think about it, It doesn’t feel personal and truthful. 

We now even have e-cards, these e-card companies print your words on cards for you. But in certain circumstances, you can not replace a handwritten note. It can be an absolute disappointment to receive an ecard or an email instead of a handwritten note or letter on special occasions.  

Receiving Letter In The Mail

Receiving a handwritten letter can be an instant mood booster. Going through those dreaded brown envelopes and finding one beautiful letter in the pile can put a smile on your face. 

Most of the post we get through our doors is either bills,  leaflets from the supermarket you will never visit. But an envelope with a handwritten name can be a breath of fresh air and make you feel special. And the thought that someone stopped for a while, sat down and penned down a letter for you is truly magical.

Make It Personal With A Handwritten Letter

Writing a letter is not easy, you need to put some effort into it. It is also very time-consuming. It demands care from the writer and leaves the writer feeling vulnerable. It is more personal than an email or a text message on many levels. 

Use Your Brain And Pour It All Out

Typing out your feeling is convenient and easy. It is almost mindless. But writing a letter is more difficult.  Every word and every line is full of meaning and thought, writing is more permanent and long-lasting. It takes courage and can be overwhelming to write a letter. 

A Handwritten Letter Brings A Bunch Of Feelings With It 

Touching the words someone has written for you from across the world is bound to give you a swell of love and respect. With handwritten letters, you get to forever cherish the feelings of gratitude. 

Handwritten letters are indeed pleasant to send and receive. But do you even know where the stamps are sold? No, they don’t come with your amazon subscription. But relax, you don’t have to run to the post office to purchase them. You can now print stamps online at home with ease and enjoy writing letters. 

Professional Liability – How to Find the Right Insurance That You Need

Small business owners have a lot to consider when looking for the right coverage for their needs in today’s modern world. The addition of technology into the small business world makes it even more complicated to keep your clients information safe and secure. This is where professional liability insurance can become an extremely beneficial resource.

Professional Liability insurance protects your small business from a lot of very complicated situations that you may find yourself in. Being a business owner is more complicated than ever, and it is worth a little money spent every month to have someone backing you up if you find yourself in a sticky situation.

This article is going to dive into how professional liability insurance can protect you in the modern world of technology. Whether you like to believe it or not, many of these small business hacks can open you up to a world of trouble in the long run.

Small Business Productivity

Small business owners are busy people. Unlike people who have built corporations, they are doing most of the heavy lifting all by themselves. It is natural that small business owners would be on the lookout for loopholes and tools that will make their lives much easier.

This is where small business owners begin to turn to third party apps for their phone, websites on their computer, and even software that they can download to their laptop. While these services might boost their productivity, it is important for small business owners to make sure that these third party services do not open them up to trouble with their clients.

Phone Apps for Small Businesses

Using an app for a small business on your phone can be a great way to make things easier for you. You might need an app to keep up with ordering or to store customer information.

In some instances, you may even decide to have an app created for your small business. In this instance, your app may be downloaded to customer’s phones. This is a common business plan for stores that use rewards for dollars spent in the store.

Either way, you need to make sure that your professional liability insurance policy will cover either of these instances. For example, if you have customer information stored in a third party app on your phone, will your insurance cover a data breach? Or will your insurance cover the cost of a new phone if your app causes a customer phone to die? These are legitimate questions that could be costly.

PC and Phone Security

Making sure that the computers and phones used inside of your business are secure is another crucial point for the small business owner. Breaches in these areas could be costly.

Final Thoughts

Liability is a serious concern for many small business owners. Technology has only created an even larger area for small business owners to consider when building their insurance policies. Whatever you do, make sure you are completely covered.

UI Design Tips for Creating a Business Website

Every business needs a website these days. But if the site doesn’t employ UI design principles, it simply will not attract as much traffic and be able to convert those visitors into customers. The interface through which visitors interact needs to be as near to perfect as possible. By using the right UI design methods, that’s undoubtedly achievable.

IMG_256

Design Your interface with Your Target Audience in Mind

Before designing an interface, it’s vital you define how people will be using it. You can then tailor it to a specific demographic. Visitors to websites and apps interact in two different ways: directly and indirectly. The former includes tapping a button and swiping a card, while the latter involves things like pointing and clicking a mouse and typing into a form field. By understanding who your users are and what devices they are using, you can come up with informed decisions on how to design your interface. For instance, if your target audience is seniors who have limited dexterity, designing with a touchscreen in mind could be best. If your interface is primarily for people who interact with apps via a keyboard, you will want to support common keyboard shortcuts, so that time spent working with a mouse is minimized.

Compare Other Websites in Your Sector

The UI design principles you use to create your website should be based on your specific business sector, as some designs work better for some industries than others. You should take time to study other websites and apps of businesses operating in your industry so you can best see how users are interacting with content. It’s also always good to keep an eye on your competitors so you can provide better options than them. For example, if you are in the online video game business, you will want to check out other gaming platforms and online casinos. It’s also recommended you look at how users in different countries interact with websites, so you can tailor yours to suit your target audience. For instance, look at how a casino NZ differs from a casino in the US.

Give Acknowledgements When Actions Are Taken

UI design is all about making your website easy for visitors to use. So, the last thing you want is for your potential customers not to understand what’s going on. Therefore, it is best practice always to acknowledge when an action has been taken. For example, if a user clicks a button, you should provide an indication that the button has been clicked. You could do that by making the button turn another color once it has been pressed, or you could animate the button so that it appears to sink into the page after being clicked. And if it takes a while for content to load, ensure you include a loading icon so that people know their action is being processed. Whenever a visitor to your website takes an action, a small acknowledgment can make all the difference to the user’s experience.

Consistency Is Key

If you want to turn traffic to your website into actual customers, it’s essential your site is consistent throughout. That means using the same design principles for each page. For example, don’t place the menu on the top of one page and at the bottom of another. And don’t use one font type for one blog post and a different font type for another. If your UI design is not consistent, visitors to your website will find it difficult to navigate and access content. People should know exactly where everything is on your website and be able to navigate to different pages and forms within three clicks. By being inconsistent with your UI design, you will confuse visitors. Do that, and they will leave your website as quickly as they reached it. If you want to turn visitors into customers, website design consistency is crucial. You should also make sure your UI is correct for the platform. For instance, iOS apps can work differently to Android ones, and desktops have different needs than mobile sites.

5 Time-Saving Tools for Blogging to Grow Your Business

Developing a blog to grow your business is a very good idea, yet you need to know what tools and platforms to use in order to market your business well and meet the needs of your target audience. These days the demand for quality content is high; one can start an online business with a blog with minimum investments by incorporating effective marketing strategies to grow revenue. Blogging, in general, is so popular these days that the main goal of each business should be about standing out and being the best of the best. There are a lot of tools that can help you make your blog successful, here are the ones you need to take notice of first of all when planning and creating your content. 

Keyword Planner

Keyword Planner will help you drive more traffic to your website. If you want to have a popular blog these days, it is not enough to just create interesting content to steadily grow your business. It is also important to incorporate effective SEO strategies and use the keywords people type into their search engines, like Google, when looking for something. Keyword planner will help you find those keywords so that you could use them in your articles and get more people to visit your website and learn about your business. The tool will show you the search volume of each keyword and help you determine what keywords will make your content more popular. You can use this tool free of charge, but you will first be requested to start a Google Ads account.

Google Trends

Google Trends works perfectly when combined with the Keyword Planner. This tool will help you come up with popular article topics as you get to discover what is trending in the world. You can select a specific region based on the location of your target audience and see what interests people most of all in that area during a certain period of time. Thus, if you write an article or create content that follows the trending topics, you will get more blog visits and potential customers. This tool will also help you in drafting your content strategy and defining seasonal trends, discovering your target audience, and learning how to create content that works as effective unpaid marketing for your business promotion and popularization. You can use this tool free of charge as well, which means that you don’t need considerable financial investments to get your business up and running. 

Canva

Verbal content always works better when there are some visuals accompanying it. It’s easier for people to comprehend information when they can take short “visual breaks” and think about the information they received. That’s why it is important to maintain a visual-verbal balance on your blog, and Canva is an excellent tool for that. You can upload your own photos here or use the ones that are already provided on the platform. You can edit the photos, add some graphic and verbal elements on the pictures, layer in some text, add your logo, promotion, or some CTA (call-to-action). This platform is also free of charge, but you can upgrade your account to get access to more tools and advanced functionality. 

Buzzsumo

This tool will help you understand how your content performs on your blog and social media platforms. You can see how many people like, interact, and share your content, which basically defines the engagement rate. What makes Buzzsumo even better is that you can also analyze the content created by your competitors and learn from their success. Monitoring content performance is crucial when marketing your business since you need to always adapt in accordance with the needs and feedback you get from your target audience. All you need to do is enter the URL of the content you want to analyze, be it an article or a social media post, and the tool will show you how popular that content is across different platforms. You can use this tool for free, but it is better to upgrade your subscription to get more detailed reports on content performance.  

Hemingway App

If you are a student trying to create an A-level paper, it is best to reach out to an essayservice, but if you want to create a blog article on your own and are insecure about your writing, you should use the Hemingway app to polish it. 

The popularity of your blog and, in turn, your business depends on how easy it is to read and comprehend your content. Hemingway app will help you make your texts readable and easy to understand. It shows you when a sentence is too long or wordy. You will get a chance to get rid of unclear syntax structures, passive voice, vague phrasing, and other elements that complicate your writing. All you need to do is copy the text you need to have analyzed, and paste it into the app. It will give a grade to your content and provide feedback on the things you need to improve.

Phone Apps That Help Your Company Be More Efficient

Although most of us spend considerably too much time using our smartphones, it doesn’t mean that it is impossible to use your phone to your advantage. We are used to various functions our smartphones are capable of, such as GPS, radio, or flashlight, but that’s not all. You can download apps that will help your business. In a second, you’ll learn more about apps that will make running a business much easier. Let’s go!

Google Translate

No matter what kind of a company you are running, most probably you’ll have to interact with clients from different countries. You don’t need to learn multiple languages – there are apps that can help you communicate with people from foreign countries! There are apps that will require a monthly fee, but with even as simple an app as Google Translate, you can achieve surprisingly much. If you install this app on your smartphone, you can use your camera to translate texts in real-time!

Rep

If you want to make sure that people know your brand, you should make use of modern methods. Rep allows you to connect with the influencers to make your brand and products more recognizable. You can also analyze the estimated impact every cooperation could bring. With the help of influencers, you could even organize competitions among their fans with various products with your logo as a reward. There are dozens of companies, such as TeeJunction, that allow you to customize different items.

LinkedIn

Making sure that you attract people who are the most suitable for the positions for which you are recruiting is essential if you want your business to grow. No matter how much of an excellent and wise leader you are, you won’t be able to develop your company on your own. You need others, and LinkedIn is a great tool to contact people that would help you thrive in this competitive world. That’s not all! You can also check what your competitors are doing. This way, you won’t unexpectedly find yourself behind the curve. The world is moving at an incredible pace, and it is crucial to monitor what your competition is doing, or you might risk losing your customers.

DejaOffice

If you think that there is a little bit too much chaos in your company, then this app could make your team more productive. You won’t have to worry about not knowing how different tasks are progressing ever again! It allows you to check whether your team has a long way to go before the project is finished, or if you are near the end. At the same time, the entire team will be aware of what needs to be done.

Evernote

It is likely that you communicate with other people across other platforms, which means that finding important files could be difficult. Do you have it saved on Google Drive, or perhaps you received it on Slack? Evernote is great if you often feel lost in the chaos. It allows you to save notes, pictures, or even record your own voice so that later on, you won’t have to search for the crucial information – you’ll have everything in one place. It makes managing large projects much easier, though you can use Evernote to save private notes too!

PayPal

It’s no surprise that PayPal is an online payment system that is extremely popular, especially among small businesses. Why? It is very easy to use, which means that even people who are not particularly internet-savvy won’t have a problem with setting up a PayPal account. If you own a small business, then you won’t have to worry about the monthly fees – that’s because there aren’t any! Depending on the volume of the sales, the payment fees for small businesses vary, the maximum is 3.4%. There are no hidden fees, which is why PayPal became such a dominant force.

Upward

If you think that LinkedIn is an excellent platform with which you can find employees, but you would like to broaden your choices a bit, then Upward is a great choice. You will save a lot of time, as this app allows you to post job offers on multiple platforms. You won’t have to go on each platform individually. Instead, it is possible to respond to the candidates from within the app. If you get an overwhelming amount of responses, then you can also quickly sort candidates.

The winds of change

A significant portion of your employees will spend too much time on their phones, checking Facebook and Twitter, but there are apps that could help you save some time, money, or make your employees more productive. Some of them might even affect the way things are done in your company, but if you don’t want to stay behind, you should learn that developing your own company requires implementing changes. All of the previously listed apps are easy to use, which is crucial, especially when it comes to industries where people are not IT-experts. Some of them have a free trial period, others are outright free, which means that you can try them out, without risking anything. If you notice that they have a positive impact on your company, you could consider choosing a premium option.