How to Easily Find Top Add-ons You Need for Work

An add-on or a plug-in is an application intended to supplement the needs of a website. It can either support the website or be added as a feature for users of the site. Right now, there are thousands of WordPress plug-ins to choose from, some are free while others are paid software. These add-ons are used for sites tailored for SEO, Social Media Management, Storage, Improve Latency, and many more. Having the right plug-in will help your site increase traffic, improve performance, and help you in your work or business.

If you’re looking for the top plug-ins for your needs, you can read on and choose which one suits best for you. Below are plug-ins highly favored in their respective category because of its efficiency and functionality.

Forms

One of the most basic features of any site is to have Contact Forms. This will allow users to send feedback, inquiries, and other correspondence, it is also important to manage the contents sent through these forms to optimize your work. These popular and widely used plug-ins offer a dynamic and easy way to create and manage your Forms on your site:

Everest Forms

It’s a free contact form creator, it’s a straightforward plug-in that is easy to incorporate into your website. Since this is a must-have add-on, you should install WordPress plugins that offer comprehensive features and are easy to handle. With its “drag and drop interface”, you can design your own form in no time along with the necessary validations (captcha) and easily placed in any of the pages on your site with its short-code.

Ninja Forms

Just like the add-on above, Ninja Forms can be downloaded for free that you can build a fully-functioning Contact Form with. But if you want to get the complete package, you’ll have to pay for them. They include building multi-page forms, Front-end posting, Payments, Integration to email marketing, and more. 

SEO

Yoast SEO

If you’re working to improve a website’s ranking this plug-in offers invaluable insights for that. With over 250 million downloads, it’s one of the most useful and powerful plug-ins there is. It’s easy to set-up and it looks through all of your pages with a goal to have useful content for users to drive traffic and sustain your SERP ranking. It also looks at keywords, its usage, usability, and visibility in the search engines.

Rank Math SEO

An easy-to-use SEO add-on that is powerful to help you identify necessary adjustments to optimize your site. It has gained popularity because of its Google Keyword Tracking, 15+ Schema Markup Types, Woocommerce, 404 error logging with a redirection module, and many more.

Analytics

These add-ons will help you in your efforts to rank high in the SERP.

MonsterInsights

This analytics tool will connect your site with Google Analytics to provide you with insight into how people view and use your website. This makes it easier for you to track your site’s performance with users in real-time. With Universal Tracking, you can track and generate reports of product performance, visitor demographics, and other interests from different platforms and devices. 

Optimization and Performance

WP Smush

Images are helpful content to garner traffic and user value for your site, however, they can also affect loading speed and performance. Smush can help you compress images to optimize your site’s requirements without diminishing its quality. This helps you in your work to make your website perform better.

Imagify

This easy-to-use image compressor can save you storage and time in achieving an optimum size and quality for your images. You can automatically or manually resize images according to your specifications.

Security

Wordfence Security

Having a security application you can trust will save you a lot of work from untoward attacks on your website. It offers firewall protection, malware scan, blocking, login measures, and live monitoring. It also has robust protection for admin and user access to your sites.

Sucuri

It offers a comprehensive approach to website security with file integrity monitoring and modification tracking, it also has malware scanning, blocking, activity auditing, and security monitoring. The paid features include a firewall for added security for your site.

Social Media

Integrating multiple social media accounts and content is helpful to get more quality content for your site. It can also be tedious and slow to go to each platform and get preferred posts from those sites. These plug-ins can help you connect your social media account to your site and vice versa.

Social Warfare

This plug-in has attractive buttons that allow visitors to share your content with their social media accounts. It also includes a counter that adds social proof to users. Paid features allow you access to more social media platforms.

Instagram Feed

Instagram has become a very popular social media platform that offers some of the most organic images and multimedia content. This plug-in will allow you to create an Instagram feed on your site to display your posts or other non-private posts from the social media platform.

Email Management

Constant Contact

It’s one of the most effective and convenient email marketing tools for your WordPress website. It allows you to create beautiful emails and newsletters and send them either individually or to an email list or subscribers. Its appeal is in its user-friendly environment that can be used by those who are not that familiar with online tools.

Mailgun

This free plug-in allows you to send up to 200 transaction emails through the Mailgun service.

E-commerce

If you have an online business or working for an e-commerce site, these add-ons will help you make your daily operations smooth and efficient.

WooCommerce

This plug-in has over 100 million downloads, making it one of the best ways to create and operate an e-commerce store. You can use this plug-in for physical products or digital content. Aside from its core features, there are a ton of extensions and additional functionalities to help you work on your store.

Easy Digital Downloads

Primarily used for selling digital content, this add-on makes it easy for you to sell and manage your digital store. You can use this if you’re selling images, music files, software products, etc.

Depending on the nature of your work, these add-ons will make your work so much easier and efficient. It will also add features to your site for the benefit of your users. It is common to have more than 10 plug-ins especially if you’re delivering a lot of functionality for your site.

How to Grow Your Small Business With Content Marketing

Whether you’re launching a startup or already have an established business, a strong online presence is a must. Just relying on word on mouth alone isn’t enough. 

More than half of shoppers say they use Google to discover brands. The data points to the importance of a digital marketing strategy. 

If your target audience can’t find your business online, your competitors will happily grab those sales. So how can you attract prospects and bring in more sales?

The answer is with content marketing. Not sure what that is or what it entails? Don’t worry — we’re about to take an in-depth look at what content marketing is and how to get started.

What is Content Marketing?

ContenContent marketing is the process of creating and distributing engaging content. The goal is to attract prospects to your site and convert them into customers. By far, content marketing on WordPress is the most popular choice and a starting point for aspiring bloggers.

The average consumer today is constantly bombarded with ads. Content marketing is effective because it doesn’t take this aggressive approach. 

Creating engaging content means you’re attracting prospects to your site and helping them address their issues. That in turn can help you establish credibility and build trust with your audience.

Publishing content on multiple channels can increase your reach. But as a small business, you may have a limited marketing budget. The good news is that content marketing is highly scalable, so you can start small and gradually ramp up your efforts.

Now let’s look at how to grow your small business with content marketing.

1. Define Your Content Marketing Goals

Content marketing is most effective when you have clearly defined goals. These should be specific, measurable, attainable, relevant, and timely. In other words, use the SMART goal setting methodology to bring structure to your marketing objectives.

For example, simply saying you want to increase traffic is too vague. A better goal could be increasing search traffic by 10% within the next three months. A goal like this makes it easier for you to measure your progress and pivot as necessary.

2. Identify Your Target Audience

Identifying your target audience is key to developing and implementing an effective content marketing strategy. If your content doesn’t resonate with your audience, they’ll likely move on and take their purchase elsewhere.

Start by creating a buyer persona — a profile that depicts your target customer based on market research. A buyer persona includes details like background, demographics, behaviors, motivations, and goals.

Collect data about your audience using platforms like Google Analytics. You can take your research even further by surveying your existing customer base.

Developing a buyer persona may take some time. But it allows you to get a clearer sense of who your audience is, and create more effective content.

3. Decide on Content Types

The next step is to think about the types of content you’ll create. Publishing blog posts is a good place to start. This type of content is relatively easy to produce and it gives you the opportunity to share your expertise.

You can also use guest blogging to build backlinks and increase your Domain Authority. Guest blogging is when you publish content on other sites. It can drive referral traffic to your site and help you build a quality backlink in the process.

Other types of content you can create include ebooks, infographics, videos, webinars, and more. Revisit your content marketing goals to help you decide on which formats to focus your attention on.

4. Select Your Marketing Channels

Publishing content on your site is a great way to establish your business as a go-to resource for helpful information. But you’ll be severely limiting your reach if you rely solely on your site.

Social media is one such marketing channel you don’t want to overlook. With an estimated 3.6 billion people on social media, there’s a good chance your audience is on platforms like Facebook and Twitter.

Be strategic about which channels you market on. For example, Twitter may be a popular social platform, but is it where your audience is on?

Refer back to your research on your target audience. What channels do they actively use? This is important because those are the channels you’ll want to focus your efforts on.

5. Create a Content Calendar

Content marketing takes ongoing effort to be successful. You can’t simply publish one blog post and expect traffic to suddenly flood your site. At the same time, it can be overwhelming to keep track of everything.

A content calendar is a document that outlines upcoming content for the coming weeks and months. It details everything from the types of content you’ll create to when and where you’ll publish it.

Using a content calendar is a great way to keep all your content organized. Instead of starting from scratch every day, you can simply refer to the calendar and get started.

6. Incorporate SEO

SEO or search engine optimization is the process of optimizing your site with the goal of ranking higher in the search results. There are two aspects of SEO: On-page and off-page.

On-page SEO refers to optimizing individual aspects of a page like titles, headers, meta descriptions, and the content itself for certain keywords. Optimizing on-page factors helps search engines understand what a page is about.

This LastPass review is a good example of a well-optimized page. It includes the target keywords in the title and it’s broken down into sections that are easy to read. 

As you optimize your pages for SEO, always focus on your visitors. Spamming your content with keywords doesn’t work, and may incur a ranking penalty. Be sure to use a grammar checker before you publish to make sure that your content still flows well after optimization.

With off-page SEO you’ll focus on external signals like backlinks, which are a major ranking signal. Google sees links from other sites as a vote of confidence. Building backlinks to your pages can improve your overall rankings.

7. Scale With a Content Team

There’s only so much you can do on your own. Eventually, you should consider outsourcing your content marketing to scale your content efforts.

Use platforms like Upwork to find talented writers and editors who can implement your content marketing strategy. You can use Google Docs to write your content and automate with Wordable to automatically upload to WordPress.

Conclusion

Content marketing is a key strategy that can raise brand awareness and establish your business as an industry authority. It can also help you turn more visitors into customers. Implement the tips laid out here to grow your business with content marketing.

Expert Tips for Streamlining the Process of Your eCommerce Business

The business world is open for everyone and it has numerous opportunities for aspirant business owners and entrepreneurs. Currently, the most promising businesses are e-commerce companies because of how they changed the playing field for a lot of other types of businesses. You can’t deny that e-commerce is extremely successful, and it can be fruitful for everyone involved. But that success isn’t done overnight, and you need to understand the basic process thoroughly to ensure that your business is operating smoothly with minimal errors and mistakes. 

Read on to learn more about how to streamline the process of your e-commerce business with these helpful tips.  

Focus on Customer Care

You will need to focus on customer care if you want to streamline your e-commerce business. You can’t afford to have unsatisfied clients and complaints unattended. The importance of customer service is paramount because it affects your business positively when you have a solid team of customer care specialists. You need to realize that each employee has to treat your clients with respect and decency. Each customer care representative should be highly trained in dealing with complaints easily and effectively solving problems until the customer is satisfied. Good customer care can increase your success rates and competitiveness amongst your rivals. If your clients feel appreciated, heard, and well taken care of, then they will always come back and use your services.

Follow Your Analytics

Any e-commerce business should follow their analytics to make sure that they’re on the right track. You need to strive for having great results every day and this is why checking your progress can help you achieve excellence. Analytical reports have data and numbers that will show you the progress of your business each day, letting you know which days are good and which days were slow. If you have the information about the good days, then you will continue to focus on repeating those tactics and processes to get more positive results. You can also learn from your bad days because you will thoroughly understand what went wrong and why you didn’t generate enough traffic or sales, to avoid the same mistakes in the future. 

Utilize Effective Software

You must start utilizing effective software to ensure high levels of success. You can’t deny that technology can make every step easier in the e-commerce world. Your progress and sales will increase depending on the type of software you use. You should browse softwares and understand the categories available that will help streamline your business. You need to check reviews and research what your competitors are using to gain more traffic and sales. Software tools can help your clients shop easier, minimize any errors or mistakes, automate every process in your business, and help you manage it conveniently. Having proper software tools can be cost-effective because it saves you time, effort, and money.

Compatibility with Mobile Devices

Your platform must be compatible with mobile devices. Approximately 62% of online shoppers use their smartphones to purchase products or use services. This means that more than half of the traffic comes from mobile users. This is because it’s easier, convenient, and it can be done anywhere. You can’t afford to have a platform that doesn’t work on smart devices because that would be a huge mistake. It would mean that you’ll be losing 62% of potential paying customers and that is a lot of traffic, exposure, and sales that you may miss out on. Make sure that your platforms are compatible with mobile devices and your sales will skyrocket and your e-commerce brand will get stronger over time.

Check Your Server

It’s important to check your server constantly to make sure that your platform is working properly. Customers hate it when a website is slow to load, and this is why you need a server that is optimal and strong enough to withstand the traffic. Every business should think about getting a proper web hosting service if their platforms aren’t smooth for customers. A professional web host can have the capabilities you need to keep your platform running perfectly for all of your visitors. It will be fast, secured, and safe because that is what every customer wants when they’re shopping online. Do a little research and find the right hosting service that is affordable and will suit your business needs.

Data Integration Is Key

You should start implementing a data integration plan to ensure that all of your data is easily accessible. It is important because it can help you minimize any errors and mistakes that could ruin the whole process. This will allow you to minimize redundant or repeated data because you would be using an advanced system for your documents that have adhesive labels and professional business forms. Your record-keeping processes will be flawless this way because you are speeding it and eliminating any errors when it comes to data-entry. This is great for you to review your shipping dates, labels, invoices, and packing lists to ensure that everything is correct. You can expect great results with data integration and streamlining your business will not be such a hassle anymore.

Work on Peer-to-Peer Order Fulfillment

Not a lot of e-commerce businesses understand the importance of peer-to-peer order fulfillment. You are bound to increase sales, minimize time-consuming constraints, and improve customer satisfaction. One of the biggest drawbacks that an e-commerce business would have is a shipping system that takes too long, too hectic, and not effective. Also, you want to make sure that the process of storing your inventory and shipping is easy and hassle-free. You need to set up a proper plan that doesn’t have your customers waiting for their shipments. You need them to be happy and become loyal clients that love buying from your platform. This is achievable with an order fulfillment plan that decreases travel time, shortens the shipping distance, and lowers the costs for you and your customers.

Outsource Your Marketing Needs

It would be wise to outsource your marketing needs for your e-commerce business. Outsourcing has several benefits that can help increase the efficiency of your brand. You would have the advice from marketing specialists that understand how people think and how to attract more leads. This would give you a chance to focus more on your core/main activities related to your e-commerce business. You would save a lot of money because you’d be cutting costs on maintaining the infrastructure for marketing. Having a service provider to do the hard work for you can be quite cheaper and your business would get a strong competitive edge to get ahead in the market. Overall, you can increase productivity and increase your ROI levels with marketing specialists that implement effective strategies for you.

Improve Your Checkout System

You will need to improve your checkout system to make sure that you’re upfront and honest with your customers. Many people tend to go through a couple of products, add them to their cart, and then cancel it. You need to minimize cart abandonment rates by understanding why customers give up at the end. The reasons vary and it could be from high shipping costs, extra fees, or a complicated and long checkout process. Try to make it easier for your customers to have them come back for more purchases. You must have fewer pages for them to go through and keep the checkout process simple and quick for better results. You should implement a progress indicator to give your customers the reassurance they need that the process is moving forward correctly. If it’s a simplified and hassle-free checkout, your clients won’t abandon their carts.

Work on Your Layout and Web Design

It can be quite common for business owners to forget about the web design and layout of their e-commerce platform. You should realize that customers usually don’t like websites that look complicated to use or browse. You need to be sure that you’ve designed your homepage to be welcoming and appealing. You need a search bar, several category options, drop-down menus for each subcategory, and the colors of all the pages should be easy on the eyes. Try to avoid flashy colors that would give someone a headache if they stare at it for too long. Also, stick to the primary colors for clickable buttons. These could be red, green, or yellow because they stand out, especially if you use them for the call to action buttons.

Review and Update Your Content

Your platform’s content is important, and it needs constant updating and reviewing to make sure that customers and potential clients are interested. Continuously managing your content is smart because it can help generate more positive traffic to your e-commerce platform. You need to have pages that can educate your potential customers and existing ones about the products you’re providing. It could be in the form of infographics, articles, images, videos, or even blog posts. Your useful information can convince visitors to become paying customers. Make sure you keep updating your content. With enough relevant content, your platform can transform into a central hub for all your visitors to get useful and interesting information. This will lead to more genuine traffic and sales over time.

Add More Payment Options

You should add more payment options to your platform, especially if you’re trying to cater to customers globally. One of the common mistakes that e-commerce websites have is that they only provide two or three methods of payment when a customer tries to purchase a product. It’s crucial for the sake of your platform’s success that you add more options for your customers. People are different when it comes to payment and they all have specific ways that they feel comfortable with when it comes to paying for their products. If you want to increase your sales, profits, and positive exposure, then you should add most, if not all, payment methods available for better results. You can decrease cart abandonment rates this way too.

Get Involved with Social Media

As a business owner, social media should be an important part of your business model because you already have the vision of your e-commerce business in your head. Social media can be an extremely effective method of gaining more leads. This part is the only task that you cannot afford to delegate or outsource only. It’s okay if you already have an outsourced team of specialists to handle it. But you should get involved with social media too for the best results. You would get to know your customers more, communicate with them, understand their needs and personality, and then implement that to your other strategies to get more sales. Also, when the entrepreneur or business owner gets involved with customers, you gain more trust and that can help your brand significantly.

Continue to Evolve and Adapt

You should continue to evolve and adapt to the business world because times change. This means that trends will die out and another exciting trend will take over. Customers will change their perspectives, or their preferences and you need to be prepared to meet their new needs. Your business might be successful today, but it can’t continue to gain more leads and sales if you continue to do the same strategies constantly. The market will always change because it’s in its nature to be variable. You need to be flexible and ready when that happens to ensure that your e-commerce business is still relevant and still has a place in the market. You should never stop your market research processes at all.

Undoubtedly, e-commerce businesses are booming beyond anyone’s expectations. It has become a global trend and phenomenon in business. Almost the entire population are agreeing to it and they enjoy the aspects of e-commerce. The appeal of the convenience and ease of access for users online when it comes to shopping is making e-commerce succeed tremendously. If this is your line business or you wish to enter the lucrative e-commerce world, then you should make sure that you follow all the necessary steps that will make the process easier, effective, and error-free. With the right mindset and strategy, your business will thrive and skyrocket significantly.