How IT Services Can Help in Your Company’s Growth

It is a fact that the client prefers to work with businesses that are capable of keeping up with technology trends. It is important for any company to be aware of the importance of IT support services, along with its cost, demands, reliability, sense, and portrayal of dedication, and particularly the small and big changes in its structure while assuring more streamlined operations. 

Innovative resources, as well as problem-solving that IT services and systems provide are wide. If any high technology apparatus is not functioning properly, it can leave a significant effect on how the business services, as well as its functions, are executed overall. This brief list will give you an answer on how IT services can assist your company to grow, and which benefits you can reap from them. 

Productivity and Profitability are Increased

In case you have old computers or an outdated operating system, the productivity will be slowed down by 30 or even 40 percent. The decrease in productivity can seriously hurt any business. 

To ensure that the employees perform their work to the best of their abilities, upgrading your business system is a mandatory action to take. Having IT experts will allow the upgrade, and as a result, your business will thrive. By giving workers the right kind of business tech, productivity is guaranteed as well as income, as some business gurus will state. Professionals from Summit Advisors IT would agree that these problems can crag your productivity and profitability down. For instance, some companies have invested in an internet network that is private and have provided their employees through their IT service with all the necessary tools they need to make things done. The benefit of this for the company would be faster communication and all workers will be able to share files between themselves. Firstly, the basics must be ensured before the results can be reaped. 

For example, having WiFi connected computers and printers that do not take a long time to load. 

Can a Good IT Service Stop Hackers?

Keeping your data secure would be of utmost importance for any company and business. Outdated technology can put your firm a risk which increases the possibility for files and data to be lost or even worse, corrupted, and used. Older servers are prone to crash which is also a hindrance. All of these problems can cost any firm a valuable amount of time and money.

Cyber attackers, or hackers, are always updating their methods of attack which also increases the overall risks you might encounter. Without having your software regularly updated by IT support, these new methods will easily breach and access your business’s critical and important files that are supposed to be private, for example, your customer data. 

Part of the reason why it is recommended to have new hardware or software upgrades is that older systems are developed in a way to keep up with ever-evolving types of threats and offer the best possible cybersecurity defenses. The data of your company will be vulnerable without proper and modern security measures. 

7 Reasons Why Your Business Needs Digital Signage

Digital signage has transformed so many different aspects of the way different businesses operate. While the first digital signs were just electronic versions of traditional posters or promotional banners, the technology has developed far beyond that. 

These days, digital signage offers so many benefits to different businesses that it is vital that every company knows about the advantages which this technology offers in terms of promotion, advertising, customer information, and increased sales and revenue. To help business owners understand why it is so important, here are seven reasons why your business needs digital signage. 

1. Connect Store Locations

Many businesses have more than one location and digital signage is ideal for connecting those stores and displaying synchronized media. While early digital signs had USB ports to input content, you can now create and schedule digital content on a cloud account so that it appears across all your digital signs at the same moment. This means that all your stores will show the same promotion or give the same information to create one cohesive message. With more and more franchise businesses opening up in recent years, this is very important. 

2. Run Effective Advertising Campaigns

Previously, ad campaign material had to be created by a specialist design team and then printed at great expense. Now with digital signage, your design team can just create the whole campaign on a computer program and launch it simultaneously on all of your digital signs. This process is far cheaper and less time consuming as it doesn’t require any staff to work overtime decorating the stores. Using digital signs in this way has now long been shown to be a very effective form of in-store advertising so the customers benefit too.

3. Keep Customers Informed

There is various information which is useful to customers but is subject to change. In large department stores, it is important to have store maps for each floor so that customers can locate the store they want, but stores come and go and often move positions. Rather than printing a new map every time, there is a change, with a digital sign you can simply update the map and display it on all of the signs in the store.

4. Promote Specific Products

There are often times when retail stores or other businesses will want to push a particular product. This may be a food item that is about to expire or a piece of clothing that is about to go out of season. A really quick and effective promotional campaign can be created which is then displayed on the digital signs in your business offering customers a big discount. This will enable you to clear old products and move on with new ones.

5. Change Menus Instantly

Many restaurants and cafes have different menus each day or for lunchtime and dinner. Using digital signs means that you can instantly switch between menus so that customers know exactly what is on offer when they come to order. For chain restaurants, a cloud-based digital signage system also enables you to make menu changes or even roll out a new menu altogether across all of your stores at the same time.

6. Use Multimedia Resources

Advertising has changed and the old methods of print and radio copy are now all but obsolete. Modern consumers expect to see different forms of media and react far more positively to advertising and promotional campaigns which incorporate much more than just text in a colorful font. Video, audio, and moving graphics can all be used in digital marketing campaigns and displayed on your digital signs. This is the most effective way to engage with customers and promote your products and services.  

7. Promote Your Business Outside

When paper posters were used for promotional and advertising campaigns in the past, business owners were only able to display them inside their stores as rain would destroy them. Plastic signs were later developed which could be used outside but these are costly. Anyone who has ever been to Times Square in New York knows how effective outside digital signs can be. The same is true for your business as you will be able to display everything from special offers to opening times.

There are so many fantastic opportunities with digital signage that every business needs to make sure they take advantage of this technology. From connecting your store locations to creating new and exciting multimedia advertising material, digital signage offers a tremendous amount to every type of business. If you have not yet implemented this technology in your business, now is the best time to look into what it can do for you.

Top 5 Best Online Businesses to Start during the worldwide lockdown

There have certainly been few other years since 2020 in living memory, with people across the globe having to adjust to previously unfamiliar phrases. Social distancing. Lockdowns. Or new working concepts, like meeting via zoom rather than in person. But this situation hasn’t all been an imposition. Many have taken advantage of the break from the nine-to-five routine to consider other options. The necessity of going online has inspired entrepreneurs to spring up everywhere. Here are five ideas for Internet businesses with terrific potential.

Online dating

It may not be the easiest business to set up, but it certainly has the potential to be the most lucrative. Online dating has taken the world by storm since the first commercial sites were launched a couple of decades ago. The key to making a success out of this venture would be identifying gaps in an overcrowded market. How about mature dating niche? Refer to a review platforms of dating sites for over 50s to get an impression of how typical outlets operate. If you can bring panache, originality, and creativity to this area of dating, perhaps targeting this niche area in a way that introduces a unique twist, it could prove successful. The key ingredients should be well-designed pages, a strong brand, a fully-realized monetizing aspect, and harnessing social media for free advertising.

E-commerce

There are many virtual retail outlets already, with obvious examples like Amazon or eBay. Rather than just digging out the occasional item from the garage or loft to put on eBay auctions, you could strive to make this more of a formal enterprise. Do you have a particular hobby or passion that you could transform, setting up an online shop to attract worldwide customers? All you need is imagination and dedication. Whether you’ve been stashing football programs or collecting DVDs or albums over the years, most of which are gathering dust, if you can put an online shop together with engaging and well-written content, this could grow legs.

Affiliate marketing

The beauty of affiliate marketing is this is an online business where you don’t have to invest in stock or advertising. Becoming an affiliate involves identifying a product that is already being sold, then offering yourself as a third-party platform to shift these products. Services like Amazon are always looking for mini-marketers to collaborate in selling their products on intelligently-designed platforms. Or identify an area you are keen on blogging about anyway, using your expertise to draw in customers. You’ll get a percentage of sales through commission.

Vlogging

Most of us have read headlines about Vloggers or YouTube stars – individuals who have accumulated huge followers simply by discussing particular topics with authority, then plugging products. This is a difficult area to get into, but if you can crack the unique attributes that make Vlogging such a mesmerizing spectator activity, there’s no reason why you couldn’t go on to carve your own slice of this pie. As with any web enterprise, the key is having captivating content. There are little overheads. All that is required is imagination, a degree of charisma, and perhaps some luck, too!

Freelance writing

A huge side-effect of the worldwide lockdown is more and more people going online. New websites are popping up all over the place, but no matter how competently-designed these might be, they will survive or expire solely based on the strength of their content. So sites will always be looking for content providers, and you can charge accordingly. You could easily set up your own freelance writing business when demand gets high enough.

What Vloggers Should Consider When Choosing a Smart Device

With technology advancement and the need to produce and stream content, there has been an influx of smart gadgets in the market. We now have different brands, devices, and operating systems, making it overwhelming to make the right choice. As a Video blogger, there are many qualities in which you need to check for the device you are buying. These factors determine your purchasing power, especially if you need the product for a specified purpose. So, what do you consider when choosing such devices? Here are seven tips to guide you.

1. How durable is it?

As a vlogger, you will need something that will last longer, just like your vlogging career. You require something durable that can stand the test of time and give you value for your money. This situation means you need to research and get reviews on the products you are looking for to understand their durability. In order to find your smartwatch that guarantees durability, you should check out some review articles and online customer reviews beforehand. Buying something that won’t last long will either affect your business or get you at a loss in the long run. A durable item will be priced a bit higher, but it’s worth the price. It’s better to get something long-lasting at a higher price than buying it cheaper and regret it later.

2. What are the smart functions and their value?

As a blogger, you need to get value from the smart function of the gadget you plan to purchase. It will help if you look for gadgets that will fit those specific functions you require. If you stream videos directly to your fans, go for that particular streaming Device instead of getting an alternative that will require the use of several gadgets. It’s recommended to avoid gadgets that come with tones of smart functions, as sometimes they end up messing their functioning. Go for products that are easy to operate and will enhance your life, other than those you’ll require to adapt to them.

3. Can the product work without the smart function?

Being a vlogger requires smart gadgets that thoroughly work when needed. But to be on the safe side, you need to consider devices that have an option to function without the intelligent function. For example, if you are getting a smart camera, you might want to go to areas with no internet or streaming capabilities. Your camera should work with such a function and maybe stream the content later after you get the internet. Products that are limited to smart functions only may create inconvenience when you visit areas or doing something that doesn’t require the smart feature. It would be best to get a gadget that can get switched from operating smart to regular use.

4. Does it require a subscription, or is it a one-time purchase?

Most advanced smart gadgets come with software that requires a subscription to get upgraded. In the case of subscriptions, you have to be paying for it once it expires or every month. If you are taking vlogging as a business, you need to understand that subscriptions will increase your operating expenses and reduce your profit margin. It is advisable to go for a one-purchase product that won’t create additional costs for your business. It is better to buy something expensive with your capital than buying it cheaper and then incurring monthly expenses, which sometimes escalates. If you don’t require the advanced services, why not purchase the ordinary smart gadget and save on costs? 

5. Will you be saving money?

A smart gadget should enable you to save money in the long run. With increased business costs and the rising cost of living, many people find ways to save money. Your smart gadget should enable you to save on energy costs, must have all the technologies, thus no need to buy different devices, and it should create value for your money. Any gadget that increases your monthly expenses is not worth buying, no matter its purpose. A good example is purchasing a smart camera. The camera should use less energy and should have long-lasting battery and streaming features, which will reduce your electricity bills while working more efficiently. Before paying for that product, check on its money-saving capabilities and other conveniences. If it doesn’t add any value to your blogging business, look for a better alternative.

6. Is it easy to Install and Maintain? What are the after-sales services?

Many people end up buying smart gadgets and fail to use them in the long run simply because they are expensive or difficult to maintain, or they stopped functioning due to factory error, and there is no warranty for the same. Your new smart gadget should be easy to install and connect and should not incur extra costs in maintaining it. If it’s a product that will require regular updates and customer support, check their availability and reliability. It would be best if you didn’t fail to use a product because it could not connect or update, or when customer care is unreachable. Please don’t get a product that will require technicians now and then for its maintenance.

7. What’s the price?

I guess that’s where most people look into when trying to find a product of their choice. Price determines the buying decision of any product. Most of the smart gadgets are very expensive to purchase. But you need to ask yourself if it’s worth buying at the set price. You need to check on its Price and its features and see if it’s worth buying or it is better to go for the cheaper models. Compare the expensive gadget features with the more affordable models and see if its features warrant the price increase. Get a product that matches its price with the added features. 

Price gets determined by the brand, hardware features, software features, retailer margins, customer service costs, transport, etc. Don’t buy something because of the brand name or just because it’s popular. You can also check on the reviews to determine its performance and reliability.

When choosing a smart device, you can also consider its operation and if it fits with other devices and software. It would help if you even looked at why you’re buying the product to avoid wasting money on something you can forgo. If you take these tips seriously, you will get a device that will improve your vlogging practice, thus getting value for your money.

Efficient Ways to Drive Traffic to Your Website

Every business needs to attract more customers if they are to generate more revenue and increase their profits. In the online sphere, if you want to increase the number of customers, you need to increase the amount of traffic on your site.

The traffic you drive to your website may be of high or low quality. However, it is your responsibility to convert traffic into customers.

There are numerous ways to increase traffic to your website, but in this article, we will look at those that are most efficient. The most efficient ways to drive traffic to your website include:

Search Engine Optimization (SEO)

The majority of people online find their way through search engines. You should always optimize any content on your site for search engines like Google or Bing.

Search engine optimization is an incredibly potent tool. However, it is one of the least utilized by websites. There are very many aspects to search engine optimization, including the use of long-tail keywords and including meta descriptions. You will have to find SEO tactics that work for your site and help you attract more traffic.

Advertise

Just like in brick and mortar businesses, the way to attract more potential customers is to advertise and let people know how you can help them. On the other hand, the dynamics of promoting your site online and offline are quite different.

If you want to attract high-quality traffic, then you are going to have to pay for it. It is not only about using paid strategies, but it is also about strategies that help you accomplish your goals.

Every online advertising channel has its advantages and disadvantages. However, if you find one that works for you, you should efficiently increase traffic to your site.

Improve Your Site

It may sound obvious, but if you want to drive more traffic to your site, then you need a better website. There are many ways in which you can make your website better, but two are the most important.

The first is by increasing your website’s responsiveness. You need to ensure that your website is easily accessible and navigable on a wide range of devices.

Secondly, you need to ensure that your website is fast. Make your website pages technically optimized as no one will wait if your website takes too long to load.

Thirdly, ensure your website is accessible to all your customers. Check it for ADA Website Compliance and test your sites on all screen sizes for both phones and PCs.

Write Guest Posts

Guest blogging is a tactic that can help you substantially increase the traffic on your site. It involves writing or creating content for other websites where the owner of the site will include links to your site in return.

Guest blogging will introduce you to an audience that you otherwise would have no access to through your site alone. Moreover, writing guest posts increases your brand awareness and the number of backlinks to your site.

It can be very challenging to find sites that will allow guest posts from you. Therefore, you can ask others to be guests on your site, and in return, they will let you be guests on theirs.

Conduct an Audit of Your Website

The first step to increase the traffic you get on your website is to find out the state of your website. Many metrics can tell you which areas you need to improve to get more customers.

A site audit is similar to a health checkup for the body. You get to know the specific characteristics of your site and receive accurate statistics about them. After getting these stats, you can compare them with your competitors and see how you can improve. As stated by Matthew Woodward from https://www.matthewwoodward.co.uk/seo/reviews/semrush/, comparing these stats with your customers keeps you ahead of the game. A site audit will reveal issues like coding, crawlability, and links. Once you have a clear picture of the state of your site, you will take more efficient action to drive traffic to it.

Join Relevant Online Communities

There are thousands of communities where people spend time online. The vast majority of these communities are on social media and forums such as Reddit and Quora.

Once you join these communities, you can target those that pertain to the content on your site and provide valuable advice. If the advice is helpful, the users will probably look for your site the next time they need it.

Since there are so many communities, it is a waste of time to target all of them, and it may even get you banned. Choose your communities wisely if you want to use them to drive traffic to your site efficiently. 

Collaborate With Other Brands

As with many other things, cooperation is better than competing, and the same goes for increasing site traffic. There are plenty of brands online with a similar audience but selling different products & services hence no competition between the brands.

There are numerous ways to collaborate with other brands, including creating videos and webinars together. Being on another brand’s podcast is also a great way to cooperate.

By collaborating with non-competitive brands, you tap into the other brand’s audience. The best part is that you can do without the need to steal each other’s customers. 

Keep Content Updated

You should always update the content on your site if you want to increase its traffic. There are several reasons why you should do this.

One of them is that updated content will always be ranked higher on search engine results than outdated content. The more time passes, the more aspects of your site pages become obsolete, including links, processes, and statistics.

In some cases, changing several sections of the content will be sufficient to keep your content updated. In other cases, you may have to rewrite entire versions of your content, but the results will be great as it pertains to increasing traffic to your site. 

In conclusion, there are many more ways to increase traffic to your website. The methods described above are only a fraction but are some of the most efficient ways to do so. The key is to find ways that offer the best results for the effort. It is also essential for you to find ways that are suitable for your site, brand, and goals. Feel free to experiment with one or a combination of the above strategies. The only limit to the traffic you can drive to your site is your creativity.

How to Download Videos on Your PC and Transfer it in Your Phone

Smartphones have become so prolific that almost everyone has one in their pocket at any time. These devices are making it extremely easy to access all kinds of information in an instant. However, they aren’t without their flaws. 

One of them is the fact that you can’t really do much with them if there’s no internet. More importantly, you can’t access videos online without the internet. To watch your favorite show or music videos offline, you’ll have to download them first. Here’s how you can do that without breaking a sweat. 

How Can I Download a Video Directly to My Phone? 

You can’t. It’s not that it’s technologically impossible, it’s that neither Google nor Apple wants anything to do with it. Downloading videos is a massive headache in terms of copyright. Because of that, you won’t find any legitimate apps that allow you to download videos from places like YouTube. 

Instead, you’ll have to first download the video to your PC, and then transfer the video to your phone. Although it might sound complicated, it’s not. All you really need are the right tools for the job. 

Downloading the Video 

As of yet, most video streaming sites such as YouTube don’t have a download option. They only allow you to stream the video. To go around this issue, you’ll need to get yourself a video downloader of some sort. Speaking of which, not all downloaders are created equal. 

You’ll need to dig into different features this type of software offers. The people behind Viddly YouTube Downloader say that choosing the right file parameters is essential when downloading a video from any source. After all, the idea is to get a video of optimal size and resolution for your phone. 

Choosing the Right Format and Resolution 

When you decide to download a video using video downloader software, you’ll be presented with various options in terms of video format and resolution. Both of these are important as they directly impact the size of the file, as well as the picture quality. 

Phone screens are way smaller than your average TV or computer screen. There’s no need to run a 4k video on your phone since it most likely won’t support it. So far only Sony has seriously dabbled in 4k reproduction with their Xperia line. 

If your source video is 4k, you can save a lot of room on your phone by downgrading the resolution. In fact, you can go past full HD, if storage is an issue for you or if you plan on downloading more than one video. 

As far as video format goes, you’ll want to select the right one for your phone. Both iPhones and Android phones will run a variety of formats, so make sure to select the one that works for your device. 

Download and Transfer 

Once you’ve selected the resolution and format you want, go ahead and download the video to your PC. Once it’s on your hard drive, you can proceed to transfer it to your phone. 

  • For iPhone

If you run an iPhone, you’ll first want to sync up your device with your computer using a cable or WiFi. Keep in mind that the procedure is different depending on the type of computer you have. Macs offer native syncing with iPhone, while Windows machines don’t. 

When your iPhone syncs up, open the Finder feature and select it in the dropdown menu. 

Next, select the Movies tab in your button bar and click “sync movies to (name of your device)”. Lastly, check the box next to the video you’ve just downloaded, and click apply. 

  • For Android 

If you have an Android phone, simply hook it up to your PC using the USB cable. Once the connection is established, you’ll get a prompt where you can select the “Use USB for Transfer” option. This will open up the file manager on your PC, allowing you to transfer the file to your phone by dragging it over. 

All you need to do is select the right folder where you want your video to be transferred to. To do so, just navigate the folder tree until you find the right location in your phone’s memory. 

Practice Makes Perfect 

If you decide to make a habit of downloading videos and saving them on your phone for offline use, you’ll quickly figure out the settings that work for you. We’ve given you a brief rundown on how to transfer video to your phone. 

However, if you want to, there’s a lot more information out there that could potentially make your experience even better. Over time, you’ll optimize the entire process and make it even easier. 

Everything you need to know about Facebook likes

There are 2 things on Facebook that you need in order to get more recognition:

  • Likes on your Facebook posts.
  • Likes (followers) on your Facebook page.

The two sorts of Likes are significant. Actually, they drive one another. The more Likes you get on your posts, the more Likes you’ll receive on your page. Furthermore, the more Likes you receive on your page (the more supporters you get), the more Likes you’ll get on your posts.

You should start with aiming to get more Likes on your Facebook posts first.

How to Get More Likes on Facebook Posts?

Your Facebook posts are vital. Successful posts – the ones that get huge amounts of engagement – will hugely affect your page.

Truth be told, getting greater engagement on your posts will profit your Facebook page more than all else you do.

Your objectives ought to be the following:

  • Get individuals to focus on your posts
  • Get individuals to draw in with your posts (ie. Click on them)
  • Get individuals to share your posts with others

If you get your audience to do these 3 things, your posts will reach more people – and they’ll spread your post far and wide all over the Facebook system! At that point individuals who’ve never known about your brand will see your posts… and a significant number of them will Like your page in order to see more.

If you continue sharing great posts, they’ll continue engaging with your page. Furthermore, every time they engage with your page, they’ll send a sign showing Facebook to give them to an ever increasing extent and a greater amount of your posts. THAT, old buddy, is the objective!

Once Facebook is reaching your posts to many individuals, you would then be able to make the next stride for your business: You can begin distributing posts with links to your site!

These posts will send traffic on your site and transform your Facebook fans into subscribers, clients, and at last: brand advocates! And you can buy them, still some of you wonders form where to buy these likes then here is a complete list of sites selling these likes and followers.

How would I make Facebook posts that individuals focus, like and share?

It’s really not hard! Beneath I’ll share 8 strategies that are ensured to get it going.

1. Be Consistent

Consistency is significant with regards to social media. If you don’t post for quite a long time, your followers may lose interest for you and unfollow. In order to stay in their feed, you have to post continuously.

Post a minimum of 5 times each week so you’re “top of mind” for your followers. Post once per day. Post more in case you’re getting incredible engagement.

But make sure you check about every post in your Facebook Insights.

2. Time it right

You have to know when your crowd is on the web, when will they be on their Facebook account and looking through it. So you can arrive on their page and boost your following and engagement.

The most ideal opportunity to post will rely upon the kind of business you’re in or what sort of content you share. Likewise you have to find that time by posting at various schedules and see what works best for you.

3. Use eye-catching images

Pictures are the most shared bit of substance on Facebook – and every social media so far as that is concerned. That’s why apps like Instagram and Pinterest have done well.

You have to interchange photographs and video with text-only updates.

You can discover eye catching images anyplace on the web or make them yourself using a few applications. See what is working best for the crowd and what they like and post accordingly.

4. Keep it short

As indicated by an investigation done by Salesforce, tweets that are under 100 characters get 17% higher engagement than longer ones.

Facebook isn’t very different. Shorter messages will in general perform better.

Limit your posts to about 80 characters, not more than that. Keep your message short. The faster it is to read, the more likely individuals will really read and share it.

5. Be relevant

Your posts should tell your crowd that you know who there are. 

Post stuff that they’d prefer to read and would connect with. Like quotes, jokes about circumstances, and so on.

They’ll share your posts just on the off chance that they sense that they connect with it somehow or another. So be relevant.

6. Use your authentic voice

People are your fans and followers since they like what you do. Your voice on Facebook ought to be consistent with your brand.

That is one of the major thing you need in order to conquer Facebook marketing. There is nothing worse than being totally stale and exhausting on Facebook.

In the event that your brand is promoting and you’ve a group of people keen on the same, you should post things related on marketing, nothing else.

7. Include a call to action

If you request that your crowd Check-Out Your Post, Share, Like or Comment, they are bound to do it. So remember a call to action button for each post of yours.

For instance, if it’s an article you posted on your site and are advising your followers regarding the same, compose something like “click on the link in bio to know more” or “go to the site for more data, link in bio.”

This ensures you develop your post and page alongside different parts of your business, subsequently giving you more likes and shares.

8. Be creative with apps

There are a few applications you can exploit for developing your reach and thus your followers.

Contest and promotion applications, alongside forms, reviews, and so on can develop clients’ involvement with a business or brand. That implies engage your image with your followers.

Contests are an extraordinary method to get more followers and are highly shared on Facebook. Try not to try too hard with apps on your page however.

Conclusion

Here’s How to Get More Likes on Facebook in 2020. Try these tips and see your likes shoot up!

How to Easily Find Top Add-ons You Need for Work

An add-on or a plug-in is an application intended to supplement the needs of a website. It can either support the website or be added as a feature for users of the site. Right now, there are thousands of WordPress plug-ins to choose from, some are free while others are paid software. These add-ons are used for sites tailored for SEO, Social Media Management, Storage, Improve Latency, and many more. Having the right plug-in will help your site increase traffic, improve performance, and help you in your work or business.

If you’re looking for the top plug-ins for your needs, you can read on and choose which one suits best for you. Below are plug-ins highly favored in their respective category because of its efficiency and functionality.

Forms

One of the most basic features of any site is to have Contact Forms. This will allow users to send feedback, inquiries, and other correspondence, it is also important to manage the contents sent through these forms to optimize your work. These popular and widely used plug-ins offer a dynamic and easy way to create and manage your Forms on your site:

Everest Forms

It’s a free contact form creator, it’s a straightforward plug-in that is easy to incorporate into your website. Since this is a must-have add-on, you should install WordPress plugins that offer comprehensive features and are easy to handle. With its “drag and drop interface”, you can design your own form in no time along with the necessary validations (captcha) and easily placed in any of the pages on your site with its short-code.

Ninja Forms

Just like the add-on above, Ninja Forms can be downloaded for free that you can build a fully-functioning Contact Form with. But if you want to get the complete package, you’ll have to pay for them. They include building multi-page forms, Front-end posting, Payments, Integration to email marketing, and more. 

SEO

Yoast SEO

If you’re working to improve a website’s ranking this plug-in offers invaluable insights for that. With over 250 million downloads, it’s one of the most useful and powerful plug-ins there is. It’s easy to set-up and it looks through all of your pages with a goal to have useful content for users to drive traffic and sustain your SERP ranking. It also looks at keywords, its usage, usability, and visibility in the search engines.

Rank Math SEO

An easy-to-use SEO add-on that is powerful to help you identify necessary adjustments to optimize your site. It has gained popularity because of its Google Keyword Tracking, 15+ Schema Markup Types, Woocommerce, 404 error logging with a redirection module, and many more.

Analytics

These add-ons will help you in your efforts to rank high in the SERP.

MonsterInsights

This analytics tool will connect your site with Google Analytics to provide you with insight into how people view and use your website. This makes it easier for you to track your site’s performance with users in real-time. With Universal Tracking, you can track and generate reports of product performance, visitor demographics, and other interests from different platforms and devices. 

Optimization and Performance

WP Smush

Images are helpful content to garner traffic and user value for your site, however, they can also affect loading speed and performance. Smush can help you compress images to optimize your site’s requirements without diminishing its quality. This helps you in your work to make your website perform better.

Imagify

This easy-to-use image compressor can save you storage and time in achieving an optimum size and quality for your images. You can automatically or manually resize images according to your specifications.

Security

Wordfence Security

Having a security application you can trust will save you a lot of work from untoward attacks on your website. It offers firewall protection, malware scan, blocking, login measures, and live monitoring. It also has robust protection for admin and user access to your sites.

Sucuri

It offers a comprehensive approach to website security with file integrity monitoring and modification tracking, it also has malware scanning, blocking, activity auditing, and security monitoring. The paid features include a firewall for added security for your site.

Social Media

Integrating multiple social media accounts and content is helpful to get more quality content for your site. It can also be tedious and slow to go to each platform and get preferred posts from those sites. These plug-ins can help you connect your social media account to your site and vice versa.

Social Warfare

This plug-in has attractive buttons that allow visitors to share your content with their social media accounts. It also includes a counter that adds social proof to users. Paid features allow you access to more social media platforms.

Instagram Feed

Instagram has become a very popular social media platform that offers some of the most organic images and multimedia content. This plug-in will allow you to create an Instagram feed on your site to display your posts or other non-private posts from the social media platform.

Email Management

Constant Contact

It’s one of the most effective and convenient email marketing tools for your WordPress website. It allows you to create beautiful emails and newsletters and send them either individually or to an email list or subscribers. Its appeal is in its user-friendly environment that can be used by those who are not that familiar with online tools.

Mailgun

This free plug-in allows you to send up to 200 transaction emails through the Mailgun service.

E-commerce

If you have an online business or working for an e-commerce site, these add-ons will help you make your daily operations smooth and efficient.

WooCommerce

This plug-in has over 100 million downloads, making it one of the best ways to create and operate an e-commerce store. You can use this plug-in for physical products or digital content. Aside from its core features, there are a ton of extensions and additional functionalities to help you work on your store.

Easy Digital Downloads

Primarily used for selling digital content, this add-on makes it easy for you to sell and manage your digital store. You can use this if you’re selling images, music files, software products, etc.

Depending on the nature of your work, these add-ons will make your work so much easier and efficient. It will also add features to your site for the benefit of your users. It is common to have more than 10 plug-ins especially if you’re delivering a lot of functionality for your site.

How to Grow Your Small Business With Content Marketing

Whether you’re launching a startup or already have an established business, a strong online presence is a must. Just relying on word on mouth alone isn’t enough. 

More than half of shoppers say they use Google to discover brands. The data points to the importance of a digital marketing strategy. 

If your target audience can’t find your business online, your competitors will happily grab those sales. So how can you attract prospects and bring in more sales?

The answer is with content marketing. Not sure what that is or what it entails? Don’t worry — we’re about to take an in-depth look at what content marketing is and how to get started.

What is Content Marketing?

Content marketing is the process of creating and distributing engaging content. The goal is to attract prospects to your site and convert them into customers.

The average consumer today is constantly bombarded with ads. Content marketing is effective because it doesn’t take this aggressive approach. 

Creating engaging content means you’re attracting prospects to your site and helping them address their issues. That in turn can help you establish credibility and build trust with your audience.

Publishing content on multiple channels can increase your reach. But as a small business, you may have a limited marketing budget. The good news is that content marketing is highly scalable, so you can start small and gradually ramp up your efforts.

Now let’s look at how to grow your small business with content marketing.

1. Define Your Content Marketing Goals

Content marketing is most effective when you have clearly defined goals. These should be specific, measurable, attainable, relevant, and timely. In other words, use the SMART goal setting methodology to bring structure to your marketing objectives.

For example, simply saying you want to increase traffic is too vague. A better goal could be increasing search traffic by 10% within the next three months. A goal like this makes it easier for you to measure your progress and pivot as necessary.

2. Identify Your Target Audience

Identifying your target audience is key to developing and implementing an effective content marketing strategy. If your content doesn’t resonate with your audience, they’ll likely move on and take their purchase elsewhere.

Start by creating a buyer persona — a profile that depicts your target customer based on market research. A buyer persona includes details like background, demographics, behaviors, motivations, and goals.

Collect data about your audience using platforms like Google Analytics. You can take your research even further by surveying your existing customer base.

Developing a buyer persona may take some time. But it allows you to get a clearer sense of who your audience is, and create more effective content.

3. Decide on Content Types

The next step is to think about the types of content you’ll create. Publishing blog posts is a good place to start. This type of content is relatively easy to produce and it gives you the opportunity to share your expertise.

You can also use guest blogging to build backlinks and increase your Domain Authority. Guest blogging is when you publish content on other sites. It can drive referral traffic to your site and help you build a quality backlink in the process.

Other types of content you can create include ebooks, infographics, videos, webinars, and more. Revisit your content marketing goals to help you decide on which formats to focus your attention on.

4. Select Your Marketing Channels

Publishing content on your site is a great way to establish your business as a go-to resource for helpful information. But you’ll be severely limiting your reach if you rely solely on your site.

Social media is one such marketing channel you don’t want to overlook. With an estimated 3.6 billion people on social media, there’s a good chance your audience is on platforms like Facebook and Twitter.

Be strategic about which channels you market on. For example, Twitter may be a popular social platform, but is it where your audience is on?

Refer back to your research on your target audience. What channels do they actively use? This is important because those are the channels you’ll want to focus your efforts on.

5. Create a Content Calendar

Content marketing takes ongoing effort to be successful. You can’t simply publish one blog post and expect traffic to suddenly flood your site. At the same time, it can be overwhelming to keep track of everything.

A content calendar is a document that outlines upcoming content for the coming weeks and months. It details everything from the types of content you’ll create to when and where you’ll publish it.

Using a content calendar is a great way to keep all your content organized. Instead of starting from scratch every day, you can simply refer to the calendar and get started.

6. Incorporate SEO

SEO or search engine optimization is the process of optimizing your site with the goal of ranking higher in the search results. There are two aspects of SEO: On-page and off-page.

On-page SEO refers to optimizing individual aspects of a page like titles, headers, meta descriptions, and the content itself for certain keywords. Optimizing on-page factors helps search engines understand what a page is about.

This LastPass review is a good example of a well-optimized page. It includes the target keywords in the title and it’s broken down into sections that are easy to read. 

As you optimize your pages for SEO, always focus on your visitors. Spamming your content with keywords doesn’t work, and may incur a ranking penalty. Be sure to use a grammar checker before you publish to make sure that your content still flows well after optimization.

With off-page SEO you’ll focus on external signals like backlinks, which are a major ranking signal. Google sees links from other sites as a vote of confidence. Building backlinks to your pages can improve your overall rankings.

7. Scale With a Content Team

There’s only so much you can do on your own. Eventually, you should consider outsourcing your content marketing to scale your content efforts.

Use platforms like Upwork to find talented writers and editors who can implement your content marketing strategy. You can use Google Docs to write your content and automate with Wordable to automatically upload to WordPress.

Conclusion

Content marketing is a key strategy that can raise brand awareness and establish your business as an industry authority. It can also help you turn more visitors into customers. Implement the tips laid out here to grow your business with content marketing.

Expert Tips for Streamlining the Process of Your eCommerce Business

The business world is open for everyone and it has numerous opportunities for aspirant business owners and entrepreneurs. Currently, the most promising businesses are e-commerce companies because of how they changed the playing field for a lot of other types of businesses. You can’t deny that e-commerce is extremely successful, and it can be fruitful for everyone involved. But that success isn’t done overnight, and you need to understand the basic process thoroughly to ensure that your business is operating smoothly with minimal errors and mistakes. 

Read on to learn more about how to streamline the process of your e-commerce business with these helpful tips.  

Focus on Customer Care

You will need to focus on customer care if you want to streamline your e-commerce business. You can’t afford to have unsatisfied clients and complaints unattended. The importance of customer service is paramount because it affects your business positively when you have a solid team of customer care specialists. You need to realize that each employee has to treat your clients with respect and decency. Each customer care representative should be highly trained in dealing with complaints easily and effectively solving problems until the customer is satisfied. Good customer care can increase your success rates and competitiveness amongst your rivals. If your clients feel appreciated, heard, and well taken care of, then they will always come back and use your services.

Follow Your Analytics

Any e-commerce business should follow their analytics to make sure that they’re on the right track. You need to strive for having great results every day and this is why checking your progress can help you achieve excellence. Analytical reports have data and numbers that will show you the progress of your business each day, letting you know which days are good and which days were slow. If you have the information about the good days, then you will continue to focus on repeating those tactics and processes to get more positive results. You can also learn from your bad days because you will thoroughly understand what went wrong and why you didn’t generate enough traffic or sales, to avoid the same mistakes in the future. 

Utilize Effective Software

You must start utilizing effective software to ensure high levels of success. You can’t deny that technology can make every step easier in the e-commerce world. Your progress and sales will increase depending on the type of software you use. You should browse softwares and understand the categories available that will help streamline your business. You need to check reviews and research what your competitors are using to gain more traffic and sales. Software tools can help your clients shop easier, minimize any errors or mistakes, automate every process in your business, and help you manage it conveniently. Having proper software tools can be cost-effective because it saves you time, effort, and money.

Compatibility with Mobile Devices

Your platform must be compatible with mobile devices. Approximately 62% of online shoppers use their smartphones to purchase products or use services. This means that more than half of the traffic comes from mobile users. This is because it’s easier, convenient, and it can be done anywhere. You can’t afford to have a platform that doesn’t work on smart devices because that would be a huge mistake. It would mean that you’ll be losing 62% of potential paying customers and that is a lot of traffic, exposure, and sales that you may miss out on. Make sure that your platforms are compatible with mobile devices and your sales will skyrocket and your e-commerce brand will get stronger over time.

Check Your Server

It’s important to check your server constantly to make sure that your platform is working properly. Customers hate it when a website is slow to load, and this is why you need a server that is optimal and strong enough to withstand the traffic. Every business should think about getting a proper web hosting service if their platforms aren’t smooth for customers. A professional web host can have the capabilities you need to keep your platform running perfectly for all of your visitors. It will be fast, secured, and safe because that is what every customer wants when they’re shopping online. Do a little research and find the right hosting service that is affordable and will suit your business needs.

Data Integration Is Key

You should start implementing a data integration plan to ensure that all of your data is easily accessible. It is important because it can help you minimize any errors and mistakes that could ruin the whole process. This will allow you to minimize redundant or repeated data because you would be using an advanced system for your documents that have adhesive labels and professional business forms. Your record-keeping processes will be flawless this way because you are speeding it and eliminating any errors when it comes to data-entry. This is great for you to review your shipping dates, labels, invoices, and packing lists to ensure that everything is correct. You can expect great results with data integration and streamlining your business will not be such a hassle anymore.

Work on Peer-to-Peer Order Fulfillment

Not a lot of e-commerce businesses understand the importance of peer-to-peer order fulfillment. You are bound to increase sales, minimize time-consuming constraints, and improve customer satisfaction. One of the biggest drawbacks that an e-commerce business would have is a shipping system that takes too long, too hectic, and not effective. Also, you want to make sure that the process of storing your inventory and shipping is easy and hassle-free. You need to set up a proper plan that doesn’t have your customers waiting for their shipments. You need them to be happy and become loyal clients that love buying from your platform. This is achievable with an order fulfillment plan that decreases travel time, shortens the shipping distance, and lowers the costs for you and your customers.

Outsource Your Marketing Needs

It would be wise to outsource your marketing needs for your e-commerce business. Outsourcing has several benefits that can help increase the efficiency of your brand. You would have the advice from marketing specialists that understand how people think and how to attract more leads. This would give you a chance to focus more on your core/main activities related to your e-commerce business. You would save a lot of money because you’d be cutting costs on maintaining the infrastructure for marketing. Having a service provider to do the hard work for you can be quite cheaper and your business would get a strong competitive edge to get ahead in the market. Overall, you can increase productivity and increase your ROI levels with marketing specialists that implement effective strategies for you.

Improve Your Checkout System

You will need to improve your checkout system to make sure that you’re upfront and honest with your customers. Many people tend to go through a couple of products, add them to their cart, and then cancel it. You need to minimize cart abandonment rates by understanding why customers give up at the end. The reasons vary and it could be from high shipping costs, extra fees, or a complicated and long checkout process. Try to make it easier for your customers to have them come back for more purchases. You must have fewer pages for them to go through and keep the checkout process simple and quick for better results. You should implement a progress indicator to give your customers the reassurance they need that the process is moving forward correctly. If it’s a simplified and hassle-free checkout, your clients won’t abandon their carts.

Work on Your Layout and Web Design

It can be quite common for business owners to forget about the web design and layout of their e-commerce platform. You should realize that customers usually don’t like websites that look complicated to use or browse. You need to be sure that you’ve designed your homepage to be welcoming and appealing. You need a search bar, several category options, drop-down menus for each subcategory, and the colors of all the pages should be easy on the eyes. Try to avoid flashy colors that would give someone a headache if they stare at it for too long. Also, stick to the primary colors for clickable buttons. These could be red, green, or yellow because they stand out, especially if you use them for the call to action buttons.

Review and Update Your Content

Your platform’s content is important, and it needs constant updating and reviewing to make sure that customers and potential clients are interested. Continuously managing your content is smart because it can help generate more positive traffic to your e-commerce platform. You need to have pages that can educate your potential customers and existing ones about the products you’re providing. It could be in the form of infographics, articles, images, videos, or even blog posts. Your useful information can convince visitors to become paying customers. Make sure you keep updating your content. With enough relevant content, your platform can transform into a central hub for all your visitors to get useful and interesting information. This will lead to more genuine traffic and sales over time.

Add More Payment Options

You should add more payment options to your platform, especially if you’re trying to cater to customers globally. One of the common mistakes that e-commerce websites have is that they only provide two or three methods of payment when a customer tries to purchase a product. It’s crucial for the sake of your platform’s success that you add more options for your customers. People are different when it comes to payment and they all have specific ways that they feel comfortable with when it comes to paying for their products. If you want to increase your sales, profits, and positive exposure, then you should add most, if not all, payment methods available for better results. You can decrease cart abandonment rates this way too.

Get Involved with Social Media

As a business owner, social media should be an important part of your business model because you already have the vision of your e-commerce business in your head. Social media can be an extremely effective method of gaining more leads. This part is the only task that you cannot afford to delegate or outsource only. It’s okay if you already have an outsourced team of specialists to handle it. But you should get involved with social media too for the best results. You would get to know your customers more, communicate with them, understand their needs and personality, and then implement that to your other strategies to get more sales. Also, when the entrepreneur or business owner gets involved with customers, you gain more trust and that can help your brand significantly.

Continue to Evolve and Adapt

You should continue to evolve and adapt to the business world because times change. This means that trends will die out and another exciting trend will take over. Customers will change their perspectives, or their preferences and you need to be prepared to meet their new needs. Your business might be successful today, but it can’t continue to gain more leads and sales if you continue to do the same strategies constantly. The market will always change because it’s in its nature to be variable. You need to be flexible and ready when that happens to ensure that your e-commerce business is still relevant and still has a place in the market. You should never stop your market research processes at all.

Undoubtedly, e-commerce businesses are booming beyond anyone’s expectations. It has become a global trend and phenomenon in business. Almost the entire population are agreeing to it and they enjoy the aspects of e-commerce. The appeal of the convenience and ease of access for users online when it comes to shopping is making e-commerce succeed tremendously. If this is your line business or you wish to enter the lucrative e-commerce world, then you should make sure that you follow all the necessary steps that will make the process easier, effective, and error-free. With the right mindset and strategy, your business will thrive and skyrocket significantly.