How to Rocket Your Small Business in the Post-Pandemic Rebound

We do not know when Covid will end. When it started in March 2020, we never imagined that we would still be locked down two years later. But having survived this long, it is time now to set up your business to take advantage of the post-covid rebound.

According to a new Goldman Sachs survey, almost 70% of small business owners believe COVID19 has harmed their bottom line. In addition, because of the increase in COVID cases, over 40% of those small company owners claim they’ve had to close or reduce hours recently.

Adaptation

It should come as no surprise, then, that many of the firms that have succeeded are those who operate in this space. Even if they hadn’t previously offered it, grocery businesses went to the innovative solution of curbside delivery. Rather than forcing someone to enter a crowded store and risk being exposed to COVID-19, an employee may gather all of your needed things and deliver them to your car. In several stores across the country, at-home delivery has also become an option.

Capitalize on Technology Shift

Businesses that capitalize on shifts in previous business practices will have less face time and more virtual time. People’s ability to adapt to market trends permits them to survive even the most trying times. Is your company capable of providing products or services remotely, no matter how difficult it may be? Do you need to rethink what your brand stands for in the first place? Are there any new cash streams that you may tap into that will last long after the pandemic has passed?

It seems like it is becoming no longer necessary for businesses to have a physical storefront, meaning now is the time to focus on your digital marketing. Powerapps development company offers services to businesses of all sizes to boost work efficiency and maximize success.

Re-Learn Your Competition

Reexamine the competition and find new niches – maybe App Development. Now is the time to focus on better ways to reach your customers. Listen to customer demand and customer feedback. Delivery services, work from home, new platforms for better user experience. Zoom meetings, work, doctor’s visits, therapy, etc. Takeout for food and alcoholic beverages, online events, webinars, and outdoor dining and telesales. Rebranding using some of these strategies is how you will survive in the new COVID19 landscape.

Endure to Thrive

Staying afloat during COVID-19 requires new approaches. According to one survey by the Society for Human Resource Management (SHRM), over half of the small enterprises said they were exploring strategies to stay in business. They are prospering in certain circumstances. Small firms have claimed that they are adapting by making the following changes:

  • To make their services available, they use contactless delivery.
  • Asking staff to adapt to remote working practices.
  • Adopting new revenue streams to adapt to supply shortages.
  • Taking advantage of safety precautions to prioritize customer interaction.
  • Use technology to provide improved customer service.

Look on the Bright Side

Even though it may be easy to only focus on the negative impacts COVID19 has had on your business, take a minute to look at some positive aspects. With the growing demand for work-from-home employment, you now have the opportunity to choose from a much larger and more diverse candidate pool. You are no longer limited to people located near your business or those willing to relocate when you have the ability to offer remote work.

Use this as an opportunity to find your new niche. Whether that be a new form of remote services or offering new flexible hours to your employees. This can be your time to explore the world of socially distanced or completely remote events and see if they take off.

Summary

We do not know whether recovery will be in early 2022 or a future year.  But businesses that take advantage of these points can continue to grow and maybe even come back stronger. Likewise, businesses can survive during the COVID-19 pandemic if they reimagine their financial, business, employee, and customer strategies.

But moving beyond the pandemic into a post-COVID world relies on the business’s ability to continue to adapt and consider its customers’ needs in new ways. Things like marketing, customer relationships, business operations, and employee roles may look different now. Still, your attention to them can make all the difference to your business when it’s time to step on the gas pedal once again.

How to Market Your Product Using Video

The Magic of Video

Compared with traditional graphic content, short video is more intuitive. Focusing on short videos, we can implement soft advertising, flexible content, high interaction, and richer and diversified marketing methods. We must admit that short videos are the advantage of brand marketing. In the future, with the development of more products and the rise of brands, short videos will have more angles and diversified interactive features, realize a new profit model, and increase additional attributes.

Data shows that more than 42.5% of digital marketing decision makers choose celebrities, influencers, or stars to create marketing content in short video marketing. More than 70% of users have consumed because of the influence of these celebrities and influencers. So how to market your product using video? Let’s check some product video marketing ideas below.

Product Video Marketing Tips

Choose Proper Video Content

1. User-Generated Content

In order to get a more positive effect, you can put different types of videos on social networking sites for different purposes. One of the most popular video types is user-generated content. These videos are provided by real customers, and they are more authentic. Many customers are happy to share their favorite brands, so if customers are satisfied, they can easily get user-created videos with a simple request. These videos are more attractive to potential customers because they see real users.

2. Product Display Content

This is a relatively simple way to better showcase the products you sell. Of course, this type of video does not have to be very high-end, it only needs to meet user needs.

After all, one of the main reasons why many people refuse to shop online is that they can’t get in touch with real objects, and it’s inconvenient to understand product functions and operations. Using product display content can help alleviate such concerns.

3. Behind the Scenes Content

We all want to peek into the story behind the curtains, which is why people generally think the behind-the-scenes footage of the movie is interesting.

If users can understand the story behind the product, they may have unexpected brand loyalty.

4. Tutorial Content

Tutorials are usually more suitable for users with in-depth needs, and are very important for some companies. For example, when you invent a new product or provide a new service, no one (or very few people) has heard of it.

Through the tutorial, you can show how your product works and how it will change people’s lives. In this case, tutorial videos will be the best choice.

Ensure That the Video is Mobile-Friendly

The following are two important statistics:

· 65% of video views on Facebook come from mobile devices

· Smartphone users hold their phones upright 94% of the time

The video placement effect in portrait mode is not necessarily better than that in landscape mode. But, if possible, please make both vertical and horizontal videos, and then choose a more appropriate mode in the placement customization to provide customers with a full screen viewing experience.

Include a Clear Call-to-Action

After all, this is marketing. We all know that no matter which format, call to action must be used in the ad. You can put the call to action in the display copy, or you can add the call to action in the video content through the cast or subtitle text.

Brand Consistency

Elements such as colors, graphics, and music will be used in brand videos. First of all, these elements must be coordinated with each other, and secondly, these elements must always run through the entire process of brand marketing. At the same time, in order to increase the conversion rate, it is necessary to always emphasize the brand and leave a deep impression on the audience.

Make an Engaging Marketing Video

There are countless videos on YouTube, Facebook, TikTok, Vimeo, and more platforms. How to stand out from the crowd? Creating an attractive video seems an option to go. A good video can increase the exposure of the product on the Internet, thereby bringing considerable natural page views to the company or the website and increasing the visibility of the company or the website. Let’s move to the next part to learn an easy way to make a video to market your product.

How to Make a Video to Market Your Product

To make an attractive marketing video in a free and simple way, VideoProc Vlogger is recommended to help you out. Developed as a professional yet simple video editor, VideoProc Vlogger is equipped with a lot of basic as well as advanced editing features. You can easily process your videos like trimming, splitting, merging, making picture in picture video, adding music to video, adding texts & subtitles to video, changing playback speed, color grading, color correction, removing noise, adding filters & effects, and more. Just download and install this free video editing software and create an amazing marketing video now.

Add subtitles to video: Run VideoProc Vlogger on your computer and upload your videos. Drag your video to the Video Track. Choose a subtitle style and drop it to the Subtitle Track.

add-text-add-subtitles

Changing video speed: No matter you want to speed up your video or slow down your video, VideoProc Vlogger is ready to help. You can perform a variable speed change, and you can also change the speed constantly.

speed-down-effect

Add filters & effects: VideoProc Vlogger offers more than 50 beautiful filters and effects to help you make your videos cinematic. Just import your videos and drag it to the Video Track. Then choose a filter and drag it to the Overlay Track to preview the effect.

add-picture-to-timeline

Platforms to Promote Your Product

YouTube: If you aren’t verified on YouTube, the length of your YouTube videos can only be 15 minutes or less. If you own a verified account, you can upload YouTube videos up to 12 hours long, or as much as 128 GB.

Facebook: It supports uploading files in 1080P or less. You can upload video files up to 10GB and it must less than 240 minutes.

Twitter: You can upload a TweetVideo within 512MB, but you can upload a video longer than 2 minutes and 20 seconds. You need to trim it before using the video in your Tweet.

TikTok: TikTok first allowing users to upload 60 second clips (up from 15 seconds originally), then expanding that to 3 minutes in July 2021.

Instagram: You can upload a 60 seconds video for a regular Instagram post and videos in Instagram Stories should be no longer than 15 seconds. But videos for Instagram livestream can be up t0 60 minutes long.

How to Use Negative Space to Create Great Logo Designs

Many design trends come and go, but some have stood the test of time. Negative space is one such style, which has become all the more popular in recent years with the increased interest in minimalist design.

As any good logo design studio knows, the best logos are those that can adapt to changing markets, shifting audiences, and new product offerings while still retaining the same core idea. In this way, negative space can be helpful because it’s simplistic enough for printing purposes while also allowing interaction with the viewer. Audiences will be taken in by the logo’s overall appearance and continue to be invested as they discover the hidden shapes and messages within the design, combining short-term engagement and long-term interest.  

If negative space is a new concept to you, you’ll need to understand the introductory psychology and ideas behind this trend to try it out. Read on to learn what negative space is and how to implement it effectively in your next project.

What is Negative Space?

Negative space is, essentially, blank sections, or the space between words and images. In a way, the margins on this page or between these paragraphs and letters are negative space. However, when negative space is used artistically or stylistically, it is transformed from separating other more essential elements into something that is, itself, an element. Because this is the opposite of the norm, it’s unexpected and, therefore, intriguing, even in its simplest form. 

Negative space can be as straightforward as using lines to create an image within other elements. It could be made more complex by utilizing messages or pictures in both the filled and negative space. Some of the most well-known uses of negative space logos are FedEx, with its hidden arrow, and the USA TV network logo, which uses the U and A to create the S shape. The Girl Scouts logo and the ABC peacock are also great examples of hidden images. 

Why Negative? 

Humans’ fascination with the unknown is undeniable. There have been numerous books and movies inspired by the concept of hidden realities and worlds that can’t be seen on a surface level. We are captivated by reading between the lines and finding secret meanings and details. 

But this idea isn’t just for fantasy and science fiction movies. These ideas can also be brought to artistic endeavors and graphic design to add a touch of mysticism. In this way, negative space allows consumers to have an “aha!” moment as they discover the hidden aspects of a design and find unexpected details.

The Clever Use of Negative Space 

Finding ways to use negative space is simply about considering both the seen and the unseen. This is commonly done by adding layers, inverting images or colors, creating pleasing symmetry, or using other such tools. To start experimenting with negative space, you may want to consider the shapes or colors of the design and play around with the way they can be used. You can also manipulate size and orientation to find images or messages within other embodiments, an exercise similar to trying to decipher pictures out of abstract clouds.

Cookie-Cutter Rule 

Simplifying designs can often be the way to go when creating negative artistic space. Not only does this create a more transparent and more pronounced image, but it can also be the key to finding hidden design opportunities. To do this, you can think of your design like a freshly rolled sheet of cookie dough. When you press the cookie cutter into the dough, it creates both a shape within the blade, which will become the cookie, and a negative form, which has been left behind in the dough from the cutter’s imprint. These are both the same shape but, if you begin to overlap cuts or manipulate those shapes, they can become something new entirely. You can even use smaller cookie cutters to carve out designs within your cookies to create more negative and positive space. 

Lurking from the Shadows 

You can also create negative space by looking at the shadows of an image and leaning into its dark aspects. This is similar to the cookie-cutter example, as a shadow creates both an image inside (the shadow) and an outline outside (the light). These interactions of shadows and sunlight can be used to create artistic interpretations and elicit a psychological response. People usually think of black or dark colors and shades as unfavorable, while white and light images are considered good. In designing, you can either lean into these biases or twist them to defy expectations.

Don’t Forget to Personalize

Negative space, when used well, can be incredibly intricate and engaging for audiences. Some examples are even works of art. But, most importantly, they must be functional and work with the brand’s overall identity and messaging to be successful.

Top 10 Must-Follow Marketing Tips for SAAS Start-UPS in 2021

The SaaS market is promising but it also brings incredible competition. With new software products getting launched every day across every vertical, building a viral product is harder now more than ever.

No matter how challenging and saturated the market may look, it is not impossible to gain the attention of your audience. With the right mix of product-market fit and smart email marketing tactics, you will witness the ball to be at your side. This is what we are exactly going to talk about in this blog post.

We take a deep dive into the 10 marketing tips that can create the foundation of your marketing success for your SaaS business in 2021.

10 Marketing Hacks To Skyrocket Your SAAS Start-up in 2021

No matter what marketing technique you use to acquire customers if your product does not meet the demands of your target audience. In other words, build something that people want.

This makes developing a unique selling proposition the heart of every growth hack technique.

Yes, you heard that right.

If your product is just like your competitors then no one is going to care about what you build. Did we tell you that you can use your audience research data here?

Finding the bridge to connect what your audience want and competitors fail to deliver is going to make you unique. The best part? Your perceived value in front of your audience will grow. But once you have developed your USP, the rigorous part comes in; marketing.

Ideally, you would have to undergo multiple experiments and iteration in your strategy to find out what works and what doesn’t but we make that easier for you so here are some examples of a good marketing plan.

The following 10 tips can streamline your SaaS customer base in no time.

1. Adopt a freemium model

If there is one strategy that opens up your software adoption rate like no other, it is the freemium model.

In an oversaturated market, where your customers are overwhelmed with product choices, a freemium model makes it easier for them to make the final decision. You empower them to make their own decision.

There are multiple strategies to experiment with here. From a 30-day trial window to lifelong freemium access, you can sample tests on real audiences.

2. Word of mouth marketing

There’s a good reason why word of mouth marketing is so popular amongst the SaaS startup community. More than often, SaaS startups include this model to gain their first customers.

It is the most effective, sustainable, yet low-cost strategy to gain loyal customers. But all its sweetness comes in one condition.

You need to deliver a superlative customer experience to your early customers. If your first customers do not find you valuable, there is little chance that they would tell their community about you.

This means to turn your customers into brand evangelists you would not only need to satisfy their expectations but exceed them. Be obsessed with customer delight. No matter what you have to do, be it give discounts, create a hyper-active response team, be there in there to answer their needs.

3. Viral marketing

Creating a viral effect with one marketing technique is often hard yet not impossible.

All you need to do is look closely into your process to identify the growth lever that can make it possible. Infact, there are a few established ones already available in the industry. The best part?

They always give results.

From referral schemes, loyalty programs for existing customers to giveaway contests any of them can give you results. It can not only give you the opportunity to establish new relationships with customers but improve the total value of your existing customers.

4.  Content marketing

There is so much value that content marketing can bring to your SaaS process.

Content is king after all.

But while you get invested in developing the heart of this scalable marketing strategy, do not forget to market your content.

There are so many methods to do so. From microblogging, SEO optimized knowledge base, webinars, infographics, time-sensitive promotions, to lead magnets, you can test all. For promotions, you can consider guest blogging or sponsor the content for an influencer to do so. Another cost-efficient way would be to use user-generated content.

5. Branding

Building a successful SaaS product is almost impossible without building a brand. Unsure why?

Here is the answer.

A successful branding venture can bring multifarious benefits to your SaaS product. From faster adoption rate, strong community, higher retention, optimized marketing costs, and the best part, market capture.

You can basically become synonymous with the category of product you are building. Does that suddenly sound like Google?

There are so many ways to do this. From SEO optimization, press review, authority review, influencer marketing to affiliate marketing. But to ensure performance, you need to keep in mind your unique situations. The budget, constraints, and goals.

6.  Optimize all the time

In business, there is no such thing called maximum sales. Ideally speaking, even if you have reached the saturation point of your total market size, it doesn’t mean your growth potential has reached the roof. You can always work on improving the perceived value of your product in the eyes of your target audience.

But to do so, you would need to optimize your processes which makes it so valuable to realize your startup potential.

There is so much you can do here. From aligning the micro-level factors like landing page elements to macro-level factors like product-market fit there is always room for improvement. The best part? It will help you yield better results without investing more resources in your marketing.

What follows is a significant improvement in the LTV (lifetime value), CAC (customer acquisition cost), and the final ROI (return on investment).

7. Create API integrations

APIs are the best scalable customer acquisition techniques you can integrate into your marketing operations.

It can not only open doors to new audiences but reinforce the foundations of strong partnerships with your collaborators. The best part? You automatically gain the position of authority in the market.

But here’s a word of caution.

Partnerships can make or break your brand’s reputation. While the right partner can fast pace your growth by years, the wrong choice can deter your speed by many years. An effective way to think about it is to ask a vital question. Whether your collaborating brand is an extension of your product’s value? If yes, then it is often the right choice.

8.  Paid marketing

Although there is no substitute for what you can accomplish with organic marketing in time, only depending upon organic growth will slow down your SaaS startup significantly. This makes paid marketing and campaigns incredibly vital. But here’s a thing.

Before you jump into paid marketing, ensure you have a complete strategy laid out. With the increasing expense of paid ads, chances are you will invest significant resources with little to no returns.

There are so many techniques to do this right. Use FOMO (fear of missing out), time-sensitive offers. Campaigns that are contextual and personalized on the basis of audience profiles and channels of distribution tend to perform better. But the best piece of advice is to develop a mindset of testing and optimizing.

The more you are open to A/B tests and campaign optimization, the better your long-term results will be. Chances are you can even witness exponential growth.

9.  Invest in building trust and authority

Trust is one of the most crucial elements for your SaaS product to succeed. No matter how promising your product may appear, if your target audience does not trust your brand, they will not engage with your brand.

This puts authority building as one of the top priorities for your marketing team.

The best part is there are many cost-effective ways to do so.

Use social proof like customer testimonials and peer reviews to do so. Platforms like G2, Quora, and ProductHunt are great ways to kickstart this. You can later integrate the best reviews of your clients on your website too. But this is not all.

You need to make sure the payment gateway is safe and secured. Using end-to-end encryptions and third-party vendors like Paypal is a good strategy to do so.

10. Collaborate with experts

Collaborations and partnerships are undoubtedly one of the most sustainable strategies for building a robust SaaS business. But if you thought that your partnerships are limited to indirect competitors, influencers, and authorities, then think again.

There is so much value that a domain expert can bring to your SaaS startup.

A SaaS growth marketer brings their domain expertise. Some of the best SaaS marketing agencies can optimize your growth levers to unleash the true potential of your product. From reducing marketing costs, finding new sales opportunities to improving customer acquisition and retention, there is so much a specialist can do.

They can prove to be your biggest asset when it comes to growth in the long term.

Conclusion

Building a successful SaaS product is hard and going to be even harder in the future.

But that doesn’t mean there is no room for winning. All you need to do is shift your mindset about the development process. Think of disrupting the existing process even in a small way possible.

Keep on reiterating and evolving your product-building methodologies and even your product if required.

This dynamic landscape makes the requirement of a nimble marketing plan incredibly important. Sure, the above tips are to give the foundational speed for today. But to sustain that growth you need to optimize the process and make changes from time to time.

Only then can you see true success with your SaaS startup.

Author bio

Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at atreyee.c@gmail.com for any content writing/marketing requirements.

Buffer vs Post Planner: Best Tool for Social Media Posts

If you are an entrepreneur with a digital business, you most likely will need a social media management tool to optimize your social profiles. Buffer and Post Planner both are popular social media management tools. Both tools provide an intuitive and easy-to-use interface that comes with a variety of features. 

They offer services such as post scheduling, content creation, and data analytics, which helps to grow popularity and get instagram followers. Thus making it challenging for professionals and businesses to pick the right option for their social media management. 

In this blog, we will provide you with an in-depth review of both Buffer and Post Planner. This will help you decide which tool is best suitable for you. 

Overview 

Buffer 

Buffer is the most efficient tool for content creation. It is perfect for bloggers and small businesses who want to enhance their online visibility. Buffer provides a wide range of amazing graphic designs, visual cues, and images that help to get more engagement. Besides this, Buffer also helps in scheduling and publishing content with complete automation for all social media platforms. 

The best part about Buffer is that it has a well-organized user-friendly interface that provides straightforward navigation. You also get access to a data analytics tool that provides information about all metrics that impact your social media performance. 

Post Planner

Post Planner is an excellent social media marketing tool for managing social media campaigns. It offers an intuitive interface that allows content managers and entrepreneurs to create, schedule, and publish content regularly on all social media networks. 

Post planner also offers a wide range of tools that help to optimize your social media profiles. Thus helping you grow popularity and gain more engagement. Its automated post-scheduling tools help in updating your social media feed with constant streams of content.

Product Features 

Buffer 

The first striking thing about Buffer is that it is compatible with all the popular social media networks such as Facebook, Instagram, Twitter, Linked In, and many more. It also integrates well with third-party applications that offer content creation tools. Talking about content creation, Buffer has a tool called ‘Pablo’ which helps to design amazing graphics and visual cues within a few seconds. 

Post scheduling tools are another feature of Buffer that helps to organize your posts and schedule them in advance for each social media profile. It provides a content calendar where you can customize and color code posts so that it is easy to review. 

Besides this, Buffer also offers two excellent sets of tools – data analytics and team management. Data analytics provide deep insights into your performance rate and audience engagement. This helps in building sound marketing strategies to grow popularity. 

The team management tool provides a platform for all team members to coordinate and work efficiently. They can plan content, schedule posts, get feedback and save drafts for approvals. 

Post Planner

Post Planner also provides similar features as Buffer. Here, you can get access to a social media publishing calendar that is fully customizable to suit your needs. With this tool, you can publish posts when your audience is most active. This helps to get more engagement on your social media profile. Post planner also helps in optimizing your posts for all social media networks especially Facebook and Twitter. 

Post Planner’s database offers a library of top-performing content for any keyword or hashtag. You can use relevant content from this database and publish it on your social media profiles to keep the audience engaged. In addition to finding relevant content, you can use the feature called ‘Status Idea Engine’ to publish quick status updates. 

A unique feature of Post Planner is that it allows you to post both links and images on your feed. You can even post a link as an image to maximize the call-to-action and lead generations. 

The data analytics tool provides a detailed analysis of your profile that can help to target the right audience. It also provides the time-zone conversion tool, with which you can seamlessly cater to the international customer base. 

Pricing Plans 

Buffer 

Apart from the 14-day free trial pack, Buffer offers three monthly subscription plans – 

  • Pro Plan at $15 per month – This provides access to one user account and 8 social media channels. Although the scheduling option is limited in this plan (only 100 posts per channel), you get access to all integrations and community support. 
  • Premium Plan at $65 per month – This provides all the features in the Pro plan along with an extended scheduling option (2000 posts per social media profile). You also get access to team management tools that are not included in the Pro plan. 
  • Business Plan at $99 per month – This is best for large corporations as it provides access to 25 social media channels with 2000 scheduled posts per profile. Here you can add up to six user accounts to access the complete Buffer toolset. 

Post Planner

Although there is no free trial pack, Post planner offers four incredible subscription plans at the most affordable rates – 

  • Starter Pack – It costs $3 per month with access to 3 social media accounts. You can schedule 300 posts at one time and publish 30 posts per day across all social profiles. 
  • Love Pack starts at $9-$11 per month and is perfect for small businesses. Here, you can connect up to 10 social media accounts, publish 100 posts a day, and schedule 1000 posts at one time. 
  • Guru Pack – Priced at $19-$24 per month. This pack allows the registration of up to 5 team members. You can connect 25 social media profiles, publish 500 posts in a day, and schedule 5000 posts at one time. 
  • Agency Plan – This plan costs $99-$125 per month. This comprehensive plan allows the registration of 12 team members to manage 100 social media profiles. You can publish 200 posts a day and schedule unlimited posts at one time. 

Pros and Cons 

Buffer 

Pros 

  • Efficient in post scheduling and publishing 
  • User-friendly interface with seamless team management feature 
  • Excellent content creation tools 
  • 24/7 customer support 

Cons

  • Offers only 14 days of a free trial
  • Does not offer paid advertising features

Post Planner

Pros 

  • Provides a database for high-performing content to publish
  • Best integrates with Facebook and Twitter
  • Excellent tool to boost social engagement 

Cons

  • Limited integration with other social media networks 
  • Poor customer support 
  • Lacks in-depth analytics in starter packs 

Conclusion – Which is the Best Tool for Social Media Posts?

Both Buffer and Post Planner offer incredible tools to create, schedule, and publish your social media posts. But when it comes to choosing the best tool for social media, we would recommend Buffer. Buffer offers more flexibility when it comes to creating visually stunning content and post scheduling. You can even gain instagram followers for your profiles through this. 

As compared to Post Planner, Buffer provides a powerful customer support facility that takes care of every query at any time. Moreover, it integrates well with most of the popular social media networks. The team management feature is a game-changer for large corporations and marketing companies to manage their social profiles efficiently. 

All these benefits make Buffer better than Post Planner. However, if you are looking for an economical option to manage your social media profiles, Post Planner may be a good choice. The best way to choose among the two is to understand what you want to achieve with these tools. 

Easy Steps To Creating a Beautiful Photo

Are you new to photography and are looking for ways to make your photos more beautiful? Perhaps you find your pictures aren’t coming out as you would like and want some tips that can help you? Or maybe you are just looking for general photography advice? Whatever your reason might be, we have the answer for you!

Today we are here with some easy steps to creating a beautiful photo that you are sure to love! Whether it’s experimenting with lightroom presets, adjusting the settings on your camera, or changing the way you set up a shot, we have some steps here you are sure to love! So without further ado, let’s dive in and look at these easy steps!

1. Make a Genuine Connection

Connection is a vital part of photography and can help enhance your images and create beautiful photographs. You don’t need to communicate with the subject, but taking some time to appreciate and learn about what you are photographing can help strengthen your bond with the person or location and create a more meaningful photo.

It can inspire you to explore new angles or different lighting that you might not have thought of before. Photographs that the photographer has connected with tend to have more feeling in them, creating a beautiful image.

2. Pay Attention to Your Background

A beautiful image doesn’t have to have complicated concepts or hard-to-pin locations. You can create a unique and beautiful image using a simple background. Simple backgrounds allow viewers to focus their attention on the subject and appreciate your work more.

Photographs that are quite busy with intricate backgrounds or complex concepts can be unappealing and often put viewers off. In most cases, less is more.

3. Lighting is Key

Most photographers will know this, but we couldn’t not include it! Whether you are shooting in a studio or using natural lighting, you will want to adjust it to suit your photograph. You might want to take advantage of the golden hour for softer lighting or invest in softboxes and light diffusers, depending on your setup.

If you are shooting outside, it’s best to avoid midday light unless you want to focus on your subject’s textures. You can also take your photos in the shade during this time. Lighting can be tricky to get right, so take photographs at various times of the day to find the lighting that best suits your style of photography.

4. Vibrance Over Saturation

Your camera filters and editing tools are a massive help to enhance parts of the photograph you want; play about with the brightness and vibrance of the colors. We often see photographers, especially landscape photographers, oversaturating everything. Sure, it makes the image colorful, but it can make your photos look grainy and even ruin some colors!

Instead of destroying your image, use the vibrance tool instead of saturation to enhance duller areas of your photograph for a beautiful and vibrant result.

5. Separate the Subject from the Background

Background details or details in the subject can often blend together, making your image look crowded. You can avoid this easily, though, by using a large aperture to separate the subject from the background.

The aperture you use will depend on your style and the story you want your image to tell. Remember that the smaller the f-number, the blurrier the background will be. Thankfully there are lots of tutorials and reviews online to help you select the right aperture for you.

6. Focus on Leading Lines

Leading lines help lead your subject and allow viewers to understand what your image is trying to say. They also help prevent your subject from getting lost in the image. Leading lines is a phrase often used in the principles of photography, and it’s no wonder why! Incorporating them into your image will certainly help everyone see the beauty in your photograph.

7. Do Not Forget the Power of Editing Tools

Software like Photoshop, Lightroom, and even the editing tools on your phone are all wonderful ways to enhance your image and create a beautiful photo. These tools are used once the image has been taken and can help add brightness, contrast, smooth out sections, or add shadows and highlights if you choose. These softwares do come at a price, although students can usually access free versions.

It’s worth keeping an eye out for any offers or business rates for those freelance photographers. There are also free apps that you can use and a wealth of tutorials online to help you navigate these apps with ease. 

SoftOrbits Watermark Remover has a step-by-step guide about how to remove watermarks from videos or images.

Summary

And there we have it, plenty of helpful tips to create a beautiful photo! Be sure to incorporate some of these into your photography, and don’t forget to make the most of editing tools to enhance your image further.

6 Important Things To Do To Boost Your Business Growth

Evidently, there’s no success formula to establish your own business and boost its expansion. Maintaining your business and managing its growth does not happen overnight, unfortunately, it can be quite challenging and demanding. In fact, it requires a lot of hard work, knowledge, patience, and perseverance. Having a clear perspective and working towards achieving it is the key to a successful business. Here are 6 important things to do to boost your business growth.

1. Build A Strong Sales Funnel

A sales funnel is the potential journey of customers to complete a purchase. There’s nothing more frustrating than having a customer not complete the purchase, especially after spending hours looking around, chatting with the sales team, and questioning about different products.

Well, you can never stop this from happening, but you can lessen lost opportunities by creating an automated sales funnel and getting the right help to manage the process.

You will find that creating a strong sales funnel will increase your business growth and decrease the lost opportunities.

2. Apply a Customer Managing System

It is quite impossible to keep track of demands and customers’ purchase orders unless you have a customer managing system. Now, there are plenty of options available in the market, do thorough research and select the one which is best for the type of your business and utilize it. Having the right CMS will help scale your business and manage to track your transactions.

3. Know Your Customer

If you don’t know the needs of your customers, you will not be able to develop your business according to their needs and demands. Knowing your customer well will give you a wider perspective on how to develop your products and services. Being up to the rapid market changes and the wide variety of similar products offered everywhere heightens the challenge of keeping customers’ satisfaction. You have to work on personalizing your products and enhancing your services to meet the requirements of today’s market.

4. Social Media Platforms

Everyone in business today has to know that their customer is out there using at least one or two social media platforms. Social media is one of the most essential marketing strategies; knowing how to manage it is one of the most crucial key factors for growth and success. Online traffic and leads from Google will help you get more customers. Specialists at Infinite Ace recommend that you apply to search engine marketing in order to grow your business. It is a bit difficult to keep up with social marketing trends as well as the rapid market changes, therefore, getting professional help will get you there faster than you think.

5. Customer Experience

Having to deal with customers is the most challenging part of any business. Keeping up with customers’ perspectives and satisfaction is one goal that you must achieve if you want to expand your business and have loyal customers. Delivering quality products and providing distinguished services will help you keep a successful and growing business.

6. Hire Dedicated Employees

Hiring the right people for the job will ensure running your business successfully. Dedicated employees and delegating tasks will enable you to focus on new and different ways by which you can improve your business. This will also free your mind to implement innovative methods to satisfy your customers and provide them with the best services.

Understanding that growing a business is an ongoing process will give you the power to continue trying and striving to achieve your goal. If you see no other alternative than to make it work, you’ll be able to get there, even if it takes more of your time and effort. In this fast-changing market, you must research and implement different software and techniques to take some burden off your shoulders, so you can focus on delivering the best products/services to your customers.

The Benefits of Having Custom Software for Your Business

Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience. 

You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed. 

There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software. 

1. Enjoy Targeted Solutions

Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges. 

As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business. 

Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.  

2. Scaling Is Organized And Better

No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business. 

A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.  

3. Long Term Investment

Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.

4. Long-Term Maintenance

Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position. 

Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software. 

5. Increase In Productivity

Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.

When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward. 

Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody. 

What is Mobile DSP and Why Do You Need It for Your Programmatic Advertising?

If you work in the marketing industry, you’ve probably heard about mobile demand-side platforms or DSPs. However, if you don’t have a deep understanding of how this tool works and why you may need it for advertising, keep reading the article!

A DSP is used by marketing agencies and brands to manage ad and data exchange accounts as well as different supply-side platforms through one interface. This software is a great solution to quickly buy mobile and tablet impressions at auctions. You can do it in real time through private marketplaces or direct deals. Purchasing mobile advertising space becomes much easier for media buyers since they can make bids in bulk at lower prices. But this is not the only benefit of a DSP! Check the list of demand-side platform advantages and features below.

Advantages of advertising with a DSP

In-app tracking dsp mobile app

Since apps collect first-party data, they provide advertisers with lots of important parameters, such as user gender, age and geo-location. This data helps marketing experts identify right user segments and find the best-performing audience  Eventually, ads reach potential customers faster and drive better results.

Precise targeting

In contrast to a web environment that may become entirely anonymous in the near future, mobile IDs are really helpful in tracking user performance in the long run. Device IDs provide marketers with more accurate information on user engagement. Specialists can see the exact number of ad clicks and views in the app. This is extremely beneficial for advertising campaigns. Thanks to accurate targeting, your conversions can significantly grow with a DSP.

Engagement boost

As an advertising expert, you must realize that apps allow for highly engaging  and less disturbing ad formats. Users are less likely to be irritated by advertising because it appears during the pauses in their activity. Since they don’t come across boring banners, they may have a good and long-lasting impression from your creatives. Moreover, they may even like your ad if it provides some in-app bonuses for viewing.

High CTRs

The statistics gathered by popular brands shows that in-app ads drive higher CTRs than web ads. The Marketing Dive reported that the average CTR for apps is 0.58%, while for web it equals only 0.23%. The difference is dramatic, isn’t it? Additionally, Appssavvy reported that a DSP mobile app performs nearly 11 times better than traditional banners. As you see, this type of advertising is simply more effective.

No ad blocking

Unfortunately, in-browser blockers disrupt the effectiveness of web advertisement.  Since the majority of people use blocking software, most Internet users are unreachable for your campaigns.  But luckily, in-app environment doesn’t  enable doing this. Hence, you can benefit from accessing various segments, including previously untapped groups.

Higher revenues

Since recently, there has been a dramatic switch from browsers to mobile apps. The eMarketer states that most people spend 90% of their time on smartphone apps, while the rest is taken by web. So no matter what business you have, you should take into account this behavioral change and make appropriate decisions. Consider the example of Facebook that increased its revenues from zero to over 40% of total earnings with the help of mobile apps.

Choosing a decent DSP

To pick the right demand-side platform, you should have a close look at the features listed below.

Software architecture

A good DSP must work well with different apps, browsers, operating systems and devices. As you might understand, huge amounts of data from numerous sources require a very powerful DSP technology. Therefore, you have to make sure that the platform you are going to use is capable of accommodating massive amounts of data and executing a big number of operations at the same time.  A DSP technology must be advanced enough to reflect actual information in real time.

Targeting algorithms

As mentioned above, reaching the right market segments with your ads is crucial for success. Because of that, you should opt for a DSP that has the following targeting capabilities: geolocation, mobile device type, OS, user behavior, context and demographics. If all of these categories are offered by your vendor, then it can be a great choice.

Ad formats

To ensure high engagement rates, you should test different types of ads. Your DSP must support a wide range of ad formats, including videos, rich media and dynamic apps. By analyzing what works best for your potential customers, you can increase your business revenues. Also, make sure that creatives you are using allow for interaction, such as  swiping, touching and expanding.

Safety

Before purchasing a DSP, ask a vendor about the security measures they take. To avoid troubles, your DSP  brand must be safe. That means that the software must have in-built multi-layered anti-fraud system. There also must be mechanisms that detect fake clicks and track the number of real user impressions.

Performance reports

Successful advertising campaign is impossible with tracking its performance. Reports can provide you with a better understanding of how to get more customers from your ads. So you should opt for a DSP that provides frequent reports on your statistics. Having an updated information gives you knowledge about different aspects of your advertising campaign so you can optimize it and maximize your ROI.

Final thoughts

The main value of DSPs is that they allow advertisers to make multiple bids in real time and manage lots of ads from a wide range of publishers almost effortlessly. It ensures great transparency and makes ad tracking and optimization much easier. Hopefully, this article helped you better understand what a demand-side platform is and whether you need it for your marketing campaign.

Ecommerce Tips: How To Make Payment Easier For Your Customers


For an eCommerce business, having user-friendly payment methods is crucial for success. If you’re setting up your business, prioritize payment methods. Explore the many options online and see which one best suits your business.

Customers need to know from the get-go how to make payments after a purchase. Therefore, make it clear how payments should be made and provide multiple options on your site.

The upside of having a secure, friendly payment option is that you can grow your client base. Here are some tips that will improve your customer’s payment experience.

1. Accept a Variety of Payment Methods

Because clients’ preferences differ, offering them several options at checkout makes the payment more manageable. Therefore provide many tools such as credit or debit cards, virtual currency, or even loyalty points.

The catch here is to keep in mind that the payment methods should sync with your customer trends. Find out which strategies they prefer by either doing market research or a survey. For instance, a customer may choose an eCheck because it reduces their costs, unlike paper checks.

2. Offer the Mobile Option

If you want instant payments, providing mobile payment options can be a great way to make your customers’ lives easier. On this front, Apple Pay can be an ideal way to help increase conversions from your mobile customers as an eCommerce entrepreneur. The best part is that if you’re using it for BigCommerce, you can always seek expert advice and consultation to make the most out of the mobile payment option. 

Mobile payments provide a convenient alternative to your customers because they can make payments from anywhere. Whether they are shopping online or ordering food, they can pay their bills immediately from their phones. Additionally, mobile payments are secure due to features such as biometric scanning.

3. Use Online Credit Card Payments

Add a payment form that accepts online credit cards. You can outsource this mode to a payment service provider. The provider will host the payment mode and process the payment securely. They also store payment records securely to capture return clients as long as they give their permission.

You can also use a merchant gateway such as PayPal or Stripe. When choosing a service provider, consider their fees and fraud protection levels.

4. Stop Redirecting Customers

Ensure sales and payments happen on one website. Redirecting customers to another site for payment can cost you business. Payment platforms like PayPal are secure, but turning customers from your website might make the payment process cumbersome. Apart from making your customer’s work lighter, retaining them on your website longer can keep them shopping around for more products or services. If the payment process for your eCommerce business involves redirecting customers, you might want to rethink it. 

5. Avoid Prodding Too Much

So, your customer has made a purchase and is ready to pay, but there’s a long-form waiting for him to fill at check-out. Having to fill lengthy forms can make a customer abandon a sale. If you must collect information, limit it to the essentials.

Requesting unnecessary details is a hurdle to purchases, and customers don’t like challenges when shopping.

6. Reassure Customers about Privacy

Most people fear making online purchases due to fraud. Customers become skeptical if a website asks for personal information. Therefore, they need to know they can trust you with their details.

One way to do this is to have a Secure Sockets Layer certificate, which means information such as credit card details, IDs, and passwords are encrypted. Having a secure website can also boost customer trust, and ultimately their loyalty. Data security and privacy are paramount. 

Here are some moves you can make to help assure customers of their privacy and payment security on your site:  

  • Create a privacy policy page on your website and make sure it’s visible to the customer
  • Ask for consent before using cookies or tracking customers online
  • Encrypt data that is being transmitted over public networks like Wi-Fi hotspots so that no one can intercept it
  • Use SSL certificates to encrypt your customers’ data
  • Disable the ability for customers to enter personal information on your site
  • Consider a secure checkout process that doesn’t require a customer’s credit card or other sensitive info
  • Give customers the option of opting in or out of sharing their contact information with you
  • Allow customers to delete their account and all personal data from your site at any time

7. Upskill Your Staff

You might have brilliant technology and equipment, which staff can’t operate. If this is the case, train your team to handle such equipment and answer queries related to online payments.

They should also know how to resolve issues like failed payments or hitches during transactions. Train your staff on this whenever you upgrade to a more advanced payment method such as a mobile wallet.

8. Improve Your Purchasing Experience

It’s one thing to have a website that is super good and which customers enjoy visiting. It’s another to ensure they can make payments from wherever they are and whichever device. 

Ensure your check-out process is straightforward. One way to do this is to offer a seamless payment option even on mobile devices. You can also assure clients that your payment methods are secure by displaying a privacy statement on your website.

Making payment easier is not the only thing you need to increase conversions on your eCommerce site. Apart from streamlining the checkout process, other things you can do to improve the customer purchasing experience include the following:

  • Provide adequate information about products
  • Use high-quality images to showcase your products
  • Have a variety of colors and sizes available for customers to choose from
  • Display the price in an easy-to-read format, such as $10 or 10% off
  • Offer free shipping on orders over $50
  • Allow customers to return items if they are not satisfied with their purchase within 30 days

The success of your online business is not solely dependent on your product. Having a cumbersome payment method could make you lose business. For a safe and friendly payment experience, ensure your customers can use several options. You should also prioritize security and privacy to build customer trust. On top of this, avoid sending customers away from your site. Remember to train your staff on new technology whenever you upgrade.