What You Need to Know About AI Marketing

There are many ways of describing marketing, one of which is by advertising, flyers, or even just printing ads. This activity attracts and encourages individuals to endorse a brand or products and services of a business. The distinction between the old way and the industry’s new approach is noticeable. Using Artificial Intelligence (AI), various companies are depending on their reliable efficiency to grow their business.

The question is, what are the things you need to know about AI Marketing, and how does it affect your company? We’ve gathered some helpful guides for digging deep into AI Marketing in this post.

What is AI Marketing?

AI stands for Artificial Intelligence, a software built in a machine that can think on its own without any human intervention. The primary role of AI is to see patterns routinely made by humans and have their way of solving a problem. On the other hand, Marketing is the process where the company uses to lure the public to use their products or services. With the two being combined, it creates endless possibilities in making a new wave of processes that can help businesses grow instantly.

Experts believe that about half of the manual tasks will be automated over the next 10 to 20 years. For others, it can both be an advantage and a drawback. Why? Let’s say an entrepreneur has an online company and has recruited a few workers to respond to customer inquiries or concerns, but if you add a chatbot to your online platform, it will be able to respond to you with fewer numbers of employees that will save you a lot of money.

Predictive Analytics

This amazing capability of AI Marketing comes in handy for predicting future outcomes from the company’s data or also called Data analysis. According to experts, it can easily pre-determined what will be the next step or the right move to take and helps to answer the company’s business questions such as below. 

  • How many percentages does a customer buy the product?
  • How many customers will stop supporting them to buy products?
  • What is the rate of customers who are likely to buy annually?
  • What are the traits of each of my customers?

Predictive analytics can answer them in real-time and saves a lot of time and effort in analyzing them manually. It creates a better customer experience as it targets the exact wants and needs of each individual. Not only will you predict the result but also the chase to obtain loyal customers as well.

Clustering and Customization

This is a combination of supervised and unsupervised learning. It is a process where each customer is being categorized according to what are their usual activities on the site. For instance, customer A usually searches and buys boho-inspired home furniture, while customer B likely to lean more toward minimalist designs. All customers that have the same taste will go together under each category. According to the digital marketing experts at smartboost.com, making segments will fasten the process of knowing how many percentages the outcome may be. It can make your company grow and build its reputation by making the customer experience personalized.

Recommendation Engines

The method used by advertisers before that is the if-and-then method, posing the question, what if? To distinguish cause or scenario in running a company. It looks for patterns based on the metrics collected data, can detect or predict potential problems with the aid of AI technology. It advises or suggests a necessary behavior after analysis. It is an essential way to avoid bumping into major issues in the future.

Natural Language Processing

One of the most important parts of AI Marketing is Natural Language Processing; it indicates how the customer feels, what they say about the product, or how much they like using it. Simple as it may sound, but it helps to know the feedback of each customer to be able to adapt and grow from it.

Psychographic

It is where the personality, interests, attitude, and behavior of customers have. Uncovering who they are and why they buy the product or avail the services. It is also a crucial factor to build a strong structure in AI Marketing. 

With the aid of technology that paves the way to speed up long hours of work in a minute or two, marketing has grown tremendously. AI Marketing has a lot to offer, from gaining a better understanding of your customer, knowing more about their needs, and to have an improved customer experience for everyone.

4 of the Top Reasons Why Businesses Use SMS

When it comes to communicating ideas quickly, there’s nothing better than text messaging. Yet despite using it frequently in their everyday lives, many business owners fail to consider the value SMS could bring to their companies. Could it be a good fit for you?

Top Ways SMS is Used for Business

As you know from your own life, SMS is versatile and convenient. And though businesses can find applications in nearly every aspect of their organizations, three specific opportunities tend to garner most of the focus:

  • Internal communications. One of the top use cases for SMS is as a tool for internal communications. With the right SMS software in place, it’s possible to leverage text messaging for sending out company updates and event reminders, coordinating work schedules, notifying staff of weather-related emergencies and closures, educating employees on HR policies, and even gathering internal feedback. 
  • Marketing. SMS is one of the most efficient and direct marketing channels. While it does require some effort to collect phone numbers and make sure you’re following SMS rules and regulations, the results are excellent. You basically have direct access to your customers whenever you need to reach them. 
  • Customer service. In certain industries, SMS provides a simple and straightforward customer service option that’s faster than email, less intrusive than a phone call, and incredibly cost-effective. 

Businesses typically start with one of these applications and then eventually add other ones into the mix. It’s up to you to determine when and where you’ll integrate SMS in your own company.

4 Reasons SMS is a Wise Investment

There are ample reasons to use SMS. If you speak with leaders in organizations that have begun implementation, you’ll discover benefits such as:

1. Increased Productivity

An employee always has their phone with them. Research shows that 97 percent of text messages are opened within 15 minutes of delivery, with a whopping 99 percent opened all together. Thus, an investment in SMS is basically a guarantee that your message is going to be opened, which subsequently drives productivity through the roof.

Whether you’re sending a link or a notification, this speed makes it easier to get more done in less time. And that’s pretty much the definition of what it means to be productive.

2. Improved Speed of Communication

When you want an employee to do something quickly, you want the most efficient form of communication possible – the option that will get the message to them in the least amount of time. And while email might be better than snail mail, it’s certainly not the fastest choice. 

SMS is far superior to email. This has less to do with the actual speed of delivery (an email can be delivered in seconds, too) and more to do with the fact that people are more likely to see an SMS notification before an email notification. (The majority of people will see it within three minutes.)

Even if it’s just a few minutes, saving time in communication can mean the difference between making a massive, costly mistake and executing with poise and precision.

3. More Convenience

Is there anything more convenient than being able to shoot a quick message with a link? Unlike email, where you have to spend a lot of time thinking up what to write, recipients of a text message have an expectation that the message will be short and to the point. This makes it much easier on the brand. No long platitudes or lead-in; just deliver the offer and be on your way. 

4. Highly Profitable

From a marketing perspective, SMS is a very profitable investment. It costs just pennies to send a message, and with open rates and engagement that’s many times larger than other mediums, it’s a very worthwhile investment. Many business owners fail to consider the value that sending bulk SMS text messages could bring to their companies.

Some companies report ROI of 500 percent or more, with some brands claiming returns of 30X. It obviously depends on how you use it, but it’s good to know that gains like these exist. 

Give SMS a Try

SMS has the power to take your communications, marketing, and efficiency to the next level. Make 2021 the year that you elevate your business and soar to new heights, all while lowering costs and streamlining complex processes. 

What To Know About Affiliate Marketing And Its Business Advantages

There are plenty of ways for people to take advantage of new capabilities in the business world. Before it used to be confined to the office setting, but now that business has moved into the digital sphere. There is a lot more potential to grow and create something special.

One of the most promising areas of business possibilities is in affiliate marketing. Affiliate marketing is allowing individuals and businesses to expand their reach of influence. Affiliate marketing has been blowing up in terms of interest, and it is only right for you to learn more to take advantage of it, and here are some of the advantages it poses from a business perspective.

Work From Anywhere

This one works for businesses and individuals getting into the world of affiliate marketing alike. One of the main reasons why affiliate marketing is making people so interested in its potential is because of the fact that it can be done anywhere. Affiliate marketing is not tied to a fixed location which makes it flexible. If you have a cellular data connection or WiFi, you can make money and expand a brand from a phone or computer from anywhere in the world.

Plenty of Resources to Learn From

Affiliate marketing is not a new trend, it has been practiced for a long time which means there are bonafide experts in this field of business. Being able to find a detailed book or website to learn from is easier than ever, and the resources are getting better and better as we speak. Being able to learn for free or at least for very little makes it lucrative for frugal people. Obviously, if you want to actually learn you need to spend money to make money, but the breadth of information out there to help you get started is immensely satisfying.

Low Overhead Costs

This one is something that is going to pique the interest of business owners looking to expand into the arena of affiliate marketing. The number of overhead costs for a business can be frustrating. Paying for services can really creep up and leave you experiencing a desire to cut down on expenses, and affiliate marketing may be the solution. The costs of ads and digital services are exponentially cheaper when you cost-average for long term solutions. This makes it incredibly easy to reduce costs without losing out on business potential.

Scalability

Being able to scale a business to meet the ongoing needs of the market is the difference between living and dying for operations. Scalability is hard for a lot of businesses, especially individual entrepreneurs of businesses that need some serious support but lack the funds. Affiliate marketing helps meet that need without sacrificing quality. Scaling a business is not easy, but taking full advantage of digital marketing capabilities and using third-party services to help improve functional capabilities is making that barrier for businesses much easier to hurdle.

Nearly Recession Proof

On a very difficult note, this year has been hard for just about everyone. The world has been hit with some troubling issues due to the pandemic which has shown how unstable many economies are, especially for business owners. Finding a solution that is recession-proof or crisis-proof is not easy, but the digital world is able to fill this need with useful solutions in affiliate marketing. A business survives on its clientele and products, and thankfully affiliate marketing is an example of a recession-proof way to keep operating and still maintain business integrity, even during the toughest of times, which makes it an incredibly valuable area of focus to learn and implement into a business ecosystem.

Good Potential Source of Income

This one will intrigue those that need to find ways to supplement their income. Affiliate marketing is not easy, but it is incredibly easy to make money from it when you put in the time and effort to learn the in’s and out’s. Like other business ventures, it requires focus but it can be a good way to create another source of income outside of your main source or be a life raft for those seeking a skill-based industry to help them learn on the go while also earning money. This can lead to a better appreciation of business as a whole and improve your skill set.

Affiliate marketing is an intriguing side of the business world that is making people see that they can learn skills at their own pace while applying them in real-time to make money, but most importantly, develop a much stronger business acumen. If you want to learn more about affiliate marketing and learn the new skills you need in this field, visit this course page.

How to Get Instagram Followers and Likes for Free to Increase Popularity

In today’s digital age, all organizations and organizations use digital stages to advertise their items and services. With regards to marketing things on the web, social media has gotten the top decision for digital marketers.

Instagram is viewed as the most mainstream social network for digital marketers. In the event that you likewise use Instagram for your business, at that point GetInsta is the most trusted app to get free Instagram followers without human verification. We should see more data about this app.

What is the GetInsta app?

GetInsta is an app intended for Android users who can use this application to increase genuine Instagram followers free on their Instagram accounts. Other than picking up followers, you can likewise get Instagram likes on existing posts rapidly and naturally.

The free app is 100% safe. Not at all like different apps to purchase Instagram likes, is the functionality of this app too easy, permitting anybody to effortlessly use it to rapidly get 50 free Instagram followers instantly on Instagram. The stage works with a basic strategy where your obligation is to like and follow the profiles of others and consequently you will get the likes and followers on your profile.

The stage has no limitations, you can get however many likes and followers as would be prudent by utilizing the application. The more you use the app, the more followers and likes you will get from their Instagram profiles and posts.

What makes this app special and well known among the other premium apps is that it is 100% free and requires no cash or membership expenses. The application costs nothing and gives you the best outcomes in a brief time frame. When you begin to pick up followers, the likes of your posts will likewise increment.

Aside from this, the free Instagram likes and free Instagram followers you jump on your profiles and posts are 100% genuine. Other than that, this application is totally safe and keeps your security avoided others. Utilizing this app is basic and anybody can undoubtedly begin with this application by essentially entering a couple of things on the primary page. How about we audit the key features of this app.

Key features

Easy to use

The app serves a natural interface where anybody can undoubtedly begin utilizing it to pick up followers and likes. It requires no extraordinary abilities, simply enter your Instagram subtleties and begin utilizing the app.

100% safe

The app is planned with cutting edge security protocols that keep your profile safe and hidden.

Genuine followers and likes

The app works with genuine Instagram users. You can get free Instagram followers and likes from genuine Instagram accounts rapidly and naturally. The followers and likes you get from this Instagram followers app are 100% genuine.

Free

The app costs nothing as it is accessible for free. You can get free Instagram followers and likes dependent on your presentation on the stage. You have to gather digital coins to acquire followers and likes on your posts. You will be indicated how you can pick up followers while utilizing this app.

Supports many languages

The app supports in excess of 16 unique languages. You can use it in your favored language. You can even make changes to your profile by visiting the Profile area and you can make changes utilizing the Settings button.

Google BERT, Translation, and Small Business SEO and Marketing

** This article is updated regularly. It was last updated in April 2021 **

It’s been two years since Google BERT was integrated into search engine algorithms, in November of 2019. Since then, it’s been understanding searches through a vigorous crawling process, and integration of Google spiders and bots. This made it more capable of “reading” and “understanding” website content almost like humans.

BERT stands for Bidirectional Encoder Representations from Transformers and it has revolutionized searches online, translation and will soon reach directly into the realm of websites. SEO experts have changed their methods before and after BERT was implemented, allowing for the increased changes in Google’s SEO algorithms.

With BERT’s increased understanding, you can look to translation to understand the changes BERT has brought about, especially in terms of machine and human translation, and certain sectors as translation services. This article takes a look at that.

Google BERT and Its Background in Translation

BERT is built on the back of the transformer, which is a neural network architecture created for NLP or natural language processing. BERT has thoroughly beaten more traditional NLP models in both English to French and English to German translation tasks.

One additional standard is the Stanford Question Answering Dataset (SquAD) which is made up of questions to determine the NLP capacity, BERT even surpassed human accuracy rates, scoring 93.2% accuracy where human translations scored 91.2%.

Does this mean that human translators or translation services will soon be left by the wayside? While that day may eventually come around, at present translation by machine is still severely restricted, most notably in areas like figurative speech and localized vernacular and expressions.

While it presently works very well for translating large volumes of data, machine post editing, or more specifically, human translators from translation services are still necessary to finalize the translation.

BERT was released as open-source long before it was introduced into the actual search engines. While there has been amazing progress in some areas by such prestigious Ivy League universities as Cornell, at the end of the day, humans still seem far more capable of providing translation services, which revitalizes machine learning with language acquisition,that are more accurate and complete. In terms of search engine optimization, however, as may have been noted during the May 2020 Google updates, BERT will soon revolutionize search engine optimization or SEO and the approach to small business marketing online.

Google Bert and Its Impact on SEO

Google has estimated that the BERT updates will directly impact 10% of all search engine results, and while important, that is only a part of the outcome that is relevant to small businesses and SEO experts. The latest Google updates have caused many SEO professionals to reconsider how they do business and website owners to rethink their content marketing campaigns.

BERT is exceptionally adept at “understanding” language more similar to humans and as such, makes it much more capable in determining the search intent of people using the search engine. Google was quick to take advantage of this, not only in terms of the actual search results but also through the inclusion of additional “features” on the search page.

Among the many features of Google are paid advertisements, of course, reviews, featured snippets, the knowledge panel, related questions and other inclusions that make it substantially more busy for the searchers, and also more competition even for the top ranking websites.

There were some types of websites that have experienced more radical results from the BERT implementation. There is a complete list on the Search Engine Journal website where it notes that among them were sites focusing on history, natural and traditional medicine, news, music and entertainment; and perhaps most notably here, for small businesses and local business websites.

What Google BERT Means for Small Business

There is a page called SE Roundtable that lists all of the ongoing Google Updates and reports extensively on their impact on various websites. Of particular interest is one conversation pertaining to the May 2020 update and the apparent presence of a “bug” in the update that created adverse results for many local small businesses.

There seems to have been some speculation that this bug was specifically limited to local car dealerships, though further testimony from numerous SEO experts clearly showed that this bug was in fact not ultimately a bug and proved detrimental to a great many local business interests.

While this has been largely sorted out, it would appear that the stabilization of localized search results was as much a result of continued and deeper integration of BERT into the search engine algorithms and others were the result of changes in the practices of SEO for many of these local small businesses.

The Future of BERT and Small Business SEO

Many people have questioned how they can optimize their website content in order to maximize the benefits from the Google BERT updates. Perhaps one of the most wonderful things about the future of SEO and local business content marketing online, is that there is no need to optimize content for BERT.

Small businesses and SEO experts alike need to rethink their content marketing but for their readers and not for the search engines. If there is any tactic that would benefit in terms of SEO, it would be query-related content.

Search engine queries are the actual words, phrases, and questions being asked on the search engines. For the sake of brevity, the results from Ahrefs will be considered, where they list four different and distinct types of search engine queries.

What Are The Different Types of Search Engine Queries?

  • Navigational search engine queries
  • Informational search engine queries
  • Commercial Investigative search engine queries
  • Transactional search engine queries

Navigational search engine queries are where the searcher is merely looking for a URL or universal request location, more commonly known as a website address. These should not be mistaken for transactional search queries where the searcher is seeking out directions to a particular store in order to make their final purchase. These results should also be fairly common to the website and not require any specific focus by either SEO experts or the small business online operations.

Informational search engine queries are just that, used by viewers who are seeking out specific information. Some of these informational queries will be immediately answered in one of the many search engine features that were noted before.

If someone searches for the current time in New York City, for example, the answer will come up immediately on the SERP and there is no reason for the search to progress any further. These types of informational queries have a very low click-through rate and focusing on these types of queries is not likely to result in any increased website traffic.

The SEO expert should determine what the common and relevant queries are being searched in any given area, and the small business should focus on an international, multilingual approach to providing answers to those queries in their content marketing campaigns.

The content should then focus on providing meaningful and relevant resolutions for these queries. Ideally, the content should point to the fact that their product or service offers a viable answer to the question being asked. This process should ultimately direct the potential customer into a sales funnel.

Commercial investigative search engine queries are those where the searcher needs to find a particular service or product but have not yet determined the best products or services to meet their needs. This is where queries such as “what are the best translation services online” and similar questions will be asked of the search engines. These types of queries are why the SEO experts and small businesses may want to focus on “listicles” and other review type content for their site.

These types of viewers are the ones that are ready to purchase and who can be more easily directed to a well-planned sales funnel on the website. Look for this type of content to become increasingly popular and common for increasing rankings on the SERP, especially if it keeps the readers on the page long enough to read the entire article. This on-page time will be an increasingly important part of the new ranking factors by Google. SEO experts and small business owners should focus this content on overcoming any objections and leading the reader and soon-to-be consumer to the sales page or the buy now buttons.

Transactional search engine queries are those where the viewer knows the product or service they will be purchasing and are looking for the best price or location to purchase that product or service.

Conclusion

In the near future, look for the quality of content and the ability of content to directly answer search queries to become increasingly important as opposed to a focus on keyword content. On a side note, albeit a very important one; look for translation services and other services to expand as we expand into a more global digital environment and people recognize the ability to gain tens of millions of viewers with very little direct competition.