If you want your business to succeed, automation is the way to go. As long as you know how to use it, web scraping technology will at least put you on a level playing field with the competition. There are countless ways gathering online data can improve your operations, and we’ll cover the most common ones.
Ten Important Applications for Data Scraping
Web scraping is the act of obtaining large amounts of data through automation tools. In order to stay competitive in the business world, it has morphed into a necessary practice, and its uses are ever-expanding. Here are some of the most popular ways companies will utilize this technology in 2022.
1. Brand Monitoring
Crawling channels to see who’s mentioning you is a wonderful way to stay in the loop and give a response. Navigate search engines to find out what’s going on. Just be sure to always pair your bot with a proxy to ensure safety and protection. A Bing proxy, for example, will keep your searches private and undetectable.
2. Lead Generation
Social media accounts, emails, and phone numbers are necessary for lead generation. Scraping will gather and organize this contact info for you. Rival company press releases, promotions, and announcements are also important finds you’ll dig up to help with your marketing efforts.
3. Price Comparison
Pricing insight is easily one of the most important aspects of a web scraping operation for any business. See what the competition is charging for services or goods. Even factors like shipping and availability come into play. Use this information to stay on pace with everyone else or get an advantage.
4. Market Insight
If you’re entering a new market or endeavor, you have to do your homework first. Investigating all aspects of a particular industry should be your top priority for a successful start. Whether it’s academic or commercial research, know your field before you begin.
5. Candidate Screening
If you’re hiring, you definitely need to scour the pool of prospects. Professionals take advantage of sites like Indeed and LinkedIn to promote themselves, so it pays to scrape the data they provide. Resumes and Curricula Vitae (CVs) are readily available for your perusal. Screening the public information potential applicants post is a fantastic way to get a feel for who’s right for the job. Recruiting based on automated CV and resume scanning is a practical and simple way to find ideal candidates.
6. Product Data
Manually extracting data for particular products can be an uphill battle. If you need to prepare descriptions, web scraping will find what you need. Obtain images, features, and more with ease. Especially if you have a massive amount of inventory to present, automation is your best bet.
7. Brand Protecting
Trademark and copyright infringement are very common, unfortunately. Many businesses worldwide also deal with counterfeiting and patent theft. These can go on without your knowledge. But web scraping will catch all this. It’s able to quickly identify questionable moves undertaken by others and make you aware of them. Then you can investigate and pursue legal action if necessary.
8. Keyword Optimization
Search engine optimization (SEO) is how you get noticed. Keywords are the cornerstone for this recognition. Data scraping will clue you in on all the latest SEO buzzwords for your industry. Stay up-to-date in order to take your ranking to new heights and keep it there. Scrape weekly to monitor and adapt to any changes.
9. Customer Opinions
Scraping will net you a tremendous amount of customer reviews. See what people are saying about you, good and bad, then act accordingly. This information is critical, but remember to also take a hands-on approach in this situation. Chat sites like TinyChat and Omegle can direct you to topic discussions. This information might be useful to broaden the wingspan of your research safely.
10. Routine Testing
A web scraper is a fantastic tool to have at your disposal whenever you want to test-run your site. Maybe you’ve made some updates or changes, so to see if they’re on the up-and-up and functioning properly, let automation loose to sniff out any problems.
Automation tools paired with proxies are what you need for a successful business in 2022. These suggestions are invaluable methods to keep you on an even keel with your competitors. Try them out, and you’ll see the bottom-line difference in only a short period of time.