If we could put it in the best way possible – Digital marketing is much like playing the drums; even the amateurs think they can do it right.
However, that is not how you do it. If you are not adequately trained to do it or do not possess the knowledge required, you are bound to make mistakes. Even the professional and the industry experts end up making reckless mistakes.
Some mistakes are hugely prevalent. So, what are these mistakes? Here, in this article, we will address some of the critical mistakes that most marketers make.
Let us take a look at these seven mistakes one by one.
One of the most common mistakes is keyword stuffing. This is because many SEO professionals and marketers around the world feel that merely stuffing your content with keywords will add to its position on Google.
But, the fact of the matter is it is today a black hat technique,’ comments Julie, a marketing manager with MyPlumbersChoice, a platform to find reviews, such as best pressure assist toilets.
Keyword stuffing implies using keyword after keyword recklessly. When your content has way too many keywords, it gets challenging for the readers to comprehend what you are trying to say. Consequently, your content will seem unreadable and confusing for them.
Hence, they will leave your content mid-way and never return to your website. As a result, it will have a severe impact on your search rankings.
Moreover, if your content is not user-friendly, you might be banned or penalized. Thus, you must always produce top-quality content that is easily readable.
However, as a general rule of thumb, do remember that you do not unnecessarily stuff your keywords with too many keywords that you end up hurting your page’s readability.
Overlooking Site Speed
Unfortunately, there are still so many SEO professionals who do not care enough about the site speed. Well, sorry to break it to you, but your slow loading website may have dire consequences on your site’s search ranking. In fact, almost every leading search engine utilizes your site’s speed as a ranking signal.
So, if you fail to offer your audience a quick load time, it may severely hurt the site’s search engine position. This is the prime reason why top SEO experts advise web admins to keep a tab on the total pages indexed in the search results and the keywords for which those pages rank.
Unsatisfied Search Intent
‘At times, you may feel you are writing useful content, but if you do not target it well, the people who end up on your website might not find it helpful. Not by this, we are not implying that you do not know your target audience.
But, despite that, if you are not certain about the search intent, your efforts may be futile,’ advises Jaqueline, an online reviewer who did the best crankbait reels review.
Search intent refers to the reason for the search. Your content should satiate this intent by offering a viable solution. Hence, it is quintessential to be aware of what must be in the user’s head while he types the phrase that lands him on your website.
Only if your website offers the answer that satiates his chain of thought will he stick on your website, else he will leave the website in seconds, thereby hurting your search rankings.
Producing Low-quality Content
Again, this is one of the worst mistakes that content writers and SEO professionals make. You cannot optimize your website for low-quality content. Also, so many SEO experts churn out content after content and pages after pages full of subpar content.
‘In SEO, quality is more important than quantity,’ comments Zac, an SEO expert with Razorhood, a platform to look for reviews like best goatee trimmers.
Please understand that having more content will not help your web ranking if the content is of poor quality. Thus, you must aim for engaging content that holds relevance to your audience. You can even better your website’s content quality by including catchy headlines in the content.
Producing Duplicate Content
Even though Google does not necessarily penalize your website for having the same content across different pages, it can still have a significant impact on your site’s web rankings. It is because search engines, such as Bing and Google index the first page wherein your content is published.
Therefore, if you post the same content on more than a few pages, Google will index only the original page.
Overlooking Mobile Responsiveness
Globally, more than fifty percent of users use mobile to search for what they need. Moreover, in the last decade, Google has placed a greater focus on mobile-friendly websites. But, even then, many website owners depend on a dated web design, which is not well-optimized and is not responsive for mobile.
As Google is making a switch to the mobile-first search index, it is strongly recommended for you to follow the lead. If you overlook fifty percent of your potential audience, you end up jeopardizing your chance at high ranking on search engines.
‘If your website is not responsive enough, you must immediately consider redesigning it and switch to a responsive cross-platform design. If you do it right, you will see a surge in your visitor count.
Overall, this will also ensure a happier customer base and a higher time spent on your website. In addition, thanks to these prolonged engagements, your overall site ranking will improve,’ points out Jane, an SEO professional with Tangolearn.
Bad Internal Linking Structure
In every website, internal linking is a fundamental thing for the site’s SEO and UX strategy. Internal linking offer precise pathways to conversion pages and offer authority to the hidden web pages.
Hence, you must not overlook the internal links as they perform vital functions. Every good SEO professional will use a no index tag and robots.txt file wisely to ensure that no essential page on the website is blocked.