The killer feature Windows Phone 8 needs to make a dent in the smartphone wars

Android is the brand of choices. They let you pick your carrier, color, and device maker.  Android offers options and flexibility.  Apple iPhone is the brand for a magical ecosystem that works in harmony if you use their phone, apps, and computers.  The user experience is unparalleled.

And Windows Phone plans to make a dent…?

They can indeed.  The answer lies in looking at the past and coming to terms with their core.  Once upon a time, people preferred the old Microsoft Windows Mobile devices over popular BlackBerry and Palm Treo options because of the tight integration Microsoft delivered with business software like Exchange, ActiveSync, Microsoft Outlook, Word, Excel, and other business apps.  Windows Mobile shipped with a fluent user experience (much like Apple today) if you lived within Microsoft’s software, back-end, and phones.

The key to Windows Phone 8 making a dent is to reintroduce tight integration to their own business software suite of Microsoft Office.  It’s surprising (and ridiculous) this even needs to be stated.  Here’s an 86-page(!) and growing thread of frustrated people who just want their old ActiveSync desktop client back for plain old USB sync between a Windows Phone and Microsoft Outlook.  This is yester-year’s technology folks!  No breakthrough needed — just bring it back!

In the push towards cloudifying everything, Microsoft has forgotten their past.  At their core, they are a company focused on the productivity audience.  MS Office is still their breadwinner and still the go-to app for people at work, home, school, fill in the blank…

Just a thought.

The killer feature Windows Phone 8 needs to make a dent in the smartphone wars was last updated September 5th, 2012 by Rushang
This entry was posted in News by Rushang. Bookmark the permalink.

3 thoughts on “The killer feature Windows Phone 8 needs to make a dent in the smartphone wars

  1. Pingback: Newkia can fill the business feature void on smartphones and tablets - CompanionLink Blog

  2. AMEN!!!!!! While I like my new Nokia phone I am tempted to go back to my old Samsung just for this reason.

  3. You are SO right with this. The sync with windows live option Microsoft proposed with Windows Phone 7 is rediculously clunky to implement and you have to maintain two calendars and two contacts lists (ugh!). However companionlink, which I have recently discovered whilst looking for a sync solution for a Windows 7 phone and an android tablet (ice cream sandwich), is maybe the solution (but I have been using activesync for 12 years so I will see how robust it is over time).