Reports show people want to chuck one of their two devices. They want to establish a system that separates business and personal data on their (one) phone. Today’s smartphones are completely capable of mixing email, contact, schedule and task-management functions with social media, browsing, and multimedia demands. All from one powerful and secure smartphone or tablet.
RIM is in the fight for their life to hang on to their business audience. It was no surprise that they focused their BlackBerry Playbook on business productivity. That’s traditionally been their stomping grounds. However, without the plethora of apps that Android and Apple have for their audience, RIM faces an uphill climb to gain the consumer audience. This poses a problem for people who are looking to consolidate devices.