80% of Businesses in 2021 Want Chatbots – Here is Why

As a business owner, it is prudent to operate in a way that is aligned with the prevailing business climate. One such way to do this is to consistently upgrade the technology you use in your product life cycle and the use of Chatbots is a worthy avenue to pursue. They are not a new technology but their popularity has increased because of the results they have yielded.

Photo By: Mikaela Shannon on Unsplash

Let’s take the Publix weekly ad as our case study. Say you want to order a ready-made meal under $10. You have a number of options; the chicken tender whole sub for $6.99, or simply fresh salads at $7 for two, among others. You have to browse through all the pages to see if there’s anything else within your range and that may take a while. A chatbot becomes handy because it can be programmed to ask you all the relevant questions and offer you the best option in a few seconds.

There are a number of benefits to using chatbots and we will give you some of them below.

1. Instant Customer Service

Chatbots are available 24/7/365, therefore queries or questions raised by your customers are immediately attended to. They are not subject to human emotion as well, hence where an agent or the customer may lose their patience, the chatbot is consistent in how it works. The chatbot being always online also means that your customer will not experience any delays, leading to their increased satisfaction. Considering that the chatbot is limited in the detail it gives, it can pass on information to agents to further handle a query for the customer. How much communication it gives is dependent on how you have programmed it.

2. Data Collection for Marketing

A chatbot can be set up in such a way as to collect customer information while they are being assisted. This way, you can make up mailing lists for potential customers and have a higher chance of making a connection with them. The chatbot is able to pull up customer purchase or browsing history on your website or app. This allows it to make product suggestions that are suited to the customer’s interests. This process will also make it easier when sending the customer marketing information via email as it will be based on their interests only, removing the irritation of receiving irrelevant mail.

3. They Can Help Reduce Operational Costs

The use of chatbots can reduce the costs associated with hiring customer service agents that will be available 24/7/365 and training them. Chatbots can be the first place of contact for the customer. Research has shown that a lot of queries received from customers are general and can be handled by the chatbot. The more complex issues can then be directed to agents.

4. They Meet Customer Expectations

A properly designed chatbot with the right language and appropriate responses will deliver exceptional customer service. Customers want to be assisted immediately with as little fuss as possible, and the chatbot can deliver on this mandate. Purchases can also be finalized on the chatbot, reducing the need to leave the chat and go back to another page on the website. Streamlining this process means it works faster, leading to better customer satisfaction.

There are many other benefits to using chatbots; you will need to make it as relatable as possible. Tailor it to your market and ensure it uses the language your customers will understand.

Explainer Video Production

If you are researching a certain product, or just trying out one – a video is probably out there giving you all you need to know. A popular way to convey information or prospective customers is through an explainer video.

What is an Explainer Video?

The explainer video of a company highlights their product, service and business ideas in a compelling and creative way which appeals to a wider audience.

An explainer video production company can make you a short but worthwhile information video, for marketing and sales purposes.

With the era of social media the production companies host these videos on larger platforms such as Instagram and Facebook along with other networks on landing pages and websites homepage.

The videos are used to connect potential clients which leads to increase in conversion rates of sales and more product purchases.

Explainer Video Structure

The average timing for such videos is 60-120 seconds or 180 maximum if the discussed product is complex and these must be marketed on well-known sites. A video must explain the problem and how your product will help solve the issue. The next step should be distinguishing your product with the competitions in the market and give a social proof to justify why.

What Makes a Good Explainer Video?

A good video must be well structured and reviewed so it can reach a maximum audience, it should be having:

  • Short time duration

Keep it short and to the context, explainer videos are usually long but the shorter and to the point it is the more beneficial and attractive it is.

  • High quality

The quality should be high in production and in content so it effectively communicates brands value.

  • Strong call to action

Explainer videos should clearly state what they want their intended audience to do after watching.

  • Focused on problem-solving
  • Match with the brand and its audience.

Different Kinds of Explainer Videos

Depending on your work field and company the video may be shooting on, the method is the same but the approach might be different. 3 main categories for explainer videos are

Company Overviews

When shooting a company related video, you might want to get everything out but it is better not to drag on for too long because no customer prefers lengthy videos. In this it is important to dictate; certification, awards, portfolio, working details and the clients you are working with

Hybrid, Meet the Team Videos

These videos with company culture are different as the customers get to know the brand better and help humanize the company. For such explainer videos it is better to go for animated videos as they are easy to update but you may choose the option that’s best for you. This is where you can mix some company and culture overview.

Product and Service Overview

 Brands that sell only a single product or offer one type of service, usually produce an explainer video about the core product rather than an overview of the company. These are produced in more than an explanatory video and are more in depth for commercial purpose.

Although the video doesn’t share much about the company, the viewers are still able to know the brand commitment and information regarding the product.

Benefits of an Explainer Video

Videos are no doubt one of the fastest ways to learn about a company and the products with services they offer without losing interest. Here’s a breakdown of why explainer videos can be helpful for your Production Company and sales department:

  • Videos saves time
  • They are easy to share and access
  • Keeps the viewer entertained and gets message across
  • Explainer videos are brand recognition

How to Produce an Explainer Video?

Just like any video production, your explainer video needs to follow the same steps for production. However the process may differ on what type of video you are shooting. It is better to reach out to video producer companies and agencies to help you grow through the process.

Explainer videos take a considerable amount of coordination, talent, and skill to pull off. During the pre-production phase; it all starts at the script level, so make sure you get your structure down and take all necessary key points for the production. During the production the video animation or live starts to come real and post production is where all final cuts are edited and then marketed.

Final Thoughts

Explainer videos are not only time savers but the perfect to address your audience and work your way up in the market. With the perfect brand recognition and use of modern technology it is easy to compete, solve problems with your product and raise more audience for it. Get your concept right and deal with a reliable company while keeping the structure in mind to get the best video made.

Pinterest Marketing in 2021: What it is and How to Do It

A registration on Pinterest gives you free access to share and discover interests. It is a social media network focused on visuals of people’s lifestyles, tastes, interests, DIY’s, facts, graphics, exotic locations, and anything that can be visually represented on this planet. Users can share their interesting photographs or videos by pinning them on their boards or on other boards. Pinterest also has a Pinterest lens similar to Google Lens, which allows you to discover ideas related to the thing you point your camera to. With surpassing 400 million monthly live users in 2020, Pinterest is a serious online business platform. So it is valid to think about a Pinterest growth service to grow your business on the third-largest digital network of America. And, Pinterest claiming 459 million users makes it a guaranteed growth destination for creators to reap their online business by Pinterest marketing.

What originated as a visual experience for displaying interest in inspiring arts, cooking recipes, fashion styles in clothing, DIY’s, and other interests of females has gone to the imaginative numbers of interests Pinterest caters to mankind today. From scriptures and arts of the medieval period to the information on the conceptual flying cars, Pinterest offers every kind of interest one can have.

Pinterest marketing potential

The footfall of buyers from Pinterest to the marketer site is very exciting with more than 90% being first-timers. Pinterest claims the male users have reached nearly 50% recently. Pinterest’s fourth-quarter shareholder report of 2020  displayed tremendous growth outside the US. In 2020, global monthly active users showed an increase of 46% from the previous year. In the US alone the increase was 11%, representing 98 million users monthly active in 2020.

The coming generations like Millenials and Gen Z tend to see and understand things more with videos and images, ensuring the value of this platform automatically rises. With features like  Pinterest Lens, users can discover over 2.5 billion objects. Such interesting figures, and 87% of pinners claiming to purchase through the platform, show the humongous marketing potential of Pinterest. So, let’s dive into Pinterest marketing and what you need to succeed.

1.  Create a Business Profile

The very first step for marketing on Pinterest is to create a business profile. Pinterest provides one of the simplest interfaces to backlink your website for people to find more about your products. You can make a business profile by clicking on Join as a business while signing up. Fill in the remaining details and you’re ready for marketing from your Pinterest business account.

2.  Understanding the search

Pinterest is less of a regular social media and more of an image search engine. Like, you can search for a red wallet and a series of multiple pins will appear from the influencers, big fashion brands, retailers, magazines, and other user’s boards. Unlike other search engines where you go to the next page, you can keep scrolling down until you find your preferred pin. Furthermore, writing accurate details in the description of your pins guides your customers better to your linked website.

3.  Pinterest Boards

The boards hold your collection of pins. For your label, your collection of boards helps you organize your pins categorically, so your followers can access and follow their interests. Likewise for a motorbike modification company, creating a board on self-bike repair is a specialized zone for bike enthusiasts. As A Result, these enthusiasts will spend more time on your boards and therefore good marketing is done for your company.

4.  The Pins

Pins are the most essential and founding bricks of Pinterest. Whenever you search for anything on Pinterest, basically all the images displayed are pins. These founding elements are the first thing attracting your targeted customers to this platform and guide them to your web page. Every pin can say a specific thing about an e-commerce online store, a person, or any company. For this reason, it becomes quintessential to make your pins unique and inviting with communicative details.

How to do Marketing on Pinterest

Since you have understood the need and fundamentals of marketing on Pinterest, let’s move ahead to understand how to do it. After setting up a business profile you need to optimize it to imitate your brand value and aesthetics.

1.  Optimization

For this, you should understand that aesthetics is the key here. Having a distinctive and alluring display will hold the potential of maximum conversion through Pinterest. Setting an eye-catching cover image that displays similar pastel colors on your company’s website reflects a singular identity of two platforms. Further, optimizing by following a theme that sync’s all the boards with accurate descriptions on each pin.

2.  Utilize pins

Your visitors should have the ease of saving an image onto their boards. You can install Pinterest’s save button and allow people to do so. For a blogger, pins are the gateways to drive traffic to their website. Similarly, a handmade online shop displaying information and the price of their products is a classic example. You can also use rich pins once you’ve validated your website on Pinterest. Rich pins are linked to your source site. If anything is changed on the source website, rich pins update information automatically.

3.  Pin wisely

You can’t randomly post a quotation or an image with a link and think it is great marketing done for your brand. It’s important to plan out the content strategy to achieve a set goal. Like actively sharing educational content can be a driving force to your business. For example, a pickle company actively sharing guided methods to make homemade pickles with illustrations will educate people on the topic. Resulting in people regularly visiting the company boards and hence increasing the leads and chance of more sales.

Conclusion

Since its launch as a closed beta in 2010, Pinterest has come a long way in building a strong reputation in digital marketing by 2021. As stated by Pinterest, because of the pandemic, usage rose to 36% on their platform to juggle between new part-time jobs. With 95% of the top searches still unbranded on this network speaks a lot about the untapped potential of Pinterest marketing. On this positive note, I wish you to reap by exploring and establishing your digital presence.

The Top 10 Tools and Software for Small Businesses

Small businesses drive economies around the world. In essence, small businesses are what defines the line between the community and corporation, and if you’re running one of them, you’ll probably need some top-tier tools to help you out.

We’ll list our top ten best software and tools for running a small business in 2021 below.

1. Monday.com

Monday is a management platform that makes managing your small business a walk in the park. It comes with all the features and services you need to manage and coordinate your projects.

It offers a top-shelf CRM, project, sales, and task management, software design and development, and a range of other things any small business can benefit from.

It’s a one-stop shop for all your management needs. What makes it stand out among the sea of other management tools is that it’s very easy to use, feature-rich, and very affordable.

2. Filestage.io 

Proofing is a very complex practice that is all but mandatory in modern business. Waiting for feedback from the rest of your business, your higher-ups, or your clients isn’t laborious – it’s an unnecessary waste of time.

With Filestage, the proofing process is streamlined to such a degree where teams can get instant replies and feedback that they require to go on with their work. Think of Filestage as the connective tissue between two departments that need to cooperate.

It streamlines communication and connects the two so that both get time-stamped approval as fast as possible, process and progress tracking, and a laid-out organization and framework of the workflow.

3. Outgrow.co

Outgrow is an interactive marketing platform that lets marketers and digital agencies create quizzes, calculators, chatbots, and assessments, polls, and giveaways to boost their marketing efforts. These interactive content types help companies generate nearly 30% more new leads and increase their social footprint. Moreover, interactive content like quizzes engages customers twice as compared to static content.

Outgrow stands out because it is easy to use and requires no coding knowledge. It offers 1000+ templates to choose from and robust analytics and automation powers to make your marketing campaigns a success. 

Finally, Outgrow provides free COVID-19 offers and other affordable plans for freelancers, small businesses, and big corporates.  

4. Traqq.com

As the coronavirus descends into 2021, many businesses have moved out of the office into their home. It has led to a rise in time tracking tools such as Traqq.

Even when people are out of the office, you can still know what they’re up to, how much time that is taking, and how you can help them do it better and faster.

Time tracking tools such as Traqq are necessary for managing remote teams, which most teams are nowadays.

Traqq allows you to monitor without even monitoring, as the automatic system will take screenshots, screen recording, monitor app, and web use without requiring constant input.

5. Octoparse.com

Web scraping is one of the most common business practices of 2021, as it allows small businesses to build big databases. In this data-driven world, staying on top of your competition is a priority, and web scraping is one of the best ways to do so.

Octoparse brings the process of web scraping to small businesses, allowing you to collect data on your competition, monitor trends, and improve your business from the inside.

The benefit of Octoparse is that it provides web scraping to every small business, requires little to no setup, and absolutely no complex coding.

6. Appypie.com

Appypie is an interesting platform that allows you to develop custom solutions, apps, and tools without prior coding or development knowledge. While the power of this system is limited, it handles most of the needs small businesses have with relative ease.

Appypie stands out among the crowd of custom solution creation platforms because it’s very easy to use, fully customizable, and adaptable to any small business environment.

This no-code application development platform is affordable and scalable, so it perfectly fits the needs of small businesses without breaking the bank.

7. Litextension.com

eCommerce is one of the most buzzing industries of 2021, and it’s gaining the attention of small businesses at an increasing rate. 2021 has seen more small businesses enter the world of eCommerce than ever.

Litextension is a service for eCommerce businesses looking to migrate from one eCommerce platform to another. Litextension makes quick work of the migration process and works well for small businesses or the agencies managing the eCommerce stores in question.

8. Moosend.com

Marketing can make or break a business. If a business has good marketing, it will likely push out of the sea of failing small businesses and carve out a slice of the market share pie for themselves.

Now, small businesses usually have limited budgets and limited tools to market themselves, so what do they do?

Well, Moosend is a fantastic marketing platform for all small businesses. It comes with all of the tools that you or your marketing team need to make your business that much more appealing to the average consumer and spread the word about it.

Furthermore, Moosend is a very scalable solution, meaning you can adapt it to your business no matter how large or small it is.

9. Leadfuze.com

Finding leads can get tricky, especially if you’re working on a smaller scale. You don’t want dozens of useless leads – you want some that will provide favorable results.

Well, if you’re in this position, you might want to take a look at Leadfuze, the premier prospecting tool for small businesses.

Leadfuze is a search engine for leads, which allows smaller businesses that don’t have huge in-house HR teams to find the correct leads, verify information across a huge database, and seamlessly integrate within your existing framework.

10. Fleep.io

Fleep is a communication and file-sharing platform for small businesses. It allows you to connect teams within one simple, centralized application to communicate, trade files, and share progress. Fleep is a great way to streamline not just communication but coordination in the office space.

Another thing that makes Fleep a must-have tool in any small business arsenal is that it’s affordable, and integrating it within your existing framework is simple due to its easy-to-use GUI and adaptability.

11. Weareindy.com

Indy is a comprehensive project management software that includes everything you need to stay on top of your projects, from marketing to management to billing.

You can keep track of different tasks for multiple projects by assigning filters or moving tasks from one project to another. The tasks tool also allows you to assign tags, making it easy to see at a glance which project has the most tasks remaining.

The deadline and reminders feature ensures you also deliver your work on time. At the end of the week or month, you can link your hours to an invoice by adding your hourly rate before sending the document to a client. 

In Conclusion

If you’re running a small business in 2021, you’ll be happy to know that there are quite a few tools that will make your life and your job much easier.

Stick to the ten tools and software solutions provided above, and you’ll be well on your way to improving your business.

4 Tips to Help You Choose the Right IT Support Service for Your Business

In order for your business to remain competitive in today’s marketplace, you need a robust IT strategy that modernizes operations and keeps you lean. As part of this strategy, you need an IT support team by your side. But with so many different services to choose from, you’ll have to be selective in the companies you work with

The “Why” Behind IT Support

Small business owners often fall for the assumption that IT support services are just for big companies with massive budgets. But that’s simply not true. There are plenty of ways for small and medium-sized businesses to benefit from a partnership with the right IT support service, including:

Better security. The right IT support staff keeps your entire system running smoothly. Not only that, but they ensure you have a reliable backup system in place to keep you protected in a worst-case scenario.

Higher ROI. IT support saves you both time and money. The result is a beefier profit margin. While the upfront costs of hiring an IT support service are more expensive than a DIY approach, the long-term ROI is clear. With less downtime, greater reliability, and significant time savings, hiring an IT support service is a clear and obvious choice.

Enhanced customer service. More uptime and reliability lead to happier and more satisfied customers. Subsequently, this produces better customer retention rates and stronger loyalty. This lowers your costs across the board and simultaneously gives your business a stronger foundation for future growth.

Better use of time. When it’s all said and done, an IT support service allows you to spend less time worrying about what could go wrong and more time focusing on the other core tasks and responsibilities on your to-do list.

At the end of the day, having the right IT support service in place allows you to maximize your company’s efficiency and produce happy and satisfied clients that trust you to meet their needs.

4 Tips for Selecting the Right IT Support Service

With so many different IT support services to choose from, here are a few factors that are absolutely worth considering.

1. Location

Physical location may or may not matter very much – it just depends on the services you need. For example, if your company will provide services like VoIP or cloud hosting, the location of the servers can have an effect on the quality of your services. It’s also important to think about location if you plan to expand into a different country in the future. (Make sure they have the capacity to support you.)

2. Types of Support

Many IT support companies will offer varying levels of service. This may include:

Pay-as-you-go support. Good for companies with smaller budgets that only need occasional support.

Break-fix support. The provider performs service on an as-needed basis and bills you only for the work performed.

Managed service support. The most comprehensive type of support. Ideal for businesses that want a totally hands-off, white-glove approach.

3. Response Times

When you have an IT issue, the last thing you want to do is spend hours or days waiting for your support provider to come out and troubleshoot the issue. Depending on the problem, you could be losing thousands of dollars every few minutes. Time is of the essence.

As you consider IT support services, consider if they make any guarantees around response times. For example, PalmTech Computer Solutions promises to have a qualified technician working on resolving the IT problems within one hour or less for all managed services contracts. That’s a huge benefit (both in terms of cost savings and peace of mind).

4. Costs

Finally, consider the cost. Every IT support service operates on a unique payscale. Some companies require long-term contracts and monthly retainer fees, while other companies let you pay as you go with no long-term commitment. There are benefits to both types of agreements, so make sure you’re taking all relevant factors into account. Depending on what stage your business is in, it may make more sense to sign a long-term agreement and cut costs. Other businesses like the pay-as-you-go structure because of the flexibility and scalability.

Putting it All Together

Your business doesn’t just need an IT support service – it needs the right IT support service. As you search for the perfect partner, take factors like location, support services, response time, and costs into account. If nothing else, your thorough due diligence will leave you with the confidence and peace of mind that you made the right choice.

The 9 Most Common Causes of Car Accidents (and How to Prevent Them)

In most areas of the country, driving remains the most reliable and most efficient way to get from one place to another. But even if you’re experienced and careful, there’s a chance you could end up in a car accident; in fact, there are more than 35,000 motor vehicle deaths in the United States each year and tens of thousands of accidents that only result in minor injury.

The good news is that most car accidents are preventable – but you have to understand and respect the causes of those car accidents.

The Most Common Causes of Car Accidents

These are some of the most common causes of car accidents in the United States, in no particular order:

1. Distracted driving

One of the most common causes of accidents is also one of the most preventable: distracted driving. When traveling at high speeds, taking your eyes off the road even for a second can render you incapable of responding to a sudden change in your surroundings. For example, if you look at your phone for a second while driving on the highway and a person in front of you slams on the brakes, you might be incapable of stopping in time. Avoid distractions at all costs, keeping your attention on the road and the drivers around you.

2. Manufacturer defects

We trust the manufacturers of our vehicles to equip them with everything they need to drive reliably and safely – but even small manufacturer defects can lead to major accidents. Unfortunately, there isn’t much you can do about this to proactively prevent accidents. Choose reliable manufacturers with a strong reputation – and if there’s a recall for your vehicle, take care of it immediately.

3. Intoxicated driving

Despite widespread knowledge that drinking and driving is a major public health hazard, people still drink and drive. Alcohol and other drugs impair your ability to respond in a timely and appropriate manner. They may also impair your perceptions and judgment. If you’ve consumed alcohol recently, or other drugs that affect your perceptions, you’re best off getting a designated driver to take you home.

4. Fatigued driving

Most people know that alcohol can affect your driving, but those same people may underestimate the effects of fatigued driving. If you’re especially tired, your perceptions can be as distorted as they would be after a heavy round of drinking. Get a ride home or take some time to nap before attempting to drive when tired.

5. Inclement weather

Bad weather can limit visibility, reduce traction on the road, and affect your vehicle’s maneuverability, all of which lead to higher rates of car accidents. In cases of severe bad weather, such as thick fog or a major blizzard, it’s a good idea to stay home and not drive at all. Even in cases of mild bad weather, like a thunderstorm or moderate snowfall, you’ll want to exercise caution, giving yourself extra stopping distance and keeping your headlights on at all times.

6. Speeding

Speeding is a leading cause of car accidents for several reasons. First, it affects your maneuverability, making it difficult to handle sharp turns and making it more likely you’ll lose control of the vehicle. Second, it increases your stopping distance, giving you less time to react to sudden changes in front of you. It also increases the force of collision, so accidents involving speeding have higher fatality and injury rates. Remain at or under the speed limit and reduce your speed further when necessary.

7. Ignoring traffic signs/laws

Traffic signs and laws exist for a reason: to keep you and other drivers safe. Reckless driving, running a red light, merging without a turn signal, or failing to yield may seem inconsequential in the moment, but they can sharply increase your risk of an accident. Obey these signs and laws at all times.

8. Poor road conditions

Bad roads can also lead to accidents. Major potholes or bumps can cause you to lose control if you’re not careful. Avoid construction sites when possible and pay attention to your surroundings to minimize risk here.

9. Lack of maintenance

If you don’t keep your vehicle well-maintained, it can be harder to control – and may break down unexpectedly. At least annually, you should have your vehicle inspected (and repaired if/when necessary).

Understanding Other Drivers

You may be a safe, attentive, and obedient driver on the road, but you’re still just one of many variables that interact (and could potentially lead to an accident). In addition to driving cautiously and obeying the law, it’s important to observe and proactively respond to the drivers around you. Don’t be afraid to pull off to the side of the road or take an alternative route if it means getting out of the way of a reckless driver.

Attracting Patients to Your Clinic: Going from Theory to Practice

One thing about the medical field that wouldn’t be known to the public is that it involves marketing. In fact, it wouldn’t be wrong to see these as coming from two completely different worlds. This may be because marketing is often associated with commercials or flashy ads that highlight product selling points, while medicine is likened to attaining credibility through many years of schooling and practical application. Well, the idea that people will be lining up in front of your clinic just because you have a degree is false. Just as one would scour the internet for reviews for movies, cosmetics, or even food recommendations, it isn’t far-fetched that your potential patients may be scouring through websites for medical doctors right about now. Will they be able to find your practice in the searches? Here are a few tips to ensure that they do:

Spend Time on Social Media

As a medical professional, you have a pretty good idea of what your specialization is, what you can do, and who will best benefit from this. With this in mind, you already have an idea of where to start and where to be. It is important to be present where your patients are and understand how to utilize the platform. According to Social Media Examiner, social media is a driver when it comes to generating business exposure for up to 87% of marketers.

Create Content

Patient Pop defines content marketing as “the creation of content that informs, educates, or entertains your users while indirectly marketing your brand.” This is nothing new for other industries and should most certainly not be anything new when it comes to the medical field. Being able to relate, inform, or entertain your patients while also affirming your and your practice as knowledgeable, credible, and even an expert will surely be a step in the right direction.

Mobile is a Must!

When your patients are looking through websites for medical doctors, they might not actively be thinking about it, but the way your website may look on their mobile phone may very well be the reason they stay or click out of it. With almost two-thirds of all internet users being mobile users, it’s important that your website is appealing, upon first glance. Here are a few characteristics of a mobile-friendly website:

  • Quick Loading: If your website takes too long to load, your prospective patients may very well have clicked out and gone to a competitor’s website instead.
  • Mobile-Friendly Navigation: Being able to go through your website to find the information they are looking for is important for patients. It would be unfortunate to lose a patient because they couldn’t find the button to contact you.
  • Larger and Easier: With people using devices of varying sizes, but mostly smaller than the regular computer, it is important that the information and other content is still readable by your patients.

Relationships and Referrals

While you may be busy trying to continuously grow your practice, it is also important to maintain a good relationship with patients whom you have already seen and treated. Building a lasting relationship with patients may be the key to obtaining referrals from them to friends and family, and of course, retention and regular visits and patronage. Aside from maintaining good relationships with patients, creating and maintaining good relationships with other medical practitioners. This allows cross-referrals and possibilities for more patients for both practitioners.

While a good social media presence, an improved website, and more patients is always a positive for any business model, it is important to keep at top of mind that in the medical field, being able to provide the best possible care for your patients is the most important and sure way to attract more patients to your practice.

Type Studio – Text-based Video and Podcast editor

Type Studio is a Berlin, Germany-based startup which was founded in 2020. Type Studio is developing a new approach to edit your media files. It is called text-based editing. You basically edit the video or audio file by just editing the transcribed text. In previous editors, the editing is usually done in a timeline. The rise of artificial intelligence in the form of speech recognition makes text-based editing possible.

The goal of Type Studio is to make video and audio editing as easy as possible. The text-based approach lowers the barrier to entry, because anyone is familiar with editing a text document. You don’t need to learn a complicated editor program with the help of tutorials or courses for many hours. Type Studio allows you to start right away with the editing of your content. Another advantage is that editing is much faster because you are doing the changes of your video and audio in the transcribed content and you don’t have to skip through the timeline to find the right place you want to edit.

Type Studio’s features in a nutshell:

Type Studio runs online in your browser, so you have to upload your video where it will be automatically transcribed. The voice from your video will be converted into text. When the upload and transcription is done you will end up in Type Studio’s editor. Here are all the features Type Studio is capable of:

Video translation

Type Studio automatically transcribing allows you to translate your video into different languages. It helps you to make your videos accessible to a global audience. With a translated video you can expand your reach by creating content in multiple languages, to be viewed by people from all over the globe. You can add the translated texts as subtitles to your video.

Type Studio supports a bunch of different languages. So the translation works not only for English videos, but also for many other common languages. These are the languages that are currently supported.

Generate subtitles automatically

Since Type Studio transcribes your content anyway, you can easily add the transcript as subtitles to your video. It requires only one click and you have added close captions to your video. If you like you can also customize and style the subtitles by picking different fonts, sizes, and colors. Sometimes the transcription is not at 100% accuracy. Then you can edit the wrong transcribed words in the text and it will also affect improving your subtitles.

Repurpose video content

To get the most out of your video you can use Type Studio to repurpose your video by easily adapting your video for all social media platforms. Choose between different aspect ratios and cut out different parts of your video. This way you can get multiple content pieces out of one video that are optimized for each platform. Optimize your content for all social media networks and post the best performing content. If you want to repurpose your YouTube videos for example you can just upload them to Type Studio by pasting in the URL of your video.

Turn your video into an article

Turning your video into an interactive article is another feature provided by Type Studio. It is a byproduct of the text-based and online approach and works like this:

When you are done with the editing and the video has been rendered, you will be taken to Type Studio’s sharing page. Decide if the sharing page should be set to public or stay per default to private. If you set the page to public, everyone you share the link with will have access to the page and can watch the video online in the browser or download it if necessary. This way you can quickly send your video and share it with anyone.

The special thing about the sharing page is that you can embed the video and interactive transcript into your website or blog. Therefore Type Studio provides a small auto generated code snippet that you can use for the embedding. By embedding the sharing page on your website you optimize your SEO. The search engine can understand what your video is about. At the same time you make sure that your visitors can interact more with the video.

Podcast editing

Type Studio transcribes not only your videos but also your audio files. It’s perfectly made for podcast editing. Work collaboratively on your podcast episode and share them with your guests or listeners. Editing the podcast works the same way you edit videos in Type Studio. You can even create a video from your podcast that you can use to promote your episode on your social media channels.

Summary

Type Studio offers an exciting way to edit your content. It’s a whole new concept of editing. The text-based approach brings a bunch of new features to the table. The increased editing speed and simplicity are a clear benefit for all content creator. However, there is also a disadvantage. Type Studio is only suitable for media with spoken words otherwise the engine can not transcribe anything. Music videos, for example, would not be suitable.

How To Improve The Efficiency And Customer Service For Your Business

Good Customer Service Is Not About How Fast But Rather How Efficient Your Is Response

True that fast responses are a crucial part of customer service but efficiency plays even a bigger role in the experience journey of the client. When customers receive good service they are more likely to come back and buy your product or service from you.

Every small change you bring in your customer service can make a world of a difference. Follow some of the tips below to take your customer service experience a notch higher. 

Proactive Support

Good customer service gives you an opportunity to increase your revenue and sales. By being proactive, you can offer assistance to the customers before being prompted. Try to predict areas where your customers will need help and require more assistance from you. Using live chat on the websites is a great tool for enhancing proactive customer service. When your customer is browsing for items, offer more help with variations. In this way, you can even increase your cross-selling and upselling targets.

Automate As Much As Possible

Automation reduces the chances of errors which thereby decreases the chance of the customer getting frustrated. Automating transactions by using a POS machine, can take the pressure off the staff by helping them make fewer errors and focus more on providing a better experience to customers. For online platforms, chatbots can be of great help when automated on your website. You can gather the most frequently asked questions and automate the answers for them. This way the customer can ask any queries at any given point of the day and get correct answers.

Collect Valuable Feedback

This is one of the most efficient ways to know the weak spots in the customer experience. By giving feedback forms or interacting with the customer, you can easily know what areas of customer service need to be improved. Sometimes, when you proactively take feedback from customers, you can solve the problem on the spot and stop them from writing negative reviews online. Be prepared to take any negative feedback and offer solutions in a quick and efficient manner. Be polite and do not lose your cool. 

Training Customer Service Staff

There are many types of problems that different customers can have. The solution for all cannot be the same. The team must be trained to deal with different scenarios and must be equipped with enough knowledge on how to solve them. The most important factor is to maintain professionalism at all times. Staff should be well versed in how to deal with a client without any prejudice or racial behavior. One such method to know how your staff deals with different queries is to take help from mystery shoppers. These shoppers are assigned by you to approach different staff with a problem and then report to you with how they were taken care of. You can then assign individual pieces of training if there are any gaps in your expectations.

Good customer service can strengthen your company’s brand name and win the loyalty of your customers for a long time to come. 

Why Consent Management Platforms Have Already Surpassed Marketing

How businesses handle customer data is a growing concern, and regulations have been put into place to ensure customer data privacy is maintained. Compliance with GDPR gives consumers control and choice on their data collection, uses, and makes it possible for them to consent. The consent management platform is a vital business tool that enhances transparency in data collection and usage concerning GDPR and CCPA. It also ensures that the consumer still has the right to opt-out data collection.

How consent management platforms work

CMP has become mandatory for audience data handlers. Using a consumer’s data without their consent is illegal, and businesses can avoid data privacy issues by first seeking personal data consent from consumers through a consent management platform. Through cookies, a marketer can access consumer data and use it to analyze the target audience. That makes it possible for brands and various organizations to send personalized ads to the target customers and other digital marketing options.

A CMP will give visitors to online sites and platforms options to give consent for data collection. They may either accept or deny the use of cookies or other permissions that the publisher may seek. Giving consent for use of your online identity in digital marketing ensures that the marketer can use the data for online marketing purposes and comply with the GDPR and CCPA.

Reasons consent management platforms have surpassed marketing

1. Illegal use of personal data can be costly

Lawsuits due to the use of personal data in marketing or other purposes could lead to monetary loss and reputation risk. Violating GDPR and CCPA could cost an organization a lot of money and taint its brand name. Getting customer consent before collecting and using their data helps prevent such incidents. Through a CMP, it is possible to filter consumer data for those who do not consent and ensure that the data an organization stores regarding consumers are for only those who have given consent.

2. Highly customizable

Through a consent management platform, marketing directly to the target audience is possible since the visitors who have given consent regarding their personal information have shown interest in your products. Analysis of several visitors and those who permit data usage is easy and makes planning and strategizing for business growth easy.

3. Leverage audience data for online marketing across all online platforms and apps

Monetization through audience data, segmentation, and data extension for various other uses are vital for every business entity. Using audience data legally across all platforms and online avenues can help build a brand reputation and enhance its popularity for higher returns. CMP makes it possible for businesses to leverage potential customers using their data legally.

4. Enhance consumer relationships and build trust

Loyalty in business can help enhance the profit margins due to networking and repeat sales. Potential consumers trust a brand that asks for personal data consent and can trust you enough to buy products and campaign for your brand.

CMP makes it possible for businesses to target the customer base in advertisement and also ensures compliance with privacy rules; hence, it is a more effective way to reach your market niche to generate more sales.