5 of the Best Features to Look for in Your SME’s Email Marketing Software

An effective email marketing campaign has the potential to represent one of your business’s most valuable assets. They represent a significant opportunity for ROI, clicks, ensuring new and existing customers remain engaged with your brand, and, of course, driving traffic to your site.

Why Your Campaign Needs Email Marketing Software

Email marketing can quickly become an indispensable string to your proverbial bow, but without the right platform from which to launch your campaign, it risks remaining painfully underutilised.

The role any reliable email marketing service provider seeks to fulfil is incredibly multifaceted. There are plenty on the market – many of which offer a comprehensive toolset with which to simplify, streamline, and automate many of the most time-consuming aspects of email marketing.

Email is frequently touted by marketing experts as one of the most lucrative mediums with which to access your growing customer base, both in terms of cost and time. Without the right software to take on the majority of the work on your behalf, however, the efficiency and strong payoff of email marketing is liable to be lost – and the campaign, underutilised.

With that in mind, here are five of the most important features to look for, learn, and use in your email marketing software.

Automation

Not only will automating many of the existing steps in your email marketing campaign enable you to free up hours each week, the ability to do so will also help you to grow your efforts, without needing to invest much more time into its execution.

From social media and CRM integrations to ensuring that emails are issued according to time zone, automation ensures that you spend as little time as possible on the more tedious aspects of your campaign.

Responsive Designs

The vast majority of us open emails on both our smartphones, and our computers. Unless your software is capable of managing device adaptability, email templates that are suited only to one platform risk being virtually unreadable on others.

Let’s say you send out an email formatted only for PC browsers; considering the fact that so many of us regularly open our emails on our cell phones, your efforts will prove largely futile.

Software that features templates with responsive designs will ensure that your emails are capable of arriving on any device, without any issues arising in the translation from PC to mobile to tablet.

Issue Surveys and Questionnaires, and Segment Data

Your customer base is considerably diverse, both in terms of their interests and preferences, and, in a much broader sense, their age, gender, and location. Of course, the more you know about them, the better, and choosing a software provider with the ability to issue effective surveys – and, more importantly, organise and put the results to use – will enable you to create a more targeted campaign.

Detailed Reporting

Rather than allowing your emails to slip off into the void, utilising a provider capable of issuing regular engagement reports will much it much easier – and quicker – to understand how your customers are responding to your outreach.

Look for a software that offers a real-time breakdown of your readership’s activities, such as opens, clicks, flagging, and those who have unsubscribed.

Support

If you have been managing your campaign manually until now, or using a more limited software, then getting to grips with the new features may well come as a challenge at first. To avoid setbacks or frustration, choose a provider that actively caters to first-time users; up to date guides and responsive customer service will prove invaluable if you encounter any stumbling blocks.

Final Thoughts

There are many more features a good email marketing software provider should bring to the table. Affordability, security, and spam testing, for instance, are all integral to your ability to optimise your campaign and ensure that you are getting the highest ROI possible.

When it comes to marketing, streamlining every element that goes into your email campaign is one of the best ways of improving small business productivity, and facilitating further growth, development, and customer retention as you move forward.

How to Keep Your Internet Connection Stable When Traveling to a Harsh Environment

Today, many of us cannot imagine our lives without the internet. It has become the most reliable source of communication between individuals. It is available everywhere and well-secured, which helps people transfer sensitive information without the fear of being intercepted. However, in some places, the connection can become unstable, which makes it harder to send and receive data. Nowadays, engineers are developing new ways and tips to stabilize and speed up the process.

Use a VPN

It was once believed that using a virtual private network would slow down your internet. On the contrary, the speed gets boosted when you switch to a closed system. It encrypts the traffic, so the internet service provider won’t be able to determine the heaviness of the data being transferred. You will also have a safer platform to share content without it being traced back to you.

Use Multiple Connections

If all connections are unbearably slow and frequently get disconnected, connecting to all of them at once may help a little bit. When you do that, every network will compensate for the one that stops working so you will barely sense any disturbance. Some applications allow you to combine any kind of connection, whether it’s 4G, wireless, or wired. You just have to download them before traveling. 

Back to Ethernet

Old is gold. No matter how wireless connections get more accessible, ethernet still surpasses them in reliability. Wi-Fi signals are interfered with by radio waves, microwaves, and remote controls. In some businesses, consistency is what differentiates between one company and another. So, while going abroad for work, if there is any chance to connect your device to a wire, you will get fewer breaches and interference. 

Data sequencing

Engineers have been trying to enhance communication between people in need. For instance, military troops always require a connection to stay in touch with their base. Some upgraded platforms have started to use algorithms as data sequencing and frequency hopping to increase security by decreasing the electromagnetic field around the source. Open architecture is being implemented in advanced Data Link systems, which allows for a duplex wideband that covers more extensive areas. Moreover, they automatically correct errors that are responsible for the unsteady connection. 

The Internet of Things

Technology is advancing at an exciting rate. The internet of things is one of the latest evolutions that has been introduced to the market. It is used in various aspects of our lives. Recently, internet gurus are implementing it in sensors and spreading them across countries to speed up the transfer of data. IoT also helps in stabilizing the signals. It is still under development because there are some privacy downsides. Probably, in the next couple of years, we will witness more of its benefits. 

Switch to Mobile Versions

Sometimes, you need to compromise an aspect to be able to achieve efficiency. While surfing the internet or sending an e-mail, use the mobile versions instead of the desktop ones. They are usually lighter and more accessible. Moreover, compress the photos and files before attempting to send them to use up less space. 

Cell Phone Signal Amplifier

Sometimes, the problem lies in the availability of signals. To fix that, you can get a cell phone signal amplifier that is made of an external and internal antenna and amplifier. The outside antenna is used to receive a signal from the nearest tower. Then it gets amplified and sent back to the interior one. By strengthening the cell phone’s reception, the internet becomes more robust and stable. 

Portable Travel Router

If you are going to a place with a connection, but you’re unsure of its strength, getting a portable travel router may be an excellent option. It is nothing fancy, but it boosts the signals of any available network. You just need to leave it close to the source and enjoy the speed.

Go Offline

If the internet is not getting any steadier, your last resort would be working offline. You can adjust the settings of your browser and e-mails before going on a plan. You may write your notes and prepare data so they would get automatically sent when your device receives any connection. 

You should be well-prepared before deciding to travel to a foreign environment, especially if you will need the internet. You can never know the extent of the harsh conditions over there. So, it is better to do thorough research on all the methods that will help you stabilize and strengthen any connection. We gave you a couple of options and tricks that you can use in the time of need. 

Useful Tips for your Car Rental Company in UAE

Starting a car rental company in UAE is a great venture as you are most likely going to interact with a lot of tourists, expats and international business magnates. The Emirates is one of the most welcoming environments for innovations and businesses. To further encourage foreign investment in the country, the government set up a lot of free trade zones.

The Emirates, home to about 9.5 million residents houses well over 8.4 expats and has an ever increasing number of tourists; the only exception being that this year is highly unlikely to surpass 2019’s record of 16.73 million for very obvious reasons. Translate that to business and you’ll know that there is so much bounty for car rentals. However, as is likely for all businesses everywhere, no matter how promising it is; you’ll ultimately fail in the business if you don’t get your game right. Below are ten useful tips to keep your car rental company above the haze in the UAE.

Focus on a Gap in the Market

If you’re not getting it right in the market, you might not be doing things the wrong way. You may just be doing the right things that everyone else does. This only makes you an option in the sac. It’s high time you toe the line not taken by many. You could target large business corporations; in this case, leasing a model from a particular brand for a long term will be cost effective. Should you target individuals, having a variety of brands will be more attractive. There is also an option of building a fleet for specific demands like vans, trucks or luxury cars where one or a couple of cars are enough to start the business.

Strategize Your Location

Getting a space near and around ‘hot zones’, will definitely optimize the visibility of your car rental company. Airports, terminals, hotels among others make quite a competitive location. Since a host of your customers are expected to call around these areas, the cost of delivering rental cars will be significantly reduced. If the cost is within budget, opening branches around such strategic areas will give your company a big boost.

Create A Strong Online Presence

Having a website for your business cannot be overemphasized. However, to distinguish yours from the rest, first your content has to be eligible and authentic. You can also use SEOs, sponsored posts and targeted advertisements to enhance the presence of your company online.

Open Branches Across Major Cities

Having a network of branches across major cities in all the emirates creates more convenience in delivery and pickup of cars. However, this option does not appeal as cost effectively to the smaller companies so you probably want to consider the ease of delivery, pickup and response to customer’s needs from your location before setting up other branches.

Build Good Customer Relationships

Customers are likely to keep patronizing and even recommend your car rental company if they feel satisfied with the level of treatment they receive. Free delivery and pickup of rental cars, free replacement in case of breakdown and soliciting customer feedback are appreciable tactics in the car rental business.

Update Your Fleet

To stay competitive, you need to periodically overhaul your fleet for newer models. No one wants to rent a car and look like he just time-traveled from the past, except it’s an iconic vintage like the Jaguar E type, Porsche 911 or a Mercedes 300SL Gullwing. Leasing your fleet on a long term from a manufacturer should see to the prudence of this tactic.

Create Partnerships

Forging business alliances with managers of airports, hotels and other big corporations is a great option to foster the popularity of your company. Rather than being all rivalry with the big players like Shift Car Rental in the industry, creating partnerships with them is yet another way to boost your stance in the market.

Fit your Vehicles with In-demand Gadgets

Install latest technology gadgets to further improve the experience when customers rent a car from your company. Technologies to aid disabled people drive or board vehicles are highly appreciable. A good deal of latest car models come with technologies such as GPS, trackers and driving aids, consider these when building your fleet.

Competitive Pricing is Key

Resisting the urge to recover your input from customers is vital in business although, literally, that is what it is. But realizing that your company’s integrity is just as important as making profit and that the integrity of the business churns up a lot more profit in the long run is the right concept for the business. Your car rental prices should be within range of other companies.

Reward Loyalty

Rewarding loyal customers is one way to keep them coming back. A free mile after a thousand miles has been hit or a bottle of customer’s favorite drink could go a long way to increase customer satisfaction level.

Best VPNs To Use In South Korea

Whether you’re using the internet to stream movies, catch up on the latest celeb news, or play games, you want to achieve the highest level of performance and freedom. The South Korean government regulates the internet within the country, scrolling social media for items they may object to. While you can stream movies via services like Netflix, the content varies from what you’ll find in other countries, and you won’t have access to everything.

Why Do You Need A VPN?

By using a VPN or Virtual Private Network, your identity is kept safe, and third parties will be unable to monitor your activities online. It will protect you from cybercrime and allow you to browse freely without restriction. With a VPN, you can assign your device an IP address from any country you want, which will enable you to access content that you usually can’t. For example, you could assign yourself an Australian IP to play in online casinos at https://www.australiangambling.lv/.

Over 10% of South Koreans use VPNs to keep their identity anonymous on the internet. If you post something, even accidentally, that the government decides is inappropriate, you can face hefty fines. A VPN can also ensure you don’t have messages or internet calls monitored.

Here are the best VPN providers to use in South Korea.

1. NordVPN

NordVPN has unlimited bandwidth and fast speeds with a vast global network. They have 5,400 servers, 10 of which are in South Korea. NordVPN gives you the freedom of uninterrupted and unrestricted internet usage and streaming. They also have a double-encryption feature which ensures your data and identity are protected. NordVPNs no-log policy means that nothing you do gets recorded, with a kill switch in-case the network drops.

2. ExpressVPN

ExpressVPN has some of the best security features available on any VPN. With military-grade encryption, you can rest assured that all your online activities are protected and anonymous. It also has a kill switch feature. If you exit suddenly or lose network connection, your device will automatically disconnect from the internet until the VPN network is restored. The extensive network of 92 countries include South Korea and has universally compatible applications.

3. CyberGhost

CyberGhost has 10 servers within South Korea and 2,800 total servers globally. The interface is user-friendly, enabling you to access the content you’re looking for quickly. Its military-grade encryption keeps your browsing private, even in places like South Korea, with heavy internet surveillance. It doesn’t log any of your data or browsing histories, so you’ll leave no trails when you log off the network. A variety of devices support CyberGhost, including Windows, macOS, iOS, Android, smart TVs, and gaming consoles.

By using a reliable and trusted VPN in South Korea, you can protect your privacy and unblock access to your favorite websites and content. Even seemingly innocent posts can be deemed inappropriate in South Korea and have legal implications. Government censorship is common, but a VPN will allow you to browse freely and without risk.

Common Problems with Smart Phones and How to Fix Them

We can confidently say the majority of the world’s population now own smartphones. With the rising number of these smartphones, you will get the high end, the midrange, and the low-end quality phones from different brands, make, and prices. 

Unfortunately, all these types get problems once in a while, making you stranded on how to solve them. In this write-up, we will examine some of the major issues that happen to these smartphones and ways to fix them. Check the list below.

Overheating

Due to constant use, most smartphones end up overheating. Sometimes, the heating becomes too much in that you can’t use your phone comfortably. Overheating on different types of smartphones can damage its interiors, battery, and screen, requiring immediate action to avoid such. You can quickly solve this problem, depending on the cause. If it’s too much sunlight, then keep your phone away from direct sunlight. If it’s from use, close all the apps and leave it for a while. If heating is caused by charging, switch off, and leave your phone to charge fully.

Much Trash

Most high-end smartphones nowadays come with a self-trash-cleaning technique. But if you are using an old model, even some new ones, you need to solve it since it affects your phone performance. According to netchimp.co.uk, almost a third of smartphone users complain of their phones lagging and becoming slower day by day. You can solve this problem by cleaning trash, cache, and uninstalling unnecessary apps. You can also download trash-cleaning apps from the phone’s app store and remove that trash to create some space. If it doesn’t change anything, visit a technician for troubleshooting or get a new phone.

Slow Speeds When Online

Have you ever browsed online and waited for long for a page to load or open? You aren’t alone. Slow online speeds are a nuisance to everyone who uses the internet, whether on a computer, laptop, tablet, or smartphone. Sometimes the issue does not get caused by the smartphone, but by the network provider. What if all other devices, using the same network, are working okay? You can try to troubleshoot your smartphone. Before then, you need to check your system by having your device use different types of networks before coming to a conclusion of seeking other advanced means.

Not Enough Storage Space

Sometimes our phones get filled either by the media we feed them, apps, or even cache. The problem is rampant nowadays since people are obsessed with their smartphones and are online every time. They are either downloading their favorite images, browsing or taking photos and uploading them to their social media sites such as Facebook, Instagram, Twitter, and Whatsapp. You can fix this problem by yourself. First, you need to recognize what’s filling the space by checking your phone memory. If it’s photos, you can transfer them to a new SD card or move the media into cloud-based storage. If it’s in a cache, you can clean it, thus freeing some storage. One more tip, always buy a smartphone with more storage space.

Phone Crashing

Have you ever opened an app and it crashed? The feeling you get from such is minimal as compared to when your phone crashes. Imagine waking up to a blank phone with nothing to display? This issue happens mostly on mid-range smartphones when their software fails to launch. How do you solve this? Mostly, that’s a technical issue. 

If your phone is at a warranty, you can get it back to your dealer and get it repaired or exchanged with a new one. Another better option is restarting your phone and checking if the problem clears. But if it’s a recurring problem, do not get it twisted but rush to the dealer.

Slow Response Time

Before introducing high-end phones, the first smartphones were a form of stress, but we didn’t have a choice. You could wait for a long time to load an app or operate more conveniently. Nowadays, a small percentage of such phones do exist. To solve this, cut off media, apps, and also widgets as you check its performance. Do not load it with more apps than it can accommodate.

Other malfunctions include the battery draining fast and hardware issues, which you can quickly fix. We have provided the best tips in this article which you can share with your friends and save the agony of buying new phones which might cost you a fortune.

How Modern Technology Helps Us Avoid Procrastination

Too tired and lazy to get up? Have tons of research papers, essays, assignments, a difficult article, and various tasks to submit yet can’t get the energy to start working? As college students, we have all been here. With such a huge amount of work and so many pending assignments, part-time jobs, family and friends, it can get hard to manage everything so we end up procrastinating.

Procrastination is like a disease that is treatable if you stay on top of it. With the help of proper measures, you can easily stay on the top of your game and say goodbye to procrastination! We can see that technology has touched all the aspects of our lives and has made it better in one way or another.

From better communications systems to better educational facilities, technology has helped us everywhere. Similarly, when it comes to procrastination, technology plays the role of a knight in shining armor there as well!

With the help of various applications, reminders, etc. so can easily kick procrastination to the curb! The good news is: you can do it right from your phone or laptop.

There are several applications that have been designed specifically to keep your slacking off. Let’s see how you can use technological gadgets to help you avoid procrastination.

Track Your Activities

As the adage goes, “if you can’t measure it, you can’t manage it”. When it comes to managing time, nothing is truer than this. The first thing that you need to do is to track you activities, and yes, you need to track all of them.

Getting late every single morning? You need to track how long it takes for you to shower, have breakfast, get ready and out of the home. Due to the act of delaying tasks , even if it is a simple one, we fall behind in our daily activities. With this application, you will be able to see where it is that you are spending more time and what you can do to utilize your time in a better way.

Zero Willpower

Toggling over to your social media apps every 30 seconds? No technological advancement is going to help you if you don’t put a stop to that. With the help of this website blocking app, you can cut your interaction with apps like Twitter, Facebook, Instagram, Reddit, and a lot more.

It is very hard for anyone to stay focused and give attention to a single task at hand. You can set timers and limit the social media freeze to a few minutes, few hours, as per your liking. No more wasting your hours scrolling through Facebook, people!

Focus At Will

You know what puts the human brain in a full productivity mode? Yes, you guessed it right: Music. Music helps you improve your focus and you get your assignments done very quickly. In case you work in an open-plan office with lots of noise, it is very likely that you are going to be disturbed.  With the help of this application, you can listen to calming, soothing music that will help you focus and will stop you from getting distracted.

1-3-5 List

You start working, see the huge list of pending assignments, and you instantly get overwhelmed and stop working. What you need to do in such a situation, is to prioritize things. Start from easy assignments, then move on to slightly difficult ones, and then move on to the really difficult ones.

A lot of stress can be bad for your health, and we all know that if we are not organized and a lot of assignments are pending, as students we tend to go into a depressive phase. With the help of this application, you can choose things that you need to accomplish in one day and then check them one by one as you complete them!

Evernote

We think that a group project would make you want to work harder and motivate you. However, it turns out that we tend to procrastinate things even more when we are working with others. Don’t worry; we have your back with Evernote. With the help of this app, you can set reminders for all the members of your teams, save notes that are available across all the devices, create a to-do list, keep an eye on the progress of people, etc.

Final Word

With the right use of technological gadgets, you can save yourself a ton of pain and worry and move from being a procrastinator to a well-organized person. Use the various applications in the form of timers, calendars, etc. that technological gadgets offer you, set everything in your life right, and say goodbye to procrastination!

Here’s to a well-organized, punctual you!

Transforming Your Business’ Productivity Through Employee Well-being And Workflow Management

According to Gallup, employee engagement has been at an all time high of 33% in recent years. This is likely the result of the well-being revolution occurring in businesses across the nation. As a small business owner or manager, understanding the importance of employee well-being and how it relates to productivity is crucial to long term success.

Work Smart

As a small business owner, if you’re leading or managing a team, then get to know them. Understanding what your employees excel at and delegating tasks based on this knowledge will greatly improve your business’ productivity. Many employees lack a clear picture of all the tasks they need to accomplish. Rather than prioritizing tasks based on importance, they spend time switching between them as they come to mind. Having your workforce attend productivity training and giving them the tools to improve their workflow will significantly increase your business’ productivity.

Understand that while multitasking sounds like a good idea, in reality it is entirely counterproductive. Research by John Medina revealed that multitasking can increase the completion time of a task by as much as 50% and even worse, quadruples the likelihood of mistakes. Instead, focus your energy on one task at a time, and work through a list of priorities for the day. Time tracking experts Journyx highlight the importance of cloud-based tools for project management. Enabling employees to access schedules and tools anywhere can simplify your company’s workflow immensely, boosting productivity as a result.

Unlimited Time Off

Over the last few years, large businesses have begun to understand the importance of employee well-being and satisfaction. Research has overwhelmingly demonstrated the benefits of flexible work hour policies and a focus on mental health. Happier, healthier employees produce better quality work. Unlimited vacation time policies are a result of this new approach to employment. While on its face, the concept may sound ridiculous, in practice it makes total sense. Why work harder or faster when it changes nothing? If you can’t leave until 5pm, why expend the extra effort? The traditional nine-to-five removes an employee’s sense of ownership over their time, and puts the focus on running out the clock. As a result, employees might sit at their desk for hours doing the bare minimum until they can leave for home. In contrast, unlimited vacation time produces a results-driven workplace culture where employees understand that as long as they produce satisfactory results, they can leave as late or early as they want. Giving employees power over their time like this is a powerful motivator, increasing morale and the quality of the work done. 

Productivity is as much about psychology as it is business management. Understanding the strengths, needs and wants of your employees is the key to boosting the productivity of your organization. This is especially important for small businesses, where profit margins are often tight and any boost to output will have significant results. Luckily the research is quite clear, providing a multitude of methods and approaches that can transform your business overnight.

Business Writing: 3 Reasons To Boost Your Small Business Productivity

The global workplace requires that businesses continuously improve their communication skills. Business communication is categorized into three essentials – verbal, nonverbal and written. 

If you are running a small business, one way of ensuring productivity is through excellent content. Written communication plays a significant role in this, especially when communicating with your clients.

When your business continues to produce documents prone to error, you are likely to spend more and lose significant goodwill. Focusing on improving your business writing skills is essential due to the following reasons.

Excellent Writing Drives Sales

Writing is the leading way your small business can thrive in the collaborative world. When correctly done, people see your business as competent and professional in its services. 

Creating a good first impression for your business is essential in ensuring that you appear capable and smart. As a result, you will be able to generate more leads and more sales. Proper business writing is also an essential aspect of quality management. 

The first way that people experience your business is through your written correspondence. This can be through your social media profile, website or email. Improving the quality of your writing makes a huge difference in the way people interact with you.

When business managers communicate effectively, they create a collaborative atmosphere that facilitates more positive results. Quality written communication promotes proper management. As employees boost their business writing skills, they quickly rise within the organization. 

As a result, your internal talent pipeline gets more strengthened, and the percentage of retention goes high. Happy employees will automatically perform better in their roles, resulting in more productivity.

You can also go for some ideas by accessing Eduzaurus. It’s a free resource for students that offers free essay samples on various topics. The writing is high-quality and it can benefit you as well, whether you are a student entrepreneur or just looking for some additional knowledge.

Business Writing Makes You More Influential

Proper business writing comes with excellent persuasion skills that you can use to achieve your business goals. As a small business, you must be able to write persuasive proposals, promotional content, and bids to convince potential clients of your capability.

If you intend to come up with taglines for your business, you need to understand how you can do this to encourage people to take action. You must sound convincing. 

Acquiring the necessary skills requires that you do a bit of reading. If you are weak at doing this, you can find some of the best books on learning to read. These will guide you on how to acquire the right skills through reading.

If your business is web-based, how you convey your content will determine if potential customers will give you any attention. When it comes to thriving online, quality content is critical. If you do not present your business the right way, your competitors will always stay ahead of you.

Business Writing Makes You Credible

People who are excellent at written communication are seen to be more trustworthy and reliable. If you send out an email campaign full of grammatical errors, the recipients will get an impression of an unprofessional business.

For your business to be perceived as credible, you will need to be mindful of your written content. As people trust you, they will assign you more responsibility and choose you each time they need your services. 

Your written interaction should have a tone and attention similar to what is contained in face to face communication. By reading your communication, the recipient can quickly tell if you have respect for them and the brand that you represent. 

Consider adding some etiquette and sound formatting in your communication. As people read the tone and get the logic behind your content, they are likely to turn to you for partnership.

Improving the writing skills of your employees means that most of their work will be completed more effectively. It ensures that there is no miscommunication in your documents and that none of your communication is misinterpreted. 

Conclusion

Business writing skills are essential for every small business. You can acquire these through training. The more your business grasps these skills, the more productive you become. Poor writing means that you will spend a lot of time making unnecessary edits. This will result in more expenses, translating to less productivity. When it comes to the work environment, clear written communication is an essential rule for business etiquette. 

10 Ways How To Boost Your SEO With Website Translation

When a large corporation or a small developer decides to create a multilingual website, it is mostly seen as a way to deliver a strong message towards global markets. Since it includes professional localization, such translation work goes beyond the typical aspects of text interpreting. The thing is, localization also includes analysis of all socio-cultural elements, adjustment of translated content to the GUI requirements, and detailed SEO customization. Since it is a time-consuming and challenging task, it is recommended to read about top online translation companies to find out their basic requirements and a way to achieve the best results. Regardless if you need to boost your SEO or test new business ideas, website translation will always analyze original content by eventually adjusting it.

10 Ways To Boost Your SEO With Website Translation

  • Professional web localization includes preliminary analysis. Once your content is researched by various specialists, it is always adjusted to the legal, cultural, and social demands of the country, which will consider international ethical standards and will help your website to avoid any disputes or getting in any cultural trouble.
  • Translators explore the most popular keywords to incorporate them into your content. Since such experts are always native speakers, they will know the correct phrasing that will help you customize every SEO-critical element to meet the most popular search requests on the subject.
  • Social Media elements in a foreign language increase your online visibility. You can have a look at this site to find out about how social media content presented in another language marks a major increase in your online presence. Providing country-specific posts is a great way to keep your information fresh and inspiring!
  • Multilingual translation covers a wider target audience. Providing more than two languages, the company gains access to a greater user base. The trick is to provide specific language content that meets your ideal customer image. Once you have enough information with relevant keywords, you can track and see the methods that work best.
  • New blogging opportunities. Create blog posts in another language, discuss events in the country, important holidays, political issues to show that your company or you as an individual do care. Become a part of the vital processes by including hot topics in your SEO web structure.
  • Your content has more chances to get mentioned in a foreign press. When you have professionally translated content that describes your business vision or product advantages, the foreign press can use it for publications and greater press coverage.
  • Product descriptions that are translated by professionals generate more traffic. If your company deals with Healthcare, Food Industry, or manufacturing of any kind, accurate descriptions in another language always generate more traffic as such content is mostly unique.
  • Certified translations guarantee legal safety in a foreign country. Remember that all official documents or user agreements must be translated only by certified translations service. Since it is a content that has the legal power, it is an obligatory requirement for every company’s document that you provide in another language.
  • Working with professional SEO interpreters you can alternate various keywords. Good SEO practice must be flexible as it is never done in one take. See what works, analyze traffic increase, study popular keywords, and try various approaches.
  • More international partnership opportunities. Every translated content is a way towards partnership and cooperation in a foreign country. Do not underestimate this idea as a professionally translated website will show the investors and the locals that you are a reliable foreign partner.

Avoiding Unintentional Translation Mistakes

Even the large companies suffer from minor omissions that result in unfortunate issues or things lost in translation. Remember that slogans, mottos, or simple phrases that may sound natural in English do not always translate well to another language. Take time to discuss this aspect with your localization specialist. Always ask for a literal translation of every phrase, and choose safe, socially-acceptable marketing ideas. 

10 Tips For Effective SEO Localization

When an average person hears about a necessity to start with the SEO localization, it brings up the images of programmers working with the code and the high costs of such services. The trick is to prepare your original source text for translation by following academic writing and editing rules and providing every single detail that matters in terms of a foreign target audience. The term “localization” stands for more than a basic text interpretation because it already includes the background for the various SEO practices and consideration of the cultural aspects of a country.

10 Tips to Make Your SEO Localization Effective

  • Research keyword density. The good SEO ranking usually requires keeping it below at least 2.3% because an increase in the use of keywords may lead to overfilling risks. Discuss this matter with your SEO localization specialist because some languages like Spanish or German usually require more than one word for the English equivalent.
  • Study the foreign-language source to adjust the code. It is recommended to create a table of English (or any other) original keywords, so a translator can see which options to choose. Be it product description equivalents in Chinese or unique brand keywords, the trick is to characterize your company or products with the call to action phrases.
  • Study the social context. Working with the Middle East, as an example, you may have to add new paragraphs of texts or explanations that will help your keywords fit within the context. The creation of a carbon copy content is not the right way because every foreign audience has a different perception of things. 
  • Multidimensional keyword research. Since the majority of localization specialists are native speakers with a technical background, always mention a necessity of related keywords that should be included. Some of them may include different spellings or, rather, misspellings, which ensures that your website will still show up.
  • Translation of official documents. If you are dealing with legal agreements, quality proofs, cooperation rules, or business proposals, always approach professional document translation services. Such kind of work must be done only by certified experts to help you include correct legal terms for every target audience.
  • Consider tools like ClickStream to research the popularity of keywords in a country and check it along with your localization expert. Sometimes such methods can help to find the right balance and use a mixture of good grammar and slang keywords.
  • Readable text matters more. When inserting SEO keywords, ask localization specialists to focus on readability by pairing chosen terms with the inspiring content. After all, overfilling something with the search engine triggers in a language like Chinese can easily ruin even the best website.
  • Ask for CAT tools implementation. All these computer-aided technologies are not only good for the correction of various technical terms but also SEO stability and accuracy of code. You can click here and read about the reasons why the use of a termbase helps to avoid translation or spelling mistakes.
  • Proofreading Issues. As a rule, SEO work is quite challenging and includes a constant removal and addition of keywords, special phrasing, key terms, and more all over the text. It is one of the reasons why it is crucial to proofread each text twice by the native speaker to eliminate repetitions or odd phrasing.
  • Joint SEO Tune-Up. When all the work is done, the best approach is to tune up the website together with the GUI designer, programmer, translation expert, and marketing specialist who will make comments and see whether their part of a website’s success meets the expectations.

What You Can Do To Help

Remember to check personal brand names, contact information, phone numbers, emails, and numbers. Since such things are not a part of the common dictionary, your valuable input will help to keep things accurate. Even if you do not know a foreign language, such a contribution will help to eliminate any misspellings of crucial data during the SEO integration!