8 Essentials to Create a Highly Converting Landing Page

A landing page is an effective tool to boost leads and conversions. It is the page that helps promote your specific product or service and directs the visitors to your lead magnet. However, a landing page needs to be highly enticing and flawless to grab the attention of the visitor and make them take the desired action. It should give your customers what they want in a simple and clear way.

Let’s learn how to create a highly effective landing page to convert visitors and generate leads.

An Attractive and Relevant Headline

The headline is the first thing a visitor sees when they land on your landing page. It’s the hook that either compels the reader to stay on your page or leave it. Make sure that your headline is attention-grabbing, persuasive, concise, and tells the readers what problems your product or service solves. Your headline should ideally be between 10-20 words and should convey a sense of urgency.

Attention-Grabbing Media

According to BANG!, a Web Designer in Phoenix, giving website visitors some “eye candy” visuals and letting them know visually they’re at the right website is a smart move to prevent high bounce rates on your site.

Relevant and catchy images or videos on your landing page not only effectively demonstrate your products or services but also help persuade your visitors. Adding videos is also helpful as research suggests that videos convert better than other forms of content. Video also helps with SEO and maintains user engagement. Make sure that the images/videos are high-quality and relevant to your products/services.

A Powerful Call to Action

Call-to-action (CTA) is crucial for any landing page; they persuade your visitor to take the desired action. Use buttons to draw attention to the CTAs. Make sure that your Primary CTA button is actionable and visible above the fold. Use actionable phrases like “Start Now,” “View a Demo,” and “Get a Free Quote” for CTAs to increase conversion. Moreover, use strong and bright colors to make your CTA button stand out.

Responsive Design

Most customers use their mobile devices to buy a product or service online, so make sure that your landing page is friendly for people viewing it on mobile devices. Mobile responsive landing pages can help convert leads from traffic that comes from smartphones or tablets. Likewise, responsive landing pages support your social media marketing (SMM) campaigns as most people use social media on their mobile phones.

Show Social Proof

Your social proofs (the number of likes, subscribers, shares, etc.) should be prominent on your landing page. Social proofs help win the trust of the visitors and increase their chances of converting into customers.

Testimonials from your existing customers work as great social proof if you don’t have a lot of data to share yet. When adding testimonials, make sure that they’re accompanied by a picture of a real person. You can also add social proofs into your CTA, such as “Join my 50k+ community.”

Use the Right Colors

Colors have a great impact on human psychology; they influence how we feel or act. Using the right colors on your landing page not only increases the user experience but also helps guide their behaviors, which can improve our conversion.

Depending on your product or service, use colors that convey the message you want. For example, red and yellow are the colors that grab attention and ignite appetite, making them an appropriate choice for a food-related landing page.

You also want to make sure each color you use signifies something. For example, you may use black color for the copy text, orange colors for your CTAs and other clickable links, and red color to highlight something important such as social proof.

Contact Information Should be Visible

Having clear and visible contact methods helps strengthen the trust of the visitor by telling them that your business is legitimate. So, make sure your landing page mentions the methods of contacting you.

You can add multiple methods such as a phone number, an email address, social media buttons, a contact form, and a physical business address. You can also add live chat popups that ask the customers if they need any help.

Keep the Layout Simple

Your landing page should present the information in a simple, minimalist, and attractive way without looking cluttered. Use a clean and simple design that helps people understand what your landing page is all about. Use white space and choose large fonts for increased readability and user experience. Your CTA button should be visible, and make sure that the visitor doesn’t have to scroll to find it.

How to Rocket Your Small Business in the Post-Pandemic Rebound

We do not know when Covid will end. When it started in March 2020, we never imagined that we would still be locked down two years later. But having survived this long, it is time now to set up your business to take advantage of the post-covid rebound.

According to a new Goldman Sachs survey, almost 70% of small business owners believe COVID19 has harmed their bottom line. In addition, because of the increase in COVID cases, over 40% of those small company owners claim they’ve had to close or reduce hours recently.

Adaptation

It should come as no surprise, then, that many of the firms that have succeeded are those who operate in this space. Even if they hadn’t previously offered it, grocery businesses went to the innovative solution of curbside delivery. Rather than forcing someone to enter a crowded store and risk being exposed to COVID-19, an employee may gather all of your needed things and deliver them to your car. In several stores across the country, at-home delivery has also become an option.

Capitalize on Technology Shift

Businesses that capitalize on shifts in previous business practices will have less face time and more virtual time. People’s ability to adapt to market trends permits them to survive even the most trying times. Is your company capable of providing products or services remotely, no matter how difficult it may be? Do you need to rethink what your brand stands for in the first place? Are there any new cash streams that you may tap into that will last long after the pandemic has passed?

It seems like it is becoming no longer necessary for businesses to have a physical storefront, meaning now is the time to focus on your digital marketing. Powerapps development company offers services to businesses of all sizes to boost work efficiency and maximize success.

Re-Learn Your Competition

Reexamine the competition and find new niches – maybe App Development. Now is the time to focus on better ways to reach your customers. Listen to customer demand and customer feedback. Delivery services, work from home, new platforms for better user experience. Zoom meetings, work, doctor’s visits, therapy, etc. Takeout for food and alcoholic beverages, online events, webinars, and outdoor dining and telesales. Rebranding using some of these strategies is how you will survive in the new COVID19 landscape.

Endure to Thrive

Staying afloat during COVID-19 requires new approaches. According to one survey by the Society for Human Resource Management (SHRM), over half of the small enterprises said they were exploring strategies to stay in business. They are prospering in certain circumstances. Small firms have claimed that they are adapting by making the following changes:

  • To make their services available, they use contactless delivery.
  • Asking staff to adapt to remote working practices.
  • Adopting new revenue streams to adapt to supply shortages.
  • Taking advantage of safety precautions to prioritize customer interaction.
  • Use technology to provide improved customer service.

Look on the Bright Side

Even though it may be easy to only focus on the negative impacts COVID19 has had on your business, take a minute to look at some positive aspects. With the growing demand for work-from-home employment, you now have the opportunity to choose from a much larger and more diverse candidate pool. You are no longer limited to people located near your business or those willing to relocate when you have the ability to offer remote work.

Use this as an opportunity to find your new niche. Whether that be a new form of remote services or offering new flexible hours to your employees. This can be your time to explore the world of socially distanced or completely remote events and see if they take off.

Summary

We do not know whether recovery will be in early 2022 or a future year.  But businesses that take advantage of these points can continue to grow and maybe even come back stronger. Likewise, businesses can survive during the COVID-19 pandemic if they reimagine their financial, business, employee, and customer strategies.

But moving beyond the pandemic into a post-COVID world relies on the business’s ability to continue to adapt and consider its customers’ needs in new ways. Things like marketing, customer relationships, business operations, and employee roles may look different now. Still, your attention to them can make all the difference to your business when it’s time to step on the gas pedal once again.

7 Actionable Ways to Improve Email Delivery and Open Rates

Email campaigns are the basic need of today’s brands, companies, and organizations. While everyone is striving to be on the top of the business, the competition in email marketing is becoming higher than before.

These email marketing campaigns contain offers, informational content, and great deals for your subscribers. But what if your emails remain unopened? What if your delivered emails remain in spam messages?

Email delivery and open rates decide the success of your email campaign. If you don’t have proper information about your email marketing campaigns, tools, strategies, and ideas it would not be possible for you to win the race!

Here are 7 actionable ways to improve Email delivery and open rates by captain verify- A top-notch Email validation provider working across the globe and having 15000+ Happy clients. They not only tell you the validation of bundles of emails quickly but also give you recommendations, access to useful tools & consultancy to help you to make your email campaign successful.

Email Validation

The first thing you need to confirm is the validation of email addresses. It will help you to filter your email address list from invalid users. The best way to check the validation of email addresses is to check it through an email verifier. It’s free of cost and takes a few seconds to check the validation of emails.

DoNotReply Emails

Another thing, you need to keep in mind is to allow your subscribers to reply to you. It will not only help you to gain positive responses but also help you to generate more sales through conversation.

Legitimacy

Would you buy from any person who is trying to sell his products without showing his actual name? absolutely NOT!

Be authentic and legit in your business. Send emails through your valid email I’D containing your brand name in the domain.

It will help your customers to consider you as an authority!

Trust factor

No one would spend a penny on your products if you have nothing to show as a company. It could be your office address, social media pages links, and website link.

Help your audience to easily connect with you in any way! It will help you in a long run!

Blacklisted emails

With the advancement in technology, email marketing strategists are now smart. They carry the list of “blacklisted emails” that are known to report the emails they receive. CaptainVerify can help you in removing these types of users and make sure to resolve all the issues in the process.

Filtered database

Do you know which of the email listed in your emails list is invalid, incorrect, or misspelled? CaptainVerify can help you in eliminating invalid, incorrect, hard bounces, NPAI, honeypots, and spam traps quickly.

Deliverability

Improve your deliverability by optimizing your market campaign. For this, simply ask your subscriber, if he is interested in receiving emails from you or not? This will help you to create a list of people who are actually interested in your products or services.

Plus, it will help you to remove users from the list who are no longer interested in your products or services. Definitely, this wise decision will help you in maintaining the email open rate.

Summary

To conclude, it’s very important to consider all the factors to make your email campaign successful.

Make sure your email address is valid, and you are sending emails to the right people. The best thing of all is to use an email validation solution like Captain Verify as they have all the required expertise, tools, technologies, and experience that are necessary to make any email marketing campaign successful.

Top 5 On-Premise CRM Solutions

“On-premise” CRM is a self-hosted and in-house CRM option, the opposite of storing data on the cloud. On-premise allows you to have complete and total control over your data and is often much more affordable than a cloud subscription. With its own CRM, you have complete control and visibility over your own database, allowing it to be fully customizable and user-specific.

On-premise CRM is more desirable for users because of its high level of data protection. The in-house setup allows for more privacy and less opportunity for security hacks. When you are able to “own” your own on-premise software you have the advantage of having it on a psychical device rather than a corporate-owned cloud you are granted access to through subscription.  

Here Are the Top 5 On-Premise CRM Solutions:

1. Act!

Because of its contact management features, Act! contact management software is ideal for individuals and small businesses, and it has nearly always remained in the top ten CRMs on the market. The latest version adds additional features such as the ability to develop, send, and track tailored email marketing campaigns, as well as synchronization with a wide range of third-party apps.

Act! price range starts at $37.50 a month and goes up to $399 monthly depending on your database size.

2. DejaOffice

DejaOffice is a note-taking app that installs on your computer and syncs with your phone, making it simple to take notes, schedule follow-ups, and assign tasks. Use it to create a shared database that everyone in your office may access. DejaOffice PC CRM is a contact manager that runs on a PC. It is faster and more secure than web-based products. You can effortlessly keep track of all calls, meetings, tasks, emails, and texts with your customers, vendors, and associates using DejaOffice.

DejaOffice offers the most affordable price range, starting at only $49.95 for a one-time perpetual license.

3. GoldMine

Although it is more expensive, Goldmine also offers the option of a one-time license purchase. GoldMine provides quick and easy access to key data across all of your platforms. You can manage for success with fully customizable charts, colors, and datasets.

Pricing is $1992 for 3 shared users and $3195 to have up to 5 shared users.

4. Bitrix24

Bitrix24 has a number of features that might help firms with marketing and client management. Bitrix24 CRM software makes communication and organization for businesses simple. Because of these benefits, more than 10 million organizations have chosen Bitrix24 as their CRM provider.

Bitrix24 basic plan is $39 a month for 5 users and up to 24G of data.

5. InfoFlo

With InfoFLo you can instantly access your to-do list and contacts with a simple search of the name or organization. You may access your InfoFlo data from anywhere with our iPhone and Android mobile apps. InfoFlo has a variety of add-on options, including invoicing and email analytics.

Infoflo offers on-premise CRM for a one-time price of $99 with the option to add on additional features for $79 each.

Final Thoughts

When you keep data in-house, you and your team will have a better understanding and access to the data you need. On-premise CRM is more cost-effective and there will be no dealing with remote tech support.

There are many options available for varying database and user sizes when it comes to on-premise CRM. Depending on your price range and if you’re looking for a subscription or one-time license purchase, on-premise CRM is the best option for anyone wanting their data in-house rather than on a cloud server. PC CRM is a safe and reliable option for you and your database.

Top Business Skills You Should Cultivate

With the advent of technology, the business landscape is going to be even more competitive. The only way to thrive is to sharpen your business skills. This move will bring success, make you a better negotiator, improve your management skills, and unlock your potential. From marketing to monitoring cash flows, it’s important to sharpen your business skills. The business world is becoming increasingly competitive. Here are key ways of improving your business skills.

Financial Score

Running a business is all about keeping a keen eye on numbers. Unfortunately, most businesses don’t keep track of their daily, weekly, monthly, and annual numbers. They don’t keep figures that can help them establish key trends. According to experts, you should monitor and track your cash inflows. You can always look for a qualified financial accountant.

Set Clear Goals

A good business should have explicit goals. Designed to streamline the operations and influence the direction of your business, goals are key planning tools in any business. Thus, set clear goals. Use these goals to plan ahead. Use the goals to budget the operations of your business. Clear goals will define the path your business will take. Among other things, they will help you design a good marketing strategy. Goals will also help you keep track of your achievements. This includes reaching revenue targets, customer acquisition, etc.

High-Impact Marketing

Marketing is everything when it comes to the success of any business. With an effective marketing plan, you can reach more customers and improve your business’s overall revenues. However, you shouldn’t spend all your money on marketing. With technology, marketing is quickly becoming cost-effective. Thus, look for a cost-effective marketing plan. In particular, digital marketing will help you reach consumers in a more cost-effective manner. Leverage on LinkedIn. Facebook can also help you create brand awareness. In a nutshell, a strong social media presence will complement your marketing efforts.

Sharpen Your Business Presentation Skills

One of the biggest ingredients of business performance is presentations. As a business owner, it’s important to make your presentation as powerful as possible. Remember, business presentation is an art. Master the art to increase the prospects of your business. Learn the essentials. Know how to make incredible business presentations. Learn from experts Look for tutorials. Observe what big companies are doing. Don’t overload your presentations. Include relevant information in your presentations.

Don’t Ignore Trends

If you want to make huge strides with your business, never ignore trends. Trends influence how things are run. They play a key role when it comes to the running of the business. To be on the safe side, keep yourself updated with the changing business landscape. Be open to learning new technologies. Keep learning.

Work On Your Business Selling Skills

The sales function of any business should be optimized. With a functional sales function, your business can reach more customers and increase its revenues. Ensure that your sales team is well versed when it comes to modern selling techniques. Have a clear sales mission. Set clear goals. Push your sales team to achieve certain goals. Your sales team should have vision, purpose, and clear targets.

Employ Best Practices

Employ the best practices when running your business. Avoid shortcuts. Don’t indulge in corrupt activities. Stick within the rules. Don’t be manipulative or combative. Be transparent in everything you do. Communicate effectively. Monitor all your processes. Be sure to approve processes that adhere to the best practices. Keep greed out of your business. Document all processes. This will help minimize miscommunications.

Staff Motivation

Hiring talented staff is good. They will positively improve your business. However, did you know that demotivated staff can bring your business down? It’s true. Research shows that motivation plays a key role when it comes to the productivity of any business. Therefore, business owners are encouraged to motivate their employees. For instance, giving your staff incentives will motivate them. You can also reward performing employees. Still more, giving your staff better working conditions will motivate everybody in your business.

Know Your Strengths, Weaknesses

Running a business entails understanding your strengths and weaknesses. Understanding your limits will help you set realistic goals. Thus, understand the type of entrepreneurial personality in you. This will help you manage resources better. For instance, certain people are good in sales and marketing but not good in bookkeeping. In these cases, they are advised to put all their energies into sales. With bookkeeping, they can hire accountants to help you manage your accounts.

Go For a Vacation

It’s not easy to run a successful business. Remember, running a business takes time. It’s all about dedication. You must be very calculative. Dedication is important. There is no room for mistakes. With time, you will be exhausted. To re-energize, consider taking a vacation. A vacation will free up your mind. Thus, plan for a good vacation.

Take A Business Course

Taking a business course will make you better at what you do. Training will make you more competitive. There are several courses online you can take and sharpen your business skills. Get Six Sigma Certification for better results. Here are a few benefits of taking an online course:

Teamwork

A course will help you be better when it comes to teamwork skills. Teamwork skills, as well as techniques, will help you handle other business associates.

Problem Solving

Taking a course will enhance your problem skills. Here, you can analyze business problems before suggesting actionable solutions. Having good analytical skills will increase your prospects of becoming a successful business person.

Career Choices

A business course will expand your career options. You will learn how to bookkeep, market your business, and manage employees.

Technology

Technology is changing. Modern businesses are run based on recent technological advancements. To stay relevant and competitive, you should learn these new technologies. This includes mastering how automation tools are used. For instance, the way spreadsheets are done has changed. Taking a business course will help you familiarize yourself with these technologies.

The Bottom-Line

Do you sound smarter when it comes to your business skills? According to experts, having excellent business skills can propel you to great success. So, if you want to maximize your business dealings, think about brushing your business skills. The above tips and tricks will catapult your business potential to greatness.

What Are the 3 Types of Logistics?

When we speak about logistical flows, it is the movement and direction of specific commodities, parcels, packages, objects, or information throughout a supply chain network. More precisely, the period between the moment the items or information were created and the point at which they were consumed.

Three Types of Logistic Software:

Listed below are the three types of logistics

  1. Inbound logistics
  2. Outbound logistics
  3. Reverse logistics.

It is critical to be aware of the three supply chain directions your company operates.

What is Inbound Logistics, and How Does it Work?

When we talk about inbound logistics, we refer to the movement, storage, and transportation of various products and information from suppliers, through the warehouse, and on to the manufacturing facilities of the manufacturer for processing and production. Inbound logistics is a broad term that encompasses a wide range of activities from overseas shipments to local courier services.

Raw materials are the sorts of commodities or things that are moved via this logistical route instead of finished goods. Some of these items might be manufacturing tools, consumable goods required for fuel, or a variety of replacement parts and components used in manufacturing inputs. Improved Inbound Logistics management improves the efficiency and integration of the supply chain. A good method of managing incoming logistics is via automated ordering or order-fulfillment systems. You may be certain that it will directly influence the organization’s performance as a result of this.

Transportify can assist you in improving customer satisfaction and logistics network integration via the provision of high-quality delivery services, particularly for large vehicles such as 6w Forward trucks, Long Pickup trucks, and 10W Wing Vans, among other things. These bulk delivery services are intended to assist expanding enterprises and businesses in developing their own logistics value chain, resulting in higher-quality goods, greater cost savings, and more revenues throughout the company’s whole logistics network.

What is Outbound Logistics, and How Does it Work?

Outbound logistics refers to the transfer of completed goods or any other items and information from manufacturing facilities to the next supply chain link in the supply chain. These commodities are transported via warehouses and eventually arrive at the consumption site (in the hands of end-users). This is referred to as the order fulfillment procedure in certain circles.

The produced vehicle components, in the same scenario, as previously, will be sold and distributed to end-users after making their way through the incoming logistics flow to the store and will then make their way via the outgoing logistics flow to reach the ultimate intended destination.

Everything in this outbound logistics flow is designed for 3 pl and is intended to be transported to them. For the most part, firms ship and transport their items from their warehouses to their customers, referred to as outbound logistics movement (whereas inbound refers to the change between companies and their suppliers).

What is Reverse Logistics, and How Does it Work?

You may have already surmised that reverse logistics is involved with moving commodities or goods from end-users back through the supply chain to the relevant party concerned. This happens in the case of returns, as well as with items that may need service or repairs, refurbishing, resale, recycling, reclaiming, or proper disposal before they can be sold or used (in fact, a product cannot be recycled due to certain elements and must be broken down safely and appropriately).

Essentially, this flow includes all of the operations after a product has been sold or reached the end of its product life cycle. Automotive and electrical manufacturing are two industries where this procedure is most often used.

Conclusion

For this definition, inbound logistics relates to the flow of products between firms and their suppliers. On the other hand, outbound logistics is concerned with the movement of commodities between firms and the end-user or customer. And Reverse Logistics refers to the transfer of items from the end-user or customer back to the producer for repairs, recycling, refurbishment, and other purposes.

6 Important Things You Should Know About Power Electronics

Power electronics is a rapidly developing field that deals with the conversion and manipulation of electrical power. They are widely used in the automotive industry, but they’re also found in devices such as laptops and cell phones. There are six important things you should know about power electronics such as how it’s used, their emissions and usage as well as their limitations. We’ll also be talking about what the future holds for this field so sit tight!

1. Semiconductors and Converters

Semiconductors are the most important part of power electronics, and these are electronic devices that can control electrical current by utilizing the properties of semiconductor material. Several technologies now use semiconductor materials such as gallium arsenide (GaAs) which is used for high-power applications like cell phone boosters and solar inverters. The most used here are DC-DC converters that are devices that enable most kinds of electronics to function. Converters are used in most applications like power supplies, voltage controls, and lights. Static converters run at extremely high frequencies for converting alternating current (AC) to direct current (DC). These types of converters usually work by using an isolated metal plate called the stator which has windings around it. The rotor which houses the semiconductor material is fixed in place, and magnets are positioned on the case to produce a rotating magnetic field. As electrons flow through the magnetized rotor, they produce torque that rotates the rotor inside the stator to make DC!

2. E-Bikes

E-bikes are becoming increasingly popular, and they’re electric bicycles that get their power from batteries. Most e-bikes use brushless DC electric motors which get electricity from rechargeable lithium-ion batteries. These kinds of electric bikes usually have a very low voltage rating at about 24 volts to 48 volts. The usage of these kinds of e-bikes has increased in the last few years because it’s so much cheaper to operate than regular gasoline-powered bikes!

3. Safety Concerns

Power electronics devices tend to be more vulnerable when it comes to safety issues since there is high voltage involved. Proper insulation is required for semiconductors if they’re being used around water or in moist environments, but it can sometimes fail when there is too much heat and humidity, and this can lead to electric shocks and even fires. Usually, you should avoid e-bike motors when it’s raining, and opt for one that is water-resistant if possible!

Insulation of Power Electronics

Power electronics are used in many devices that we use every day like laptops and cell phones, but these electrical components need to be insulated to avoid short-circuiting or interference with other electric sources. Insulation is the process of preventing the flow of electricity by separating two conductors with an insulator such as rubber, glass fiber, or plastic film. These materials act as a barrier between the two conductors and block any current from passing through them. The most common form of insulation for power electronics is silicone rubber because it’s cheap and easy to install while still providing great protection against leakage currents. It can’t completely stop all current though so there needs to be some form of grounding or earthing to keep the insulation from becoming live.

Grounding

If enough energy is applied to the ground, it can be used as a source of power too. Grounding prevents electricity from accumulating in one place and causing major problems for anyone using the equipment containing the power electronics components. Both earthing and insulation must be present because they have opposite functions. Insulation stops current flow while grounding allows it to continue uninterrupted by diverting it into the ground. Short circuits are another common problem with semiconductors like diodes, thyristors, BJT transistors, IGBTs, etc., but they too can be prevented by good insulation between electrical sources and people or equipment especially when the device is turned on or being used.

4. Efficiency

Power electronics devices are extremely efficient since modern semiconductors have efficiencies almost close to 99%. These kinds of efficiency rates are pretty high compared with conventional power generation technologies like steam turbines which only have about 33% efficiency. There are three main reasons why power electronics are so efficient – the DC switching frequency of their converters at very high frequencies, the silicon carbide (SiC) chips used in them, and the elimination of heat losses due to cooling fans found on older models of semiconductor devices!

5. The Future

Frigetek Industries, a leading supplier of power semiconductor devices in North America, sees a bright future for power electronics. As the world’s energy demands continue to rise, more and more efficient technologies will be needed to meet these needs. Frigetek currently supplies semiconductors from manufacturers that produce their products with 300mm wafers or larger! This is one reason why efficiency rates are extremely high compared to older models since they use around 20 chips per converter instead of just 1 chipper converter! They also have smaller footprints which mean there is less material required during production. Frigetek also predicts renewable sources like solar and wind energy will become more widely used in the years ahead because of their decentralized nature and zero emissions.

6. Usability

Power electronics are used in almost all kinds of devices these days because of their ability to convert power. They are usually found in large-scale projects like the electric grid, but they’re also in smaller things like e-bikes! Their usage will continue to rise especially as green energy sources become more widely used in the years ahead. Many semiconductor manufacturers have begun using 300mm wafers or larger for their products which means there is a higher level of efficiency compared with older models that only use 200mm or 150mm wafers.

If you’re new to the world of power electronics, here are a few things you should keep in mind! These devices can be dangerous if they aren’t used properly and safely – make sure they’re electrically isolated or insulated from hazardous voltages and energy sources, that they undergo inspections regularly for any damage or degradation, and lastly that your workers get training which includes proper grounding techniques for safety purposes. If all these precautions are taken seriously then accidents related to power electronics will become a thing of the past!

Link Building for SaaS Companies: The Ultimate Guide

The number of SaaS projects in the world is growing annually. As a rule, all of them have an interesting mission and a great technical background behind the founders. However, after releasing a product on the market, companies often face problems with creating a marketing strategy and SEO promotion.

From this article, you will learn what aspects should be taken into account to create and implement an effective marketing strategy for a SaaS project, bring your company to the top in Google SERP, and get links from niche resources. 

One of the key tasks of an Internet business is to attract the maximum number of potential customers (leads). No matter if you have a sole proprietorship or an LLC (which is more beneficial in terms of taxation and liability), effective SEO optimization and a link-building strategy will help bring your website on top of Google SERP. According to Rahul from Kasera, SEO jobs are high in demand, especially with the popularity of e-commerce. Since COVID started more and more brands are looking for SEO professionals and we have first-hand experience of this working with many brands.

Link building (getting backlinks) is a complex of actions focused on attracting referral traffic and website promotion.

Link Building is a difficult task these days as competition is stiff. It will require you to put together a strong, persistent, and ongoing strategy that will require you to put in a lot of time and effort. You know what they say though: anything worth doing is worth doing well! And link building is definitely worth doing these days. (Lindsey Allard CEO and Co-Founder of PlaybookUX)

Instead of buying backlink packages on stock exchanges, quality link building offers a selective and individual approach. Experts in various SaaS companies carefully study the field of activity of their clients and their target audiences, choosing only reliable and effective donors. This allows them to achieve great results in SEO promotion, although the process requires assiduity, patience, creativity, and consistency in action.

Link building can be more difficult for SaaS companies due to the niche nature of the industry and the competition that comes along with a crowded market. (Emma, Marketing Director at Routific.)

Link building is a whole strategy for getting backlinks exclusively from quality resources. The effective system of attracting traffic is almost impossible for competitors to duplicate by adopting.

For SaaS based companies or products/services link building tasks is a mid-level task that is not so easy or tough. Simply, you have to work with patience and reach different websites/blogs related to your Niche on a daily basis for more reach/engagement to get backlinks for your SaaS business. (Joe Smith, iCrowdNewswire)

Before we get into how to build links for SaaS, it’s important to note what kind of links will actually help your website. When you’re looking to build backlinks, avoid content farm websites. Instead, focus on finding genuine SaaS domain websites. This will help ensure that your site’s ranking is not adversely affected by links from low-quality sources. Alternatively, you can look for link building services for SaaS; the right agency would know how to do link building for SaaS.

Link-building for SaaS can be complicated if you don’t have the resources necessary to create useful content. For one, other websites are not going to link to articles or resources that aren’t helpful for their audience – being relevant, informative, and delivering multiple content pieces a month can be an expensive endeavor. And then there’s the other side: most other websites probably aren’t helpful to your domain relevance. Getting links from blogs about cooking or farming will not help your content rank and may end up being a spam signal to Google.  So, essentially, you end up playing in a small sandbox with other SaaS websites competing for popularity. (Victor Antiu, the CMO of Custify)

One of the most efficient link-building strategies for SaaS is guest posting. There are plenty of websites that accept guest posts and give relevant backlinks in return. The main precondition is to have quality content and find relevant websites to contact. SaaS is a bit specific so not every website may link to it, unless it’s really relevant. (Nick, CEO of DataforSEO)

The link building process involves a combination of several strategies as follows:

  1. Outreach involves collaborating with owners of other websites, media representatives, and popular bloggers (influencers). The main activity is focused on establishing contact with the information platforms where a link (to the customer’s website) can be posted in the future;
  2. Crowd-marketing is one of the link-building branches, aimed at working with hidden product placement of a resource or a specific position in the catalog. Crowd-marketing is a form of feedback, social network posts, and comments on blogs/forums;
  3. Submits represent promotion via posted data about the client’s company on external resources. The summary should contain a direct link to the website. There are several types of submits: sites with reviews and recommendations, online directories, and geotags. Submits are ideal for local businesses such as clinics, spas, specialty stores, bars, and restaurants.

The best way to get high-quality backlinks for a SaaS in 2021 and 2022 is to use the Help a Reporter Out (HARO) platform. Big names in the SaaS industry post daily queries there, which allows you to provide them with first-hand information and get your backlinks quickly. My SaaS has been using HARO for 3 years already and gained over 30 high-authority backlinks and good relations with reporters already. (Dmytro Serheeiv Tax Consultant & Co-Owner at https://pdfliner.com/)


You can use services like Majestic and Ahrefs for link mass analysis. The latter should be performed constantly since both temporary and permanent links are used to promote a website.

The best strategy is to develop your site’s presence with high-quality original content and build social media shares and followers overtime before trying any advertising methods (paid or organic). A notable exception would be if you can afford costly SEO packages, including professional-level PR through blogs and social media sharing on top of traditional advertising techniques like SEM/PPC ads. (Emir Bacic, Co-founder of Pricelisto)

Ideas for Content Creation

Before you read the following tips, we’d like to remind you that focusing on content and topics that generate emotion, engage, entertain, and inform your customers is the key to success.

  1. Upload semantics on competitors from Ahrefs;
  2. Divide your product into dozens of mini-products. You can put a mini-tool on the homepage and inside an article, combining it with a how-to guide. Otherwise, you can simply go with h1 and Description. The main value of such pages is that you don’t need a lot of content for ranking;
  3. Build mini products based on other products’ APIs. You can use the same data in many ways. Once you get traffic to the web page, immediately start collecting statistics on conversions and revenue. Not all pages will increase your ROI;
  4. Look for other non-standard ways to use your product. Generate the most impossible ideas of what else the product could be useful for. Look at your competitors in Ahrefs with overlaps in requests. By creating a successful experimental landing page, you can discover another great niche for your product;
  5. Focus on comparisons with competitors (…alternative);
  6. Translate the page into other popular languages (where your product is in demand);
  7. Find the best keyword that Google “likes” the most to get to the top immediately.

Ideas for Content Improvement

Unless you have a solid content strategy template, your competitive advantage will remain low.

Google’s algorithms love good content. So, creating long-form expert content will push you up the SERP. Try your best to make it unique. That means you need a darn good writer who can engage the audience with a new angle on something. If the content is fresh and interesting, you’ll definitely build backlinks. You have to promote it heavily. (Jacques Buffet, digital PR tech lead at Zety)


Creating and advertising content for SaaS product promotion to create links is a challenging task. There are many practicalities to consider, and coordination may be difficult, but the premise is simple: provide material that people desire, and they will connect to it. (Aakhil Karthikkeyan, https://document360.com/

Creating one is a great way to make your customers notice you on the SaaS market. Apart from that, there are a few other ways to improve your website content as follows:

  1. Check every page on your website to see the whole picture. You can run the process in sections if your website is rather big and assign each page URL one of 3 actions: keep, improve, or remove;
  2. Use quality infographics and strict editorial policy. Precise principles of content creation, unified structure and page templates (home, blog post, ‘About us,’ news archive, contact), unified rules for punctuation, paragraphs and indents, headings, bullets, and numbered lists;
  3. Proofread your articles. Find and correct typos, identify errors of lexical, syntactic, and orthographic nature. Check the correctness of hyphenation, headings, lists, bullets. Monitor compliance with the unified design concept;
  4. Make sure your images, pages, categories, and individual posts are 100% unique. Your website images should not just look attractive but also meaningful. Your designer should be able to quickly grasp the main idea of this or that article and convey it in an image. If you find your own photos/images on the web, demand/request link placement;
  5. Expanding content based on analyzing top results in SERPs;
  6. Page load time acceleration;
  7. Breadcrumb navigation for your blog;
  8. Studying user behavior via Hotjar;
  9. Comparison with competitors. The most targeted customers come by such requests (they’ve already used a similar tool but didn’t like something). Make it clear on the page that you are better than everyone (start with the title and h1). Look at the small but growing competitors. As they grow, traffic to your feeds grows too. 

To develop an effective strategy and avoid mistakes, it’s important to analyze 5-10 competitors. You can find them in several ways as follows:

  • Search for the main key phrases, select the region of promotion, and ignore ads. Your competitors will be at the top. This method works for identifying SaaS competitors since services tend to have 1-2 main traffic pages. However, it’s irrelevant for other websites;
  • Check your competitors through Ahrefs. Type your website into the search bar and click “competitor domains.”

When optimizing your website, it’s important to pay attention to the following aspects:

  1. 404 errors;
  2. Image weight;
  3. Page load times;
  4. Duplicate content/pages;
  5. Unnecessary 301/302 redirects;
  6. HTTPS protocol, etc.

Also, do not forget about adaptive design. These days, users spend most of their time on the Internet from their mobile devices. In this case, the time they are willing to use a website, in comparison with going online from a PC, is almost twice reduced. 

Your website should be equally user-friendly and convenient to use both from a PC and smartphone.

Here’s a list of ideas that work for us for generating traffic and backlinks:

  1. Blog comments: Just go to all the articles in the top 50 for your search queries. You can leave comments on quality websites even without links – just mention the name of the domain. The perfect comment will be detailed, demonstrating that you read the article carefully in full and complementing it;
  2. Business listings: Fill out your business profiles to the best of your ability, use your subscriber database for reviews, as well as feedback on your website;
  3. Link exchanges: Put your team members’ contacts and photos on your website. As your traffic and authority grow, you may get requests for interviews and link exchanges. Since you’re linking to other sites in your content anyway, if you’re offered a backlink to a good product, the exchange will be useful;
  4. Broken link building: We tried it, and it didn’t work for us. Alas, in the SEO niche, your found broken links might only get you free hugs;
  5. Google Chrome plugin. Allocate a small but valuable feature in the product with good retention. Create a plugin, carefully verify its title, description, and icon. Translate it into other languages and start driving traffic to the plugin from the website and newsletters. This way, in addition to satisfied users, you will also get one more page of your own; 
  6. Interview bloggers and subject matter experts. Think of interesting questions, write down your conditions (how many links can be placed), provide an offer (why spend time on your interview), find experts on conference websites or Google “best … experts,” “best … blogs,” “… LinkedIn experts,” etc. Start with middle specialists and use social proof once you get to interviewing top specialists.

A great link-building strategy is to create an in-depth report that could be of interest to others. Use numbers you have access to via your platform, relate it back to a larger topic and publish the finished copy on your website. If you do a good job of it and publish a strong piece that covers a topic others will be related to, then you can use it as a way to get links. (Yazan Sehwail CEO and Co-Founder of Userpilot)

A quality interview with a blogger will get you into Google Discover, links from experts’ blogs, links to quotes from interviews, traffic from branded queries, traffic from social networks, and insight into the habits of your target audience.

  1. Help center pages. Write unique and useful content and guide users to the guides from the website and newsletters. Monitor the pages that have made it to the top and improve them further;
  2. Niche blogger reviews. It’s always best to have a few quality reviews. Evaluate websites not only by link profile but also the activity of blog readers (comments), design quality, navigation, etc. Ask for a thoughtful and objective review but talk about your strengths. There may be important features that the blogger won’t notice without your help. Review budget: from $100 to $600 per review;
  3. Freelance exchanges. Create a tool whose data acts as a checkpoint for customers and contractors. Make it clear to customers that they can delegate work to freelancers (you can give a list of exchanges). Create jobs as customers with links to your website and services as performers with links to your website;
  4. Quora. Not all topics are equally important. Use content from the blog but be sure to add your own thoughts. Show that you’re getting into the user’s question. Basic views and clicks will bring in 5-10%. In Google Analytics, you can see the effectiveness of each response (report source/medium, secondary dimension “referral path”);
  5. Facebook. Join all of the related groups. Respond in detail to all your users’ questions (related to your product) on a regular basis. Do not be stingy with words and carefully study their issues;
  6. YouTube. Do one video review of one product. Optimize it considering all aspects, namely: keyword search, title, description, tags, cards, end screen, special splash screen, public accessibility, playlist, email notifications to users who liked the vid, response to user comments, social media distribution, and newsletters. After publishing your video, it’s important to get as many views, comments, and likes as possible in 24 hours (you’ll need this video for business listings);
  7. LTD sites. You can try AppSumo for better sales, increased branded queries (4x or more), and more video/text reviews. You will also get “tough” questions from your target audience who knows products similar to yours, understand what’s critical to fix, and what new features to add. Let alone market change options and positioning;
  8. Live chat. Collect feedback on what users like/dislike about your website, as well as ideas for new products and website pages.

Reclaiming links is an excellent link-building strategy for SaaS companies. It is obtaining links from mentions of your product across different business websites and blogs. When you have an excellent SaaS product, it is highly probable that your app or tool is mentioned on various websites as recommendations from industry professionals and bloggers or cited with good reviews by businesses who use the app or tool. (Sam Dolbel, Co-founder & CEO of SINC Workforce – https://sinc.business/)

You can start reclaiming links by finding your product mentions online by manually searching for them, or you can also use tools that can alert you when you get mentions. Then, obtain the contact information of the blogger, writer, or publisher of the content where your product is mentioned so that you can reach out and request for them to turn the mention into a link leading to your website.”

How Do I Search for Topics?

Almost every landing page has the main keyword in front of it, which is used to “push” it in Google. The same keyword can be used to find topics. You can also use data from the neighboring tab (Search Console) or data from Ahrefs.

Before you search for topics, it’s important to look at the content on the landing page to understand what topics will be the most relevant.

How Do I Choose the Right Topics?

For every landing page theme, there are basically 1-3 of the most valuable topics that are worth the effort. In reality, topics, where you can get a large number of views, have already: 

  • Generated more than 2,000 views in total; 
  • Generated followers (10+ is already OK).

So what you can do? Type in a keyword -> open 10-20 topics in new tabs that seem relevant by their headlines -> choose 1-3 most valuable by the number of views, followers. 

How Do I Create a Response Based on Landing Page Content?

A comprehensive response will provide your users with the following types of information:

  • Exclusive (this is probably the main reason for popularity);
  • Relevant (meaning information that best answers the question). In the first/last paragraph of your answer, it’s important to write text showing that you copied the content from the landing page since it answers the question well;
  • Structured (it’s not only about headings but also bolding key ideas).

In each topic, before you answer, look at the top responses in that topic and make an upvote for the most valuable one – so that there is a natural activity of the account.

  • Check out the following tips and always keep them in mind when optimizing your website: 
  • SEO is just one possible source of traffic;
  • The right SEO strategy derives from the right marketing strategy;
  • If you got traffic, but your SaaS product is not ready yet, try turning to your competitors or experiment with prices;
  • Not all web pages will be good for you, conduct regular assessment of the effectiveness of your website pages, and improve only the best ones;
  • There’s nothing wrong with copying your competitors – copy it but improve it. That’s how all development happens;
  • Remember that your niche competitors don’t cover all semantics.

SaaS Marketing Strategy: Mistakes & Solutions

Here’s a list of common SEO mistakes and solutions to them:

  • Lack of purpose. Understand what you want and why and then create specific results;
  • Lack of strategy. Write a detailed plan with a clear goal, list of activities, milestones, deadlines, costs, and responsibilities. Define reporting metrics;
  • Quantity of leads over their quality. Identify your TA, assess the real interest of users, and focus all your efforts on working with them;
  • Poor website optimization. Check duplicates, page loading time, 404 errors, unnecessary redirects 301 and 302, image weight, HTTPS protocol operation, server errors;
  • Incorrect (or incomplete) assessment of your competitors. Check what and how your competitors do, where their traffic comes from, what content attracts users, and where they promote it;
  • One promotion channel. Use social networks, publications on external sites, remarketing, email marketing, contextual advertising on low-end queries, link building;
  • Inadequate audience management. Consider user engagement when interacting with users;
  • Absence or vague strategy for creating content. Identify topics that are attractive and useful to your visitors, schedule a content plan at least a couple of months in advance;
  • Poor site/content structure. Work out requirements for each page, post, considering even the smallest details. Make sure your site map looks clear. Check your content types (people, products, reviews), content type data (first/last name, position, bio, email, phone number), hierarchical/non-hierarchical taxonomies (e.g. “categories” / “tags” for your blog), and so on;
  • Cancellation of previously posted articles. Update old publications by adding relevant keywords and information.

Conclusion

If you haven’t yet included link building as a core element in your SEO strategy, now is the right time to do so.

2021 is ended and the start of a new year provides an opportunity to make fresh changes to your strategies, the consequences of which you can watch throughout 2022. You need to carefully analyze your site’s link profile, check donor domains, create a link-building strategy, and select trusted donors for linking and optimizing your budget.

Increase traffic, reach top positions in the SERP, and attract the attention of new customers!

Expert Tips For Meeting Customer Demand

In today’s fast-paced world, customers expect fast, efficient service. If you’re not meeting their expectations, then they’re not returning, and sales will suffer. So what can you do to meet customer demand?

Use Forecasting Software

Forecasting software is a system that extends the capabilities of traditional forecasting methods with new features to enhance data analysis and decision making. This software is programmed with all the necessary algorithms, models, and tools for better analysis of data and data mining. They are also equipped with advanced search engines and databases to provide easy access to information. The right software can help you with your demand planning, enabling you to meet potential demand better while reducing waste. Planning is a complex process that requires time and resources to maintain. However, companies still need to plan their inventory to ensure enough stock for their target customer base.

Focus On Your Target Market

By focusing your efforts on the people most likely to buy your products or services, you will be in a position to understand their buying habits better. Once you have a grasp on this, it will become easier to find ways to meet demand. For example, suppose you know that your target market is a specific demographic known for making multiple purchases at once or are repeat buyers. In that case, you can look at ways to boost your stock of those particular items.

Improve Your Supply Chain

Often, businesses have to deal with an increase in customer demand, but their supply does not meet the demand. It can also be challenging to meet customer demand, especially when dealing with many suppliers. It is vital to have a good supply chain strategy in place that helps you improve your supply chain management and ultimately meet customer demand. This may involve speaking with your existing suppliers and seeing if they can boost the production of a particular product. In other cases, the bottleneck may derive from your logistics situation. Whatever the case may be, you should make an effort to improve your supply chain wherever possible to gain immediate results.

Make Sure Your Customer Service Is Top-Notch

Companies rely heavily on customer service to reach their target audience and meet customers’ demands. There are many ways that companies use customer service to help them meet those demands and keep their businesses alive. In order to deliver what their customers want, companies rely on customer service employees who can prioritize, communicate with customers and create solutions for their problems while also researching what they might need in the future.

Set Clear Expectations From The Start

The notion of setting expectations is not new, but it is still a challenging task. When you set an expectation, you want to ensure that the customer gets what they are looking for by clearly stating what they should expect. By communicating clearly what they can expect in terms of pricing, delivery speed, etc., you will receive fewer complaints and become more efficient at delivering on your promises.

The tips above should help your company stay ahead of the competition and create loyal customers. Knowing what customers are looking for, and being able to provide it to them well, is the foundation of business success.

Newer High-Tech Car Repair Costs Revealed

Advances in auto technology have changed the game for motorists. From cutting-edge safety features to more efficient engines, cars are better machines than ever. However, unless you have one of the best extended car warranties, it can be extremely expensive to repair these high-tech features when they malfunction.

Here’s a look at the 2021 Toyota Corolla’s most expensive repairs, according to RepairPal. We used Raleigh, NC for our cost comparison data but the cost may be cheaper or more expensive depending upon your exact location. 

Park Assist System

The park assist system is a self-parking feature. The system consists of electronic devices that rely on sensors, cameras, and other components. When they break down or malfunction, the entire system will often need to be replaced. Drivers can expect it to fail for several reasons. For instance, it could malfunction if the sensors become dirty or dull.

According to RepairPal, the average cost of repairing a park assist system is $800. That’s a significant chunk of change. It’s just one of the many expensive repairs that new cars might require.

Seat Heater Switch Replacement

Seat heaters are a popular feature in modern cars. They keep drivers comfortable on cold days and can be a lifesaver in the winter. The problem is that they can also be quite expensive to repair. The average cost to replace a seat heater switch is $371.

In most cases, the seat heater switch works without any problems. However, when the switch malfunctions, it causes the heated seats to stop working. It’s important to have this switch replaced as soon as possible, especially if you rely on the heated seats to keep warm.

Tire Pressure Monitor Control Module

The tire pressure monitor control module is a vital part of the Toyota Corolla’s safety features. This module monitors the air pressure in all four tires and sends alerts to the driver when pressure is low. If this module fails, however, it could lead to a blowout or other dangerous situations.

The average cost to replace the tire pressure monitor control module can range between $629 and $643. While the labor alone is typically under $60 for residents in Raleigh, NC, the actual parts for the module can be quite expensive.

Check Engine Light Due to EVAP System

A common problem with the 2021 Toyota Corolla fleet is a check engine light caused by the EVAP system. This is an emissions control device that keeps harmful toxins from entering the atmosphere. If it malfunctions, it can trigger a check engine light and lead to problems with your car’s emissions.

According to RepairPal, the average cost of repairing the EVAP system is $343. While this may not seem like a lot of money, it can add up over time.

Antitheft System Control Module

Another common concern with Toyota Corollas is the antitheft system. The antitheft system control module is responsible for the car’s security features. This module controls the alarm, locks, and other security features. The cost to repair a defective antitheft system control module is between $457 and $476.

Now, there are several common warning signs that the antitheft system control module is failing:

  • The car’s security features stop working,
  • The alarm is going off for no reason, or
  • The locks are not working.

If one of these occurs, there’s a good chance that the module is defective. It’s important to take your car in for a professional auto repair as soon as possible.

Cost of Owning a 2021 Toyota Corolla vs. the Cost of Living in Raleigh, NC

Even the most reliable cars can run into issues and need auto repairs, insurance, and fuel. That means you’ll always pay a price to own your car, no matter who makes it. But how does the cost of owning a 2021 Toyota Corolla compare to the cost of living in Raleigh, NC?

Now, according to Numbeo, the cost of living for a single person in Raleigh is $885.51 without rent. That is 5% lower than the national average. The true cost of owning a 2021 Toyota Corolla, comparatively, is as much as $6,234 in the first year (about $519 a month) and up to $25,093 over five years.

While the cost of living in Raleigh is close to the national average, the cost of owning a 2021 Toyota Corolla can impact the typical resident’s financial well-being. The cost of maintenance, repairs, insurance, and fuel increase significantly after the first three years.

Saving Money on Repairs

Here are some tips on saving money on repairs for a 2021 Toyota Corolla:

  • Trade in the car after three years or 75,000 miles,
  • Maintain the car properly,
  • Opt for bumper-to-bumper warranty,
  • Improve fuel efficiency with regular servicing
  • Check for recalls on your car yearly
  • Keep your driving record clean to lower insurance premiums, and
  • Find a good mechanic you can trust.

Finally, keeping up with routine maintenance is the best way to avoid expensive repairs. By taking care of the car, you can reduce the risk of malfunctions and make sure you get the most out of your vehicle.

You might also want to keep your insurance premiums low. Insurance premiums are calculated based on several factors, including where you live, your age and gender, your driving record, and what kind of car you drive. However, frequent claims on an expensive new car can lead to even higher premiums.

Takeaway: Owning a 2021 Toyota Corolla is an Investment

In the end, owning a 2021 Toyota Corolla is an investment. With proper maintenance and care, it can be a valuable one. Be sure to weigh the costs and benefits of owning a car before making a decision on your purchase.