What You Need to Know About Marketing Automation

You might not know this, but marketing automation is one of the most important parts of running a successful business. Marketing automation refers to the use of software and internet-based tools to automate repetitive tasks that would otherwise take up too much time and energy. It can be used for lead generation by automatically sending out emails and nurturing prospects who do not convert independently. 

There are many different aspects of marketing automation that we will cover here, so keep reading!

What Is Marketing Automation?

In simpler terms, marketing automation refers to the process of using software to automate repetitive tasks. This is a handy tool in marketing because it helps save time and energy while still providing a professional image for your company. 

Marketing automation can be used for lead generation by automatically sending out emails and nurturing prospects who do not convert independently. You can also use it to automate follow-ups with customers who have already made a purchase. Marketing automation is one of the best ways for individuals and companies to save time, money, and energy while still providing professional results!

How Does Marketing Automation Work?

Marketing automation uses triggered emails to reach out and engage with your audience. The software will automatically send messages at specific times or after the user has taken a certain action. Through a customer data platform (CDP), companies can identify their customers’ habits, which you can use to determine what they will respond best to. With this, marketers can effectively reach out to their audience and engage with them at all stages of the customer journey.

This strategy is beneficial for companies because it saves a lot of time and money, which you spent on manual labor. Automation also increases your scalability since you will be able to do more activities without having an increased cost.

The Benefits Of Marketing Automation

The benefits of marketing automation are immense. One, marketers will save a lot of time and money because they don’t have to rely on manual labor anymore. Since the software uses automated ways to reach out to your audience, you can scale up operations without cost increases. This strategy also allows companies to focus more on their buyers and provide them with personalized experiences.

Marketing automation also improves lead generation, whereby you can capture more leads in the process. This means that you can grow a larger customer base, which is beneficial to your company’s growth. You can also generate better quality leads and increase your close rates.

Marketing automation helps marketers understand their audience and improve conversions by improving the customer experience. This is beneficial because it allows companies to build stronger relationships with their customers, which will help them grow their brand awareness and market share. Finally, marketing automation increases reporting accuracy, whereby you can obtain the right data from your customer database.

These are just some of the benefits marketing automation can bring to any company. As you can see, it’s a huge value add and enables companies to improve their business operations considerably.

How to Start with Marketing Automation?

There are a lot of ways you can start using marketing automation. You can either use existing software or hire a professional who will guide and help you with your operations. The latter is recommended since it’s more cost-efficient in the long run, plus professionals have extensive knowledge about different strategies that work best for companies. They would also be able to create the best marketing automation program for your company.

There are also different types of software that you can choose from, depending on what type of results you want to achieve or how much budget you have allocated for this strategy. You can either go with classic tools that have all the features included in one package at a lower cost, or you can go for a SaaS (software as a service) offering with more advanced features but at an increased price.

The most important thing is to make sure that you can implement the software in your business operations and achieve results along the way. This will require time, effort, and dedication on your part, so it’s best to go with a strategy that you can manage.

Tips For Using Marketing Automation Successfully In Your Business

Marketing automation is not an easy strategy to implement. There are many things that you need to consider, especially if you will use this in your company’s customer operations. You have to make sure that everyone on board understands how the software works and what they should do next.

Certain tips can help you achieve better results, including:

  • Planning your automation strategy from start to end.
  • Deciding on what you want to achieve and investing in the necessary software.
  • Getting your team on board and making sure they follow through with what you need them to do next.
  • Measuring results along the way and adjusting if needed.

Marketing automation is still in its early stages, so there’s no need to worry about being left behind when it comes to this method of engaging and reaching out to your audience. With the help of professionals, marketers can improve their business operations significantly by investing in marketing automation software solutions.

4 Tips and Tricks for Backend Project Management

Most of your projects will include the backend part if you work as a PM in the IT sector. Moreover, some of them may be purely backend-related. They require a lot more technical knowledge of software architecture and its peculiarities than frontend-focused projects. It’s natural, as you will focus on building business logic that hugely impacts the final result. 

The first reason is that the backend serves as the backbone of any software, be it an application or a website. The second one is complexity-related: if something is wrong with the frontend, critical bugs may postpone the release for several sprints, and non-critical ones can be fixed on production afterward. If there are issues with the backend, they may require a complete do-over.

Adhering to the software development cycle and its key stages such as planning, testing, design, and maintenance is necessary. But some less apparent tips may be helpful when managing the backend projects: 


The sooner you think about automation, the better. It will help you to save time for discovering and fixing issues. Another positive effect is minimizing human effort, so your team can focus on more critical tasks. Things that require automation:

  • Log management. It can be achieved by adopting a tool to keep track of your log monitoring and alert you if a system doesn’t work as expected.
  • QA testing. Auxiliary tools and pre-written scripts to check the code for issues will come in handy during regression or load testing. 
  • Project management. Keeping templates for creating tasks and reporting, task cloning, and automatic dependencies highlights will make your life easier. There will be no need to input repetitive information manually, and at the same, you will not miss anything. Thus, you will not forget to include artifacts like docs or backgrounds for the tasks. 

Keep documentation

Keeping concise technical documentation is the key to integrating new tools into the existing environment, team changes, or troubleshooting. Pay special attention to API documentation, as it’s the core of any backend. System Requirement Specification is also important to check if the functionality under development matches the business requirements. And for sure, a changelog. It will enable all the stakeholders to track bug fixes, releases,  or any other change to the code base. 

Communicate with stakeholders

Provide your stakeholders with timely updates such as release notes, summaries of the work done, presentations, etc. Regular demo calls to show the implemented functionality and quick catchup meetings are also of great help. This approach will help you better to understand the needs of your customer and their objectives. As a result, you will be able to come up with the best possible solution. Also, it’s a great chance to spot that you are moving in the wrong direction before it gets critical and adjust the plans according to stakeholders’ expectations.

Develop with CI/CD in mind

Keeping a copy of your back-end assets is critical for the CI/CD environment to make the releases faster and smoother. This approach will help your team quickly spot the failed build, arrange a quick roll-back, and focus on fixing before integrating other changes on production.

Back-end-oriented project management may be challenging at times; however, you can rest assured that nothing is missed with the tips above. Your team has all the assets to accomplish their part and prepare everything for the end-user’s front-end enhancements and software delivery.

The Top 3 Ecommerce Platforms You Can Use to Build a Super Successful Store

Setting up your ecommerce store has never been easier, what with the range of ecommerce platform options available to you. But to run a successful business online that reaps profits and loyal customers, you need to sort through these to find the best ecommerce platform to build a profitable store.

That’s the most challenging part. How do you actually select between so many ecommerce platforms? Especially when almost all of them promise roughly the same ecommerce-specific designs, characteristics and features, and claim to be the best at quickly and easily setting up a successful ecommerce store.

Well, there’s absolutely no one-size-fits-all when it comes to ecommerce platforms, as what might work best for your ecommerce store might not work for someone else’s store.You need to see which ecommerce platform would be best for your specific business and unique store needs.

Remember, an ecommerce platform is a long-term investment. What could be worse than finding out your newly customized store is slow to load products fast, costing you valuable customers, and asking you to pay additional costs for dropshipping and integrations?

Some basic requirements many of you will have include no coding hassles, no technical skills requirement and budget-friendliness. And while there are some differences between each ecommerce platform, these minor nuances can either way create major impacts for you.

With all this in mind, here’s an overview of the top 3 ecommerce platforms that we think are best for building great ecommerce stores that help you earn revenue.

Top 3 Ecommerce Platforms for You Store

According to BuiltWith Australia’s 2021 trend research, data on the top 1 million sites shows that around 34K+ websites are using Woocommerce Checkout, 24K are using Shopify, while 11K are using Magento.

For this reason, in this article, we will talk about these three most popular ecommerce platforms that have generated revenue and success for customers around the globe.

1. WooCommerce

In 2017, Mark Forrester, Magnus Jepson, and Adii Pienaar decided they wanted to offer their customers the peak of functionality when it came to building a professional ecommerce storefront. And thus was born WooCommerce, a flexible open-source email ecommerce solution built on WordPress.

WooCommerce stands as the most powerful plugin facilitating the full transformation of WordPress website into beautiful, and functional ecommerce stores. It gives small to medium sized businesses the choice to build exactly the store they have perceived and desire.

Salient Features

We have highlighted some of the top features WooCommerce is reputed for among ecommerce store owners.

Manages Orders On the Go

Since WooCommerce is built on WordPress, it has a super smooth user interface to conveniently manage and fulfill orders. It allows automation in calculating live shipping rates, other tax calculations, and also gives an option to print labels at home. You can effortlessly update products and inventory as well. You can even use it to develop an ecommerce store mobile app for iOS and Android.

Flexible and Secure Payment

WooCommerce supports integration with all the popular payment gateways like Stripe, Paypal, Square, Amazon Pay, Google Pay and Apple Pay. It also supports deposits and subscriptions and accepts all the major credit cards, checks, bank transfers, and cash on delivery.

Hosting Freedom

WooCommerce is extremely user-friendly when it comes to choosing a hosting solution for your ecommerce store. It allows you to choose from a lot of options, unlike Shopify, which places several restrictions regarding choosing a host.

If the exhaustive list of hosting providers daunts you, you can choose Cloudways as a fast and reliable ecommerce hosting provider that offers exceptional hosting options for WooCommerce as well as Magento stores.

Cloudways WooCommerce hosting offers a reliable, fast, and scalable solution that can help you set up your ecommerce store. With Cloudways, you can choose from 5 of the best IaaS providers across the globe, and set up your store with 1-click simplicity, scalability, and ease.

Besides offering managed cloud hosting, which rids you of all hosting hassles, it offers easy migration so you can easily migrate to any other hosting provider if you ever want to do that. This kind of hosting freedom is a rare find when it comes to ecommerce platforms.

Free and Paid Extensions

WooCommerce gives you near unlimited options. It offers hundreds of free and paid extensions to choose from for an advanced store in terms of features as well as functionality. You can benefit from marketing integrations, multi-channel and point of sale, and enhance your store according to your needs – all under one roof.

Sell to a Global Audience

WooCommerce allows for a complete translation of your ecommerce store in 24 languages, so you can sell to a global audience and secure more sales and revenue by participating in international markets.

Secure, Affordable, and Scalable

For free security, insights, and monitoring, you can download Jetpack, a product of WooCommerce, on your store. WooCommerce is super affordable as it does not charge you beyond the initial payment. It also offers scalability and flexibility in case your orders grow and you want to expand your ecommerce store.

2. Magento

Magento is another popular leading ecommerce platform that is open-source. Its gross merchandise volume is a mind-blowing over $100 billion.

According to the 2017 Internet Retailer Top 1000, Europe 500, and B2B 300 lists, Magento has gained recognition among the world’s largest brands, retailers, and branded manufacturers in both B2B and B2C eCommerce industries.

As part of the Adobe Experience Cloud, Magento enhances and integrates digital and physical shopping experiences, and offers cloud-based omnichannel solutions that grant access to top-notch order management technologies and more.

In order to provide an even enhanced digital shopping experience to your ecommerce store customers, you can choose a fully managed Magento hosting platform like Cloudways for the fastest performance, and 24/7 support for your ecommerce store.

Salient Features

Let’s look at the best characteristics and elements behind the popularity of Magento as an ecommerce platform.

Non-Technical Features

The drag-and-drop page builder, as well as the content staging and preview feature allows you to give your customers a great brand experience. The ease with which you can build your store makes for an outstanding ecommerce experience.

Multiple Extensions

A variety of over 3600 extensions are available from Adobe Commerce technology providers for better functionality in terms of shipping, tax, payments, and more. You can find these extensions in the Adobe Commerce Marketplace.

Easy Integration

For greater customization, Magento allows easy integration with third-party tools like CRM, ERP, and marketing automation tools. This further enhances its functionality and results in a much smoother shopping experience for customers.

Scalability and Hosting Freedom

Whether your store is B2B or B2C, or both, Magento allows for fast and easy expansion. You can have dedicated stores for your brands and centrally manage them without creating other niche commerce platforms or re-platforming.

Like Woocommerce, Magento also offers the freedom to host your ecommerce store with any hosting provider. Since Magento uses cloud-based technology, it would be best to choose a managed cloud hosting solution that specializes in Magento Hosting.

Multi-Brand, Multi-Site Support and Localization Feature

With Magento, you have an added advantage of expanding into global markets, having multiple brands and sites, and integrating with popular payment gateways and global shipping providers. It supports multiple languages so you can easily localize your store in different regions, make cross-border sales and win customer loyalty. The best part is, you can centrally manage everything with just one platform.

3. Shopify

Shopify has recently gained quite a lot of attention from ecommerce store owners. It is an all-in-one ecommerce platform to start and run your ecommerce store. This means it offers storefront, store management, marketing and SEO, web hosting, analytics, and mobile app within the same platform. That’s everything you need to execute your idea and start selling online.

Shopify is comparatively more expensive than its counterparts because of the very same reason. It provides access to Shopify APIs and development tools so you can customize your store using its templates and tools along with other features.

However, there is one downside of using Shopify. Because everything falls under one roof, including hosting, it is rather restrictive and offers lesser flexibility in terms of scalability. Moreover, if you are just starting your ecommerce store, we don’t recommend using Shopify. It is expensive and meant for larger stores with a greater product range. You cannot scale it down to meet your budget if you are just beginning to sell.

Salient Features

As an all-in-one ecommerce platform, Shopify boasts plenty of valuable features.

Branding and Customization

Shopify comes with pre-made templates and its own settings, so you can quickly build your store and customize it. Even though this could mean your store might end up looking like another Shopify merchant’s, it reduces decision fatigue for you if you struggle with creativity. It also speeds up your store building process.

Shipping and Payment

An advantage of using Shopify as an ecommerce platform is that it allows you to automatically receive shipping rates from shipping service providers like UPS, USPS, and FedEx. Moreover, it supports payments from Visa, Mastercard, Discover, and American Express so your customers can easily complete their payments and checkout from your ecommerce store.

In case of cart abandonment, it will remind your prospects to complete their purchase by automatically sending them emails with links to their abandoned cart. This way you will be able to capture lost sales easily in an automated way.

Easy Integration

The option to integrate with over a 100 external payment gateways like bitcoin, Paypal, to iDeal, and with dropshipping apps like Ordoro, Inventory Source, and eCommHub, gives store owners a variety of options to choose from when it comes to enhancing the features and functions of their ecommerce store.

Hosting Solution

Shopify offers its own web hosting, with unlimited bandwidth and a 256-bit SSL certificate for security. It even offers you to buy a domain if you really want everything in one place. However, we don’t recommend having everything combined. For security reasons, it is always better to keep your hosting and domain separate to avoid data breaches and hacking.

HTML, CSS Access and Themes

There are around 70+ themes to choose from when it comes to building your store on Shopify. Moreover, Shopify grants you full access to the HTML and CSS of your store, which allows for easy customization when it comes to setting up your ecommerce store. It also has its own CMS for a blog section on your ecommerce store so you can easily write and publish articles about your products for your customers to read.


When choosing an ecommerce platform to launch your store, ask yourself how big you want your store to be, how vast your product range is, and if you want to grow into multiple brands and sites. Moreover, think about your budget, where you want to sell, and how much security you will require while selling online. These questions will give you enough clarity to make the right decision. So do your homework, and choose the best ecommerce platform for your store.


Interested in Trading? Here’s a Quick Guide To Get You Started

If you want a sustainable future and retire with the right amount for you and your family, then you need to explore more ways to grow your wealth other than having a job. For many people, a good option is to try trading financial instruments which is a good start especially for those with skill regarding this.

What is trading anyway? Trading is about buying and selling certain assets while taking advantage of market movement to generate gains. In concept, it seems like an easy task but don’t get it wrong – trading is complex and it requires a lot of experience. Before you become a trader, you need to know the basics first.

It should be obvious by now but yes, trading does require capital. If you aren’t careful, you can easily lose that capital entirely. As such, you should consider these tips that we are about to share before you get started on your journey as a trader.

Pick a Good Broker

Brokers are the trading platforms that you are going to use. These are accessible on both smartphones and computers. It’s very important that you choose the right trading platform because it can help significantly improve the way you trade – and prevent you from getting scammed as well. Here are a few tips on how to find the best brokers:

  • Do Your Own Research – You can easily sort out the good from the bad by doing your own research about trading platforms. You need to check out lists of the best forex trading apps and go from there. They’ll have a summary of the pros and cons of each broker, thus helping you make a better choice.
  • Go For Platforms With More Assets – This is really important. If you want to maximize the opportunities available to you, then you should pick a broker that offers a wealth of assets from the stock market, forex, and cryptocurrency industries.
  • Customer Support Is A Must – Trading platforms with quality customer support can guarantee that there’s always going to be people to heed your calls just in case that there’s a problem.
  • Find Platforms With Demo Accounts – Demo accounts let you trade with virtual money. It’s a safe way to practice your strategies.
  • Registered And Authorized – For security purposes, you should only trade on platforms that have the right licenses and authorizations. These only mean that they have been given the go signal to operate because they passed the standards with regards to security and customer protection.
  • Flexible Cash-out/Cash-in Options –  As a general rule of thumb, the brokers that you should choose from should have low fees and low minimum deposits. They should also have various options when it comes to cashing out or cashing in funds. It’s mostly for your convenience but it can also help you trade at your fullest.

Know What You Want to Trade

As we’ve said, there are a multitude of options or financial instruments that you can trade through brokers. It’s important that you focus on what you are comfortable trading with as this can help increase your chances of making good gains through trading. 

First of all, there are stocks and foreign currencies. These are good options because they are more stable and it’s a lot easier to trade them as well as their prices are a lot easier to predict because of news updates. These have been around for years and they’re more forgiving to newcomers.

Cryptocurrencies on the other hand, are new and a lot more volatile. However, you can make significant gains in a short time through crypto currency trading. Just make sure to be careful as this industry is still relatively young. The prices are very unpredictable to say the least.

Do Not Be Afraid To Learn

The good news is that it’s very easy to begin trading because of the wealth of options with regards to tutorials and classes online. Don’t be afraid to learn more about the craft. In fact, you should invest in your growth and begin taking up classes on trading as well.

This will allow you to become a better trader in no time. Such classes teach you strategies and tips on how to become a better trader. It’s a lot less better as compared to growing purely through experience only. 

Set Limits

It’s very important that you set your limits. Be it on gains or losses, setting your limits will allow you to mitigate the risks that you face while trading. It’s very easy to get too greedy or too pessimistic while trading. These result in poor growth for you as a trader.

By limits, you should set a bar for how much you want to earn during a trading session. Once you reach this limit, stop and back off. Don’t get too greedy as you can end up losing all of your gains when doing so. The same goes for losses, once you lose a certain amount, back off so you don’t lose more.

Do Not Be Emotional

There are many traits and attitudes that you should have as a trader. One of them is that you shouldn’t be emotional when it comes to trading. Being emotional will force you to make careless trades that result in heavy losses. You need to stay calm and reasonable at all times.

A good example of an emotional trader is when people go on a good streak of gains while trading. Because of the momentum and the hype, they get carried away and start trading larger digits. However, because of their emotions, they end up losing their gains and more.

The same goes for continuously losing. You don’t need to be sad about losing your money. The right mindset would be to know that eventually, you are going to get back what you’ve lost and then some.

With the right skill and knowledge, you can become an excellent trader in no time. You should consider taking these tips to heart as they can help you get a huge momentum on your time as a trader. After practice, you’ll be able to become an expert trader very quickly.

The 12 Pros and Cons of Commercial Real Estate Investing

Commercial real estate requires a different strategy than residential real estate, but it’s a valuable way to make money if you know what you’re doing. Before getting started it’s important to understand the potential upsides, the risks of commercial real estate investing, and everything in between.

How Commercial Real Estate Differs From Residential Real Estate

Real estate is real estate, right? Not exactly. Commercial real estate refers to specific types of properties – those used for commercial purposes. Instead of having tenants who live on the property, you’ll typically have business owners using the space to run their business, whether it’s collecting white-collar workers together in an office building or producing goods in an industrial application.

Several types of properties fall under the “commercial real estate” umbrella, including warehouses, office buildings, and more.

The Pros of Commercial Real Estate Investing

What are the advantages of commercial real estate investing?

1. Total income potential

First, the total income generating potential of commercial properties tends to be higher than their residential counterparts. There are several reasons for this. For starters, commercial spaces tend to be inherently more valuable than residential spaces, since people use them for business purposes.

On top of that, many commercial properties are large or capable of hosting multiple tenants simultaneously, multiplying your income potential. With this kind of financial opportunity, it’s no surprise that many people opt to start a real estate business – especially since the value of land will only rise with time.

2. Professional tenants

You’ll also enjoy the benefits of having more professional tenants. Since most of your tenants will be business owners and executives, you won’t have to worry about them failing to pay rent or damaging your property – at least, not as much as you would a residential tenant.

3. The public eye

Many commercial properties are in the public eye, incentivizing tenants to take good care of the property no matter what. They want to keep their storefronts clean and undamaged, which helps to keep your property in better condition.

4. Emergency interruption potential

Most businesses have limited hours of operation, such as working 9 to 5. This means you’ll receive fewer emergency notifications in off-hours; in other words, with commercial real estate, you’ll get fewer late-night calls if something goes wrong.

5. Logical, steady pricing

Business owners tend to make more rational financial decisions, focusing on economic logic and profitability rather than conforming to the whims of the market. This helps to keep the prices of commercial real estate a bit more stable and predictable, especially when compared to residential real estate.

6. Triple net leases and decreased expenses

In commercial real estate, many of your arrangements will be with a triple net lease, meaning the tenant will be responsible for all the expenses associated with the property, including real estate taxes and maintenance. This can greatly reduce your cost basis and help you make more money (with fewer responsibilities).

7. Flexible terms

Terms of commercial leases tend to be much more flexible than those in residential leases. Accordingly, you can create lease agreements that are much more closely aligned with your personal goals and negotiate with tenants to find something mutually beneficial.

8. Flexible buying options

In the realm of commercial real estate, there are many different types of properties you can buy. For example, you could invest in factories, warehouses, office buildings, storefronts, or even mixed-use buildings that serve a residential purpose. This makes it much easier to diversify your holdings, thereby improving the consistency of your earnings.

The Cons of Commercial Real Estate Investing

There are also some risks and downsides associated with commercial real estate, including:

9. Time requirements

Commercial real estate requires more due diligence than residential. You’ll need to become familiar with local laws and regulations and inspect properties thoroughly before buying. It often means spending much more time on commercial real estate.

10. Monetary requirements

Commercial properties tend to be much more expensive than residential properties, representing a bigger barrier to entry. Even if you take out a loan, you’ll still need to provide a down payment – which can be a problem if you don’t have a lot of capital on hand.

11. Risks

There are also bigger risks associated with commercial real estate. More money’s at stake, you’ll be working with bigger, more important tenants, and there’s always the possibility that a commercial area faces plummeting demand.

12. The need for professional advice

Most commercial real estate investors feel the need to consult with others for advice and direction. Commercial property management companies are incredibly valuable, but they do represent an additional expense.


If you’re new to the world of real estate investing, commercial real estate can seem intimidating. It’s not always favorable to newbies, due to the high capital requirements and risks involved. However, with the right team of advisors and managers on your side, almost anyone can enter the game and reap the rewards.

9 Helpful Tips For People Going Through Recovery From Addiction

Recovery from addiction can be very hard, especially if you’re prone to anxiety, stress, or do not have the right support. Those who are going through this process are frequently afraid that things may not turn out as expected.

What does it mean? It means that they’re scared of relapsing which means experiencing the same issue all over again. Unfortunately, that’s something that can happen to literally anyone, even with the best intentions.

No matter how optimistic and enthusiastic you are about it, at times, it takes a lot more than strong willpower to prevent relapse from occurring. Luckily, there are some things you can do to help yourself, which is why you should pay attention to these useful tips.

1. Determine Your Personal Triggers

A huge part of avoiding relapse is to understand all about your potential triggers, which normally include various places, people, situations, negative thoughts, things, and many other things. If they can be linked to your substance use, then you should definitely identify them. Once you’ve successfully determined them, you should develop a plan that is going to help you prevent them. The most common triggers involve things like stress, people who are still using drugs, emotional distress, financial or job issues, relationship problems, etc.

2. Consider Having Suboxone 

Those who have heard about it, perceive it as some type of detox aid that is going to help them reduce the discomfort associated with withdrawal from various hazardous opioids. This is probably the most common misconception. Even though you can utilize it as a detoxification aid, that’s definitely not its primary purpose. In fact, it would be recommendable to use it for a longer period of time during your recovery process.

Fortunately, you can easily obtain it. If it seems like a good option for you, just search for Online Suboxone to see where you can purchase it. Some studies have shown that patients who have been using it for more than six months actually have the best outcome when it comes to their recovery in comparison to those who haven’t used it.

3. Focus On Your Mental Health

Generally speaking, everyone must prioritize their mental health, especially individuals who are going through this process. Namely, this is of huge importance since precisely mental health can have a big impact on addiction. It can potentially cause you to continue utilizing harmful substances, even though you know you’re not supposed to do it. Furthermore, alcohol and drug addiction are often connected to various mental conditions. That’s precisely why you must never neglect your mental health because if you do so, you are increasing your chances of relapsing. So how are you supposed to take care of it? For instance, you can always go to a mental health treatment center where there are a plethora of experts who can help you stay sober.

In these types of situations contacting a healthcare provider is very important, along with a substance abuse professional. These people can help you find the best possible mental health treatment. 

4. Find An Inner Balance

If you want to make sure you are going to break all your addiction habits, then you should assess your old patterns and do everything you can to make some adjustments. So what can you do? Instead of going out to drink with your friends, do something that’s more beneficial for you and definitely healthier. You can either go to the gym or find a hobby that’s creative and engaging.

These things are going to occupy you in every way and are going to embellish your life. Having any form of physical activity is recommendable because it is going to help you combat your cravings because natural endorphins alleviate stress and make you feel great.

If you’re looking for something that is going to help you find your inner balance, then both yoga and meditations are great suggestions. Moreover, these activities help people accomplish self-control, as well as, internal balance. Maintaining sobriety is all about eliminating old habits and developing healthier routines.

5. Find A Way To Relax

Tension and stress are never welcome, hence, you need to find ways to eliminate them as often as you can. Whenever you start feeling overwhelmed or anxious, then it’s a sign that you immediately must find something to relax.

Nobody can tell you what to do in these types of situations. That’s something you have to figure out on your own. To a lot of people, things like reading a book, listening to some relaxing music, taking a walk, taking a bubble bath and breathing exercises are of huge help. Maybe you should give them a try to see if they will work for you as well.

6. Prepare Yourself For PAWS

What does this term represent? It stands for post-acute withdrawal syndrome which can last from a minimum of six months and up to two years after you stop utilizing drugs. There are many symptoms that can potentially be experienced which is why you need to prepare yourself for them. They typically include sleep issues, depression, irritability, and intermittent anxiety. Unfortunately, at times these symptoms can negatively affect your recovery process, which is why it’s crucial to get yourself familiar with them so you can be prepared.

If you manage to do so, you will be able to recognize them on time and seek help as soon as possible. In case your PAWS is too severe, then it would be recommendable to seek medical help to see how you can overcome this whole situation and stay in recovery without relapse.

7. Focus On Relationships With Your Family And Friends

Family members and friends who are closest to you should definitely be involved in your recovery. Sometimes, family dynamics is the reason why a person turns to alcohol or drugs for that matter.

On the other hand, if you’re having a great relationship with your family members, then they can be of huge help during this journey. If you feel like family counseling is a great choice, then you should also give it a try. What’s important in this situation is that people who are surrounding you are not enabling you in any way without even knowing it. Therefore, therapy is a great choice because it can help you feel more comfortable talking about the things you normally wouldn’t.

Once you work through your issues with friends and family, they are going to become much more supportive during your recovery process. Now, if you have a feeling like both family members and friends are not being supportive enough, then you can always turn to various support groups that can help you learn more about this journey and how to prevent relapse, plus out there you will get the opportunity to meet new people who could eventually become your friends.

8. Eat Healthy

Besides having any form of physical activity, another healthy habit that you should start implementing is healthy eating. You shouldn’t be focused on what you eat only, but also on how much you eat as well. 

You should never allow yourself to be hungry because if you do, you are going to increase your chances of experiencing cravings. That’s why you shouldn’t be having imbalanced nutrients but instead, focus on having a high-quality meal.

Besides that, having healthy snacks is also a great idea because they are not going to allow you to be hungry and will help you stay sober. Another thing worth mentioning is to avoid foods that weigh you down and increase your cravings. Instead, you should pick foods that provide you with the necessary energy and keep you healthy.

9. Focus On Building Healthy Relationships

Even though we’ve mentioned family and friends, these aren’t the only relationships you’ve had during your life. If you want to stay sober and happy, you should think of all the recent relationships that you’ve had. It can be with friends, family members, partners, colleagues, neighbors, etc. Those who’ve appeared to be toxic for you and made you feel miserable should be immediately eliminated from your life.

Relationships that usually bring people down, make them feel worthless, and potentially lead to relapse or drug/alcohol use are the co-dependent ones. It can be with practically anyone, starting with your employer, colleague, partner, friend, or family member.

At times, people are hurting you without really knowing it. Many studies have shown that precisely these sorts of relationships can cause relapse, which is something that you do not want to experience now that you’re trying to stay sober. 

As we previously mentioned, if you get a feeling like you are not receiving enough support from your beloved ones, you can always turn to support groups or forums where there are people with the same issues. Furthermore, these people do not necessarily have to become your best friend right away, however, they are going to be there for you and will help you develop a healthy lifestyle.

No one has ever claimed that this whole journey is easy. It’s far from it, however, as you can see, there are so many things that you can do to help yourself. No matter what happens, remember, you are not alone.

How To Perfectly Secure Your Data From Any Loss Or Leakage

Your data is the most valuable information you create and store on your devices, like smartphones, laptops, etc. Data is mostly unique and sensitive that if accessed by unauthorized persons or it gets lost, the aftereffect can be devastating. Whether the data belongs to private individuals or corporations, it is typically sensitive and confidential. 

A company’s data includes special documents containing trade secrets, employee and clients’ personal information, financial information of the company, and so on. In the case of private individuals, your phones, laptops, and other devices contain sensitive information about you. Your bank account, social security number, credit card details are some of the information these personal devices contain. If accessed by unauthorized people, it may aid in identity theft, and so on. 

Securing your data is essential for you to protect against data loss and data leakage. You would think it is such an overwhelming and complex process – thankfully, it is not.

Here are some simple ways to secure your data to prevent data loss or leakage:


1. Update Software Regularly

Allow software updates on your devices, from the operating systems to every other application on the device. Software companies regularly put out updated versions of their software, usually in response to detected bugs and vulnerabilities in the software. 

Failure to update your software when the software company releases an update means using the previous version. The old software version is usually prone to data breaches and other data loss and leakage forms. 

2. Create A Password And Protect It

One of the best ways to secure your data is by creating a strong password for your devices, software, etc., to prevent an invasion of your digital devices and act as a disaster prevention plan and it is also best practice to use unique passwords for each device and software; passwords shouldn’t be hard for you to remember. You may use password trackers to track all of your passwords, so you don’t forget them. This will allow you to go all out to create a strong and unique password for each of your devices. 

3. Protect Your Browsing

Make sure your browsing is protected and secure. Let’s say you use free public WiFi; you will need to protect your data from being accessed by unauthorized third-party organizations or individuals. Free public WiFi networks are generally unsecured, so your personal and sensitive information may easily be exposed to other people using the same public network. You should use a Virtual Private Network (VPN) to protect your device network and your browsing on the free public WiFi. 

You just need to ensure the VPN service is trusted and legitimate. 

4. Keep Your Data Encrypted

Encryption codes your data into ciphertext to make the data inaccessible by unauthorized persons. Encryption is useful for protecting data, from email to the messages on your phone, computer, and other personal devices. 

When you encrypt your data, the data becomes scrambled and appears meaningless without the key to the encryption, called ciphertext. 

This will make it impossible for unauthorized persons to gain access to your personal information, thereby preventing data loss or leakage.

5. Back Up Your Data

Make sure to have backup storage for the data you have stored on your devices and networks. You may lose all of those data or any of the data if something happens to your devices or networks. Backing up the data is a trusted and reliable way to ensure you don’t lose your vital data. 

Let’s say you lose your computer and all of the information/data stored on the computer network, and you can simply restore the data if you have backed it up before.

You can secure your pictures, documents, etc., from hackers, ransomware attacks, and other forms of data loss or leakage by simply backing up your data.

To ensure optimum protection for your data, you can backup using online services and external hard drives, but you can use either of the two backup storages.

Some of the popular causes of data loss include:

  • Fire damage or water damage to your device.
  • Virus and other malware attacks on your device networks. 
  • You may accidentally delete your data.

Although data loss and data leakage are not the same as a data breach, which is typically an intentional attack on your network to steal your data for malicious purposes, they are just as bad since both involve data reaching the hands of unauthorized recipients and loss of your data.

Your personal and sensitive information or data are typically essential data that you cannot afford to lose, especially in the hands of unauthorized persons. So, it is only reasonable for you to keep the data secure to prevent loss of data and data leakage. 

How to Start a Credit Repair Business

The credit repair industry is flourishing, and starting your own company is a great idea. This is a highly scalable model — you can even run the business from your home. The initial costs are modest, and the profit potential is undeniable. One in five Americans has problems with unfair scores, so the demand is guaranteed. Here are the basics of starting a business in this niche in 2021.

Look at the Top Performers

The top credit repair services allow clients to remedy their scores in the most convenient way. All the tasks, from analysis to disputes, are delegated to professionals. For $79-$129 per month, these firms communicate with lenders, bureaus, and collection agencies to achieve a boost as soon as possible.

Certified experts perform painstaking investigative work to collect evidence and avoid redisputes. Well-established brands like Lexington Law remove a wide range of information, from late payments to Chapter 7 bankruptcies. Consumers pay for their services even when they could manage the disputes by themselves. Speed, convenience, and efficiency are the biggest selling points.

Navigate the Legal Landscape

The industry is regulated by The Credit Repair Organizations Act and The Fair Credit Reporting Act. The first law stipulates the ways companies operate and interact with clients. For example:

  • you are not allowed to charge any advance payments;
  • all the contracts must be in writing, and they must be signed before any services are rendered;
  • every client must have an opportunity to cancel the contract;
  • you are not allowed to use misleading marketing methods.

The Fair Credit Reporting Act is what makes this industry possible. Every nationwide bureau is obliged to report only accurate and verifiable information. Any mistakes must be removed through a formal dispute procedure. This is what your company will handle on your clients’ behalf.

Study the regulations in your state. Registration and licensing requirements vary. You will also need to obtain a surety bond. This provides client protection if your company’s actions result in negative consequences. In the event of misconduct, the clients receive compensation.

Get Education

No formal requirements in terms of education exist. Still, qualifications are essential for trust and credibility. Get some formal training to become a certified professional.

Prepare Your Business Plan

Your business plan must cover all the essentials of launching and running the business. Pay attention to the following elements:

  • An executive summary highlighting the market opportunity — the audience in need of repair. This section must include your mission statement.
  • Business description giving a snapshot of the market situation. Define the problems your business will solve, and describe the different types of services you will offer.
  • Market analysis showing how your company should position itself to stand out from the competition. Conclusions must be backed by quantifiable data.
  • Competitive analysis showing the main weaknesses of your arrivals, and ways you could fill those gaps to serve the customers better.
  • Operations and management description explaining how the business will be structured, what types of expenditures you will incur and who will be responsible for different operations.
  • Goals, which may be organized as phases of business development, from launch to expansion. Include the services offered at each phase and the milestones you should reach.

Get the Best Software

Successful companies are unimaginable without efficient and versatile software. It streamlines different aspects of operations and interaction with customers. You should manage events and contacts easily, capture leads, organize clients and track progress on each case. Export of contacts for mail marketing should be effortless.

Promote Your Company

Obviously, the digital space is the primary channel of promotion. Devise a multifaceted strategy to engage different dimensions, and build a professional website to showcase your work. Here are a few suggestions:

  • Create a business profile on Instagram and use the full spectrum of tools: post helpful content with relevant hashtags, create fun and engaging stories, IGTV, and Reels. Pay for ads to gain exposure more quickly.
  • Use Facebook communities to spread the word about your company implicitly. These groups are organized by your competitors, so become a valuable member to attract attention to your profile. Participate in discussions and give useful advice to the members, so they get curious and check your bio. Make sure your profile looks professional and includes a link to the site.
  • Create a YouTube channel with helpful content related to repair. Ideally, your videos should not last longer than 10 minutes.
  • Use the search feature on Twitter to find users discussing repair, and provide valuable tips. Engage local financial affiliates to expand the prospective audience.
  • Use LinkedIn to reach a vast audience of professionals. Post case studies, white papers, articles, and other information to catch their attention. Referrals from financial pros will help you grow your audience quickly.

The Bottom Line

To establish a successful company, you should navigate the legal landscape and learn from the experience of well-established brands. Start with a home-based business and let your company grow gradually. The Internet offers a wealth of proven promotional strategies. Efficient software will streamline operations, helping you provide excellent services and promote your brand through word of mouth.

Game-Changing Benefits of Microsoft Dynamics NAV CRM Integration

Why Companies Compete Better with Microsoft Dynamics NAV CRM Integration

Microsoft Dynamics NAV makes for remarkable enterprise resource planning (ERP). Using such a tool, you can automate and manage all kinds of core operations including sales and stocks or accounting and purchasing. Then, a CRM like Salesforce helps you stay in touch with customers and stimulate sales according to trends, feedback, and records. When you choose NAV CRM integration for your company, the abilities multiply. 

Those who have never seen the impact of integration may wonder at first what makes the connection between siloed databases so powerful that they can propel business simply by sharing and replicating data. They may be used to the idea that integration is a costly, complicated, and inconsequential course of action for an in-house team. Nevertheless, the benefits show themselves when you turn to a partner for your integration solutions.

These benefits of integrating your Microsoft Dynamics NAV database with a CRM shine clearest with a third-party solution that cuts costs and downtime. When you’re familiar with its boosted productivity and empowered work, you can choose between your integration options. Then, entry errors, duplicate entries, missing items, and incomplete records will be resolved, permanently.

Microsoft Dynamics NAV CRM integration helps leadership plot strategies, employees serve customers, and customers experience delight.

Cohesive data supports your strategy.

More than any other factor, the availability of the right data at the right time can make a decision. At the same time, a lack of information and a blindness to the trends in the numbers can spell disaster for an organization making important, tactical decisions. For leadership, making these decisions relies most on clarity and completeness. 

Siloed systems, unfortunately, have a short supply of any clarity or completeness. They contain errors that frustrate analysts and decision-makers; they require manual data entry that’s expensive; and, they ultimately don’t give the full view of what is going on in the business, throughout the market, or with the customer. The result, of course, is that leaders have to make choices based on their feelings about the action or strategy, causing a trial-and-error relationship with the industry.

By comparison, integration brings things into focus to clarify and correct your stored information and working databases. The outcome of this crystal-clear view of your business is a guiding hand as you make decisions and purposefully march toward success. You become backed by evidence and increase your chances of corporate success. Beyond this, you can cut away some of the difficulties involved in the process.

As you develop your next plan of action, you’ll no longer need to worry about jumping through hoops or struggling with access when you integrate. Too often, companies find themselves struggling with the forest of permissions, accounts, databases, and records. After integration, the process is smoother, simpler, and more successful by taking on a fresh structure and relationship between tools.

Pre-configuration streamlines processes.

Microsoft Dynamics NAV and your existing CRM are designed to make the process of running an organization more manageable with fewer surprises. They help companies save money while leveraging automation, reports, and more. All of this steers the organization to shorter task completion times by liberating them from work that is better performed automatically or stored dynamically. 

Integration is the next stage in an organization’s quest for saving time, effort, and expense. After connecting tools like Microsoft Dynamics NAV and their CRM, companies cut labor wasted on manual data entry and duplication of records while bringing teams the data they need more readily. The process of running a business regains the coordination that makes employees and customers feel confident in the company. 

Cloud solutions secure data assets.

Threats and malicious attacks on your company are likely to increase as it scales, spending more time and money on preventing breaches and broken security events. Businesses of all kinds expend enormous resources in order to reduce the likelihood of losing sensitive data and customer information. 

While it combines and houses your data in centralized storage, integration also brings in an additional layer of protection against data threats. Third-party and cloud-based solutions like RapidiOnline bring the assurance that your data is housed under the watchfulness of some of the highest international security measures. More than this, you reduce the points of entry that open you to attack when you choose to integrate and center your databases.

Try NAV CRM Integration through RapidiOnline

Rapidi uses pre-configured, custom templates to help clients integrate and enmesh disparate databases into streamlined ecosystems. You can skip the downtime, bugs, and frustrations that come from in-house development by choosing them as an integration partner. Learn more about Rapidi’s solutions.

5 Design Tricks That Will Increase Your Workspace Productivity

Do you want to increase your productivity at work? Do you want to get more done in a day? If so, then it is time for you to make some changes to your office.

All the people who have succeeded in business know that office design and layout is one of the most important parts of it. It can help employees organize their work and make it easier to find things. However, not all companies understand how big of an impact this can have on their employees’ productivity. It can get tricky if your employees have to focus a lot of their time on finding which tasks to do. It might lead to difficulties in executing tasks and affect overall productivity. There are some task management tools that can help maximize productivity at work.

It’s not just about how much space you have, but about how you use it. In this lesson, we will explore some of the best office design tricks that will help increase your productivity at work.

1. Consider Your Layout

The most important thing to consider when designing your office is the layout. Company culture is deeply rooted in the office’s design. In order to create a positive, productive environment, it’s essential to have an office layout that employees are happy with.

The first step in deciding where your office should be is figuring out what type of business you’re operating and the amount of space you’ll need. Whether it’s a simple laptop setup or a large warehouse, the type of business will dictate what type of setup is needed. If you’re just starting up, then we recommend looking for an affordable place that has enough space for all your equipment and furniture. If you know exactly what kind of office space you want, then there are websites that can help provide these quotes from facilities.

2. Keep Things Comfortable

One of the most important things for your employees is a comfortable office space. To keep your employees happy, you should make sure they are comfortable in their work environment. It is important that they are protected from environmental factors that could impact their performance and productivity at work.

There are many factors that make a comfortable office space. Temperature, lighting, noise levels, proximity to coffee shops and lunch spots and more all need to be taken into account when you’re designing your office layout.

You can also increase work quality and employee happiness in your office without spending a ton of money. Here are some simple tweaks you can make around the office that will do just that:

  1. Keep the mood light with bright colors that suit your company culture
  2. Allow employees to listen to music, as it increases focus and productivity
  3. Offer food options for employees who need them
  4. Encourage breaks by giving them plenty of space for their lunch breaks or coffee breaks
  5. Set up a designated workspace for naps
  6. Offer ergonomic chairs and desks

3. The Psychology of Color

The colors that we design our office spaces with are not just for aesthetics; they can have a major effect on the productivity of our employees. For example, when the color blue is used, it stimulates employees and helps them focus. On the other hand, red stimulates people to move and be more active.

Studies show that people feel safer, more creative, and more productive when they are in an environment with warmer colors (like reds and oranges). For example, one study found that participants who were in a room painted in red were more productive than those who were in a room painted blue.

There are many ways to implement color into the workplace: changing the office colors, adding accent colors to certain furniture or objects, or painting the outside of the building.

4. Improve the Lighting

Improving the lighting in your office is one of the easiest things you can do to boost productivity. A study found that those who spent their entire day under artificial lights were twice as likely to experience depression and anxiety as those who had access to natural light all day long.

There are a number of ways you can do this, but most have a similar effect. You could move your desk to a room with more natural light, use lamps or soft light bulbs that mimic natural light, or by some form of daylighting system. The benefits of these changes are clear and well documented.

5. Nail Your Desk

The ergonomics of a workstation can dramatically affect your mood and productivity. Proper ergonomic setups are essential to long-term success in the workplace. A study by the Ergonomics Society found that over 30% of office workers experience lower back pain, while 25% experience neck pain. These adjustments can help alleviate some of these symptoms and make co-workers more comfortable in their workspace.

Employers should consider these quick ergonomic checks to make sure their employees are comfortable and not distracted by discomfort. You should have a desk set up that is appropriate for their needs and takes into account their body type. This includes height and depth adjustments, placement of monitors in the correct position, chair height and armrests if they use them, as well as adjusting monitor tilt angle to avoid glare from lights or windows.

Final Words

Effective workspace setup and organization can make all the difference to one’s productivity. The way that your workplace is set up could be affecting how productive you are on a day-to-day basis. Minimizing distractions and maximizing space can help increase workplace productivity.

If you have any concerns about this guide or have more ideas for a new space, feel free to comment below. We’ll be happy to hear from you.