How to Make Better Use of Online Selling Platforms

This world we are living in is filled with people who have become tech addicts. People nowadays have developed a habit of using and then disposing of their gadgets as soon as the new model comes out in the market. In turn, many of these used gadgets end up lurking anywhere at home, in the drawer, or on a desk just collecting dust. If you are among these people, then it is high time that you consider selling your unwanted and unused gadget. Below are some helpful tips to guide you.

Take Pictures of Your Used Gadget

Please note that the quality of your picture largely determines if your gadget will be sold or not. The people behind BankMyCell’s phone buyback program suggest that you need to get at least three high-resolution pictures that cover every important angle of the gadget. Although you know pretty well that you are not a scammer, other prospective buyers may think you are. But, showing them good quality pictures that show the actual condition of your gadget is one way to build trust with your buyers. 

Be Honest With the Product Description

Be honest when writing the description of your product. Include every important detail about your product. Make sure any issues or problems with the device are also written. Otherwise, you run the risk of having problems later once it is sold to another buyer. Damaged gadgets can still be sold on eBay. But, it won’t give you as much money as selling devices in good condition. 

Include the Original Packaging

It is best to sell your used gadget together with its original packaging. You will have a great advantage over any other sellers if you also have the original accessories with it. See to it that details about this are also indicated in the product description. You will have greater chances of being able to find a new buyer soon if people would know that you still have these items along with your used gadget. Prospective buyers are more likely to choose your phone over any other similar used gadgets that are being sold online. 

Obtain Proof of Authenticity

Take a picture of the serial number indicated on your device. Keep this as your copy and don’t post this online. This will serve as your proof of authenticity in case a buyer wants to scam you. There are scammers out there who may claim that you have given them a device that cannot be used. They may say that everything you wrote in the product description online is false. But, you can easily deny these claims if you have enough proof of the authenticity of your product. You will have no trouble debunking them if you have proof in your possession. So, they will not be successful in their aim of ruining your reputation as an online seller. 

Know the Best Place to Sell 

You have to know the best place to sell your gadget if you want to get the most money from it. Some of these places include the following:

eBay:

eBay is one of the most popular websites for selling pre-loved items. This comes as no surprise because eBay has more than 180 million buyers all over the world. This translates to greater access to millions of prospective buyers for your specific gadget or device. It’s mobile and desktop selling tools are easy to use. The only disadvantage is that the interface they’re using is a bit outdated. The only caveat is that eBay does charge fees for every item that you sell. It is part of their policy to take up to 12 percent of your gadget’s final selling price. 

Craigslist:

You can also use Craigslist if you want to be spared from paying fees. The Craigslist site may not be as polished as eBay. But, rest assured that you will also have access to millions of possible buyers. Craigslist does a good job of selling different products based on the seller’s local address. However, Craigslist does not provide options for shipping. This means every transaction has to be handled in person. 

Facebook Marketplace:

Facebook Marketplace is a lot like Craigslist. Facebook Marketplace can be easily accessed whether you’re using your desktop or any mobile gadget. However, it does not provide an integrated means of paying. So, it is up to the seller and buyer to agree on which payment options are most convenient for them. 

Swappa:

Swappa is another good site for selling electronic items. However, Swappa does not have a mobile website. Its audience reach is also not as broad as Craigslist, eBay, or Facebook. But, it does provide PayPal as its payment method. The buyer is the one paying the fee and not the seller, which is good news if you are the one selling a gadget. It also does not provide a format for auction-style selling. The unwanted gadget that you plan to sell on Swappa should be ready to be used by the new owner. It has to be unlocked and reset. It should no longer contain your data or any other files from its previous owner. The people behind Swappa will also be reviewing all the items being submitted to them for sale before they finally post it online.  Technology.

Research the Best Price

If you purchased your iPad 2 for $500 do not expect that you will be able to get almost the same amount when you sell it online as a used item. The price of electronic gadgets these days depreciate very quickly. Therefore, the next best thing that you should do is to search online for the best places where you can sell your used or unwanted gadgets. For example, if you’re looking to sell it on eBay, check the prices of the same gadgets that they auctioned recently. Note that prices will vary from one gadget to another based on its model and condition. You may also visit the website named Pricenomics.com. This website provides a list of the gadgets that have been sold recently. They also have a chart that shows the average price of a certain gadget. 

It is also important to note that in-demand gadgets are more likely to fetch a good amount of cash than those devices that have become a little outdated. But, the more effort you spend towards making your device more usable to the new buyer you will also increase the likelihood of selling it at a price that’s higher than the average. 

Trouble-free Export from Thunderbird to Outlook

Mozilla does not view its mail system as a top priority. Hence, users are seeking ways to move their correspondence elsewhere. Outlook is an obvious choice due to its broad functionality for professional communication. Cross-program relocation is a common need. What makes it complicated is the difference in data formats.

Whatever systems you migrate between, file extensions have to change. Luckily, the process is effortless with automated solutions. Inexpensive Thunderbird to Outlook converter utilities get the job done in just a few clicks, and they come with a free trial period. Third-party software is not just convenient — it is the only way to ensure the accuracy of the transfer.

Fundamental Differences

There are dozens of mail clients today and each stores data in its proprietary format. This means the transition is always multi-stage, and conversion is prescribed. In this specific case, *.MBOX files from the source will acquire the *.PST extension for your mail to be recognized.

As files undergo modification, the transfer may damage their content beyond repair. This is why manual guides should not be trusted. While such methods exist, they are highly dubious, as success is not guaranteed. Why take unnecessary risks when there is a proven solution? However, if you are still willing to try, here is one suggested method.

Migration via Gmail

Avoid the method for valuable information. As the title suggests, you will be using a third mail client as mediator. It serves as a converting element with unsteady accuracy. Basically, your data is moved to Gmail, and exported to the final destination from there. Begin by opening the Google Mail Settings.

  1. Select “Forwarding POP/IMAP” and activate IMAP. This enables account configuration to Thunderbird.
  2. Visit the Thunderbird Account Settings.
  3. Select mail as a type of new account and “Skip this and configure with existing email.”
  4. Fill in the required details in the Mail Account Setup window and click “Continue” to proceed. A new window will pop up.
  5. Click on the IMAP server and finalize with “Done.” Now, return to your Google Mail.
  6. Create a special folder and export data from the source client there.
  7. Configure MS Outlook to Gmail (through IMAP).
  8. Download data from your Gmail account.

Drag-and-drop is also possible. The user may pull their target data into a fresh desktop folder and drop it into Outlook. While the process may look basic, it is appropriate for small volumes only. Distortion is still possible. Moreover, it is only compatible with Outlook editions from 2010 and 2013-2016.

The Best Alternative

Looking at the Gmail method, you will probably agree it is complex. The more steps in the transfer — the more likely the errors. Data corruption is a common consequence of manual attempts.

Professional solutions are concise but efficient. These are lightweight and often minimalistic programs designed for all skill levels. Specify the source folder, and let the automation handle the rest. In a few minutes, all of your messages, images, and attachments will land in Outlook completely intact.

Four Reasons You Need Microsoft 365’s New MS Editor In Your Life

Working and communicating online has become an integral part of everyday modern life. Whether you’re writing an assessment, scribing your next novel, or just writing a friendly email, we increasingly spend more and more time writing on a keyboard.

With the rise of connected devices like cellphones and tablets, our time spent online is increasing exponentially. A 2019 report produced by industry experts Hootsuite and We Are Social suggested the average person now spends an incredible 6 hours 42 minutes online every day – with around half of that on mobile devices.

Undoubtedly, a lot of this time is spent passively browsing, but the internet is a two-way street, and we also use it as a way of expressing ourselves, whether that is via a status update, email, or instant message.

The vehicles of this communication may have altered over time (Facebook, LinkedIn, Twitter, etc.), but the way we use the web itself hasn’t changed much in 30 years. The vast majority of our communication is still through the written word. Yes, video conferencing is growing quickly, but our go-to, de facto method of communicating online remains writing.

Of course, this is all great news if you possess decent writing skills, but what if your prose doesn’t quite cut it? What if, like many, you struggle with grammar, spelling, or writing?


Step up Microsoft Editor and its holistic approach to textual editing.

1. Advanced Spellchecker

When it comes to spelling, thankfully, English has some basic rules to follow, but spellcheckers have long struggled with the specific use of words in text. For example, ‘advise’ and ‘advice’ are both correctly spelled – but their use as a verb and noun (respectively) are considerably different from one another. Microsoft 365 can work out the use of words contextually and offers the correct version, based on setting and meaning.

2. Word and Phrase Suggestions

No matter how confident the writer, everyone hits a brick wall from time to time. Microsoft Editor continually scans your text to understand what you’re trying to say and offers on-the-fly word or phrase suggestions to improve your text and avoid repetition. It offers style and grammar refinements, unobtrusively making suggestions when you need them. 

3. Seamless Integration With Your Office Network

Of course, for most of us, writing takes on the greatest significance in our work. Day to day emails, reports, and written updates are a common part of most jobs these days. Good business communication requires clarity, precision, and brevity. Thankfully, MS Editor has in-built tools to check the quality and precision of your writing.

Perhaps most significantly, the all-encompassing nature of the Microsoft 365 suite also allows seamless integration with your existing company network, meaning you can transfer or collaborate on files easily. Of course, this integration also needs bulletproof Microsoft 365 security provisions, but it’s a terrific way to streamline the way you work and participate with your office network.

4. Use Anywhere – Any Device, Any App

MS Editor comes complete with add-ons for Microsoft Edge and Google Chrome so it can be used anywhere – on any device – to check everything you write. From Twitter tweets to Gmail emails, Microsoft Editor is constantly monitoring your text for correctness, grammar, conciseness, and spelling.

As one might expect, MS Editor also works in-built with other universal Microsoft apps like Word and Outlook as well as the entire Microsoft 365 suite to offer you complete peace of mind while writing. It is your take-anywhere personal editor, an essential app in the modern connected age and aid to writers (skilled or unskilled) everywhere.

Google Shopping API 101

Technology is changing how shopping is done. Long gone are the days when customers had to physically visit retail shops to do shopping. Nowadays, you can just do your shopping from the comfort of your smart gadget like smartphones. Even more, the invention of Google shopping API has made the whole idea of online shopping exciting. But what’s Google Shopping API? What’s the working principle of Google shopping API? What are its benefits? What does Google shopping API bring to the table? Well, if these are some of the queries that you want answering, keep reading. This guide has been exclusively designed to equip you with everything Google shopping API.

 Google Shopping API

Application Programming Interface, which is abbreviated as API, acts as an intermediary between 2 tools, applications, etc. Renowned for its powerful benefits when it comes to digital marketing, API is all about allowing the exchange of info between different applications and tools. If you want to make your application easier for other users, API is the way to go. Users don’t have to necessarily understand how your application works. They only need basic knowledge, thanks to Google Shopping API. It simplifies things.

 An Intermediary

An API acts as an intermediary between two platforms. For instance, on a vacation booking platform, customers can connect with different tor or vacation companies. The best thing with API is that it gives customers the power to compare the options so as to pick the best one. Thus, you don’t have to go directly to different websites to compare prices and other features. API does the work of collecting different information, including prices, location, etc. and returns the results to customers.

The Role of API When Carrying Google Shopping campaigns

To launch an effective Shopping Ads Campaign, you need to first create a Google Merchant based account and then upload your product data feed. This can be done manually, via Google Sheets, or other supported e-commerce platforms. Alternatively, you can do this by developing an effective API content. Comparing these options, going the API route is the most ideal option because it’s automated and highly effective. Google Shopping API content helps the application to directly collaborate or interact with your Google Merchant Center based account. This means that product information is updated in real-time.

The Benefits of Google Shopping API

As customer expectations keep on changing, it becomes necessary for e-commerce stores to up their games. Luckily, Google decided to develop API to help clients when it comes to Google Shopping Ads. Here are a few advantages of investing in API content as far as Google Shopping Ads is concerned:

  • Offers automated account management
  • Comes with per product based Ads management
  • It makes it easy to schedule data feed
  • It’s easy to manage complex tax as well as shipping settings
  • Effective management of campaigns

Pro Tip: Check out our google shopper API today and take your business establishment to another new level.

The Bottom-Line

Google Shopping API can turn your e-commerce business into a real force on the market. Equipped with customer-centric features, Google shopping API can deliver real results when it comes to optimizing shopping. Aside from optimizing your shopping Ads, Shopping API will let you effectively manage your ad campaign and automate account management. The above guide contains everything Google shopping API and how it can help your business.

How to Pick a Suitable Online Faxing Service for your Small Business

It is not common to see a fax machine in many offices today, particularly if they handle a lot of sensitive information and share business documents and correspondence. Like many other business aspects most people are upgrading this process to use online faxing. It is pretty easy to send faxes from a computer, smartphone, or tablet, which saves you the costs of acquiring a fax machine.

Sending documents through online faxing can be an excellent option if your small business deals with many contracts that need a signature. While some software applications offer signatures through email, it’s often less safe than faxing or sending a fax from Outlook, for example. Utilizing online fax allows you to use your computer fast to send quick fax to your customer or client to sign it and then return it to you quicker than through courier or conventional fax. There are many and different internet fax services out there, but when picking one for your company, you need to analyze all the advantages and cons of each carefully. Below are some useful tips and tricks to help you choose the best online fax service provider for your small business.

1. Search capacity

Online faxing is typically different from conventional faxing. The main difference between the two is the ease with which you can locate the paperwork you need. Instead of going through many folders to find a specific document, you can utilize keyword searches to help scan your files and find the documents you want. To use tags and keywords, you need to look for an internet faxing service provider that provides these functionalities. Go for a service that enables you to use your filing and include your tags for easy searching in the future.

2. Unlimited integration and storage

Looking for an internet faxing service that provided integration and storage will help streamline your file sharing experience. Most of the online fax services you will find on the market like eFax provide you with online storage, which allows you to keep records of all the faxes that you have sent. This feature enables small businesses to keep business files in a good centralized system. Since all your faxes are currently digitized instead of being in the paper, filing them takes less physical space and is also an easier task to do.

Most of the internet fax services also come with functionality that archives all your documents, which saves them on a server. That means that you have a ready storage solution that can double up as backup space in worst-case scenarios, such as your files getting erased from any of your devices. That is particularly vital for small business owners who might be depending on one or two computers to hold all their work. In the same way, some internet fax services also provide cloud integration.

3. Mobility and ease of use

The world is becoming more mobile, and individuals are not tied to their computers all the time. The prevalence of mobile phones and cloud technology allows people to work virtually from any place. Look for an internet fax service that makes accessing vital documents and business correspondence while on the go pretty easy. Online fax services with an app should be a priority. However, do not allow the flashy mobile features to override the laptop or desktop computer systems. Look for an online fax service that provides mobile support without eliminating desktop functionality.

4. Localization of fax number

One of the common concerns for small enterprises that outsource most of their services is having a business look incoherent. When it comes to internet fax services, businesses will look for a suitable faxing number that aligns well with their contact information. In a small business setting, having a local area fax code increases your reliability and trustworthiness. It also offers you the appearance of owning a physical location for your business, even if you conduct most of your business operations remotely or online. You can also have a toll-free number option for suppliers and clients who live far away from your city.

5. Page limit

Before you pick an internet faxing service, you need to have a rough estimate of the number of faxes you need to send every month. Depending on your company’s size and the partners and customers you interact with, you can estimate your usage. That will help you get a robust faxing service that works under your planned budget. Some internet faxing services have some caps when it comes to the number of pages you can send and might hit you with high charges if you go beyond the maximum limit.

Make sure you select the appropriate plan that will suit the communication needs of your business, both financially and practically. If your business is growing and might require more in the days to come, look for internet faxing service that offers an unlimited tier to avoid outgrowing your faxing service.

6. Electronic signature capabilities

Internet faxing is a god way to share vital contracts when it is impossible to have an in-person meeting. Utilizing internet faxing services with electronic signature functionalities is a must-have if you will be handling business operations on the go. Despite the faxing service you pick, make sure your contract is well-written to become legally-binding with the electronic signature. Utilizing online faxing when signing business documents and contracts will not only assist your small business in moving faster, but it’ll also keep one copy for future reference.

Conclusion

Knowing the right things to consider when picking the best internet faxing service is vital. While the nature and main functionality of many online faxing services are similar, the best ones provide some exciting and unique features that best suits small businesses. Electronic signature capabilities, page limit, localization of fax number, search capacity, mobility, ease of use, integration, and unlimited storage are some of the essential details you need to take into account when picking a faxing service.

Choosing the right faxing service provider for your small business will help keep things organized in your company. Besides, you’ll not have to worry about running out of papers, mass faxing, storage, the ability to receive and send faxes from your tablet computer or smartphone, among other things.

Money Management Tips to Protect your Business Finances

Everyone’s primary goal in having a business is to generate a profit, whether it be a start-up business or a multi-level corporation. It might be hard to manage it from the start, and there will be lots of changes to be done, but we are going to share some tips that will help you take care of your cash flow better that will lead to your successful business. Take a look at these four money management tips that will give you an understanding of how to protect your business finances.

Consider Hiring an Expert

It might be complicated for you to do analyze your business budget all by yourself. The good thing is there are plenty of experts that you can hire to do all the hard work for you. One great example is businesses in Dubai, as the country has been ranked among the top five global cities for entrepreneurs. This city is thriving with business financial advisors and experts alike. A Private Equity in UAE states that experts know how to protect your capital and not subject it to risk. As your business expands and grows, managing your finances will become more intricate. Hiring a finance manager can help you decide on important matters regarding your company’s finances.

Create a Budget Forecast

Creating a budget forecast is the easiest way to protect your finances. By keeping track of your business budget, you can manage your money better. Forecasting will set expenses and create income goals, moreover, you can monitor if what you spend is greater than what is set. With this, you can do a SWOT analysis on how to cut expenses and increase your profit.

Clear Financial Obligations Timely

Ensure that you know when you should pay your bills and make it a habit that you pay them timely. Include in your calendar the deadline and list of bills to be paid, such as bank loans, credit card bills, and accounts payable, this way, you can allot enough money and time to avoid getting charged for late payment. This will help you manage finances properly and help your image towards the business industry, customers, and business partners. 

Monitor Your Spending

Keep track of the amount you are spending every day, observe in which aspect or parts you spend the most, and check if spending is really needed. Monitoring how much you spend will also help you figure out if you are spending too much budget on things you don’t need. If you have different and separate accounts, monitor the amounts you are taking from each one. Moreover, if you don’t monitor how much you spend, you might not be prepared for it when the bill comes. You can get a journal if you prefer the traditional way or get an app or software to record all the money transactions you are making, this way it will be easier for you to review all of it when needed.

Managing your finances is the most important aspect of a business, it is a key factor in your success. With these tips you can start learning and protecting your assets. While managing a business may be difficult, with enough knowledge, hard work and attentiveness, you can surely get your ultimate business goal. Lastly, when money is involved, you should not only just be book smart, but also street smart.

8 Best Windows 10 Features You Didn’t Know About

Windows 10 will turn five years old in a couple of months. It’s hard to believe, especially since many people have waited until the last possible second of using Windows 7 or Windows 8 to make the switch.

It’s still the same Windows 10, but a lot has changed in the last five years. There have been many improvements, new features, and other optimizations. They have created the operating system experience you enjoy today.

To celebrate all these enhancements, here are eight surprising things you can do with Windows you should start using today.

1. Built-in VP Integration

Windows 10 allows you to integrate your virtual private network (VPN) into the operating system. This way, you get comprehensive internet protection and save some space on your computer.

What is a VPN? A virtual private network allows you to access the internet privately. You can use all your favorite apps while preventing third-parties from tracking what you do online. VPNs enhance your security, help you access geo-blocked content, and even unlock better gaming performance. Click here for more: ​what is a VPN​.

To add a VPN, open ​VPN Settings ​and hit ​Add a VPN Connection​. Then input the information from your VPN company, including your login ID or other credentials you use to sign on.

Windows 10 is compatible with the majority of VPN services. To find the best one for your needs, check out the different offers. Pay attention to how much they affect performance and how easy they are to set up and use.

2. Sonic Surround Sound

If you use standard headphones, they likely have stereo sound. While it is okay for most activities like chatting or watching videos, Surround sound creates a better gaming and movie experience.

You can now enable virtual Surround, ​Windows Sonic​, for your headphones. To turn on, right-click on the sound button and then hit ​Spatial Sound ​>​Windows Sonic For Headphones​.

It’s not going to be as good as the real Dolby Surround, but you’ll notice a vast improvement—and, hey, it’s free!

3. Clipboard History

If your work requires a lot of copy/pasting, then this is the feature for you. ​Clipboard history creates a history of images, text, and other media copied to the clipboard. To open, press Window + V​to see the list of previously copied items.

You can also sync between your PCs to make it easier to copy files between your desktop, laptop, and other devices.

4. Dynamic Lock

Since you carry your smartphones everywhere now, it makes sense to auto-lock your PC whenever you step away with your smartphone.

To set up, pair your phone to Windows via Bluetooth. Next go to ​Settings​> ​Account​>​Sign-in options. ​Check​Allow Windows to Detect Your Phone ​box. Then you’re all set. When you walk away (with your phone), Windows will lock automatically.

5. Picture Password

Picture Passwords are a fun way to log in and are much more memorable than a complex password combination of letters and numbers. It’s similar to drawing a pattern on Android phones.

You can set up a custom picture to log in. Then you use your mouse or finger, if you’re on a tablet, to draw the password.

To turn on, click ​Start button​>​Settings ​> ​Accounts ​>​Sign-in options​. Click ​Picture Password​ and​ Add​. Then select a photo from your library and set up your custom gesture to login.

6. Storage Sense

Even if you have a massive hard drive, there may come a time when you need a little extra space.

Instead of scrolling through files to find a few megabytes here and there, you can use Storage Sense. It runs in the background to clean up useless temporary files you don’t usually need.

You can configure it by going to ​Settings​>​System​>​Storage ​and turning it on.

7. Cortana

Cortana is a headline feature that may seem like a gimmick. But it’s much more than Microsoft’s answer to Siri or Alexa. Cortana can do a lot more than check the weather, and you can use it without even touching your computer.

You can issue commands, ask for details, do math equations, and even ​integrate Cortana into other apps​.

If there are any apps that you often use, spend a few minutes and see what Cortana can help you do. You might be surprised at some of the ways you can save time.

8. Windows Update Control

Does it ever feel like the Windows updates come at the worst time possible? Have you ever been right in the middle of something only to be kicked out for an auto-update?

Microsoft has heard of such frustration and set up “active hours.” You can program Windows to not reboot during the hours you usually use your PC for up to 18 hours of the day. And they’re faster now too.

Finally, since May 2019, all major updates receive support for six months. That means you can wait until it’s convenient for you to schedule an update rather than do one right away.

There you have it, 8 marvelous things you can now do with Windows 10. And since Microsoft updates Windows 10 all the time, you can expect even more fabulous new features to come!

Do You Need SEO Services to Grow Your Law Firm?

Without adequate visibility, those seeking legal assistance will not know of your law firm’s existence. Since you provide a valuable service, potential clients must be able to approach you to avail of your expertise.

Making search engine optimization (SEO) a priority is vital to successfully attracting clientele in this competitive arena. SEO for lawyers helps achieve a high rank in online search results.

Elements of an Optimized Law Firm Website

Your firm’s official website must reflect quality content, facilitate smooth navigation, and contain relevant keywords frequently entered in search engines. The more your firm’s links appear on other sites, the higher the chances of customers being routed to your website.

Even a website load time is imperative for the success of your business as consumers seek quicker solutions. If your website is slow and takes time to load, they will close the window and shift their focus elsewhere.

The online space is dynamic, so it is crucial to go beyond improving your rankings. Bettering your search engine rank requires ongoing optimization by specialized internet marketing companies who know the tricks of the trade.

Resorting to SEO for lawyers attracts your target audience and makes business growth prospects far more achievable. You will gain fruitful results from effective SEO marketing, provided you focus on attracting more visitors to your website.

Here’s why your law firm cannot afford to ignore this critical SEO practice:

Online Publicity Expands Your Client Base

Potential clients prefer credible law firms to represent them whom they can access with ease. An active online presence and a smart website that introduces them to your firm seal the deal. It doesn’t matter whether your legal concern is large or small, cracking the SEO platform offers substantial growth opportunities.

Extensive publicity helps target the massive audience that relies solely on the internet to locate vital services. Ensuring your firm ranks high on result pages expands your client base by converting casual searchers into valuable clientele.

Serves as an Impactful Advertising Tool

Your law agency can only flourish when you have valuable clients to serve. If you want those in need to approach your firm, they must first know that you exist. Information about your service offerings when explicitly enumerated on your site leaves no scope for ambiguity.

With a successful SEO strategy on your website, those searching for legal assistance will be directed to your firm. The online platform allows you to advertise your services to a broader audience without putting unnecessary restrictions on your approach.

Targets Those with Legitimate Claims

Some people browse the internet to find answers to their legal queries. Before approaching an attorney, they may want to establish that their reason for doing so is valid. It helps to shed light on common issues through your website by answering frequently raised questions.

With blog posts or videos published on your website, you will educate your target audience and clarify their relevant doubts. This approach ensures a better connection, resulting in more people seeking legal advice from your firm.

Design your website and manage your online presence to portray your law firm as the best in the business.

4 Reasons Why Your Small Business Needs A Podcast

In creating a business, the main goal is for it to grow and generate huge profit, and to do so you need to reach a large amount of following and at the same time beat your competitors. If you are just starting with a small business, you might be thinking of a way for people to recognize your products and considering an effective marketing strategy. While there are plenty of traditional ones, making a podcast is the it-thing at the moment for start-up business owners, and if you are hesitating into using this medium, we give you four reasons why your small business needs a podcast. 

1. Easy and Cheap

Unlike digital marketing strategies like SEO, Social Media Advertising, or Sponsorships, podcasts can be self-made, thus making them a cheaper option. First, you should look for the best podcast hosting platform, and as seen on https://wiredclip.com, there are many platforms to choose from, so you should settle with one that offers the best features and pricing. With proper research and planning of what your content can be, alongside a few basic equipment pieces like microphones and recording gadgets, you can start promoting your product through podcasts. 

2. Helps Build Brand Awareness

Creating strong brand awareness is a key factor for your business to succeed, if your target customers don’t know anything about what you are offering, then it will be hard for you to increase your sales. By using podcasts you can increase people’s knowledge on what you sell, you just have to connect your podcast to your product. For example, if your product is healthy and organic food, then you can talk about living the vegan life or how to keto diet, this way you will raise awareness of your product, while you are advertising it at the same time.

3. Makes Strong Relationships with Customers

Through podcasting, you can create stronger bonds with your customers. As a podcast speaker, you can convey not only advertisements of your products but also your views, opinions, and feelings about certain topics. Moreover, by providing valuable information, you are being a reliable person in the industry you are in. If the listeners feel connected to you, they will feel confident in what you are saying and what you are promoting, which will lead to customer loyalty and brand retention.

4. It Can Help Widen Your Reach

Last but not the least, podcasting can widen your reach and attract new audiences. If you are mainly getting customers from social media, you can reach another set of audiences through podcasting. In addition, podcasts are booming right now, people listen to them while driving, in public transport, and at home during busy hours and downtimes. Ensure that you are going into niches related to your brand, this way you can guarantee that you’ll widen your business and reach people who have the same interest, find your content engaging, and will be your customer.

These are the four reasons why creating a podcast would be beneficial to your small business. To summarize, podcasts are uncomplicated and fairly cheap, they can help you build brand awareness, create strong relationships, and widen your reach. Don’t worry about failing and not having plenty of audiences the first time you try podcasting, as it has more benefits and is a fairly low-risk investment, so might as well get your microphone and go for it.

The Most Underrated Social Media For Business Promotion

There are two extremes that should be avoided:

  1. Underestimating or ignoring social networks.
  2. Trying to be everywhere at the same time.

In the first case, you lose a lot of potential buyers. In the second one – overrate your opportunities. It will need a whole team of SMM managers and an impressive budget to launch Twitter and Facebook ads, get Instagram followers, buy sponsored materials on Tiktok or media. Moreover, you never know whether it works out for sure.

Capturing as many social media as possible seems like a good idea, but in reality, it is more efficient to concentrate on two or three social networks and do everything possible to pump them. In this article, we will consider 3 most underrated social networks which should be considered for your business promotion.

At The Very Beginning

Create your success strategy by choosing the right social networks for the brand. Always start with research: find which social network your target audience uses. Analyze demographic data, figure out what type of content will be in demand, and give people what they are looking for.

If social marketing does not work for some reason, the problem may be that you are focusing on the wrong channels. To avoid this, calculate everything and be extremely careful.

What you need to consider when choosing social networks:

  1. Time factors: how many hours your team will need every day.
  2. The financial costs of creating groups, designing images, and videos.
  3. The costs of maintaining and promoting pages and communities.

Only by counting these data, you can make a clear marketing budget.

Twitter

One of the most promising and fastest-growing networks is Twitter. It is serious, popular with celebrities and business, easy to set up, has a large audience, and is convenient to use.

Its feature is a limited message size, pithiness, and dynamics of data flow.

Twitter advantages:

  • low labor costs for generating content (all messages are limited by the number of characters);
  • instant distribution of information, in one hour an up-to-date message can fly around the entire network;
  • it represents a significant number of businessmen and politicians;
  • visitors are very active, a large number of people use smartphones and tablets while sending tweets;
  • a significant amount of traffic.

Perhaps the biggest problem which companies face on Twitter is figuring out how to stand out on such a noisy network. Thousands of messages are sent every second, so capturing an audience’s attention can be a daunting task.

What to post on Twitter?

The key is sharing information that is valuable to your audience. It is also useful to share materials that promote the business but do it in accordance with the content plan.

If you do not feel sure, look at more successful competitors. Learn what content they distribute and what they post. Use someone else’s experience as a starting point for creating your own strategy.

Also, keep in mind that the most effective way to upgrade your Twitter account is to chat with others.

Instagram

Instagram has evolved from an entertaining social network into an effective marketing tool. A young audience is actively seeking and interacting with brands directly in the social network. 51% of millennials enjoy their favorite brands on Instagram.

Moreover, many people buy products or follow links from the profile page to external sites. Instagram application navigation allows users to smoothly flip through their feeds, which makes users more involved than on other social networks.

On average, users buy products when they interact with a brand about 7 times. Instagram is a perfect place to show off to your customers several times.

Also, more than 60% of users are ready to buy the goods of the brands they are subscribed to on social networks. The percentage of uengagementser  on Instagram is the highest compared to other social networks.

Among Instagram users, the percentage of engagement is 2.2%. On Facebook, it is only 0.2%.

If your business is looking for new customers, this is a great place to attract them.

What is important to consider when building an audience?

  • The location of your customers may be in the area of ​​the city or the whole city.
  • Find influencers in your industry. They do not have to be stars. They can also be popular people in a particular city. Offer them a discount or an extra bonus for participating in your event or using your products.
  • Respond to all comments and try to show that you care about your audience.
  • Encourage people to share your content or use branded hashtags.

TikTok

TikTok is a service that is visited by more than 850 million people every month. It is a social network that combines the functions of Snapchat, Instagram, and recently forgotten Vine. In mid-2018, it broke all records and outperformed the number of Instagram downloads.

Today it still has a leading position among free software on Google Play and App Store.

The service captivates users with its simplicity and functional variety, great multimedia potential, and wide opportunities for launching interactive challenges.

The app has special algorithms that allow beginners to quickly gain millions of views. The service will only continue to gain popularity. A new stage in development will involve a more mature audience.

What Are TikTok Features?

TikTok videos are dynamic clips, reactions to trends, or sketches. A large number of music tracks, masks, beauty effects are available for the implementation of creative ideas.

According to statistics, 26% of TikTok users are young people aged 18-24. In general, the service is focused on a segment of a young audience. Approximately 50% of the accounts are owned by people under the age of 34 years.

However, this does not prevent the use of the platform for advertising purposes. Many stars, as well as well-known companies, successfully hold challenges to increase the recognition of their personal brand and the promotion of goods.

Brands and business accounts will start promotions on TikTok very soon. Therefore, in order not to miss the opportunity to get new customers, we recommend that you start brand promotion on Tik Tok today, while the competition here is much less than on Instagram.

You can officially advertise on TikTok from 2019. Currently, there are 4 formats: Brand Takeover, In-feed Native Video, Hashtag Challenge, and branded stickers and masks. Using this interactive element, you can quickly gain audience loyalty.