4 Apps You Should Install to Advance Content Creation

Every time you share something with other people on the internet, you create content. A blog article, a YouTube tutorial, an Instagram post, or a TikTok video – all these are examples of content. And if you produce such things regularly, you know how important it is to have the most efficient tools at hand. 

In this article, we’re going to share our four favorite apps for advanced content creation. Continue reading to find out what they are – and why we think they are so good. 

Google Docs

Google Docs is probably the most popular writing and editing tool right now. And for a reason, as it’s the best cloud solution for every text content creator that totally replaces traditional office suites like Microsoft Office. With Google Docs, writers can create awesome content with minimum effort. 

The service can be accessed online or offline and offers all of the basic editing tools that Microsoft Word does. Every content creator will surely appreciate the fact that the app is cross-platform. It is supported by all devices, meaning that you can use it both on desktop and mobile devices. With it, you can write and edit your documents anytime, anywhere. 

You also won’t need to bother about saving the changes as all of them are being saved automatically after every symbol you type. But the most important thing is, Google Docs is perfect for collaborative writing and editing. 

No more sending emails with your Word documents back and forth! Just share your Google Document saved on Google Drive with your collaborators in a couple of clicks, and they’ll be able to access the doc immediately. Isn’t it perfect for collaborating with a paper writer who’s helping you with your essay? And you can leave comments, too! 

That’s enough to fall in love with Google Docs, but if you need to create other content like spreadsheets or presentations, you should also try these Google apps:

  • Google Spreadsheets;
  • Google Presentations;
  • Google Keep;
  • and Google Calendar – to keep track of all your plans! 

Adobe Lightroom 

Photo content is essential for attracting your audience’s attention – hardly anyone likes reading texts without illustrations. Oftentimes, images are even more important than texts – for instance, in visual social media like Instagram or Pinterest. 

And though everyone can make a decent photo using a smartphone camera, it doesn’t mean such photos are ready-to-use for social media or blog posts. However skilled you are, all images need some tuning in an image-editing app. 

One of the best ways to polish your images and make them look professional is to use Adobe Lightroom. This software is used by nearly all professional photographers. Even its basic free version is easy to navigate and doesn’t require any specific skills. 

In fact, you can make your photos look better by using an “Auto” button. Yet, if you want to go further, there’s also a bunch of pre-installed styles that you can also apply in one click. What’s more, you can create and save your own styles (presets) or buy and load those created by professionals. Content creators like BuyEssayClub appreciate these features.

However, if you feel that Lightroom is not enough, you can install Adobe Photoshop. It is for sure the king of all photo-editing software which also comes as a mobile app called Adobe Photoshop Express. 

InShot 

Video content is getting increasingly popular on all social media platforms. So, there’s no escaping the fact that you need to create it if you want to stay relevant and keep engaging your audience. Still, you don’t have to be a professional video editor to produce decent clips worthy of posting in Instagram stories. 

By now, there’s an abundance of video-editing software that’s free (in basic versions) and easy to use. One of the most popular cross-platform apps widely used by Instagram and TikTok bloggers is called InShot. 

InShot’s free version is very basic, but it can still do a decent job when it comes to cutting and merging clips, adding music, simple transitions, and more. 

However, you’ll have to watch ads every time you need to save or share your clips, and if you want to use the app in full capacity, you’ll eventually have to pay. Luckily, it’s not expensive and has different payment plans. 

As for the alternatives, you can also try:

  • iMovie (Apple only);
  • Adobe Premiere (Adobe Premiere Rush);
  • Movavi Clips. 

Canva 

One more indispensable app for creating social media content is Canva. Originally, it was an image editor for non-professionals, but now you can also edit videos in it. But what’s most valuable in this app is that it offers thousands of free templates that will help you jazz up your photo content in no time. 

Canva is a cross-platform software that comes as both a desktop version and a mobile app. This makes it a truly universal tool for all content creators – primarily, social media managers. It also has lots of free features, but you’ll need to pay to unlock the advanced ones. However, it’s not too pricey – just a little over $100 if billed annually. 

As for the features Canva offers, there are quite a lot. You can create your own designs from scratch or use professional templates for all kinds of graphic products. This goes for Instagram stories and highlights, logos, business cards, Twitter banners, YouTube previews, and more. 

You can also use the program for image editing, adding captions in custom fonts, making animated text videos perfect for Instagram or Facebook stories, and more. If you don’t have quality images of your own, just choose from the program’s extensive library and create logos, banners, or image posts in minutes! 

While Canva is awesome, there surely are some alternatives. The most popular alternatives are Figma and Designhill Logo Maker.

Wrapping Up 

Content creation is hard work that requires lots of knowledge and skills. However, it’s become much easier today due to the abundance of highly functional, easy-to-use apps. And though these apps are only tools and can’t do the brainwork for you, they can easily advance and facilitate every content creator’s working process. 

In the article above, we’ve listed some of the best apps for content creation and editing available at the moment. Try and use them to your advantage!

5 Things To Avoid When Building Brand Equity

Every entrepreneur wants to see their enterprise grow. Nonetheless, it is much easier said than done. Even some new and exciting ideas cannot come to fruition because of different reasons.

Building trust in your customers and boosting your client retention rates takes time. After all, creating a brand people respect was never said to be easy. Additionally, there are many obstacles that careless businesspeople may not spot until it is too late.

Sometimes all it takes for some business to fail is one unaddressed problem. Before you know it, one can become two, then two can become three, and you have suddenly found yourself in the wrong spot with lots of problems to deal with.

To avoid such a scenario, we have prepared for you five tips on building brand equity. What should you NOT do as an entrepreneur? Let’s get started.

Implementing Poor Translation

Of course, English is a dominant language in our world. However, when you expect your company to grow worldwide, reaching the markets where other languages prevail might prove to be indispensable.

In such a case, look for translation services near your company’s location. For example, if you live in England, looking for translation services in Manchester is an option you should consider.

Remember that your competitors are also looking towards other markets. Ensure that your brand is well-perceived everywhere on Earth by relying on quality translations!

Not Defining Your Focus

Successful brands know what they are all about. Make sure that yours does too, and you should be well.

Think about the primary value of your company, something that differs it from others. Perhaps you value loyalty and treat your long-term clients exceptionally well? Maybe you aspire to be the most transparent or positive brand on the market?

When you create a niche for yourself, you will notice that customers can relate to your business more easily. Build your marketing strategy around your focus and reap the benefits today!

Not Delivering on Promises

One of the worst things that can happen to any company is not bringing its customers the quality they seek. If you do not want to ruin your brand value, make sure to fulfill all the promises you make.

Moreover, maybe you do not have to overhype the product you are selling to your audience? Add some level-headed marketing and do not create unrealistic expectations as it happened in CD Projekt Red’s case!

Remember that consumers can oversell a product to themselves with almost no help from you. Be honest about everything you do, and your customer base will only grow.

Overcomplicating

Of course, every business wants to stand out. Nonetheless, this process should never come at the expense of your customers’ convenience. Sometimes, a more straightforward way is the right one.

How many times, while coming up with a branding strategy, you noticed that the message you want to send does not seem as strong as you would like it to be? Perhaps the best way to combat this problem would be to keep everything simple?

Do not blindly assume that every client has some prior experience that will help them understand your offer! Instead, let your brand loyalty increase naturally by being more approachable than your competitors.

Expecting Instant Results

Doing some social media marketing will not immediately lead you into the brand’s upper echelon. Remember that you have to work for your success for years as this is the price every business has to pay to build their brand awareness.

Take, for example, Amazon. It has built its position through years of hard work. If you desire to join the big leagues, you must be prepared for a long journey.

Additionally, ensure that your brand equity is constantly getting bigger. Read the latest reports and monitor the feedback you are given, both positive and negative! It is very important not to stay complacent and keep pushing forward.

Nevertheless, do not expect a miracle because none is coming your way. Learn from your mistakes, share your company’s plans with your customer base, and patiently wait for the results! If you are persistent in your branding and passionate about what you do, success will find you sooner or later.

The Bottom Line

When you build brand equity, it is easy to overlook some things. However, after reading this article, you know how to avoid the most common mistakes and not share some brands’ fate!

Remember to keep matters related to your brand name simple! Additionally, be customer-oriented by sacrificing some time to brush out your social media marketing. You can also focus on your foreign consumer more by enlisting professional translation services.

If you want to establish solid brand awareness, be prepared that it might take some time. However, if you will use your assets right, you should boost your brand equity without facing daunting challenges. Good luck!

How To Create A Killer Linkedin Video 

LinkedIn has established itself as one of the most effective social media platforms for more than 675 million+ individuals, established businesses, and startups around the world. 

Contrary to popular belief, LinkedIn is not just a place for text-heavy B2B content. Video content on LinkedIn now outperforms traditional text content in both impressions and generated links.

Whether you are a sole proprietor or a large business representative, incorporating video into your LinkedIn marketing strategy is a must for your online success. 

With that said, let’s break down a few of the preliminary steps you need to take before you get down to creating your video.

Things to Consider Before Creating a LinkedIn Video for Business

On LinkedIn, it’s a little more complicated than the basic “point-shoot-upload” approach. If your created videos don’t bring the expected results, you definitely know what we mean. For everyone else – you need a more thought-out video marketing strategy.

The main purpose of a LinkedIn business video is to guide your buyers to the next stage of their journey on your page. While your main goal is to figure out what types of videos are missing from your purchase funnel and fix the issue.

Before you make your perfect LinkedIn video, make sure you remember the following  steps:

  • Get to the point fast;
  • Call to action wisely;
  • Add captions.

Perhaps, your video content lacks quality for your funnel. You might want to think about videos that help your customers solve problems they face when looking for products/services like yours. Make your customers believe that your solution will definitely work in their unique environments.

Here’s what you should do:

  • Audit all your existing video content and identify where it fits into your purchase funnel;
  • Make sure your video content helps customers solve their problems or, at least, defines and explains them;
  • Ensure your videos explain how your product/service works and why it’s the best on the market;
  • Analyze your competitors. Address each of your competitor’s videos comprehensively starting with likes counting and studying comments and ending with the number of shares. 

You have to understand exactly what types of LinkedIn videos are created by your competitors, how they inspire their customers to purchase products, and if the main message is relevant to their customers at different marketing funnel stages. Pay attention to CTA-links (Call To Action links) in videos of your competitors and find out if they really work, i.e. there’s enough visitor engagement (comments, likes, shares).

Now, let’s take a look at different types of videos on LinkedIn, understand how they apply to your strategy, and review the best practices for publishing each of them. 

LinkedIn Video Types

Keep in mind that by choosing the right types of videos for LinkedIn, you can “humanize” your brand and build trust with your customers while accelerating sales cycles and turning curious observers into loyal customers, and later into advocates for your brand. 

To engage your customers, apart from the video types described below, you can also make other types of videos as follows:

  • Live videos. These types of videos are highly popular today. They will help you answer all questions of your visitors and potential customers, find out what challenges they meet, and improve their experience with your solutions. Live videos are also great for marketing latest offers to boost your sales;
  • How-to videos and online guidelines are also a smart idea. You can show your customers that you really care about them by sharing useful knowledge and helping them learn something new about your products or services;
  • Interviews will allow your customers get valuable insights from industry experts and improve your brand’s reputation; 
  • Behind-the-scenes videos will let you get closer to your customers by providing them with an opportunity to take a closer look at what’s going on “in the kitchen.”

Now let’s get to the main LinkedIn video types.

LinkedIn Native Videos

LinkedIn native videos are videos that you post to your timeline on LinkedIn. Videos can be professionally created or shot via your smartphone and posted directly. You upload such videos to LinkedIn by clicking on the video icon in your feed and then choosing videos from your local files. 

Because of LinkedIn’s prioritization algorithms, video content tends to get more impressions and engagement. The more users interact with your native video, the more LinkedIn shares the video with other users, even those outside your network. 

LinkedIn native videos are a great tool for showcasing your experience, brand, services, or products. By creating a compelling native video, you can increase your visibility and expand your business by spotlighting your brand.

Recommended settings:

  • Video file size: anywhere between 75KB and 5 GB;
  • Minimum video duration: 3 secs;
  • Maximum video duration: 10 minutes;
  • Captions: optional (recommended to increase engagement);
  • Sound: optional;
  • Files: AVI, MPEG-4, MKV, MP4, MPEG-1, ASV, QuickTime, WebM, H264/AVC, VP8, VP9, WMV2, WMV3.

Aspect ratios:

  • LinkedIn Native videos can be vertical or horizontal. Vertical videos will be automatically cropped into a square;
  • The acceptable aspect ratio for the original video is 1:2.4 or 2.4:1.

Format:

  • Resolution: 256 × 144 to 4096 × 2304;
  • Recommended video quality: 1080p;
  • Supported video formats: AVI, MP4, MKV, FLV, MPEG-4, MPEG-1, ASF, WebM, QuickTime, WMV2, WMV3, VP8, VP9, and H264 / AVC;
  • Recommended file format: MP4. Many companies export video in MP4 by default. However, you can always use a video converter to convert your video into any format you need.

LinkedIn native videos are a great way to showcase your skills and represent yourself to the world. Check out this stunning video CV, a great example of a journalist’s video resume. 

LinkedIn Video Ads

Video ads on LinkedIn are commercials that are displayed in the feed. These are mostly company videos aimed at increasing brand awareness among potential customers, as these videos usually get more impressions and engagement.

Recommended settings:

  • Minimum video file size: 75KB;
  • Maximum video size: 200MB;
  • Minimum video duration: 3 seconds;
  • Maximum video duration: 30 minutes;
  • Video caption: highly recommended;
  • Sound: highly recommended.

Size:

  • Video ads on LinkedIn can only be horizontal. Vertical videos are not supported;
  • Pixel/aspect: 360p (480 x 360; wide 640 x 360); 480p (640 x 480); 720p (960 x 720; wide 1280 x 720); 1080p (1440 x 1080; wide 1920 x 1080);
  • Recommended aspect ratio: 16:9 (wide).

Format:

  • Recommended export quality: 1080p;
  • Video ads on LinkedIn only support MP4 videos;
  • Supported audio formats: MPEG4 and AAC.

Your LinkedIn video ad can be a success or breakthrough factor for your business. That’s why you need a video that can increase conversions. Here’s an example of a great marketing company ad for your consideration. 

Embedded Videos on LinkedIn

Most brands upload videos to video platforms like Vimeo or YouTube and then link to them on LinkedIn. You can embed videos either as an update or as a post. LinkedIn embedded videos are displayed in your LinkedIn feed exactly as they look on the initial platform. Their titles are usually at the bottom of the player.

Best settings:

  • Video length: LinkedIn doesn’t set a limit on the length of embedded videos;
  • Video captions: optional (but recommended);
  • Sound: optional.

Aspect ratios:

  • All embedded videos have the same size and resolutions as the original videos posted on your chosen video hosting platform;
  • Orientation: embedded videos can be vertical or horizontal;
  • Recommended aspect ratio: 16: 9 (widescreen).

Format:

  • Supported formats: MPEG-PS, FLV, MOV, 3GPP, WMV, AVI, WebM, and MPEG4;
  • Recommended export quality: 1080p.

If you want your LinkedIn audience to subscribe to your company’s YouTube channel or if you just want to share a video, you need the right template for that. For this, you can address Animoto. They are able to provide you with tools for creating a high-quality video that can be embedded into LinkedIn with ease.

LinkedIn Company Page Videos

Many established companies post different videos on their business pages. LinkedIn Company page videos were launched in 2018 and since then have proven effective in increasing brand awareness and attracting potential customers. According to LinkedIn, videos from a corporate page are five times more likely to generate discussion among members than any other type of content.

One thing to remember when using videos on a company page is to ensure that the video actually contains some useful information for your followers and is not a simple promotional piece.

Recommended settings:

  • Minimum video file size: 75KB;
  • Maximum video file size: 200 MB;
  • Minimum video duration: 3 seconds;
  • Maximum video duration: 30 minutes;
  • Recommended video duration: 1 minute to 3 minutes;
  • Sound: optional;
  • Video captions: optional.

Aspect ratios:

  • Orientation: company page videos can only be horizontal. Vertical videos are not supported;
  • Aspect ratios: 4:3 to 16:9. Recommended aspect ratio: 16:9 (widescreen).

Format:

  • Recommended export size: 1080p;
  • Video resolution: 360p to 1080p;
  • Supported Video Format: MP4;
  • Supported audio format: AAC and MPEG4;
  • Supported frame rate: 30fps or less.

LinkedIn company page videos are a great tool to showcase the main values and features of your business. Here’s a nice video of a creative video ad agency to check out for inspiration. 

Best Video Editors for LinkedIn 

Sharing raw video footage on social networks like LinkedIn can be problematic for a variety of reasons. The video you recorded using your smartphone or cam may not meet some of the platform’s specs, which makes editing your videos, before sending them to LinkedIn, even more important. 

In addition, learning how to use desktop or online video editing apps allows marketers to tailor each video to the requirements of the project they are currently working on. Thus, building your video editing skills will help you create videos that tell your story exactly the way you want it to be told. 

However, before you start polishing your skills, we recommend choosing the right video editing software that provides all the tools you’ll need in the LinkedIn video editing process. 

Instead of using complicated video editing software, you can try the following apps that support Windows, Mac, or can be used online. They will greatly facilitate the video creation process and provide a wonderful experience. 

Here are some of the best video editors you can use to create videos for LinkedIn and other social media platforms.

Filmora X 

Price: free trial, various subscription plans available. Subscription Plan – $39. 99/year. Perpetual Plan – $69.99 (one-time fee). Bundle Subscription Plan – $99.87/year. Automatic updates, cancel any time.

Compatibility: Windows (Windows 7/Windows 8.1/Windows 10 ( 64 bit OS ONLY)), mac OS

In addition to numerous video editing features, Filmora X offers screen recording tools that allow you to capture any activity on your screen. Regardless of which method you choose to capture your footage, Filmora X lets you import all the files into your project in just a few simple clicks.  

The timeline contains visual and audio editing abilities, graphics, and texts, allowing you to combine multiple videos into one, add text overlays, or create the perfect soundtrack for all your videos. You can import music from your PC or choose a song from Filmora’s royalty-free audio library (for free). 

The main Filmora X features and advantages are as follows:

  • Keyframing feature (custom animations);
  • Huge Video Effect Library (transitions, filters, titles, and motion elements);
  • Green Screen feature (change your background);
  • Split Screen feature;
  • Motion Tracking feature;
  • Audio Ducking feature;
  • Color Correction feature;
  • Color Grading;
  • Speed Control;
  • Hotkey Commands;
  • Social Media Export;
  • Automatic updates;
  • No watermarks;
  • Free tech support;
  • One-year unlimited downloads from Filmstock Standard Library;
  • New effects every month.

The Wondershare video editor also offers support for a wide range of video file formats, including 4K, so you can edit footage shot on action cameras and all other types of digital cams. 

You can export videos in all file formats, compatible with the LinkedIn platform and many others including Facebook, Instagram, YouTube, etc. It’s up to you to decide which file format you’re going to use for different projects.

Camtasia 

Price: Free trial, subscription plans start at $169.99 per year. The Individual plan costs $249.99 (one-time fee).

Compatibility: Windows, macOS. 30-day money back guarantee.

Like Filmora X, Camtasia offers powerful screencasting features that can be useful if you want to create tutorials, video tutorials, explainer videos, or business presentations. 

The all-in-one video editor lets you trim or cut every video clip you import into your project so you can remove any objectionable material or parts of the video footage you don’t want to include in the final video. You can also add transitions between clips to avoid hard cuts or apply visual effects that highlight colors in the video. 

Camtasia has a rich audio library that contains royalty-free sound effects and music that can be used in every project you edit with this software tool. The screen-recorder from TechSmith allows its users to add quizzes, captions, annotations, and headlines to their professional-looking videos to improve their educational potential and raise customer engagement levels.

Animoto 

Price: free trial available, Professional – $15/month (annual package), Team – $39/month (annual package)

Compatibility: online tool (Windows, macOS, iOS). All plans include unlimited video creation, unlimited video downloads, social sharing, and an impressive music library.

Creating a LinkedIn or any other type of video with Animoto is amazingly fast and easy. You just need to choose a template, add videos or photos to your project, and export the video. 

All templates offered by this platform are fully customizable, which means you can change their aspect ratio, add titles/subtitles, or apply visual effects to every new project you start with Animoto. 

You can add as many new text blocks, images, or video footage to your project as you want, and in case you don’t have your own material, the platform lets you browse stock sites where you can find photos or videos you can use for your project. 

However, all your videos, created using a free version of the tool, will have Animoto branding on them – you will have to purchase one of the available subscription plans to remove the branding. 

Animoto offers thousands of licensed tracks to choose from and add to your videos. Each template has several recommended songs that perfectly complement its style and mood. 

That’s it for now!

We hope our article helps you when creating your perfect video, whatever your goals may be. We wish you inspiration and quality content to successfully promote your business! Good luck!

How to Get a Security Certificate for Your Website

Many security measures for your website lead to the best and safest practices for individuals and organizations. We live in a time when cyber crimes are rapidly increasing and developing with every passing day, and assuming various forms.

It is no longer only the responsibility of large corporations to maximize their security measures, as cybercriminals have shown they are prepared to attack any potential victim with sensitive information. This means anyone with valuable data or intellectual property stored online could be vulnerable to attacks.

One security measure that can be taken is the use of a security certificate for your website. Security is a valuable asset that will help in the growth of your web project. Security certificates may be an attractive feature for your customers, clients, and partners. SSL certificates can also secure payments, reduce cyber risks, and increase your search engine ranking.

Another way that you can generate interest in your web project is by optimizing your content to meet the demands of search engines. Check this guide to SEO for the best way to approach search engine optimization.

What Are Security Certificates?

Some websites are made more secure with an extension to the Hypertext Transfer Protocol, whereby the HTTP protocol becomes HTTPS. The extra S stands for secure, and it means that the data exchanged on these websites is encrypted.

To obtain an HTTPS connection, you need a Secure Sockets Layer (SSL) or a Transport Layer Security (TLS) certificate. These certificates enable a secure connection through an encryption process.

SSL and TLS certificates use cryptographic key pairs to connect the identities of websites and companies through digital documents called X.509 certificates. For each key pair, there is a private key that is kept secure and a public key that is widely distributed.

The public key can be used to encrypt messages that require the private key for decryption. The person that holds the private key can use it to sign digital documents, including web pages, which can be verified by anyone with the public key. 

The standard encryption of these certificates uses 256-bit strength and 2048-bit RSA key. SSL and TLS certificates are compatible with almost every major browser and device. It is usually possible to obtain an unlimited server license, which means you can install it on multiple servers.

SSL and TLS certificates need to be signed by certificate authorities (CAs) that are widely recognized and trusted. CAs need to be accepted by client software, which includes operating systems and web browsers, and they must be subject to frequent and thorough audits. Popular CAs include Symantec, DigiCert, RapidSSLonline, and SSL.com.

How to Obtain a Security Certificate for Your Website

It is relatively easy to obtain an SSL certificate for a web project, and there are certain steps that need to be followed.

Decide the Type of Certificate You Intend to Use

It is more common now to use TLS certificates, the upgraded version of SSL certificates. However, as more people are familiar with the term ‘SSL,’ it is often used to refer to those which are technically TLS certificates.

There are three categories that SSL certificates are divided into based on the validation process.

  • Domain Validated (DV): This is a low form of verification that only proves you own the domain for the website for which you need a security certificate. These certificates are more affordable and only take a few minutes to be issued.           
  • Organization Validated (OV): For this type of verification, you also need to prove details of your organization and a local presence, verified by a phone call. OV is more expensive, and it can take up to three days to be issued.
  • Extended Validated (EV): This validation requires DV and OV validations to have been completed. It is a more rigorous process that requires companies to have been in operation for a minimum of three years, and it is not available to individual users.

Obtain a Certificate Signing Request (CSR)

It is an application holding the details of the domain to be certified. After completing the CSR, your certification authority (CA) will send you a confirmation email. Provided that your request is legitimate, it will be validated, and your CA will issue your SSL certificate.

Install Your Digital Certificate on Your Server

This is usually a straightforward process. You can obtain a step-by-step guide from the relevant server. You can use an SSL checker tool to ensure the certificate has been correctly installed on the server.

Buying an SSL certificate is a wise security measure to take for any organization that is running a website. You can obtain one quite easily and quickly. It is always a good decision to improve your cyber defenses and reputation with a recognized security certificate.

How to Write a Marketing Content – Examples and Tips

Marketing content is at the core of promoting businesses in the digital world. Creating content that can help ideas stick, influence consumer behaviors, and promote products and services is a tricky job. Jones Miles, an online Marketing expert at GoAssignmentHelp, says, “Today, the word-of-mouth publicity has transmuted to spreading of information and influence through social networks. For small business owners, creating viral content is the most effective way to harness the power of social media and online marketing.”

So what makes certain ideas, products, actions, or stories stick in our minds more than others? Let us decode how to create effective marketing content:

Less is More

Assignment helper Prius Myers gives an excellent example to explain this phenomenon. He says, “Suppose you visit Dell’s website to buy a laptop. Each listing on the site presents a long list of information about PC cards, media base, docking ports, modular options, memory keys, types of DVD drives, etc. You have no clue about the technology – and despite extensive information, you are at a loss on which laptop to buy. Now, imagine seeing a video of each laptop where you can see it from all angles and check out its best features by clicking on it. Wouldn’t that make it easier for you to decide which one to buy?”

Many times, when businesses describe their products, they make the mistake of using nuanced and complex messages. They think that by telling more about the product, they will impress a potential buyer. The truth is when you learn a lot about a topic at once, you forget most of it instantly. The best strategy is to choose one or two best features of the product and build your marketing content around it. Such content will be easier to understand and have longer retention duration.

Use Analogies to Introduce a New Idea

Riteish Mukherjee from GoAssignmentHelp shares, “When Facebook first came out, it was portrayed as an online yearbook. People treasure their high school yearbooks as they spark memories of their old friends and teachers and instantly associated Facebook with an online medium to stay in touch with their friends.”

Analogies are effective ways to communicate unfamiliar ideas to an audience. They make your marketing content more relatable. Experts suggest that you should use an analogy to explain something, present complex or abstract arguments or concepts more simply, or compare and contrast two or more products or services.

Minnie Sietelman, who helps MBA students in assignment writing, warns, “One has to be careful while using an analogy. It should not be used as a core idea but to support and explain the idea. You should also be sure that your target audience knows what you are referring to when you make an analogy. Someone who is not interested in sports would not understand a basketball analogy. Similarly, people who are not Marvel fans would not relate with Ironheart or X-23 analogies.”

An analogy must also be related to your idea or product in some way for it to be effective. You may compare Content Marketing with Farming as both are related to the creation, planting seeds (content), growing, and producing fruits (results). Both of them use tools. Land can be related to the context of content and user-interface can be related to soil in the agricultural farm.

Create Curiosity Gaps

The most effective marketing campaign is one that successfully makes people want to know more about the topic. Serve them with an appetizer that makes them want to devour the whole meal. A popular assignment writer in the UK, Simranjeet Chaddha, says, “The advent of websites like Upworthy and Buzzfeed has made the concept of ‘curiosity gap’ quite popular. Earlier, the print media was known for long well-researched articles or salacious rumors and gossips – depending on their target audience. In the world of online marketing content, clickbait and snackable content are driving revenues and traffic. The audience of today has smartphones with RSS feeds. It needs more than rhetorical questions and trick content to stir their curiosity and make them click a headline and compel them to read a blog post or an article.” You can try to share your viral anonymous stories at The Doe site.

According to Simranjeet, four ways to implement the curiosity technique while creating marketing content are:

  • Create an irresistible headline: Upworthy requires its writers to come up with at least 25 headlines per article. It pushes writers to brainstorm on writing a headline that gives the user enough information to decide whether he or she wants to read article or not but is not detailed enough to say it all in one line. The ideal headline is one that balances information with intrigue.
  • Publish your content frequently: Giants like HubSpot and popular newspaper websites publish a ton of content every day. This helps them to cover a wide range of topics to cater to different types of audiences. There’s another advantage. If some of the content does not perform well, other articles take over. It becomes a game of numbers. More you publish; more are the chances of making your marketing content go viral.
  • Perform A/B tests of your content: Publishing often also gives businesses the power to experiment with their headlines, type of interactive experiences they publish, and social media marketing or online marketing strategies they implement. You can analyze which content piece performs better than others and use the insights to refine and tweak your content strategy.
  • Post content that goes viral on social media networks: Engagement with the audience is the currency in the world of marketing. Hence, businesses that promote contests and quizzes like ‘Which car are you?” and “Which Marvel superhero you look like?” draw more traffic through social shares.

Whether you have a small business or a large business, you work for-profit or a non-profit, these simple marketing content strategies can help you leverage the power of digital platforms and increase your revenues several-fold.

Reasons Why Your Business Needs SEO

Search Engine Optimization (SEO) has become an important part of businesses. It is significant for better searchability and visibility of a brand or business website. SEO is known for its digital properties that is why business owners must adopt it to attain its benefits. Here in this article, we are going to share a few reasons why your business requires SEO.

Improves Organic Search

Have you been wanting to know what SEO means? The performance of a business website can greatly be improved by organic search and it can help get users’ engagement or conversion. Google is the leading search engine and holds a major part of the search market as compared to Yahoo, Baidu, Bing, DuckDuckGo, Yandex, and others. It would not be wrong to say that Google contributes about 75% of the entire search market. This is why it’s necessary to follow its guidelines. People, who have access to the internet, visit Google at least one time a day for getting information. SEO can help improve the organic search of your business website, which can ultimately improve conversion rate.

Builds Credibility and Trust

SEO aims to build a strong base for a website to provide a clean, friendly, and effective experience to users. With its digital properties, SEO can build the credibility and trust of a brand. No doubt, trust, a them nd credibility cannot be built overnight, so you need patience and commitment. Just rely on professional SEO experts like Olga Gladkaya and Mike Zhmudikov from SEO Company in Toronto, and allow to do wonders for your brand.

Better User Experience

Everybody desires maximum visibility and better organic rankings, but for that, it’s important to focus on optimal user experience. A favorable user experience can make a website successful. Customers are well aware of their needs and if they cannot find the right information, their experience will be affected. Therefore, it’s necessary to provide desired information to customers in a few clicks and that can be possible with quality SEO.

Positive Impact on Buying Cycle

Customers prefer doing research when they want a specific product or service. Thanks to the internet and search engines that have made their research quick and hustle-free. Quality SEO tactics can broadcast your message for exclusive deals, groundbreaking services or/and products, and the significance of your offering. This will definitely influence the customer buying cycle positively.

Helps Understand the Web Environment

The web environment keeps on changing due to the advancement in technology. Of course, it can be challenging to keep your website updated along with the change in web development. Having a credible hosting partner like Hosting Foundry is a great start. But with SEO, you can understand the web development and can know about tactics being applied by other competitors.

Comparatively Cheap

Of course, Search Engine Optimization costs money. But you will be glad to know that the SEO cost is relatively cheap if we consider its benefits for a brand or business. Spending on SEO will be an investment for your business and it will generate benefits for several upcoming years. So, invest today and enjoy long-term perks.

Expert Tips to Create Warm Feelings With Your Brand in Social Media

Social media has taken its throne in marketing, and for many businesses, it’s the key element for brand growth. If done right, the domino effect can create a wave of positivity for most businesses to boost brand awareness and increase conversions to increase sales.

Promoting your brand on social media is vital for most businesses, but creating the right emotions with your content in these channels increases sales. The key to becoming successful in social media marketing is engagement and creating warm feelings with your brand. When consumers associate well with your brand, it creates brand loyalty and increases your growth.

Here are some practical tips you can use to create warm feelings with your brand on social media.

Understand Your Audience

When generating content for your social media pages or website, it’s essential to understand who your target audience is and what they are about. When you know and understand your target market, you’ll learn how to create the right emotions that will appeal to them.

For example, a business selling cars may need to create content that’s showcasing adventure, status, and other feel-good emotions. If it’s a luxury car company, your customers want to feel special and feel they are paying for exclusivity. A business in the financial sector may also need to convey trust, security, and integrity. All these are ways of creating warm feelings with content and helps your target audience resonate well with your brand.

Create a Compelling Title

The first thing that attracts your target audience to click on your content is the headline of your blog post, visuals, or videos. You need to trigger a response that will compel your audience to click on your content and read it.

When creating your titles, you can use powerful words that set off warm feelings, like the words “best,” “free,” “tips,” and other terms that will make your audience eager to click and read your content. You can also build confidence in your brand by using “certified” or “expert” that indicates authority and authenticity.

Remember, to be considered an expert in your industry, you must be professional and give valuable insights backed up by facts. You can maintain your credibility by using hard evidence, like citing reliable sources and imagery.

Create short and intriguing titles by using relevant keywords and powerful words to create excitement. A creative title will help you get more engagement and traffic to your social media pages and your brand.

Engage Your Consumers with Your Content

When customers use a hashtag and mention your brand, you can respond to the customer’s post. This makes the customer feel valued and cared for by your brand. When you give direct responses to customers’ content when they tag you, it also increases engagement while creating warm feelings toward your brand. There are different tools online you can use to find posts that mention your brand on social media.

You can also continue the conversation by asking questions about their experiences with your products or services. When they get back to you about their experience with your brand, it helps you remedy any mistakes and will also spark more engagement among other users.

Make Your Posts Visual

Images and videos are awesome additions to add to your social media posts and marketing content in general. They create a more appealing post that users will want to read and attract consumers who disregard plain text in social media posts. Including an image or a short video in your social media posts can appeal to more users and increase posts’ accessibility.

Have videos of your brand story like how far you’ve come and grown as a business, or you as a business owner from your childhood. Sharing the video on social media with your audience is an excellent way of connecting with them and creating warm feelings with your brand. By sharing your business stories, it humanizes your brand. Your consumers can easily relate to your brand, build an even stronger relationship with you, boost sales, and increase brand loyalty.

It’s easy to transfer the videos from DVD to your computer by digitizing them. There are various forms of digitizing DVDs for different software. For example, you can use a DVD Ripper for Windows.

Post Frequently and at The Right Time

Ensuring your social media channels are active is essential to show your audience that you’re up to date and on top of the latest trends. Your consumers want to know what’s happening with your brand, what’s new, and when you’re launching any new products or services. Make sure that you’re frequently posting to keep your audience in the know. It helps them feel like part of your brand, and they are happy when they are aware of any happenings with the brand.

Frequent posts will maintain your loyal followers and will also attract more followers. If you don’t post as often, you may risk losing followers, and your followers may easily forget your brand.

It’s also essential to ensure that you’re posting at the right time when users are active. This is the best way to ensure that your followers see your content, increasing engagement with your posts. Posting frequently about your industry’s latest news will help your business be recognized as an authority within your industry. Publishing this type of content will often showcase your brand ahead of the game.

Engage with the Latest Issues and Trends

Liking and sharing the latest social media posts on your industry’s issues and trends is a terrific way to show involvement and support, assuming you’re reacting or sharing content that’s fair and isn’t offensive. Engaging with such content will strengthen your brand reputation and evoke the right feel for your brand.

Doing this will demonstrate to your consumers whether they are potential customers or not, and that you value social happenings rather than just making money. This will generate admiration and respect for your brand.

How To Build A Profitable Affiliate Marketing Website

There are many steps to building a profitable affiliate marketing website. According to recent studies, over 80% of brands and publishers alike leverage affiliate marketing tactics. Indeed, these marketing strategies are popular ways to refer visitors to various products and services. With each successful referral, you can earn commission from your program. Fortunately, digital marketing doesn’t require significant startup capital, making it a great way to increase your earnings. As an upcoming affiliate marketer, you need to know the proper steps to build a profitable website. This way, you can boost website traffic and generate higher revenue. Read on to learn about how to build a profitable affiliate marketing website.

Decide on Your Niche

First, you need to decide on your niche for your website. Ideally, you should choose a narrow target audience. Naturally, focusing on a smaller group of people makes it easier to figure out their exact needs and deliver value to your customers. Often, thinking of niches within niches is an effective way to narrow your focus. For example, you might want to target a fitness audience for your affiliate program. To break this down further, you might choose to target individuals interested in healthy eating habits, weight-loss, or yoga. When choosing your niche, be sure to think of at least four or five products this audience would want to purchase. This is essential to ensure there are affiliate opportunities for your niche.

Find A Web Hosting Provider

Once you’ve determined your niche, you need to find a web hosting provider. To maximize profits, affiliate marketers need an online presence that’s fast, affordable, and designed to increase conversions. Therefore, look for a web hosting provider that offers plentiful bandwidth and storage to meet your site needs. Websites with more media content require more bandwidth per visit than simpler blogging sites with one image per article. Ideally, try to estimate the amount of traffic you get on your website to determine your bandwidth needs. Then, you’ll need to scale your site as your traffic increases. Thus, look for cloud hosting providers or plans that have easy switching procedures to ensure you seamless scalability. Certainly, you need to find a web hosting provider to meet the goals of your unique affiliate marketing website.

Choose A Domain Registrar

In addition, you need to choose a domain registrar to reserve the domain name for your affiliate marketing site. When choosing your domain registrar, research how different providers handle domain management. For example, some registrars offer auto renewal services, bulk discounts, and unique extensions. With these options, you may want to purchase multiple domain extensions and common misspellings of your brand name. This makes your website easier to find, increasing your potential traffic. For more information on choosing the best domain registrar, Neil Patel’s domain registrar review offers in-depth comprehensive advice and recommendations. It is essential to choose a reliable domain registrar to launch your affiliate marketing campaign.

Join an Affiliate Program

Moreover, you need to join an affiliate marketing program once you have your small business website domain. Of course, your affiliate program largely depends on your desired niche. Generally, there are two affiliate models to choose from. First, you can join a high-paying low volume program. Usually, software and web hosting products are the most popularly sold items in this approach. On the other hand, low commissions and high-sales volume programs can offer a wider range of products and more niche flexibility. To find your program, conduct a search based on the type of product you want to sell. Use affiliate market search engines for more comprehensive results and data on the program. Absolutely, joining an affiliate program is essential to start selling products and earning revenue.

Create Compelling Content

Lastly, you need to create compelling content to drive traffic to your site and increase your sales. By generating regular content around your chosen site, you can raise the number of product views and conversions. Many affiliate marketers write blogs and reviews for their website. Importantly, you need to select targeted, specific keywords based on the content your audience is searching for. When writing your content, consider how your potential consumers are going to use your products. Notably, consumers are more likely to make a purchase when they feel knowledgeable in the product and are persuaded by the results it can yield. Therefore, you need to create compelling content to increase your affiliate site’s profits. There are several steps to build a profitable affiliate marketing website. First, you need to decide on a narrow niche for your site. Next, find a reliable web hosting provider that meets your traffic needs. In addition, choose a domain registrar to reserve your domains and IP addresses. Moreover, join an affiliate program with appropriate products for your audience. Lastly, create compelling content to drive traffic to your site. Follow these steps to learn how to build a profitable affiliate marketing website.

How to Collect Emails from Your Website Visitors

In this digital era, many business owners have started taking their companies online to expand their reach, hoping that technology will do its trick and drive people to their online stores. However, increased traffic doesn’t necessarily equal increased sales because people won’t spend money on products on their first visit. 

Shopping online takes time as it is hard to make a decision when you cannot physically examine the products. The best way to ensure that potential buyers will come for a second visit is to collect their emails and send them frequent reminders without spamming them. On that note, here are the most effective ways that you can adopt to collect visitors’ emails. 

Use Pop-Ups

The most popular method to collect emails from your visitors is using pop-ups, owing to their ease of placement and effectiveness. We have all come across a small box requesting our emails that pop up while scrolling down a page. Unfortunately, they can be irritating to some people who often end up closing the tab. That’s why you should make the pop-ups easy to close and adjust them to appear on the side of the page instead of blocking the whole screen. 

Create a Sticky Top Bar

A sticky top bar is a less annoying alternative to pop-ups as it stays at the top of the screen as you scroll down. It will exist for the sake of grabbing a visitor’s attention without ruining their time on the website. This bar is most commonly used for announcements, but there is no harm in making them gather emails as well. 

Build a Squeeze Page

When a person clicks on an advertisement that you have placed, they will be directed to a squeeze page containing related information. Before the visitor can access the details, they should be asked to enter their email address in a box that appears on the front page. For an attractive design, you should use squeeze page tools to create an effective page that is attractive enough for potential buyers. Make sure not to include too much content and focus on the benefits of your products. The newsletter that you will send later on will include details about the offers and a link to direct them to the different items that are on sale or part of said offer. 

Create Sidebar Forms

The main purpose of a sidebar is to include links to direct visitors to other pages, top articles, and recent news. Recently, some marketers have started to use them to add a rectangular box that asks interested people to subscribe. You can encourage them to leave their emails by adding a discount percentage on their first purchase after subscribing. 

Host Competitions on Your Website

It is worth a shot to hold a competition on your website if you are struggling with the other methods. Depending on your kind of business, you can optimize the questions and allow people to enter after signing up. Setting a time limit will make it more interesting, and you can offer a small gift for the winner. 

You need to collect email addresses from visitors to build your database. While it won’t cost them any money to sign up, many people are wary of giving out their emails to unfamiliar websites. That is why you need to be smart when requesting their emails or setting up pop-ups so as not to drive away potential clients. Moreover, you have to be mindful of the emails you send them and make sure you only send relevant information because otherwise, they will unsubscribe to your newsletter. 

How to Evaluate a Site: Aspects to Take into Account

If you need to buy or sell an Internet resource, you need to estimate the cost of the site. Each virtual service has its own value, but often when selling or buying it is not quite adequately evaluated. This leads to unjustified financial expenses for the buyer and an inability to sell the site for the seller.

How to Evaluate the Market Value of a Site?

For an adequate website worth assessment, it is necessary to take into account many parameters and features of the site for sale. Otherwise, the buyer runs the risk of overpaying and the seller — selling too cheap.

Determining an adequate price, take into account the following factors:

  1. What category does the site belong to? It will help reduce your search terms by evaluating your site against its competitors. Each area has its own criteria. Without knowing which category the evaluated site belongs to, an objective assessment of other parameters is impossible.
  2. Backlinks mass and their quality. It is measured as the number of external links from other sites.
  3. Traffic. You also need to determine what keywords are included in the site content. Required data include their frequency and position in the overall ranking of all sites.
  4. Domain age and value. The older the resource, the more expensive it tends to be. But you can always find an exception.
  5. Site presence in the directories of search engines, So, if the resource is listed in one or more of them, this is a good sign. But the price of the site, in this case, can be high.

Site Trust as a Key Criterion

It is one of the main evaluation criteria is the site trust that consists of the following points:

  • SEO optimization. It provides site visibility for search engines. This indicator affects the chances of potential visitors to find a resource among thousands of competitors.
  • Daily attendance. The higher the number of people who open the site during the day, the more popular the resource, and therefore more valuable.
  • The number of backlinks. The more links to the site from other resources, the higher are the chances of increasing the audience of visitors.
  • Quality of content and functionality. The site’s interface should be intuitive, and the published info should be useful, giving the audience answers to the questions they are looking for. CMS can also influence this factor. There are free and paid ones. The use of paid, advanced systems increases the cost of the resource since they have the possibility of expanding the functionality, which may be necessary for the future. But free ones can also support a site with tens of thousands of pages.
  • Domain price. If it is prestigious, it can be half the value of the site. Older domains are usually considered prestigious.
  • Site income. This is the difference between the average annual income from the resource and the cost of maintaining the platform, which must be covered over the same period.

For a proper evaluation, it is also possible to use special tools developed to help owners of platforms and potential buyers to get an objective opinion.