When users search for a specific product, listings don’t appear magically in a random manner with vendors hoping their product will be picked. You need to work hard on your product page and ensure that the SEO is fully optimized. Just like Google, Amazon is going to use an algorithm that will pick up on cues that are strengthened using SEO.
So before you spend money on an Amazon SEO consultant, you might want to follow some of the tips given below to see if it makes a difference. If nothing, this guide will help you reach the basic standard that any quality vendor would implement in their listings.
Before listing your product, carry out some research on keywords depending on your target audience and the type of product you want to list. Focus on long-tailed keywords and keep your research consumer-focused rather than having a generalized viewpoint. Even though your research will be focused on the viewpoint, you need to be as vast as possible with your coverage because even one missed keyword can make all the difference in the world.
Be Smart with your Content
Now that you’ve got all your keywords figured out, you need to be smart when it comes to usage. First and foremost, make sure that you aren’t pasting all the relevant keywords wherever you can find some space. You need to be organic with their usage and keep the flow of information consistent and intact throughout the page. Even if you have every keyword possible included in your content, if the information doesn’t follow a format and comes off as forced, the search algorithms will ignore the content and your page’s ranking is going to suffer. Your keywords need to be integrated into the information of the product rather than the other way around.
When it comes to images, use high-resolution HD images with a zoom enhance function if possible. This improves the buyer usability experience on the page and by extension the Amazon website. The better the user experience, the better your page will rank as this is one aspect that the search engine algorithm also follows.
Be Consistent with the Formatting of your Text
Whatever font, size, and tone you might choose for the text on your page, you need to ensure that it remains consistent throughout its entirety. The inconsistency leads to bad overall user experience and is likely to impact your SEO rating.
Present information in an organized manner and use bullets for different aspects of information. Your font type and size should be the same throughout the description and you need to check on spelling and grammar as these small errors can also have a significant impact on your page rating.
It also helps if you read the Amazon guidelines. These aren’t just rules that vendors are supposed to follow, but rather a format which helps Amazon organize all its listings and makes it easier to display them to the buyer.