Life as a trucking company owner can be both rewarding and challenging. Running a trucking company is like orchestrating a well-choreographed dance. From coordinating deliveries to managing driver schedules and maintenance, every piece needs to fit together seamlessly to keep business moving.
Essentially, every day is a puzzle to solve. You’re juggling multiple factors like fuel costs, maintenance expenses, driver availability, and client demands. Balancing these variables can sometimes be a headache, but it’s part of the industry.
Given that trucks move 72.5% of America’s freight by weight, truck company owners have a lot on their hands. In this article, let us explore three tips that truck company owners can find helpful to remember.
1. Build Relationships, Not Just Clients
Anyone can drop off a load, but not everyone will go the extra mile. If you can, try to accommodate special requests or offer assistance when needed. Every client is different, and so are their needs. Take the time to understand what matters most to them. You will find that in turn, they are often willing to be flexible when you are facing a crisis.
In other words, reliability should be your trademark. Consistently delivering on time and with professionalism not only builds trust but can also lead to referrals. When other folks in the industry hear about your reliable service, they’ll want a piece of it too.
At the same time, honesty and transparency go a long way. If there’s a hiccup or a delay, let your clients know as soon as possible. It shows that you’re accountable even when things aren’t picture-perfect.
Try to remember important dates, birthdays, and maybe even send a holiday greeting card. It’s these little gestures that remind your clients they’re more than just an account number to you.
Building relationships takes time and effort, but the payoff is tremendous. Long-term clients mean steadier work, smoother operations, and word-of-mouth recommendations that can lead to new opportunities.
2. Learn to Lean on Technology
Leaning on technology in the trucking world is like having a trusty co-driver. It might not know how to tell a good road story, but it sure can make your journey smoother. Most trucking companies these days benefit from integrating a slew of modern tech into what is otherwise a straightforward operation.
Electronic logging devices and other trucking software solutions make your company so much more effective. Such software can help you manage the various complexities that you deal with every day. This includes helping you organize load booking and matching, payments to your drivers, and automated calculations based on data entered.
According to Toro TMS, such software can help you save valuable time that can be spent on more productive tasks. This is time saved that you can now spend on growing your company or building new relationships.
Similarly, technology can help with the overall maintenance of your truck fleet. Sure, your drivers should be on top of that for the most part, but tech can help here as well. Modern vehicle telematics, for instance, can clue you in on any of your truck’s performance and maintenance requirements. Such tools are invaluable for your fleet.
3. Don’t Try To Force A 100% Digital Experience
Even in this digital age, there are certain aspects of trucking that rely on good ol’ paper and documentation. Government regulations and industry standards often require certain documents to be physically kept on hand.
This includes things like bills of lading, shipping manifests, and permits. These documents are like your hall pass through the regulatory maze. We love technology, but it’s not immune to glitches.
Having paper copies of essential documents is like having a backup parachute. If your digital systems crash or you can’t access your files for any reason, the paperwork keeps you covered.
Believe it or not, some clients still prefer old-fashioned paper documents. Having neatly organized paperwork can impress them and show your professionalism.
Similarly, when you’re at a loading dock or a weigh station, having physical copies of your documents is a must. It makes interactions with authorities, shippers, and receivers smoother and more efficient. We haven’t reached a point yet where it’s simply easier to do these things digitally.
No one wants to pull out their phone or tablet and start scrolling through a PDF document. Technology might be the engine, but paperwork is the steering wheel that keeps you on the right path. So, while we’re embracing the digital world, let’s not forget the usefulness of a well-kept stack of documents.
Despite the challenges, there’s immense satisfaction in seeing your company thrive. The growth, satisfied clients, and the knowledge that your efforts contribute to the economy are all part of the reward.
Finding peace in the trucking world needs a blend of tradition and innovation. Simplicity comes from the balance of heeding the wisdom of experienced truckers and taking advantage of modern tools.
Hopefully, this article has been helpful and given you some perspective on how to simplify your trucking business.