Business Technologies You May Need to Stay Competitive

What is a top concern for most business owners or executives? Many would say that keeping the company afloat amid heavy competition is a constant worry that they face. In a capitalist economy, the brands with the best products and services tend to be the most successful. But there is another factor that can play a role in how successful a brand is, and that is how the company incorporates technology.

Business technologies can make all the difference between profitability and bankruptcy. An inefficient company that fails to use the right tools will waste time and resources that could be better spent on product development, customer service, and other important initiatives. For these reasons, staying up to date on the latest business technologies should be a skill that all owners and executives nurture within themselves.

If you plan to keep your company on a growth track in the midst of competition, then you must be open to new strategies. Here are a few business technology tools that you may want to consider adopting to stay competitive in the industry.

Customer Relationship Management Programs

Customers are the lifeblood of every business that has ever existed. No company can succeed without a thriving client base and positive relationship with the target audience. Customer relationship management programs, or CRMs, are tools that make it simpler for businesses to track customer data and use that data to improve service. Keeping CRM data stored on multiple devices also improves your team’s access to crucial information. If you do not have a CRM tool in your arsenal, then you may be wasting your own time or your employees’ time manually keeping track of customer information and interactions. CRMs make it easier for businesses to manage customer relationships, so they are important tools to adopt if you are serious about scalability and positive customer relationships.

The Cloud

Resource allocation is a complex subject for business owners and executives. You constantly have to weigh the pros and cons of every expenditure to determine where money and time should be invested. One large expense that may not be necessary is computing infrastructure. Hosting your own on-site servers can be expensive. Plus, scalability can be a problem when you reach computing capacity or you are spending money on computing power that the business doesn’t even use. Migrating to the cloud allows you to pay only for the computing that you need while also removing the burden of hosting and maintaining on-site servers. Your team will also have greater accessibility to the tools and data your company uses. Consider working with a consulting firm like GSI, Inc to figure out the migration process.


Martech, short for marketing technology, is another category that your brand needs to get serious about. A company’s martech stack, or suite of marketing technology tools, plays a critical role in the messaging efforts of your brand. The right martech stack can give your marketing team the power to automate campaigns, track customer journeys along the advertising funnel, curate powerful content, and conduct crucial audience research for more effective strategizing. A strong martech stack improves marketing resiliency, making it easier to remain competitive and build the customer base.

Accounting Software

Manual accounting is a thing of the past. Companies that still use this practice are wasting valuable time that could be better spent on more important initiatives like customer service, product development, or other operations. Accounting software tools can lighten the load on your team by tracking finances, invoicing, taxes, and other monetary tasks to ensure that your company’s finances are accurate and streamlined. Quickbooks is a great example of accounting software that can work well for small businesses, simplifying the financials of the brand without adding to the workload of the owner. If you are using outdated accounting methods that are either manual or old tools that are no longer effective, it is time to search for an upgrade to make your job easier.

Technology Offers Versatility and Efficiency

The two main benefits of using modern business technologies are versatility and efficiency. The right set of tools can help you maximize the resources of the company without sacrificing productivity. Additionally, these programs allow your team to operate efficiently, unloading the weight of many tasks from the shoulders of employees and allowing software programs to handle the burden. The more your team can focus on other tasks, the better you can serve your customers.

Research the latest business technology innovations to discover what tools might work for your brand. With tools like CRMs, cloud computing, martech, accounting programs, and many more, it shouldn’t take too long for you to find some innovations to take advantage of and give your company stronger prospects within the industry. Keep up with the competition and look for technological strategies that can create a more efficient company.

Business Technologies You May Need to Stay Competitive was last updated June 1st, 2023 by Sana Faisal