There are a lot of things that go into making a successful professional website. In addition to having great content and design, your website should also have several key features that will help visitors understand what your business is all about, what services or products you offer, and how to get in touch with you.
Here are six of the most important things every website of a professional business should have.
A Clear and Concise Mission Statement
Your website’s mission statement should be front and center, easy to find, and easy to understand. It should explain what your business does in a way that is clear and concise. This is one of the first things visitors will see when they land on your website, so make sure it makes a good impression.
The website design means a lot here. Find good designers who build profitable websites in Fort Lauderdale, Miami, Tampa, or Orlando, depending on your target market. Also, these website design professionals should work with you to create a story and a mission statement while helping you objectify the goals of your business.
For instance, if you are a real estate agent in Florida, your mission statement might be something like, “We help people buy and sell homes in the Sunshine State.” Or, if you are a Florida-based law firm, your mission statement might be, “We provide legal services to individuals and businesses in the state of Florida”.
Other industries may need a different look. With law firm website design, you should be able to effectively communicate a strong mission statement that resonates with potential clients. Your website’s design is the first thing visitors will notice. It should look professional and clean, without being too cluttered or confusing.
An Overview of the Company
After your mission statement, you should have an overview of your company that gives visitors a brief introduction to what you do and why you do it. This is your chance to tell your story and explain what makes your business unique. Be sure to include information about your team, your history, and your company culture.
You can also use this section of your website to showcase any awards or recognition your business has received. If you have been featured in the news or have been written about in magazines or online, be sure to share that here as well. If you have any testimonials from happy clients, this is also a great place to showcase them.
A List of Services or Products Offered
Make it easy for visitors to see what services or products you offer by including a clear and concise list on your website. If you have a lot of different offerings, consider organizing them into categories so they are easy to navigate. Include pricing information and any relevant details that potential customers would need to know.
If you offer location-specific services, be sure to include that information as well. For example, if you are a Florida-based landscaping company, you would want to list the areas of the state where you provide service. The same goes for businesses that serve a specific city or region.
Make it easy for visitors to get in touch with you by including your contact information prominently on your website. Include your email address, phone number, and physical address (if applicable). If you have a contact form, be sure to include that as well.
Some of the other important details you will want to include on your contact page are your business hours, a map or directions to your office (if applicable), and any relevant information about scheduling an appointment or consultation.
A Blog or News Section
Including a blog or news section on your website is a great way to show that you are an authority in your industry and to share useful information with potential customers. Use this space to write about topics that are relevant to your business and that will be of interest to your target audience. You can also use this space to share company news, announcements, and special offers.
Be sure to include a call-to-action on your blog or news pages so visitors know what to do next. For example, you might invite them to sign up for your newsletter, schedule a consultation, or learn more about your services.
Social Media Links
Make it easy for visitors to connect with you on social media by including links to your profiles on your website. Be sure to include links to the platforms where you are most active. You can also use social media widgets to display your latest posts or tweets on your website.
Including social media links on your website is a great way to connect with potential customers and build your brand. It is also a great way to drive traffic to your website from social media.
Some of the most popular social media platforms to include links to are Facebook, Twitter, LinkedIn, and Instagram.
By including these six things on your website, you can give visitors a clear understanding of your business and what you have to offer. Having a well-rounded website will help you attract more customers and grow your business, not to mention give you a competitive edge.