Some companies choose to focus on popular social media platforms when trying to promote their brand and make some sales. They might spend their time creating content for:
Depending on where your target audience likes to spend their time, any of those might be appropriate. However, you might do better focusing on YouTube instead.
Why Does YouTube Matter So Much for Marketing Purposes?
The reason some business entities don’t spend time on YouTube so much is that they don’t necessarily think of it like other social media platforms. However, if you look at the format, you’ll see that’s precisely what it is.
You still collect likes, followers, and comments on your YouTube channel, just the same as you would for the other social media platforms we mentioned.
Besides, YouTube has something going for it that the other social media platforms we talked about don’t. That is the way people of all ages enjoy it and use it frequently.
YouTube is a platform that Baby Boomers, Generation X, Millennials, and Gen Z all appreciate. Even some earlier generations than these use it. Because of this, you can attract a ton of attention for your brand if you use it correctly, more so than nearly any other platform.
The Most Critical YouTube Engagement Metric
Now that we’ve gone over how critical YouTube can be for your marketing strategy, the next thing we need to establish is the most vital metric related to your channel.
You always want more likes, followers, and comments, regardless of whether we’re talking about YouTube or some other social media platform. However, you could argue that likes matter more on YT than anything else.
That is because:
- With more likes, people will want to watch your videos.
- With very few likes, YT users will avoid watching because they’ll assume no one enjoys what you’re producing.
Therefore, it does become essential for you to get as many likes for each video as possible. We’ll go over ten proven strategies for how you can do that very thing.
Buying Positive Engagement
One thing that you might do is to purchase YouTube likes at cheap prices on one of the websites that offer this service. The process is quite easy. You simply:
- Select the package you want.
- GIve the company your channel and video info.
- Pay by credit card or another approved method.
- Give them your email address so they can confirm.
Then, they’ll begin delivering the positive engagement that you bought from them. This practice is not illegal or unethical. Many companies do it, particularly if they’re starting on YT, and no one knows who they are yet. If you’re on Twitter, you can also use a service to buy Twitter followers.
Come Up with a Highly Informative Video Idea
Another thing that you might choose to do is come up with an idea for a video that you know is going to fascinate your fan base. To do that, you may need to conduct a little research.
You could reach out to your fans via your other social media accounts and ask them pressing questions for which they want answers. Where you see some overlap, that’s where you should focus when you’re creating new video content.
If you create a new video that answers a question that has long plagued your fan base, then that’s a sure way to get some likes. You’re providing a valuable service that they’re going to appreciate.
Come Up with an Extremely Original Video
Another thing to do is to come up with a video that is unlike anything that anyone has seen before. Presumably, it’s going to have to do with your niche in some way. However, you’re trying to come up with something completely new.
That might have to do with the video’s production. You could present some visual elements that are unlike anything your competitors are doing. You might also put a spin on a common topic within your niche so that people will look at it in a new light.
Being original is not easy, so it might take your whole creative team working together to accomplish this feat.
Create Something that Feels “Of the Moment”
There are some videos that companies make that are highly topical. They have something to do with what’s happening in society more than they do with the particular company that is making them.
You might elect to go in that direction if you can come up with something clever. You’re trying to demonstrate with such a video that you have your finger on the pulse of mainstream society.
Perhaps your video is a spoof of something in the news, or you’re gently poking fun at a public figure or highly-visible ad campaign.
Make Something Funny
If you want people to love what you’re producing, humor is a surefire way to get positive engagement. You might choose to approach a comedy writer to see if they have any video ideas.
You probably want something that has to do with your niche in some way, or the video will be a total non sequitur. Remember that you’re going for frivolity, but you’re also trying not to offend anyone too badly. There can be a fine line between subversive and hurtful humor.
Make Something Cute
You might also decide to make a video or a series of videos that pile on the cute factor. People love watching videos that feature pratfalls, babies, or animals.
Babies or puppies might not have anything to do with your brand, but if you can shoehorn them into a video idea, it is highly likely you’re going to see some positive engagement as a result.
Focus on the Title
You might also see some success if you come up with the right title. This is an area that some YT creators neglect.
Your title should always include some keywords, so do some research to determine which one you need most. Most videos also do better when the title features a number, either the number of things you’re going to cover in the video or the year you’re making it.
Write an Excellent Description
You should also check to be sure that you’ve written a great video description. It should feature just enough information to be intriguing, yet still be concise.
At the description’s end, you should also include some links that watchers can use to locate your website and other social media channels.
Include a Few Relevant Tags
You should add about four to eight relevant video tags. These let YT know what the video is about.
When people search for the keywords that involve your tags, the algorithm will then make your videos show up, and people will watch and like them.
Customize Your Thumbnail
One last you can do is customize your video’s thumbnail. This is the small picture that people see when they’re considering whether or not to watch.
If you don’t create a custom one, then the platform will just grab a random frame from the video. You don’t want that.
Now you have ten ideas that you can implement as you attempt to create the perfect YT video that will generate tons of likes and boost your popularity.