In today’s digital
reliant age, there are still a high number of physical retailers who resist
transitioning into e-commerce. Retailers are hesitant to venture online as they
worry about whether they can survive the threat of online transactions.
Additionally, they also fear the dying status of brick-and-mortar retail
trading, as online purchasing has become significant.
However, it is
essential to know that the two can work together, which can result in gaining a
greater focus on the experience of the consumer. One example is the existence
of content marketing. But, does content marketing work? Can it improve revenue?
To know more about the advantages of content marketing to your brick-and-mortar
business, keep on reading.
Going Digital is Not a Threat, It’s an Opportunity
The fear of
witnessing the death of brick-and-mortar business can be a devastating case.
Although some people considered the growth of online shopping as a threat, it
actually showcases as an opportunity for brick-and-mortar retailers. At the
same time, it can also promote commitment, increase sales, and loyalty, both
offline and online.
must exert an effort to provide an excellent approach to customer service, and
that involves engaging and connecting customers in the most timely and
pertinent ways. Establishing a place in the digital aspect can help retailers
in enhancing their skills as well as improving the consumer’s shopping
Boosts In-store Traffic and Sales
marketing strategy for your business is meant to build conversions from your
shoppers and traffic to your store.
There are different types of areas on how to manage your online
blogs with the help of various kinds of writing app
social media sites
product pages and
marketing is a little complicated than traditional marketing avenues, the best
part of it is that it has a more significant effect on your bottom line. On a
side note, it is also a vital platform for retailers to strengthen the
relationship between potential and existing clients. Giving useful information
that is significant to the audience can generate a greater impact on those who
are reading your content.
Know Your Ideal Audience
One of the most
fundamental parts of applying a strategic plan in any online retail business is
knowing your audience. Knowing what they do, who they are, and the reason why
they would want to know more about you is essential.
Hence, to be able to
do that, market research must be done. Market
research can assist in identifying the weaknesses in your competitor’s
approach, which then helps in utilizing potential customers. In turn, you are
more likely to conduct new strategies and think creatively.
While doing that,
your content marketing will begin to solidify. Content marketing, on the other
hand, can save your brick-and-mortar business because of the reason that
customers will browse the Internet and start their search online. That said,
having enough knowledge about your competition will be imperative to the
success of your business.
You Won’t Go Out of Business
plays a significant role in your brick-and-mortar business. The platform urges
you to generate all of your content with the same goals in mind. The goal is to
make your user experience, message, products, and services consistent across
all variant content, which will, in turn, establish credibility with your
The presence of
content creation is one of the most effective forms of digital marketing. Aiming to be the best marketer in the
industry needs a tremendous amount of effort. Your brick-and-mortar business
requires techniques that are reputable and enduring. Content marketing will bring
those beneficial impacts.
How Content Marketing Can Save Brick-and-Mortar Business was last modified: December 11th, 2019 by Lauren
If you thought that writing in high school was tough, then you
haven’t tried business writing. Decent business writing skills are extremely
important if you want to portray a professional image.
Although you might think that proper writing skills, in general,
is not that important anymore, then you have to think again. If the writing
that you put out there is sub-par, then your business is reflected in the same
light. If you can’t even pay attention to basic grammar and spelling, how are
you going to perform the more complex tasks?
If you know that your business writing skills are lacking, then you need to step up your game and improve if you want your business to succeed.
Do The Basics Right
One of the most important aspects of writing is to be clear and
concise. The moment you begin to fluff or leave your reader wondering what the
main point of your message is, then you already lost them.
If you are not that skilled in business writing and need some
guidance, ask a service to write my essay online to get a couple of
examples to get the hang of things. The expert writers there can also help you
with research papers, business PPT’s and more.
The one thing that you always need to make sure of is to make
your first sentence a topical sentence and have the rest of your paragraphs
support your opening sentence. Once you have said what you wanted to, then you
need to tie everything together in a conclusion.
Proofread Your Work
It doesn’t matter how good a writer you might think you are; you
need to have your material
it gets sent to your target audience. Even professional authors have their
writing examined by a professional.
Don’t even think for one second that you will be able to pick up
on all the mistakes that you made if you try and proofread your own
If you want to improve your writing skills, then someone has to point out your mistakes. You are entirely subjective to your own writing because your mind overrides that which you have written with what you intended to have written. This means that you read over your mistakes and miss even the most obvious of errors.
Include a Call to Action
Depending on the business that you run, a call
to action is
one way to engage your audience and make sure that more people respond. If your
message was clear and you were able to excite your reader with your words, then
you need to feed off that excitement and allow your reader to respond on the
Using a call to action can also enable you to improve
website content if you ask your audience to comment, which could provide
valuable info on where you might still be lacking.
A call to action is especially important because people will
forget about what you said much easier because they are constantly bombarded
with an extra reading from other websites.
Use The Available Tools
If your business is still growing and you don’t have all the
money in the world to pay for proofreading, then you need to use the tools that
are at your disposal.
One of the easiest methods on how to improve writing skills is
to use one of these tools and see where you make your mistakes in real-time.
There is no need to wait on a proofreader to give you the go-ahead if you can
do it yourself with the help of an online tool.
Know Your Register
Business writing is very specific, seeing that it has its own
jargon. Doing a short business writing course will allow you to see what is
acceptable and what not. Depending on your audience, your writing should always
be professional and clear of any form of slang or emojis.
The moment you use slang and other emoticons, you come across as
immature and unprofessional. Then again, you should know your audience and the
language that they will relate to.
It seems as if the digital world has put a pin into proper
spelling and grammar. People don’t see the value in professional writing
anymore and in the end, they deliver work that is not impressive.
If your business writing improves, then your business will stand
out from the rest of the other businesses. There are many other things that you
can do to improve your writing, but if you start with these tips, you are well
on your way to a better business.
5 Ways to Improve Your Business Writing Skills was last modified: September 23rd, 2021 by Joshua Robinson
To help get better results from your Instagram marketing tactics, you need to take steps to improve the number of followers you have. There are quite a few hacks to try and here are a few things to get you started on the right foot.
Pick a Dedicated Hashtag and Promote It
It is important to create a dedicated hashtag for your company, but it is of paramount importance to take serious steps to cross-promote it. You should integrate it into your social media profiles as well as your website. It should also be part of your emails.
You need to have it in your profile, which is a must, but you should also consider using it offline. For instance, have it printed on all your receipts as well as on signage in your shop. Promoting it at relevant events will also make it known to your targeted audience. The idea is to promote your hashtag as much as you can and in whatever way you can.
Use Your Creative Side
Finding the right hashtags will really go a long way towards winning you more Instagram followers, so it makes sense to get creative with Instagram caption ideas. Using one-word hashtags is good, but it is better to look beyond that whenever you can. Ideally, you should mix things up a little and try ways to tell your story. Try to be outrageous, ironic, and funny. Experiment a little but try not to be boring.
Be Part of Popular Conversations
To get more followers, you need to be active online, and one way is to be part of massively popular conversations. You can try topically relevant hashtags to find popular conversations and then join them. Understand that it is a good idea to use hashtags that look more like long-tail keywords, but you’re going to get more exposure and reach a larger audience by using universally trending hashtags.
Use Your Bio URL Sensibly
You should not waste any space you have available on your Instagram account, and your bio URL is valuable real estate to use for promotional purposes. Ideally, you should regular change the bio URL and ensure that it doesn’t always point to your website homepage. A good idea is to change it twice a week to ensure you direct valuable traffic to your most popular content.
Make Your Captions More Descriptive
You have to understand the importance of using the right words to convey your message and sell yourself right. Pictures are important but you also need words to touch your audience’s emotional side. You have to learn how to use images along with words to tell your story in a more convincing and engaging manner. You don’t need to be perfect in the first few attempts, but be sure to incorporate it into your strategy to help get better returns.
By taking these steps, you will notice a steady increase in the number of people following your page. If you need quick results, you may want to consider buying Instagram followers online. But, be sure to work with an authentic and professional service provider, and that is what you can see at Social Media Daily. Give it a shot today!
Learn Some Important Tips to Increase Your Instagram Followers was last modified: January 17th, 2021 by Gremal Ebal
Whether you want
a website for personal or business purposes, WordPress is a great option. Using
WordPress themes and plugins, even a novice can set up a stylish,
Before starting with WordPress, you need to choose a web host.
Finding the Right Hosting Provider
Before setting up a WordPress website, select a hosting provider.
You must find a reputable company that offers a feature-rich plan within your
budget. Before you check out potential hosting providers, think about what you
need from hosting and make a list. It’ll make it easier to compare similar
If you’re not sure what you’re looking for, here are a few essential
features to consider:
A free domain name
An SSL certificate
Adequate data storage
One of the popular control panels
WordPress as a quick, or one-click, install
When you have your list,
consult one or two popular web hosting review sites and see who they recommend.
Below is a list of popular web hosts who have easy WordPress installation:
Check out web host websites
before making a final decision. You don’t want any hidden surprises. It’s often
difficult and costly getting out of a contract. Once you have hosting, it’s
time to create your WordPress website. Begin by choosing a theme.
Selecting Your Ideal Website
Creating a website with WordPress is simple. Most of the tasks required are click-and-drag. There are thousands of website themes available from within WordPress (in the repository). Many are free or low-cost. If you’re not comfortable doing this yourself or want a unique design, you may want to consider hiring a website designer to help build your website.
Whatever your requirements,
there are themes for every situation. Your website has to look good, but there
are other considerations. Ask yourself:
Is your theme regularly updated?
Will it work on mobile devices?
Is the template optimized for speed?
If you struggle to find a suitable theme in the repository, check out some websites that specialize in WordPress themes. Or you can hire somebody to create one (or design it yourself, if you have the skills). Below are some websites that offer WordPress themes:
After choosing a WordPress theme, it’s time to install it and set it up. WordPress makes this painless, even for someone unfamiliar with website development. Following this, it’s time to optimize your website. You can do this with some WordPress plugins.
Use Plugins to Enhance Your Website
your WordPress website and add functionality. If you want to add a feature to
your site, there will be a plugin. The easiest way to find and install a plugin
is from the WordPress back-end (called the Dashboard). You will see a Plugin
section, and that has a plugin search. Once you find what you want, it’s a
simple matter of clicking the install button.
If you can’t find the right
plugin in WordPress, you can find free and paid plugins on third-party
websites, but these may need manual installation. Only select reputable
plugins. WordPress should inform you if a plugin is affecting how your site
performs. If you notice an issue and receive no warnings, disable one plugin at
a time and see if you can diagnose the problem.
Here are a few plugins you may find interesting.
Contact Form 7 or WP Forms – Add forms to a web page
UpdraftPlus – perform WordPress back-ups
WooCommerce – set up an ecommerce store
Constant Contact and OptinMonster – help with email marketing
Beaver Builder or Divi Plugin – add additional drag-and-drop functions to web design
MemberPress – create online communities and membership sites
Shared Counts – a social media plugin
WPML – make your site multilingual
ImageInject – adds free license images (from Flickr) to your content
Now let’s discuss the specifics of how to optimize WordPress with
Speed Up Your Website
Simple issues can
hamper the page load speed of a
website, such as image sizes or large data uploads.
Search engines and visitors prefer websites that load without delay. There are
on-site optimizations you can do, but why not use a handy plugin tailored to
speed up your website?
If no one can find your
website, it negates all the work you’ve done on design and performance. Search
engines need to index your site and crawl its pages. A robots.txt file helps
them to do so. WordPress creates one during install, but you can improve on
that using a plugin.
Better Robots.txt or Virtual Robots.txt – give better control and help optimize a robots.txt file.
You can improve how search
engines crawl your site by using a plugin to create an XML sitemap.
Google XML Sitemaps
When they crawl your website,
search engines assess factors that will affect its placement on a search engine
results page (SERP). You want your WordPress site to be high on page one. You
can help by ensuring your website has
good SEO(search engine optimization). Save yourself time
and effort and use a plugin.
Improve the Links
Links are an integral part of
the online experience. Search engines and visitors use them to navigate to and
through a website. You can improve how your website performs by monitoring your
external and internal links.
Only link to relevant websites.
Your internal linking has to be logical and thorough.
Check your links work. Do they go where they point?
If you move a page, set up a redirect for the old URL.
These two plugins help to optimize link architecture.
Pretty Links Pro
SEO Internal Links
Tighten Up Security
Websites get hacked.
WordPress sites are no exception. You have anti-virus on your home computer, so
why not add one to your website? A web host will have security on their end, so
should you. Add some additional defense with a plugin:
If you’re using WordPress as a blog and have not disabled comments, you
could get spam.
There are plugins to stop your comments from being abused.
Analyze Website Performance
When upgrading the speed and
performance of a website, you must make sure the optimizations and enhancements
are working. You can perform manual checks, such as opening your website from a
search engine or clicking through its pages. An in-depth analysis of website
performance is preferable, and for this, you need one of the analytic plugins.
Google Analytics Dashboard for WP
Don’t Underestimate Content
We shouldn’t ignore the
impact of content when discussing website performance. You can check and
improve content, as with any other part of a website. Content is of immense
importance to web users and search engines, and affects website reputation,
popularity, and search rank
You can optimize the images
and links within content, but how about actual written material? There are
plugins to help improve the quality of textual content (in terms of readability
and engagement). For example, the Word Stat plugin highlights:
Content that is too difficult for readers to understand
Posts that are too short
Too many keywords in a post
The 20 most used keywords on the website
Word count of different content
Keep Everything Up-To-Date
For your website to run smoothly and in sync with web browsers and devices, it’s crucial to use the latest version of WordPress and its plugins. Install updates, when available, to help your WordPress remain bug-free. If you find that a plugin becomes unsupported, stops working or develops issues after a WordPress update, search for an update. If none is available, remove the offending plugin and look for a substitute.
Don’t Go Overboard
Plugin fever is real. You go
crazy and install every plugin you come across. Please show some restraint.
Some plugins are more resource-hungry than others, and too many can
slow yourwebsite to a
crawl or cause unexpected glitches. First, install
plugins that enhance website performance. Then add others one at a time. If there are no
issues, install your next plugin
Give Your Website a Plugin Boost
Taking the time to choose the
right web host and WordPress theme gives you a running start on developing a
high-performance website. Smart plugin selection will help your WordPress
sprint to the finish line. There are many great plugins available to help you
build your perfect site. Do the research, then experiment, and analyze. Try to
Creating a WordPress Website: Using Plugins to Increase Performance was last modified: August 26th, 2021 by Justin Smith
One of the most challenging
factors of starting a new business is the high level of competition, limited
budget and lack of experience. All three factors can lead your business to go
down the line and eventually shut down before you actually hit the break-even
point. However, we can help you change that with a few steps that we have saved
in our playbook. All you have to do is utilize the following path and witness
your B2B startup survive in this competitive modern B2B environment.
1. Finalize Your Product or Service
The first question that you
should ask yourself while planning on starting your new B2B company is what
you’re going to sell. There are millions of products and services you can
choose to work on. However, your final decision should always be considering
your current geo-location, budget and area of expertise. Once you have
finalized the product or service you plan on selling, you can move forward with
other factors of starting your new venture.
2. Come up With an Attractive Brand Name
Your goods and services will
always be recognized by the brand name you choose to market. The name of your
business or brand plays a significant role in your organization. You could go
for something short and easy to remember, or if you are confident that your
marketing strategies will help you survive, then you can even use your own name
to launch your new business. However, considering the rising level of
competition between B2B companies, we advise that you introduce a brand name
that is both unique and catchy. If you can make your brand name to be
remembered by all those that see your promotional activity, no one can stop you
from reaching your next milestone.
3. Identify Your Target Audience
Though this may not seem like
an important step, yet knowing your audience is essential to make sure your
marketing efforts aren’t wasted. Once your brand name and products are
identified, you have to determine which sector of the population you plan on
reaching out to. If you are a toy manufacturer, you’ll be on the hunt for local
and international wholesalers that sell toys. Or you can even attract leading
supermarkets that have the potential to sell your products to the final
consumer rapidly. On the other hand, if you are starting an organization that
offers financial services and products like, insurance, bonds, or consultancy,
then you’d have to look for both businessmen and individuals who are interested
in investing their money.
Without knowing your audience,
it might become a challenge for you to choose the right
marketing technique and set the ideal budget for this purpose. Also, if you
plan on focusing on social media marketing, then targeting an audience can save
you both time and money in generating high-quality leads.
4. Manage Your Budget
Before initiating any sort of
promotional activity, you have to determine the budget. Budgeting is a crucial
step that all startups have to focus on. Once you are aware of how much and
when you can spend what amount of money on promoting your brand and products,
you can take better and smarter decisions.
5. Signup Your Business on an Online B2B Marketplace
One of the fastest and most
reliable way of becoming a recognized business virtually is by merely joining a
Chinese B2B platform or any reputable
international marketplace for businesses. A B2B marketplace is an online
platform that features international B2B companies that belong to various
industries. Once you get listed on a B2B directory, you’ll eventually be seen by
other buyers that belong to the same industry. Also, you can even use this
directory to connect with your next lifetime client.
Apart from that, many leading
B2B portals even offer additional digital services to help you become a
competitive online brand. From creating your website to get it ranked and
generating leads, all can be provided to you by such B2B marketplaces.
Therefore, we believe such a platform is the perfect opportunity a B2B startup
needs to survive in the B2B environment.
6. Choose the Best Marketing Strategy
Last but not least, you need to
choose a marketing strategy that will help you generate leads and achieve
business growth. This step is mentioned at the end, as without the above-mentioned
plans; you can’t initiate your marketing campaign. Once you are done finalizing
your product and brand, know your audience and budget, you can choose a
relevant marketing strategy to kick start your promotional activity.
You can either go for
traditional marketing or digital marketing strategies. Your choice will
strongly depend on your product, audience and budget.
Starting a B2B venture is no
walk in the park. It can take years to eventually make enough to survive in
this competitive market. However, with the right plan and resources, you can finally
manage to succeed and set up a profit-making business. Follow all the steps
mentioned above, so that you can prepare your venture to tackle all hurdles and
survive this journey.
6 Steps Every New B2B Venture Should Adopt for Success in 2020 was last modified: November 28th, 2019 by Harvey Edward
When it comes to content marketing for small business, it’s
usually defined as a practice of generating and posting well-written,
well-researched and interesting content in a consistent fashion to form a
following which will eventually lead to gaining new customers.
This type of marketing can be categorized as a very close
colleague of conventional marketing and with a well thought out strategy, they
can be combined to complement each other and in turn be able to amass your
following that will result in increased awareness and sales.
Benefits of Content Marketing For Small Business
It is proven to be extremely beneficial and all small
businesses out there should aim to develop a good strategy regarding this type of marketing for their business
because through it, you are able to achieve a lot without spending too much
money. Some of the things you’ll get by implementing a good content marketing
Increase your following by educating your
readers and create a brand that readers can relate to
Rise above your competition who aren’t taking
advantage of it
Get loyal customers who trust your name and
Continuously gain increasing amounts of traffic
to your site where you offer your services
Gain more exposure to conventional and social
How to Make a Creative Content Marketing Strategy?
1. Set your goals
Obviously we all should strive to make great content for our content marketing strategy, but that’s not all there is to it, especially when small businesses are involved. Just making the content, in most cases, wouldn’t be enough because you’ll have to know exactly what you need in order to get to the goals you set for yourself. Determining your goals is just as important as the quality of the content and your goals should be as follows: – Define the purpose of the creative content – Conceive a well-thought-out execution plan – Make sure there’s a plan B just to be safe
Once you have these three important parts figured out you
can proceed on to getting a thesis writing service that will deliver some great
custom creative content for your site if you don’t have the time to make it on
your own. Thesis writers online are very skilled and very familiar with content
marketing, so it’ll be a very simple way to get the creative content you need.
2. Figure out the needs of your readers/followers
Being able to produce specific content that your followers
would engage with is the key to making your strategy work. Not even the best
thesis writer can help you if you can’t determine the type of content your
target audience is looking for and would most likely engage with.
Once you determine what your followers love to read and what they don’t enjoy
so much, you can get your custom thesis writing experts on the job to tailor
their content to your needs.
3. Make creative content for all of your goals
The content you’re making for your site shouldn’t be one
dimensional, which means you should post various content that would have a
different goal to achieve. Some of the goals you should want to achieve are:
– Increase your brand awareness –
this will help people get to know you and your business, they will notice that
you exist on the market and it’ll peak their interest
– Show your prowess in the field –
this will show your audience and followers that you’re well educated in the
field and it will make your much more trustworthy.
– Encourage your customers to refer you
to others – this is easily achieved by including a promotional code
whenever you finish a business deal with a customer which can be a gift
certificate that he can give to a friend or maybe some discount voucher he can
get for the next time he uses your services if he refers a friend to your page.
4. Publish share-worthy content
Social media has grown a lot in the past few years and
people are constantly hungry for content that would educate or entertain them
in some way, so you should definitely aim to publish share-worthy content on
your site to get the most out of your accounts on social media. Make sure it’s
something that they can learn from or some entertaining facts that they would
enjoy reading about because those are the crucial things that make people want
to share a post with their friends and family.
5. Collect data and evaluate
So, what is content marketing for small business? It isn’t something
that you should take lightly and just take shots in the dark, not trying to
figure out what works and what doesn’t. You’ll get the most out of it if you’re
constantly monitoring how your readers react and how the content you’re sharing
is performing so you can determine what you’re doing well and what you should
change to get better results. It’s also very wise and recommended that you
calculate your moves instead of just posting content blindly and hoping it will
How To Make Creative Content Marketing Strategy for Your Small Business was last modified: August 20th, 2021 by Olha Porterm
a modern world and especially running a business in the 21st century
is without a single shred of doubt a tall order to face. All the modern
companies are fighting for customers with the vigor that even the most
desperate of warriors would have been jealous of. There is no wonder in the
fact that having a popular website is one of the key elements for being successful in modern business.
The principle at work here is pretty simple: the more visitors you have on your
website, the more exposed your brand is, and the more exposed your brand is,
the more customers you have. This article will tell you about five simple
tricks that you can use in order to increase your website’s conversion rates.
Keep Your Content Original
Let us start discussing this topic from the end, and let’s talk about content as the world of the Internet is a truly tricky domain. Imagine a potential customer entering your website in the hope to find the information that he or she was craving to track down for months. They see a promising SEO title and click on the link. If your website has a credible interface, you can stay assured that an average user will not go to a free plagiarism checker in order to check your content for plagiarism. Nonetheless, imagine that your visitors have been searching for some information for their academic project or a business report. Supplying them with plagiarized information would only mean one consequence for you: they will never return and will tell others not to do so. Hence, one can get the plagiarism checker free from PapersOwl and sleep tight knowing that your customers will be satisfied. Of course, website conversion, first of all, depends on whether the users will be eager to even enter your website. However, making them want to return is also a powerful strategy for growing bulk of loyal users.
State Your Benefits
Whenever a user opens his or her browser and types whatever they need in the search engine, your website has five seconds at best to attract their attention. Therefore, the website headline must feature all the keywords that the visitors might potentially look for when entering a browser. For example, imagine a user typing “Metallica new album”. In this case, you need to render your website headline in a way that will tell your users that they can actually listen to it or find a direct link to in on your website. They do not need to read the news about it being released because the very fact that they search it online should already make it clear to you that they do already know about it. Remember, the percentage of your visitors is directly dependent on the likelihood of them returning to your website. Having them adding your address to the bookmarks is the highest point of success.
Here comes one more simple trick related to boasting your benefits off. If your website, for example, has a plagiarism checker that you want millions of users from all around the world to use in their daily academic and writing activities, double check that you do not expect them to type their search requests correctly. For example, foreign students who study ESL can easily type plagiarism checkers, and your website must be the one to let them check plagiarism. Checking a paper for plagiarism is a practical action that your users need to have done, so refrain from correcting their grammar and stylistics.
Privacy, Only Privacy, and Nothing but Privacy
goes without saying that modern people are extremely concerned about their
privacy, and their position is purely justifiable. Living in the world of elements conversion, where
every click made on the Internet can submit bulk of your personal data to a
private company, is a matter that most people take with the utmost precaution.
Hence, whenever somebody enters your website, make sure that you supply the
users with a privacy statement whenever they have to fill in an opt-in that will pop up in front of their eyes.
Consumers Reviews Are Important
me telling you that you have five seconds to make people enter your website?
Well, the situation is almost the same with making them stay on it. Hence, why
won’t you include your best customers’ reviews somewhere in a sidebar of your
website? Modern people are quite prone to believing in what the others have to
say. Also, it would be great if the customers’ reviews would pop up in the
search engine’s sidebar as well. As a matter of fact, this is one of the most
effective strategies for making people entering your website.
Keep It Simple
Of course, surfing the net is much more pleasant when you jump from a website with a beautiful design to a website with splendid design. Nonetheless, namely, simple elements are exactly what makes your website great. Visual navigation through a website must be not a challenge but a walk in a park for your users. Hence, if you have already managed to lure them to enter your website, do everything you can to make them come back.
of what information or services your website offers to the users of the
Internet, there are five simple rules that you have to follow in order to
maintain it successfully. First of all, keep your content original for the
customers to hold in high regard. Secondly, make sure that your benefits are
visible in a glimpse of an eye. Thirdly, mind customers’ privacy and show them
that you care about it. Moving on, it would be great for people to see what
others have to say about your website. Finally, do not turn your visitor’s
experience into an escape quest; keep it simple and let people enjoy the time
they spend on your online platform.
Increase Your Website Conversion with 5 Simple Tricks was last modified: November 26th, 2019 by Jessica Vainer
Words have huge power in the world of business. Both what you say and how you say it matter so you must make sure that your web copy is always well-written, engaging, and informative. Grammar mistakes, typos, and unclear messages will quickly repel your visitors. They will think that you don’t care about the quality of your content so the reputation of your small business will be damaged.
In contrast, if you imagine a beautiful website with high-quality content, the effect will be the opposite. Clear and interesting copy will attract visitors and turn them into customers. High-quality copy will increase your credibility so we recommend that you put some effort into it. However, small business owners have to deal with too many tasks at once: sales, marketing, business development, etc. The more your business grows, the more overwhelming the workload. It’s impossible for one person to work on everything, so if you want to have good copy on your website, you certainly should hire a professional copywriter. There are hundreds of websites where you can hire a copywriter for your business and sites like LegitWritingServices can help you choose the best one.
1. You Can Have More Time.
Creating engaging content takes a lot of time, and this is the main reason why you should hire a professional. Small business owners are always overwhelmed with work so it becomes really difficult to maintain a healthy work-life balance. If you delegate copywriting to an expert, you will have more time for work associated with decision-making. There is work that no one else can do, and hiring a professional will help you focus on it. Besides, you’ll be able to take a break and drink a cup of coffee.
2. Grammar Does Matter.
If you’re not a brilliant writer and your grammar isn’t perfect, it’s not a problem unless you need to write your copy. On the one hand, your copy must be consistent, engaging, and interesting. On the other hand, it must be spotless in terms of grammar because otherwise, it will damage your credibility and your audience will have a negative impression of your brand. In addition, you should make your copy perfect for Google.
Hiring a professional copywriter is a great solution because copywriters have strong writing skills and they know all the ins and outs of English grammar. You won’t need to puzzle over the various nuances of punctuation, trying to figure out whether you need to put commas here and there or not.
3. Copywriters Can Create Content in Different Formats.
You should also adjust your copy to different formats and create different types of content, including web content, blog posts, social media ads, emails, etc. Professional copywriters know what different kinds of content look like so they won’t have any problems providing you with copy for all the necessary channels. They can even write scripts for your videos or help create infographics.
Not only should you care about different formats, but you should also make sure that your copy is consistent. A copywriter can write a blog post and break it down into smaller pieces for social media or newsletters, repurposing your content and speaking to a wider audience. This way, your audience will be able to choose how they want to consume your content.
4. Copywriters Can Increase Your Organic Traffic.
Getting organic traffic is better than paying for ads. Of course, ads are important for businesses of any kind, but organic traffic can bring you legitimate customers, help you keep them, and lead to quick sales. Professional copywriters can increase your organic traffic by creating engaging content for your website and social media. Increased organic traffic will boost your revenue, and you will certainly appreciate your new customers. However, don’t forget to build good relationships with them so that they will want to come back!
5. You Can Build a Strong Online Presence.
Online presence is necessary if you want your small business to succeed. When looking for various products or services, many people don’t go to a specific website but simply google what they need so you must make sure that they will find you. In turn, your Google rankings depend on your content and your ability to optimize it.
Some people think that they will SEO-optimize their content by simply using as many keywords as possible but it’s a big mistake. In fact, you can even get penalized for it. Therefore, you should hire a professional copywriter who is familiar with all the features of SEO optimization and can optimize your content properly.
Small business owners often wear too many hats, trying to deal with all the business tasks all alone by themselves. However, such an approach will only make you feel exhausted, especially when it comes to creating copy for your website or social media. A professional copywriter will make sure that your copy is well-written, engaging, and consistent. Hiring a copywriter is a great investment because you will get effective content that actually works, attracting new customers and improving your search rankings.
5 Reasons to Hire a Professional Copywriter for Your Small Business was last modified: November 21st, 2019 by Rhonda Martinez
Container-based microservices architecture is a widely popular DevOps trend. This technology has significantly changed the way operations and development teams create, test, and deploy modern software.
Enterprises and developers love it because it helps make application development faster and simpler. However, by creating a completely new infrastructure ecosystem, the use of containers has also introduced new complexities and challenges.
With more companies—both large and small—deploying thousands of container instances every day, they need to find a way to manage this complexity of scale. This is where Kubernetes comes in.
But what is Kubernetes, and where does it fit into the container and cluster management space?
The Importance of Containers
Software developers must ensure that the application will still run reliably when migrated from one computing environment to another. An example of this is when moving an application from an on-premise server to a virtual machine (VM) in the cloud or from a staging environment to production.
However, applications that come from different environments have different security and network requirements, making them incompatible with each other.
Containers are designed to address this problem.
All components of the application in the development environment are bundled up into one package, creating environmental consistency. This allows developers to deploy applications faster and more reliably, regardless of the deployment environment.
So, by using containers to package the application platform and its dependencies, the differences in the environment and underlying infrastructure, as well as the operating system distributions, are resolved. In fact, you’ll hardly forget about the infrastructure when you use containers.
Additionally, modular containers that make use of executable standalone software packages include every element and component required to execute an application. Organizations that are interested in a multi-cloud strategy can greatly benefit from using containers..
Implementing new applications or updating existing systems isn’t as easy due to software version and environment incompatibilities—even with DevOps. Containers make it easier to execute DevOps implementation, helping organizations enjoy its promise of rapid and efficient delivery. Containers help organizations avoid the headache of having to start over every single time they need to upgrade or update their applications.
However, you need the right tools to execute this DevOps approach effectively to application development and manage container platforms and technologies at an enterprise level. This is where container orchestration or container cluster management comes in.
A Closer Look at Container Orchestration
Containers have revolutionized the entire process of developing, deploying, and managing software.
The different services that make up an application are packaged into individual containers and deployed in a collection of virtual or physical machines in a containerized architecture. This article about kubernetes architecture describes this process in details. However, managing and scheduling separate containers of applications within multiple clusters have proven to be a challenge—giving rise to the need for container orchestration.
Container orchestration makes it easier to manage and schedule individual containers by automating the whole process. These orchestration platforms are based on open-source versions like Docker Swarm or Kubernetes.
What is Kubernetes?
Originally developed by Google, Kubernetes is an extensible, portable, open-source platform designed to automate scaling, deployment, and management of containerized workload and services. It also helps facilitate both automation and declarative configuration. It has a rapidly growing ecosystem that has widely available services, support, and tools. The Kubernetes project was open-sourced by Google in 2014.
In practice, Kubernetes is often used with the most popular containerization platform, Docker. However, it can also be used with other container systems, as long as they conform to the Open Container Initiative (OCI) standards for container runtimes and image formats. And, since this is an open-source technology, anyone who wants to run containers can freely use it—whether it’s on-premise, on the cloud, or both—with relatively few restrictions.
Choosing the Right Kubernetes Management Platform
Here are a few things you need to consider when choosing a Kubernetes management platform for your organization.
Production-readiness. How ready is it for production? Product-readiness is a vital component of any technology, and that includes Kubernetes. So make sure that the platform you choose has all the features your organization requires to easily and effectively automate Kubernetes configuration. You also need to consider if it can automatically take care of all the management tasks in the cluster—as well as its ability to provide self-healing and scalability for your applications.
Future-readiness. How ready is it for the future? When choosing a Kubernetes platform, make sure that it has features that will allow you to run your applications practically anywhere without the need to adapt to the new hosting environment. This way, you can easily configure them anytime you need to do so in the future.
Ease-of-management. How easy is it to manage? Check if the Kubernetes platform includes automated intelligent alerts and monitoring. You should also make sure that the platform you choose provides you with a better way to view system status, events, errors, and warnings.
Support and training. As much as possible, choose a Kubernetes management platform provider that can give you round-the-clock support and training.
When a provider, it’s vital that you choose one that offers a production-ready and cost-effective platform that streamlines and accelerates both the set-up and management of the Kubernetes clusters. This way, you can easily migrate your legacy systems to the cloud, while allowing you to seamlessly rebuild, replace, and maintain them in the background.
Kubernetes is a great DevOps solution for the automation of scaling, deployment, and operation of application containers—when implemented correctly. But if you get it wrong, you’ll end up adding an extra layer of complexity and cost to your infrastructure management.
This is because Kubernetes, for all its advantages, doesn’t come cheap. So save yourself the expense and headache by leveraging automation tools that provide future-readiness, production-readiness, ease-of-management, and the right support you require to use Kubernetes—minus the management overhead.
So, as your organization ramps up its container strategy, you need to educate yourself about all the possible difficulties and challenges—including misconceptions—regarding Kubernetes. Do a lot of research and compare different Kubernetes management platforms.
WhatsApp is a free messaging service. The “WhatsApp for Business” has been their first shot towards monetizing it, and it has provided the business holders with a great way to improve their brand status.
Let’s get you some facts-
WhatsApp has 1.2 billion users out of which 70% use it daily
It is the second most used messaging app providing bulk SMS facility
Daily 100 million voice calls and 175 million regular WhatsApp status
For retail marketing, you need to offer your services to the right customers at the right place. If you look at the above statistics, then it is a no brainer where you will find a vast customer base. Let’s give you some more benefits of WhatsApp business now.
Update your service or product status
WhatsApp is a convenient way to take your updates of services to existing customers. The conventional updating platforms do not guarantee that your customers will go over the message. But almost every user checks their WhatsApp messages daily. So there is no fear of missing. One such example is the service from BookMyShow. They were one of the very first users of WhatsApp business in India. They send booked tickets to the customers via WhatsApp.
For sending the reminders
Does your business involve any recurring policy updates or recurring payment needs? If yes, then you can use the WhatsApp business to your benefit. You can send your customers reminder messages regarding the upcoming policy updates. You can also remind them of the payment due date via WhatsApp and be sure that they do not forget it. Your customers will also appreciate this service as they need the businesses to give rich customer experience.
To give customer support
If you have unhappy customers, then it is terrible for the business. But do you know what is worse? It is not having a platform to address the issues of the customers at all! The WhatsApp business allows a streamlined conversation between the customer and the retailer. It makes the task of both parties pretty easy. The customers can explain their queries and the customer service can analyze and give suitable solutions quickly. The customers love the facilities where the issues are addressed in real-time. That is something that the standard customer service lacks.
Promote your product
You also have the option to promote your range of products via WhatsApp business. WhatsApp supports different media forms such as photos, videos, audios, etc. that makes it a multichannel marketing platform. You can leverage this opportunity to create engaging demos of your product to attract customers. Such all in one opportunity is not present in other marketing platforms such as SMS. It is a significant advantage of WhatsApp in the SMS vs WhatsApp business debate.
To get reviews
WhatsApp is a convenient way to get reviews and ratings on your services. It does not require the customer to download an app or go to a web page to rate you. This very fact will help you to get more reviews from valuable customers.
In a nutshell, the WhatsApp business will help you to reach and keep more customers by providing convenient two-way communication. If you are worried about the technicalities involved and need some assistance, then Textlocal will be able to help you out. It is a trusted service provider who will make it even easier to reach your potential customers.
Importance of Whatsapp Business in Retail Marketing was last modified: September 8th, 2020 by Gremal Ebal