YouTube is an essential service form marketing your business to customers who may not be able to come in to your place of business. A well produced video can demonstrate your product, explain the benefits and demonstrate the solution that gains you a lifetime customer.
Creating videos is not as easy as it seems at first. After all, what’s so difficult about shooting videos about something you’re knowledgeable about? There are a lot of factors that go into launching a successful channel for business marketing on YouTube.
If you’re serious about taking a shot at making it on YouTube, you need to know that aside from the subject of your videos, you will have to take into account your target audience, video formats, as well as the technical aspects of the job. It is not enough to know what you want to record – you should also be familiar with how to record YouTube videos that will draw audiences in, en masse.
A good way to break down each and every aspect of a quality clip is to download a couple of successful videos using Bitdownloader or other platforms that allow you to save content from streaming services, and analyze them to see exactly what it is that makes certain types of videos pop. Keep reading to learn about just a couple of tips on how to make a high-quality YouTube clip.
Image Quality
There is no need for an in-depth introduction to this particular aspect of film-making. Sure, shooting a catchy clip with a smartphone might just be enough for it to go viral, but in order to transform this individual success into a long-standing channel with millions of subscribers, you will most definitely need to invest in durable and proven equipment.
Having a high-quality digital camera to produce your content can directly influence the number of views on, as well as encourage YouTube algorithms to promote your videos. Additionally, enabling viewers to watch your stuff with the highest quality setting is a nice touch that shows people that you take your job seriously.
Apart from the camera, as you get started, you should also purchase a tripod. Few things are worse than having to sit through a shaky, unprofessional video, and many people will move on to better things before giving your content a chance, no matter how captivating of a script you’ve written.
Clever Editing
In 2020, where just about everyone and their mother has launched at least one YouTube channel, it isn’t enough to have good editing skills. They need to be impeccable. You have to be able to tell a story through the cuts and transitions just as well as you can tell it with your words. It might not be the most grateful task in the world, since not a lot of viewers can appreciate, or even notice the editing work that was put into an engaging video, but once you take it away, the clip’s appeal can evaporate in a matter of seconds.
Unless it’s a part of your video’s concept, like one-shot rap clips, for example, there is absolutely no excuse for publishing an uncut, raw video in hopes of captivating and growing your subscriber base. Regardless of the niche you’re trying to make yourself comfortable in, no audience is generous enough to be passionate about a half-assed product.
Captivating Script
Script-writing for YouTube is much different than writing for movies or TV. Some people find it more difficult, whereas, for others, it comes naturally. No matter the extent of your prior experience in script-writing, you’ll need to understand how to compose and plan out a video that will be not only entertaining but also well-structured and coherent.
Many YouTubers fall into the trap of putting inadequate effort into their scripts, or simply forgoing the practice of writing them altogether. This usually results in a significant drop in the quality of their content, as they go off tangents on various topics and start ranting incoherently to the camera. Not only does this make you look and sound ridiculous, but it also prevents you from using some of the ideas you’ve come across during that lengthy, unstructured clip in future videos.
Good YouTube scripts tend to be written with an end goal in mind. A good practice you should follow in the beginning is outlining the whole video before you even start drafting the actual sentences you’ll be saying in it. That way, you know what things you absolutely need to touch upon, as well as the general trajectory of your clip. Stream of consciousness writing, although fascinating from a literary perspective, does not seem to fly so well.
The Bottom Line
There are many different paths to success when it comes to marketing on YouTube. Keep in mind, though, that there are just as many, if not more, ways to fail. Don’t take the advice listed above as the be-all, end-all of video-making, but rather as a general set of guidelines that are meant to help beginners take their first steps and keep them from sabotaging their own careers before they even start.