Let us face it: creative storytelling in videos comes from the post-production stage. How many times have you shot a video only to realize that you could have made it more interesting? After all, creating the perfect video requires multiple iterations and editing.
Sometimes the lighting isn’t good, the content isn’t right, or speakers forget their line in-between; there can be several bloopers while producing a video. That is why using a cool video editing software is necessary to take care of these “behind the scenes” moments. And did we mention, working with video editing solutions can allow you to add effects, filters, and even sounds to further enhance your final video.
But how do you choose the perfect solution for your business? With a dime, a dozen video editing solutions available online, selecting the right tool can be a tough decision. That is why we have come up with a list of six video editing platforms that you can use to edit and create high-impact videos in minutes like a pro.
Perhaps the easiest video editor, iMovies is ideal for beginners. The software supports multiple templates as well as transition and animated titles for quickly editing projects. It can also make video trimming and merging very simple.
iMovies is a match made in heaven for marketers who require basic fades and cuts for social media videos. If you are starting with video editing, this tool can help you with its library of templates. However, since iMovies is popular among general consumers, we would advise you to steer clear of it when making critical sales videos.
- Good software if you are new to video editing
- An easy-to-use tool with a simple drag-and-drop interface
- Limited features
- Works only on Mac or iPhones
- Does not allow the transfer of project files
Blender is an advanced video editing platform that works on both Mac and Windows. It is an open-source tool and has some useful features such as live preview, chroma vectorscope, luma waveform, waveform visualization, audio mixing, syncing, scrubbing, and histogram displays. Blender only has 32 slots for adding videos, images, audio, and other effects such as a 3D animation suite.
Blender is a great tool to add variety to your videos, whether you are making 3D renders for a real-estate project or working with an animated character for an explainer video. That’s not all, since it is an open-source tool, there are several websites such as Turbosquid to assist you while creating the perfect video. You can also become a pro in no time by perusing tutorials and online support material.
All in all, this software is perfect if you are starting with 3D editing!
Good professional feel about the videos
A steep learning curve, but reading material and tutorials can make it easy
Promo video maker is liked by marketers for several reasons. With all the tools required to make an engaging marketing video, Promo claims itself to be the #1 video maker. Let’s look at some of the tools you can use for video editing.
To begin with, Promo allows users to add and manipulate the text’s size, font, and color, including a range of pastel colors. Users can also include images, sounds, and other visual effects to appear perfectly on social media platforms. The software also comes loaded with around 2,500 in-built templates, stock images from Shutterstock and Getty, and more than 15 million premium HD videos.
- Online and easy-to-use solution
- Free trial available
InVideo is a great online video editor with several useful functionalities. The tool is easy-to-use, making it an ideal solution for beginners or marketers that work with deadlines to create video content for social media marketing. Invideo supports more than 1,500 design templates that help users create great video content quickly.
The platform also allows users to export videos in HD and use the text-to-speech feature to convert text-based content into engaging videos. Users can also access Pexels, Pixabay, Unsplash, for images, and royalty-free content.
- Online, easy-to-use for beginners
- A free plan that allows you to create a maximum of 60 videos a month
- Video editor falls short of finer video details due to limited features
- Videos exported by using the free plan has a watermark
5. GoPro QuikStories
Exclusively for mobile apps, this video-editing app lets you edit videos on the go. The tool is user-friendly, with a simple interface and several useful features. It is most commonly used to edit videos shot on the camera of a smartphone.
As a name suggests, the app can directly interface with a GoPro camera and allows users to edit the video without exporting it on PCs. However, you can also use it to edit various other types of videos. The app has several automatic features and presets that can make video editing extremely quick and easy.
The verdict: the app is best suited for beginners as it doesn’t offer a lot of advanced features for professionals.
- Several options and presets to try
- App-based, making it easy for users to edit and publish on social media channels on the go
Not suitable for professionals as it does not have many advanced features or control for users
Like Blender, OpenShot is also an open-source, free video editing platform that has numerous useful features. The intuitive and simple-to-use drag and drop features make it suitable for even beginners trying to learn the basics of video editing. It also supports some critical advanced features such as video-transitions with real-time previews, unlimited layers, etc.
Openshot also comes with other options such as video effect, animations, and keyframe. It makes video trimming a breeze, allowing users to shorten the video length for making it appropriate for social media channels.
- Easy-to-use interface
- Unlimited layers
The software sometimes lags
These were our top six video editing tools that can help you create up-vote worthy video content in minutes. Whether you are a beginner or a video editing wizard, these software solutions have something for everyone to make their job easier.