People tend to spend more time online these days. With almost everything we need are provided on the internet, it has become more of a necessity than just a pastime or leisure. Along with this, the amount of websites and online businesses on the web has risen too, and this caused major traffic and slowing on other sites. Fortunately, today’s internet speed has coped with this, and it’s still improving up to this day.
Studies show that in 2019, an average person spends almost 6 hours and 42 minutes on the internet. This is almost half of the time that we are awake, assuming that we are getting 8 hours of sleep. Because of this, one of the problems that remained is the speed of the websites themselves. Due to faster internet connectivity, people have become less patient while waiting for a page to load.
To avoid such a dilemma, it’s necessary to know how to optimize your website to handle traffic and gain more enjoyable visits.
Basic Things About Website Speed
How Fast Should a Website Be?
The recommended website speed by Google is under 2 seconds, at least for most eCommerce sites. Webpages load piece by piece and it differs for every site. There is a high probability that users will leave a page if it loads for more than 3 seconds
In the U.S., the average loading time is 15 seconds. It is even slower than the recommended time but still does the job. Having a website load slower than that can cause less traffic, and users won’t have the time for the page to load. This may result in a drop in ranking and other competitors will take this chance to take your spot and push you lower in the search list.
What Affects Website Speed
Every element affects the speed of a website. The website size, which usually includes a lot of unique characters, may result in slower loading time. It is the same case for large files. They tend to be slower to download, and therefore may contribute to the occurrence of a problem in the process.
Sometimes, the problem is not the website, but your device’s internet speed. Still, a good website can withstand such circumstances and can still load despite the said issues.
How to Assess Website Speed
There aren’t many ways on how to determine the speed of your web pages other than using website speed evaluators (aside from the slow responsiveness whenever you try to load it). Here are some of the best tools to help you determine the improvements needed in your website’s speed:
This is a great tool for analyzing web speed. It determines the history of a website, makes directions on the optimization, and releases easy to understand reports. It is free to use, and they also have apps that you can use on your Android and iOS mobile phones.
GTmetrix determines the elements that make your website slow, which is a good thing because you will know what you can do to improve the situation right away. It also provides accurate data results. You can even set alerts that will automatically inform you if your website begins to work slower.
YSlow also summarizes every component of your site and gives you a report that includes recommendations on how you can improve its state.
How to Improve Website Speed
Here are some of the ways you can do to improve the speed of your website:
Images, especially the ones in larger sizes, can be a very heavy component for a web page to load. This often results in others not being able to view the pictures depending on the device and internet speed they have. You can still show pictures in HD but in lower sizes. This way, it will be easier to load and it won’t take that much for it to be seen by your visitors.
Caches are prearranged storage that stores temporary details to help websites, apps, and browsers to load at a faster rate. You will encounter it in almost every software. It expires after a certain amount of time and does not add to the loading process of a page. If it ever reaches beyond the recommended data, which can happen at some point, you can delete it without any consequences and make browsing at a faster rate.
Create an Intuitive Web Page Design
Yes, an excellent web design also helps in optimizing the speed of a website. For example, choosing the right font to use on the interface helps a page to load faster. In this case, Open Sans loads the fastest. According to the folks at somethingdesign.com, intuitive web design determines the visitor’s experience on the page. It also contributes to the increase in traffic and the speed of the page.
Quality of an Intuitive Web Design
A great web design responds to the user’s preferences. Whether it is the flexibility in terms of the orientation of the device or the screen size like in mobiles, it must be adaptable. The elements need to shrink or grow depending on what the situation is asking for. A great web design is versatile and can accommodate various users and visitors.
Harmony is pleasing to the eyes. Consistency creates a distinct character in a website that the users will remember. It is the brand that will linger in most people’s minds after they visit the site. The limitation of the design to one common set also helps in a faster loading process. The less unique individual designs, the faster a page can process data.
Easy to Use
Complex web design is not attractive to users at all. It only creates confusion and this usually results in them not coming back to the website. This also means less traffic, fewer sales (for eCommerce websites), and less reliability for people seeking immediate results.
People have different preferences when it comes to the structure and design of a web page. Some like it more to be minimalistic, while some appreciate patterns and loud colors. Whatever design you choose, it is important to consider what is pleasing to the eyes of most users. Be creative and try something new.
No one likes waiting, and that applies to websites as well. Every single second is important to keep your page in demand to visitors. Even if your website is informative and engaging, if it is slow and takes too much time to load, it will not attract many users. Keeping your page at a stable speed will not only be accessible and fun to visit for most people, but it will also increase the traffic that you need to be successful.