Influencer Marketing – a New Word in Advertising

Among digital promotion channels, influencer marketing stands apart. It is one of the few channels that has not lost but only increased its relevance in recent years. And attract more and more advertisers. We have collected everything you need to know about this way of promoting both goods and services and the brand.

How to Find B2B Influencers?

Today, the influencer marketing sphere consists of advertisers, bloggers, and audiences. In addition, a layer of intermediaries and services has formed that make it easier for advertisers to find and interact with opinion leaders. Among such intermediaries, can be distinguished:

  • Email finders. You can simply find someone’s email in Google Sheets with special exchanges and apps.
  • Agencies. Many top bloggers work through agencies. Agencies enter into exclusive contracts with bloggers, so you can hardly negotiate placement directly. Agencies are suitable for brands that benefit from completely outsourcing the development and implementation of the campaign to the contractor.
  • Blogger exchange. These are online platforms for working with bloggers. As a rule, there is a catalog with search and filters, analytics on the accounts of each blogger together with influencer categories, the ability to conduct secure transactions, and other functionality to facilitate search and cooperation. This type of cooperation is helpful for small and medium-sized companies that plan to work with several bloggers at once and other customers who want to make working with bloggers as easy as possible without overpaying the agency.
  • Blogger directories. Just lists of bloggers, sometimes with filters, but no other functionality to work with. As a rule, they are free and suitable for cases when you need to find just a couple of bloggers for one-time posting without comparing and analyzing them.

If the question of how to find B2B influencers is still unsolved for you, it is a wise decision to try https://getprospect.com/b2b-contact-database or other similar databases and save your time.

B2B Influencer Content

We propose a straightforward definition. Influencer marketing is a way to promote products and services through b2b influencers. Any person trusted by the target audience can be an opinion leader. Famous bloggers or media personalities are most often considered opinion leaders in influencer marketing, but it can be any authoritative person whose opinion is listened to. For example, a frequenter of a thematic forum is respected for his competence and helpful advice.

In addition to opinion leaders, there are also “agents of influence.” An influencer is not necessarily an opinion leader. It is the name of people who can influence other people’s opinions through their actions and authoritative comments. Agents of influence form the attitude towards a particular brand. Their task is to direct the discussion in the direction necessary for the customer and set the “correct” tone from this point of view. It can even be small discussions, and correspondence within various forums, thematic platforms, commentary feeds on social networks, and other resources where the target audience can hang out. Such posts attract the attention of regular users and even companies who get involved in the threads –  for this reason, their posts are called the B2B influencer content.

Another person often takes part in the process of forming loyalty – the brand ambassador (the “face” of the brand or the “ambassador” of the brand). It is a well-known, famous person who is invited to represent the values ​​and ideals of the company. Most often, with b2b influencer marketing, the target audience associates with the company’s visual image.

Who is Influencer Marketing For?

Best of all, such marketing works in projects with vast geography – online stores, financial services, cinema, and cellular communications. Also, good results are shown by projects aimed at sales in metropolitan cities. Emotional or situational goods that can be ordered immediately or are easy to subscribe to are not wrong – food delivery, games, mobile applications, and so on. If you target a specific region, pay attention to how many subscribers the blogger has from your city or region.

Helpful Tips for Working With Bloggers

To work with an influencer, you should prepare in advance. Speak out your requirements and the desired result. If you work directly, then agree on the provision of advertising services. Here are some tips for working with influencers that always work:

  • Respond to comments, even negative ones. Ignoring negative comments under the post nullified all efforts. There is no need to ask the blogger to delete them – show professionalism and write worthy and adequate answers on the merits. And if the commentators are right, admit it publicly and promise to get better. Often this works better than the most positive review.
  • Ask the Youtube blogger not to remove the promotional video or link you. Such videos continue to be indexed in Google and video hosting itself. And this means that by placing a link under a popular video, you provide yourself with traffic and leads for months and even years in advance.
  • Come up with promo codes related to the blogger’s name. Unique promotional codes are used to receive a discount, additional service, or other bonuses. On the one hand, this will increase the audience’s interest in your product. On the other hand, it will demonstrate the blogger’s concern for his subscribers. And you will get another tool for marking and evaluating the effectiveness of the channel.

Influencer Marketing Examples

It’s time to look at examples of b2b and understand what type of influencer marketing is right for you. There are lots of influence marketing examples on the Internet, let’s review one of them.

Business Case. Natural cosmetic

The company produces and distributes a youth brand of facial care cosmetics, mainly through a network of offline distributors. The competition is high. You have to fight for the client’s attention to your brand and the best places on the shelves of pharmacies and stores.

Goals: Create an association with the brand, expand the audience by increasing the reach, and show the product’s benefits.

Audience: girls from 17 to 26 years old. The most relevant audience is the so-called “beauty bloggers,” girls who keep video blogs about self-care and beauty.

Criteria for choosing a blogger: From 100,000 subscribers, the channel’s topic is personal care and beauty, the age of the bulk of the audience is 17 years old.

The blogger is tasked with making a detailed review of several brand cosmetics to achieve these goals. In one of his videos, the blogger talks about the existence of the brand and demonstrates some cosmetics. This approach increases subscribers’ interest in the brand and builds trust in its products.

4 Businesses That Experience Major Benefits From Technology

Technological advancement can affect every aspect of the business ranging from employee efficiency to faster delivery and better customer service.

Technology has become an integral part of our society and economy. Almost any professional can benefit from software and gadgets, regardless of their industry. Digital tools can be used by someone like a dental marketing consultant or shipyard worker.

So much so that the companies are creating a competitive advantage not by improving their internal processes but instead by introducing new technology.

Having said that, certain industries benefit more from technology than the other fields. By not improving your systems and keeping up with the competition, you can quickly go out of the business. Here is a list of 4 businesses that experience major improvements from continuous technological advancement.

1.   Manufacturing

When we talk about automation and digitalization, the first thing that pops into mind is manufacturing. This field has always benefited from doing things faster and more efficiently. Often, this is the main differentiation between two companies and products.

Although the emphasis is usually on efficiency, technology can improve every part of the process. For example, you can utilize advanced software to create a better product design. Or, it can serve the production and logistics team as they try to quickly deliver an order to end-users.

What people don’t realize is that technology affects other things as well. For example, it can significantly improve workplace safety. Equipment is made to serve employees and ensure their job is much easier. Furthermore, with advanced technology, you can create perfect units, with each one being the same as the previous.

2.   Healthcare

As one of the most daunting and stressful industries, any small improvement in medical equipment can increase the longevity of the patient but also make lives easier for doctors and nurses.

Due to its noble purpose, we always perceive technological advancements within medicine as a necessity. One of the reasons why tech and equipment are so important within healthcare is because HIPAA controls the standards regarding machines and IT. So, while healthcare benefits from almost any minor improvement, that doesn’t mean you can use any application or device.

Among others, tech can have a major impact on the satisfaction rates of medical professionals and patients. It can significantly reduce the amount of paperwork while simplifying menial tasks. As a result, doctors are able to treat much more patients during a working day.

Keep in mind that this industry can benefit from various solutions. For example, you can utilize mobile apps to control several devices through one access point. Or you can monitor the patient’s state from a distance. Whatever the case, each one of these solutions has a very practical purpose.

3.   Construction

Using technology within the construction industry is somewhat similar to how manufacturing companies are using it. Simply put, you’re trying to hasten everything and make it as safe as possible. Software and devices make it easier for businesses to deliver timely results. 

The software allows companies to communicate between the office and job site and relay instructions. It is also very important for improving planning and bidding. Nowadays, the majority of administrative processes within the construction industry are done via the cloud.

Lastly, technological advancement can also play a role when it comes to logistics. You can use various apps to find the optimal travel route, or in other words, it makes it much easier to deliver construction material to the yard.

4.   Hotels and Restaurants

No matter which hospitality business we’re talking about, technology can have a major impact on customer experience.

Simply put, when people go on a vacation, they would like everything to be simplified. Efficiency and quickness are imperative, as you’re trying to provide the best experience possible. Small delays in orders can cause major dissatisfaction and, given that it’s so easy to leave online reviews, mistakes such as this can shut down your establishment.

So, how does technology affect restaurants and hotels? First off, it allows you to connect everything in one centralized system. Mobile ordering has become a big thing as it allows people to order on the fly. Similar goes for check-ins. In both cases, you want to be as quick as possible and to avoid making errors. Instead of taking orders the traditional way, you can monitor everything from a phone app.

Lastly, we also have to mention payment processing and reservation status. In other words, technology can have a major impact on customer experience even before they arrive at your establishment.

5 Important Reasons Why Every Business Needs Cyber Security Services

With the world morphing into a digital sphere, using technology for your business is a necessity that will help you keep up with the competition. With access to information and analytical tools, your company can complete business operations faster than ever, boosting its productivity and profits. Unfortunately, digitalization means that your company becomes vulnerable to malicious activity from outside sources.

As industry giants possess more valuable data, they should be the prime targets for hackers; however, it’s usually the smaller companies without sufficient cyber security that suffer the most. When your company is under cyber attack, you’re risking a breach of confidential information that may halt your operations. That’s why, as a successful business owner, you should realize the importance of cyber protection as it’ll keep your data safe, prevent losses, increase productivity, and preserve your reputation.

With the constant threat of penetrating your company’s system, it’d be best to hire professionals that can ensure its protection. Below, you’ll find some of the reasons why you and every other business owner need cyber security services.

Protect Your Reputation

When you’re dealing with a cyber-attack, you risk your company’s reputation. When your data is breached or stolen, it becomes vulnerable to malicious use by cybercriminals. It means that your clients are in danger as their sensitive data like credit card numbers or addresses is leaked to third parties.

Unable to guarantee your customer’s safety, you might lose their trust. That’s why it’s necessary to have protection when an attack occurs. With a tarnished reputation among clients and the general public, you may suffer a decrease in your profits. What’s more, even one such accident could affect you for a long time if you’re deemed as unreliable.

By hiring professionals who can do a complete audit of your IT infrastructure and keep up with its security needs, you’ll be able to avoid this type of problem altogether. To ensure that your company’s sensitive information and those of your clients are protected at all times, you also need to check the compliance efforts of the software tools you use and what external certifications they obtain. For example, specialists from Rescale have a separate Security & Compliance page on their website.

Offer Protection Against Malicious Activity

The constant threat of an online cyber attack is real, and businesses are the biggest victims. When it comes to safeguarding your company’s information and assets, you can’t afford to take chances.

Every business should know that most cyber criminals come from outside sources, and that’s why it’s necessary to have protection from the moment an attack occurs. It’s why you need to hire cyber security experts who can identify and block any malicious activity that might occur in your network. These professionals are the ones who choose cyber security solutions, assess your company’s risks, and develop a business continuity plan to defend against cyber-attacks.

The moment a device is connected to the internet, it becomes an entry point for hackers; therefore, you should ensure that they’re protected at all times. A good cyber security service will provide continuous protection for all your devices, such as laptops, PCs, mobile phones, tablets, and servers.

Enable Your Business to Operate Faster

Every successful business has a powerful strategic vision; however, it doesn’t mean you can make it a reality without technology on your side. A good solution will boost your productivity and keep your business running smoothly.

With sufficient cyber protection in place, you can use your time more efficiently by focusing on other aspects of your business, such as marketing or sales. You’ll be able to access information quicker, complete tasks faster, and get a competitive edge with superior efficiency.

Help You Cut Costs

You might think that cyber security is expensive; however, the costs of dealing with a data breach are even more substantial. If you let malicious activity go unnoticed, you risk losing valuable data that compromises your company’s reputation and earnings.

If a cyber-attack occurs, your company will experience many operational losses. The lost essential resources might include employee time spent dealing with the breach and money spent on repairing systems; therefore, it’s wise to invest in cybersecurity services as soon as possible. If you hire professionals to protect your business from cybercriminals, you’ll save money in the long run by avoiding paying for damages.

Keep You in Compliance with Regulations and Laws

The world is becoming increasingly digitalized, which has led to the establishment of regulations and laws that govern the use of technology by businesses. This is meant to protect users from possible breaches of privacy or security; therefore, every organization has an obligation to meet these standards to comply with local laws.

As a responsible businessman, you should understand the importance of meeting all regulations so that your company doesn’t suffer from legal issues in the future.

Conclusion

Protecting your company from cyber attacks is no longer an option; instead, it’s a necessity for your business to keep up with the competition. With technology developing at a rapid pace and its wide implementation, every company must make sure that it’s protected from cyber-attacks because they can affect your operations as well as profits. As a business owner, it’s your responsibility to do everything in your power to protect your clients, employees, and shareholders.

If you want to be sure that your company is safe and secure, you don’t need to worry because there are numerous solutions available on the market. When you hire experts who are capable of securing your IT infrastructure and incorporating new security measures, you’ll be able to save money in the long run. Your company’s data and reputation are at stake; therefore, don’t let a breach of security happen to you.

8 Common Mistakes To Avoid While Making Construction Estimates

In a rush to impress the clients, small business owners often forget to rectify unintentional mistakes after generating estimates. And if they hand over the estimate without checking those errors, then it will look unprofessional. Consequently, they are more likely to lose their potential clients.

Estimating and invoicing process could be complicated, especially for young entrepreneurs who want to level up their construction business. Freelancers or those who are associated with small-scale construction businesses may have more difficulty sending the estimates to their new clients. 

But how can one avoid such estimating mistakes? One of the easiest ways is to start using the estimating software where one can get online assistance. Here, we will discuss more common mistakes occurring while creating estimates and their solutions. 

These 8 simple mistakes must be avoided when it comes to preparing estimates for clients.

1. No On-Field Visit

As a business owner, not visiting a job site means that the service provider will not have an idea about the possible damages. Also, there are chances that they may have a wrong calculation of cost and materials. 

Such an on-site meeting is necessary to judge the condition and to measure the working area. On the basis of the measurement, a contractor can then submit their bid via estimating actual cost.

If they refrain from visiting the site, unknown issues may come during the ongoing construction work. These issues need more time and cost which might not have been included in the estimate. Hence, it is suggested to visit the job site.

Solution:  Construction contraction must inspect the working area before beginning the work. If possible, contractors can also take sub-contractors for detailed analysis of the site and structure.

2. Simple Mathematical Errors

Minor errors or wrong calculations in estimates can often take place when contractors want to wrap up the task in hurry. These silly mistakes can have a negative impact on the construction business. And clients might refrain from recommending such services to their friends and family members. 

In terms of calculations, contractors usually make mathematical errors while adding line items, local taxes, and offering discounts. These calculation errors are human errors that are quite possible when contractors generate estimates manually.

Solution: Creating an error-free estimate could only be possible when it is not done by humans. The best remedy for such errors is to generate estimates by using online invoicing and estimate software.

3. Sending Incomplete Estimates

Those who are into the construction business will agree on how incomplete estimates can put a dent in their business reputation. The partial estimate sent to the client could be the result of not itemizing the products and services. Therefore, it is recommended to include every detail of the material cost, overhead expenses, and other necessary instructions.

By doing so, clients will have more clarity on the estimated cost for their construction work. 

Hence, the business owner can expect a quick approval. Whereas, incomplete one will make the customers choose other services.

Some contractors may only itemize the line items, which may not help the clients have a clear picture of service charges. So, before sending the estimates it is crucial to recheck the estimates whether it is completely filled or not.

 Solution: It is safe to use an online estimate generator so that it shows a preview of estimates before a contractor hits the send button.

4. Forgetting to Assess Risks

Little the construction contractors may know that if they don’t pay a visit to the client’s house, they are not aware of the risks. Since the construction work has the potential to damage valuable assets, contractors must complete the risk assessment before they start making estimates. 

It is the necessary step to ensure customers about the possible threats. However, if they skip assessing risk factors, then it will be difficult to manage in the later stages. And as a result, an estimate will have no important notes of possible risks.

Solution: Construction contractors should closely inspect the job site and inform the customers before creating estimates. If there are risks involved in the job, they should be mentioned in the estimate.

5. Making Random Guesses

Local contractors who are connected with the construction industry often prepare estimates by making random guesses. It won’t help them when it comes to clearing the payment. In this case, the asking price may vary at the time of the payment and this may lead to disagreement between the client and contractor. 

Professional contractors usually don’t make guesses when they are unsure about the actual price. Instead, they ask the experienced person to get the correct price. Thus, contractors should refrain from making the guesses, or else it would negatively influence the business profit.

Solution: Contractors should stay updated with the current prices in the construction industry. Before visiting the site, have a brief idea about the construction job and discuss it with the subcontractors too.

6. Insisting for Contract Agreement

Contractors might have no idea why they should not insist the client accept the contract agreement. Though it is not considered an error, contractors must take care while offering contracts to their clients. Some of the clients will not accept the annual contracts if asked frequently. And it would have adverse effects on their business. 

Therefore, contractors should discuss with the clients prior to the work. In case, if the client agrees to the contract, offer them an annual contract with discounted rates. In this process, they should be confident while analyzing the working areas. With the proper analysis and judgment, making an estimate would be easy and the client may accept contracts as well.

Solution: Let the client trust your services and thereafter advise them to choose the annual contract. 

7. Not Highlighting the Payment Terms

Many construction contractors often describe incomplete payment terms which might create differences with the clients. To avoid such last-moment issues, they should clarify the payment policy so that their client will not have any payment-related problems. 

Mainly, contractors should include the various payment modes, accepted currency, and refund process. When they forget to highlight the payment policy, new customers won’t be ready to trust their services. Thus, one must clearly mention the payment instructions and necessary guidelines in the estimates.

Solution: Contractors should make payment policies in one go so that they do not need to change frequently. Else, re-writing the policy every time means there would be errors.

8. Applying Hidden Charges

When the person is connected with professionalism like construction, there is no such place for undisclosed matters. Therefore, contractors should not surprise their clients by asking the prices which were not discussed previously.

If contractors want to add more charges for extra activities or material costs, they must inform their clients. Otherwise, slight hesitation to reach the customers will create communication gaps and customers would not be ready to pay the added costs.

Solution: Create an estimate that is easy to understand by the clients and refrain from applying any hidden costs. If there are extra charges that need to be added, then discuss additional costs with clients.

The Top 10 Most Popular Web Scraping Use Cases in 2022

If you want your business to succeed, automation is the way to go. As long as you know how to use it, web scraping technology will at least put you on a level playing field with the competition. There are countless ways gathering online data can improve your operations, and we’ll cover the most common ones.

​Ten Important Applications for Data Scraping

Web scraping is the act of obtaining large amounts of data through automation tools. In order to stay competitive in the business world, it has morphed into a necessary practice, and its uses are ever-expanding. Here are some of the most popular ways companies will utilize this technology in 2022.

​1. Brand Monitoring

Crawling channels to see who’s mentioning you is a wonderful way to stay in the loop and give a response. Navigate search engines to find out what’s going on. Just be sure to always pair your bot with a proxy to ensure safety and protection. A Bing proxy, for example, will keep your searches private and undetectable.

​2. Lead Generation

Social media accounts, emails, and phone numbers are necessary for lead generation. Scraping will gather and organize this contact info for you. Rival company press releases, promotions, and announcements are also important finds you’ll dig up to help with your marketing efforts.

​3. Price Comparison

Pricing insight is easily one of the most important aspects of a web scraping operation for any business. See what the competition is charging for services or goods. Even factors like shipping and availability come into play. Use this information to stay on pace with everyone else or get an advantage.

​4. Market Insight

If you’re entering a new market or endeavor, you have to do your homework first. Investigating all aspects of a particular industry should be your top priority for a successful start. Whether it’s academic or commercial research, know your field before you begin.

​5. Candidate Screening

If you’re hiring, you definitely need to scour the pool of prospects. Professionals take advantage of sites like Indeed and LinkedIn to promote themselves, so it pays to scrape the data they provide. Resumes and Curricula Vitae (CVs) are readily available for your perusal. Screening the public information potential applicants post is a fantastic way to get a feel for who’s right for the job. Recruiting based on automated CV and resume scanning is a practical and simple way to find ideal candidates.

​6. Product Data

Manually extracting data for particular products can be an uphill battle. If you need to prepare descriptions, web scraping will find what you need. Obtain images, features, and more with ease. Especially if you have a massive amount of inventory to present, automation is your best bet.

​7. Brand Protecting

Trademark and copyright infringement are very common, unfortunately. Many businesses worldwide also deal with counterfeiting and patent theft. These can go on without your knowledge. But web scraping will catch all this. It’s able to quickly identify questionable moves undertaken by others and make you aware of them. Then you can investigate and pursue legal action if necessary.

​8. Keyword Optimization

Search engine optimization (SEO) is how you get noticed. Keywords are the cornerstone for this recognition. Data scraping will clue you in on all the latest SEO buzzwords for your industry. Stay up-to-date in order to take your ranking to new heights and keep it there. Scrape weekly to monitor and adapt to any changes.

​9. Customer Opinions

Scraping will net you a tremendous amount of customer reviews. See what people are saying about you, good and bad, then act accordingly. This information is critical, but remember to also take a hands-on approach in this situation. Chat sites like TinyChat and Omegle can direct you to topic discussions. This information might be useful to broaden the wingspan of your research safely.

​10. Routine Testing

A web scraper is a fantastic tool to have at your disposal whenever you want to test-run your site. Maybe you’ve made some updates or changes, so to see if they’re on the up-and-up and functioning properly, let automation loose to sniff out any problems.

​Concluding Remarks

Automation tools paired with proxies are what you need for a successful business in 2022. These suggestions are invaluable methods to keep you on an even keel with your competitors. Try them out, and you’ll see the bottom-line difference in only a short period of time.

How to Implement a Quality Management System

A Quality Management System (QMS) is a series of written procedures for key processes and methods put in place to ensure a business can meet customer requirements consistently and effectively. A well-maintained and implemented QMS can boost productivity and ensure your business hits performance targets. If you haven’t yet implemented a quality management system, read on to learn more.  

Why is a QMS Important?

A QMS is very important, particularly in sectors like manufacturing. Implementing a QMS will help you reduce waste and boost efficiency. It can also help you meet the standards required to achieve your compliance. If a business is not compliant, it could trigger all kinds of problems, legal or otherwise. 

A QMS can support a business, but there needs to be a robust framework in place for managing the QMS processes. There are software QMS solutions available to help businesses put a quality management system in place. Enterprise software is ideal for larger businesses, and EQMS are essential tools in any manufacturing process, where lean methods are used to reduce waste and improve efficiency.

Building a QMS Framework

A QMS framework, whether software or actual paperwork, is all about maintaining accurate records. The QMS will include records, reports, and help employees carry out their tasks in a compliant manner. If there are incidences of non-conformance, the QMS will record these, as well as the outcome. An effective QMS creates an accurate paper trail, so when processes are audited, perhaps for compliance purposes, data is accurate and up to date at all times.

All quality management systems have a hierarchy of essential documents. The first is a Quality Manual. There should also be a list of policies, procedures, instructions for how to carry out various tasks, forms, and lists.

Essential Steps in Implementing a QMS

Implementing a QMS can seem like a challenge, but many companies already have a lot of documentation already in place. However, all documents must adopt the same template and be easy to read and understand. All existing policy documents and procedural manuals must be brought up to date, checked for accuracy, and imported into the new format.

Map all areas of the business and decide which ones should fall under the umbrella of a QMS. It may be that some areas are left out of the process. Include all members of the business in the process. It is very important that everyone gets involved, so any areas of non-compliance or missing documentation are highlighted early on in the process.

Documents must be drafted according to the master template, and accessible to everyone. Ensure documents are reviewed by department heads to check for inaccuracies. Documents must be filed in a way that they can easily be identified and retrieved (this is one benefit of using a QMS software solution, as all documents are stored electronically in the cloud, and accessible to everyone, from anywhere).

Note that staff training will probably be needed so employees know how to use the QMS.

8 Essentials to Create a Highly Converting Landing Page

A landing page is an effective tool to boost leads and conversions. It is the page that helps promote your specific product or service and directs the visitors to your lead magnet. However, a landing page needs to be highly enticing and flawless to grab the attention of the visitor and make them take the desired action. It should give your customers what they want in a simple and clear way.

Let’s learn how to create a highly effective landing page to convert visitors and generate leads.

An Attractive and Relevant Headline

The headline is the first thing a visitor sees when they land on your landing page. It’s the hook that either compels the reader to stay on your page or leave it. Make sure that your headline is attention-grabbing, persuasive, concise, and tells the readers what problems your product or service solves. Your headline should ideally be between 10-20 words and should convey a sense of urgency.

Attention-Grabbing Media

According to BANG!, a Web Designer in Phoenix, giving website visitors some “eye candy” visuals and letting them know visually they’re at the right website is a smart move to prevent high bounce rates on your site.

Relevant and catchy images or videos on your landing page not only effectively demonstrate your products or services but also help persuade your visitors. Adding videos is also helpful as research suggests that videos convert better than other forms of content. Video also helps with SEO and maintains user engagement. Make sure that the images/videos are high-quality and relevant to your products/services.

A Powerful Call to Action

Call-to-action (CTA) is crucial for any landing page; they persuade your visitor to take the desired action. Use buttons to draw attention to the CTAs. Make sure that your Primary CTA button is actionable and visible above the fold. Use actionable phrases like “Start Now,” “View a Demo,” and “Get a Free Quote” for CTAs to increase conversion. Moreover, use strong and bright colors to make your CTA button stand out.

Responsive Design

Most customers use their mobile devices to buy a product or service online, so make sure that your landing page is friendly for people viewing it on mobile devices. Mobile responsive landing pages can help convert leads from traffic that comes from smartphones or tablets. Likewise, responsive landing pages support your social media marketing (SMM) campaigns as most people use social media on their mobile phones.

Show Social Proof

Your social proofs (the number of likes, subscribers, shares, etc.) should be prominent on your landing page. Social proofs help win the trust of the visitors and increase their chances of converting into customers.

Testimonials from your existing customers work as great social proof if you don’t have a lot of data to share yet. When adding testimonials, make sure that they’re accompanied by a picture of a real person. You can also add social proofs into your CTA, such as “Join my 50k+ community.”

Use the Right Colors

Colors have a great impact on human psychology; they influence how we feel or act. Using the right colors on your landing page not only increases the user experience but also helps guide their behaviors, which can improve our conversion.

Depending on your product or service, use colors that convey the message you want. For example, red and yellow are the colors that grab attention and ignite appetite, making them an appropriate choice for a food-related landing page.

You also want to make sure each color you use signifies something. For example, you may use black color for the copy text, orange colors for your CTAs and other clickable links, and red color to highlight something important such as social proof.

Contact Information Should be Visible

Having clear and visible contact methods helps strengthen the trust of the visitor by telling them that your business is legitimate. So, make sure your landing page mentions the methods of contacting you.

You can add multiple methods such as a phone number, an email address, social media buttons, a contact form, and a physical business address. You can also add live chat popups that ask the customers if they need any help.

Keep the Layout Simple

Your landing page should present the information in a simple, minimalist, and attractive way without looking cluttered. Use a clean and simple design that helps people understand what your landing page is all about. Use white space and choose large fonts for increased readability and user experience. Your CTA button should be visible, and make sure that the visitor doesn’t have to scroll to find it.

The Use of Infographics In Your Marketing Initiative

Infographics are an amazing tool that makes even the drab topics fun and simple. They are widely used by organizations in training as well as their marketing initiatives. The long boring spreadsheets with copious amounts of data, when presented in the form of an infographic can also make a lot of sense and are easily transformed into decipherable data that can be easily used. Plus, they are inviting and engaging for the viewers. 

The infographics can be used to a tremendous extent in your marketing initiatives. Following pointers can help you navigate that journey seamlessly- 

Showcase Your Strength In Numbers 

The infographics can be used to show your strengths to your consumers and competitors alike. They can be used to portray the positive data in simple terms for the purposes of marketing. This makes particular sense for your company stock and its needs. One source of information can be your LMS data. Modern LMSs like Thought Industries can provide you with data to use as your infographic staple. 

Start Afresh

Rather than using an existing empty infographic format and trying to weave your information around it, try starting with your data with a fresh perspective, and the ideas will flow for a new and unique infographic for you to use. And, it is advisable to keep your infographic short and simple rather than a complex one, which has an inherent hazard of losing user engagement in the middle. 

Disseminate Information

Educate your customers and partners about your achievements as well as give them the desired knowledge through a simple and eye-catching infographic. It ensures the engagement of the viewers as well as retention. 

Avoiding Complication

As already mentioned above simplicity is the key. If the infographics are too big and complicated they lose their purpose of knowledge dissemination. They might be able to attract the required audience but complicated infographics lose the edge of knowledge sharing and its retention. Thus, the need is to create simple and small infographics to serve their original purpose. 

Be Precise

Precision is a prerequisite of an infographic. Rather than beating around the bush, just dive into the right information. Too much information in one infographic will lose engagement in the middle. And will not be able to share the information intended. 

Use Them in Your Blogs

As a part of your marketing strategy, you can use your standalone infographics with a good amount of views with your blogs and increase their traction. Plus, more people can view in reference to your blogs. Thus, both the individual entities can support each other by garnering more views for each separately. This way your knowledge or information reaches more of your target audience. 

Weave a Visual Story

With an infographic try to weave a visual story. Users are more likely to be stimulated with visual content. In this regard starting with a blank screen is important. A visual story will break the intended content into visually smaller sections, which helps in easier consumption by your audience. 

Optimization for Search Engines

This pointer is a little technical but as important. Your infographics should have appropriate alt tags and file names. It is advisable to take care that these names should also be optimized so as not to slow down the loading time. When your infographics are optimized, they are easily searchable and have the merit of reaching more people and being consumed by them.

Explain the Complex Topics

This is the specialty of infographics. Even the complex information can be disseminated in the form of infographics where it is visually segregated as well as is appealing for the consumer. You can take any complex topic and formulate an information-rich but simple infographic for the benefit of your audience and in turn for you. 

Use True Customer Stories

For the content of infographics, you can refer to the true customer journey and stories that you have and present them in the form of infographics. This increases the appeal of your content, as it comes from an authorized source and is true. Your audience is able to relate more to it and consume it better with a better possibility of engagement and it also offers image enhancement in the eyes of your consumers. 

Make it Simple and Relevant

As is the theme throughout the blog and has been reiterated time and again, the infographics need to be simple enough for consumption by the users. But, just the simplicity does not suffice. The infographics in question need to be relevant to your target audience. Thus, they need to be checked for these markers before they are shared.

Trend Representation

The infographics can successfully be used to represent positive trends to your target market to strengthen your marketing initiatives.

Conclusively, infographics creation and sharing is an ameliorate process and when done in tandem with marketing strategies can do wonders for your organization. 

The Ultimate Guide on How to Start an Event Planning Business

Businesses large and small worldwide are turning to event planners when they need help organizing an event. If you’re interested in learning how to start an event planning business, here’s everything you need to know.

What is Event Planning?

Think back on some of the events that you’ve gone to recently. Maybe it was a wedding, a family reunion, or even a birthday party thrown by someone you knew. What did these events have in common? All of them were planned by an event planner!

An event planner helps ensure all the details go smoothly so that the host can enjoy their time with guests without worrying about making sure everyone has food or drinks or knows where to go. Chances are everyone probably muddled through, but what if there was a way to make the event better and more enjoyable for all of the guests?

Event Planning Job Duties

Beyond the planning of large events, and fundraisers, one of the primary responsibilities of an event planner is helping people coordinate their schedules with the host or organizer. For instance, a potential client might need someone to help plan their anniversary dinner or big birthday bash.

This person hires you as an assistant to ensure everything goes according to plan, from reserving a location and booking entertainment to ensuring everyone knows about it and what to expect.

Another example would be a business owner who is relocating and needs help organizing a housewarming party (typically one of the most popular types of events for planners). This person hires you to hire caterers, DJs and ensure that everything goes smoothly with ordering food and drinks.

How to Start Your Own Event Planning Business

So now that we know what event planning involves, let’s take a look at how you can start your own event planning business:

Plan Ahead: The first step to owning an event planning business is to plan ahead, as in months and months ahead. It takes a long time to develop fresh concepts for themes and venues that haven’t been done before. Your planning process should take as much time as the events themselves to ensure everything comes out perfectly.

For example, if you’re hosting a Thanksgiving-themed party, make sure there isn’t another one scheduled for the same day. Consider alternatives like hosting it on a different holiday or weeknight instead of a Thursday. Also, keep in mind you’ll need a few months lead time before sending invitations, so guests have enough time to clear their schedules.

Create a Website: The first thing someone looking for an event planner or assistant will do is search online. You need to have an attractive website with all the information people might need to get them interested in hiring you. Ensure your site includes samples of past work along with testimonials from happy customers.

Of course, make sure your site looks nice and functions well on all devices (since most people will be browsing through their smartphones or tablets).

Know Your Niche: It’s essential to have a niche in mind when starting an event planning business. The last thing you want is to be all over the place with your events. If you try to please everyone, you’ll fail at pleasing anyone. People are more likely to hire planners who specialize in their preferred function.

For example, if someone wants a high-class catered wedding, they’ll call up the most expensive 5% of planners rather than hiring the cheapest one around who also happens to do weddings. Your best bet is to socialize with potential clients and see what type of events they usually host so you can focus on those instead of doing everything under the sun.

Know the Trends: For your business to succeed, you’ll need to stay up-to-date with trending events and new ideas. Things like Pinterest boards and Instagram accounts are great places for discovering new ideas and staying ahead of the game (literally).

Get Creative: There’s more than one way to steal people’s attention, but nothing screams “unique” more than creativity. It takes a lot of thinking outside the box, and some practice before perfection, so don’t be afraid to test things out.

Remember those Pinterest or Instagram accounts we mentioned? They could also double your portfolio so clients know what type of work you can produce.

Decide How Much You’ll Charge for Your Services: Pricing is always a difficult step when starting any small business, but considering that you’ll generally earn 75% of contracted fees makes this decision less tough to work out.

You can also choose to have different tiers of packages available, which allow you to have more flexibility when working with clients.

Be Sure to Join Local Associations: Joining an organization can help increase your credibility, especially if other event planners are members. Organizations will also schedule networking events, which ultimately enable you to meet people in the industry that could turn into future clients/mentors/employees.

Network: One of the best things about being a part of an association is meeting like-minded individuals who can provide valuable guidance and feedback throughout your business venture. Make sure to attend every possible networking event, speak with everyone you meet, and try not to sell yourself too much – work on providing value for others.

It’s always good to keep business cards on you, just in case you have the opportunity to meet someone.

Plan Sample Events: Find some places willing to let you test your skills as an event planner before taking on large commissions. This could be anything from planning a wedding reception or birthday party for one of your friends or even orchestrating a fundraiser event for local non-profit organizations.

Use these events to gain experience and build up your portfolio so potential clients can see what type of work you do.

Have Fun: If you’re not having fun doing what you love, there’s no way it’ll ever succeed anyways. Whether you enjoy the creative process or just like managing everything behind closed doors, event planning should be one of those things that get you excited because why would anyone want to do something they hate?

All work and no play make running a successful event planning business pretty difficult, so don’t forget to take some time off and attend events as a guest to see how other companies run their operations before jumping into this crazy industry full-time!

Conclusion

It would be best to always have a business plan ready before diving into any new adventure because it’ll help guide you when things aren’t going according to plan. Building a business plan isn’t all too difficult, and there are plenty of free resources available online.

Running your own business is always difficult, but there are some perks to working for yourself. Not only do you have complete control over the entire process, but the skills you learn will also help you with any future career ventures.

If event planning doesn’t end up being your thing, then at least you’ll have plenty of experience that can be transferred elsewhere.

6 Best Practices for Sending More Professional Emails with Outlook

Every business communication needs to come across as professional and stylish. They should engage prospects and drive customers to take the next step via clear calls to action. Therefore, they need to look good and read well, while being exciting and direct. Follow these tips to make the best-looking emails that deliver results for your business and customers. 

1. Build Effective Email Templates

Templates help build the brand of a business, so should be treated as seriously as any other design aspect. Email templates should be stylish, provide clear areas for text, broken up with branding, products, or imagery, and ensure that all legal corporate and other messages are in place at the bottom. 

Templates ensure consistent branding and a strong look, but should still be quick to load and ensure that calls to action are near the top, as people will rapidly lose interest in a lengthy or text-dense email. 

Time-limited events should be clearly sign-posted with strong visuals to get customers engaged. Remember to update the templates regularly to stop customers from thinking that the brand is unchanging and boring and that years or copyright dates are always correct on the template. 

Also, pay attention to the signature as a professional-looking one can make you appear credible. Here’s a great guide on how to add signature in Outlook

2. Double Check Titles, Body Spelling, and Sending Times

Email titles and subheads need to grab the attention of readers, with strong verbs and calls to action. Brainstorm several titles and test them with a few people on your team to find the strongest possible message. 

Also, check that the email makes sense from a consumer perspective and ensure it is grammatically correct. Double-check any text within images, as that often bypasses spellchecks.

Finally, ensure that the emails are sent out at the appropriate time or date. Many emails are commonly sent at 9 AM, 2 PM, or 5PM, and you do not want to get lost in the stampede in someone’s inbox. 

3. Personalize and Customize With Plug-Ins

Just like WordPress and Shopify, you can customize or automate emails with a range of plug-ins to add features to Outlook. These can help create automated newsletters to your subscriber email list, or schedule emails with smart tools. 

There are even payment tools for email, to add PayPal or other services directly to messages, encouraging shopping with fewer steps for customers. Additionally, you can also create custom signatures for different types of messages from various personas or teams within a business. 

From time-saving to making emails look better, there’s usually a plug-in for that. 

4. Make Emails Part of the Marketing Campaign

Marketing emails remain a key part of most business consumer outreach efforts. By ensuring that your emails are integrated with key marketing messages, you can create a consistent tone of voice and ensure they are in harmony with advertising, promotions, and other efforts. 

As part of the marketing plan, consider how email can offer a different way to express key messages, along with SMS, on-site messages, and other communications. Use the power of email to deliver regular and interesting messages with more depth than shorter communications. 

5. Vary Your Emails to Deliver Active, Timely Messages

Emails from a company can get very boring, very quickly. This leads to them being ignored, deleted, or unsubscribed from. So vary the look and type of messages you put at the top of emails – while remaining on brand and in tune with other marketing efforts. 

Use email outside of your usual sending times to share fun or interesting information about products or events to encourage customers to look forward to receiving and opening those messages. You can also have a range of personas talking to consumers to help build more of a rapport, and use different tones of voice with them. 

6. Link Emails to Activities, and Always Remember the Unsubscribe Button

Emails should always link to a new or upcoming activity to give it a sense of urgency or timeliness. Natural seasonal events like summer holidays, festivals, industry gatherings, or social occasions are tracked and used by most brands, but you should also look for different or new events that help make your business appear more progressive or in touch. 

Finally, even though every business and marketer hates the unsubscribe button. Make sure it is there and clear at the bottom of each email. Firstly for compliance reasons, but also should customers wish to move on, it is a sign of good grace to let them go without any fuss or shenanigans. 

Conclusion

It is very easy for a company to think that an email campaign is just a string of regular messages, sent out with an expectation of a small response rate. Instead, focus effort on making those emails beyond the norm, with unique information or offers to make consumers more likely to react and feel positive about the messages coming from your business.