You may wonder what the secret to success in business is. It can keep you awake at night, and maybe you spend hours every day thinking about what to do to leave the competition behind. Entrepreneurs often experience frustration and may feel defeated when they don’t find game changing solutions.

What if we told you that it’s not that difficult to find a way to create a successful business? There are some basic things that people often forget about. The secret is to remember them and implement them consistently every day!

It would help if you refocused on the basics of your business. Here the answer is usually “sales” – the foundation of every company. You need to find out how to create products that answer your customers’ needs and how to make the most profit on them. You won’t even know when you become the face on the cover of, for example, CFO Tech Outlook as the most successful businessman or businesswoman.

In this article, we will present some ways to stay focused on things that bring success to your business.

Create Something of Real Value

There is nothing better than a product that fully meets our needs. Imagine that every customer is looking for something like this, and you have a chance to fulfill their dreams (which they will gladly pay you for).

It is known that reducing costs for more profit is important, but never sacrifice the product’s quality. Sooner or later, it will turn out that the cheaper material for constructing your product performs worse, and customers will simply return it as defective. Remember that saving money isn’t always the best solution.

The same goes for services. If you cut down on the offer and instead of dealing with the whole matter, you only take care of part of it – the client will find a better service provider. Please, offer comprehensive service, but increase your price. Do not be afraid. The price will not scare the customer if their case is taken care of properly.

Be Authentic and Transparent

First of all, don’t promise the impossible. People will see your insincere intentions right away. It is better to immediately provide an offer that you will fulfill than later explain the things you couldn’t deliver. Such a customer misleading strategy does not pay off in the long run. Besides, it generates stress on both sides. Instead of focusing on improving your offer, you lose energy arguing with dissatisfied customers.

Additionally, a defrauded client will not give you a second chance. Why? The market is full of competitive companies, so the customer has a lot to choose from in case of your mistake. Being inauthentic, you don’t risk losing one customer with whom you had direct contact. Unfortunately, (for dishonest firms) information in today’s world travels at the speed of light, and someone may describe the problematic situation on the Internet effectively scaring off others.

Focus on the 80-20 Rule

The 80-20 rule states that 80 percent of the results come from 20 percent of the effort. It is also known as the Pareto principle, after the famous Italian economist who dealt with unequal distribution of wealth. The principle was formulated by Joseph Juran and described as a universal law relating to the allocation of resources.

This principle describes many phenomena in the field of economics and management and allows you to better organize your day, which allows you to achieve maximum results in a minimum time.

The goal is to identify a few tasks with the greatest value for the company’s operation and focus on them. Working on improving these specific tasks (or products) is expected to bring you the most profit. By the way, note how many non-essential tasks are high on the agenda and get rid of them if possible.

Conclusion

We often think that business success lies in working yourself to the bone. It doesn’t have to be so at all. Spending long nights writing strategies and thinking about the next moves hasn’t done anyone any good yet. It’s better to spend this time on good quality sleep and start work in the morning with fresh energy.

Thanks to good time management, the awareness of where most of the profits come from, and taking care of the client’s welfare, you can effectively improve your financial conditions and, at the same time, improve the company’s reputation.

A few lessons of compassion and treating customers as equals are enough to enjoy a wonderfully growing company.

Being a manager of any company is not easy, but when it comes to the sales area, it may seem even more complicated. Why? A sales manager needs to take care of the whole sales process, supervise sales representatives, set goals, or measure the results.

A manager is also responsible for the company’s profit and, of course, the main goal in this area is to increase it. This is a demanding task for any manager and it requires a lot of knowledge and effort.

A good way to deal with these issues is to introduce and use a Sales Enablement strategy within the company.

Sales Enablement – Basic Facts

Sales Enablement is an overall strategy that is used in the sales area, and it is concerned with maximizing profit by taking various actions. The actions are well-planned and interconnected.

Sales Enablement involves a few important steps and guidelines.

They Include:

• Implementing a more customer-oriented strategy, getting to know customers’ needs
• Taking care of the content and keeping it high-quality
• Maintaining the motivation of the sales reps and other workers
• Keeping the team highly-educated in the field
• Executing, measuring and assessing the sales processes
• Keeping all documentation neat and completed

Of course, in order to make Sales Enablement work properly, all of these points need to be fulfilled and remembered. If you’re interested in the methodology of the Sales Enablement, visit this website.

Also, when it comes to Sales Enablement, the MEDDIC methodology is a useful tool to use. The abbreviation stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Plan and Champion. You can read more about it on SalesHood.

The MEDDIC methodology helps to accelerate the process of Sales Enablement.

A Good Sales Enablement Manager

A Sales Enablement manager should be aware of all the facts that were mentioned above in order to build a successful strategy based on this knowledge. The manager should also have some more specific qualities and competencies.

Have A Proactive Attitude

What does it mean in the context of Sales Enablement? A proactive attitude means a willingness to make progress, a high level of problem-solving skills, being open to new solutions and strategies.

Sales is not all about analytics and measuring results. It’s also about direct contact, building brand image, being open to suggestions. A positive attitude towards all these aspects is a must-have for a manager.

Be A Team Player

The manager’s role is not only about establishing rules, delegating tasks, and supervising the team. It also involves cooperation, which is crucial to make the Sales Enablement process smooth and effective. The team needs to establish strong internal relationships, also with the manager, communicate on a daily basis, and become dedicated to the goal.

Be Dedicated And Make People Focus On The Goal

A manager who is not fully dedicated to the project is not a good one and won’t convince anyone to become fully engaged in the work, either.

A vital thing in Sales Enablement management is to focus fully on the goal and to make people work more effectively towards achieving it. We all have a natural tendency to imitate what we see around us – it’s a great asset to use as a manager who wants to maximize employees’ effort in the sales process.

Be A Motivator

Motivation is a key factor in the Sales Enablement strategy. A manager can motivate the team in numerous ways, for example by organizing various workshops, or training sessions.

An excellent idea to keep the motivation high is to take care of the team’s integration. As a manager, you can consider organizing a conference or trip for your team. Arranging some space to relax in the office could also be an opportunity for the team to integrate.

To read about more ideas for team integration, visit this website.

Be Organized

Good organization is inevitable in Sales Enablement, as the whole strategy is based on keeping a record of all documentation.

If any action that a company makes is not documented and stored, there’s no possibility to learn from it or take some advice for the future. If you feel like you’re not organized enough, you can always ask your coworkers for help, or read some tips on how to do it, for example,  here.

Conclusion

Being a manager and performing the function well is not a piece of cake. It is possible, however, to manage the sales team effectively in accordance with the Sales Enablement rules.

Once the strategy is implemented and executed properly, it will only become easier to manage the sales reps and make a profit from this new way of working.

Founded in 2003, WordPress is used by millions of the most popular websites in the world. It is the most popular publishing system for websites and blogs. Each user can manage his site without the knowledge of programming languages such as HTML, CSS, and PHP. So, good intentions and a bit of motivation are enough to acquire knowledge in the field of creating websites. There are a lot of materials on the Internet. You can visit Web Monkey Online for WordPress tutorials and tips.

What is WordPress?

WordPress is one of the most popular content management systems (CMS) to develop websites. It’s a foundation for your site or store that allows you to build anything you want. When the foundation is solid, what you’ve made will last for years. WordPress is just such a solid foundation for the development of your brand on the web. WordPress is a system that allows you to create websites and online stores. It is so popular because it is free, and WordPress itself is an organization based on an engaged international community that works on the development of the system.

Domain and hosting selection

Before your WordPress website can be officially released on the Internet, you must select the appropriate domain name. The domain name is actually the name of your business, so you need to think about it carefully before making a decision.

Installation

The first step to install WordPress is to download the WordPress installation package. The script is downloaded only from the official WordPress website – you should not risk downloading it from any other sources. This can be done using any FTP client, for example, the FileZilla application running on any operating system. Files should be sent to the public directory of our server. It is most often called “public_html” or “www” – if you have a problem with its location, it is best to look for information in the documentation provided by the hosting company hosting your server. To start the WordPress installer, simply enter the address of your not-existing page in your browser. After entering the website, the installer’s welcome page will appear. In the next step, a form will appear, into which you must enter the details of the connection to your database (ask the server administrator for this data).

Search Engine Visuality Option

You can discourage search engines from indexing your site. This site option at the bottom of the page determines whether your page will be visible to search engines. It tells search engine robots that you don’t want your site to be included in their indexes. Disabling this option makes sense when you are still working on the page and do not want it to be visible in search engines. You can change this setting in the administration panel at any time. If the installation was successful, you would see information about its completion with a button redirecting us to the administrative panel of your newly created page.

Settings

The Settings menu has six sections: General, Writing, Reading, Discussion, Media, and Permalinks. Those sections have themed configuration options. Additional sections added by plugins may also appear here. The General section contains the most basic settings of your site. It is where you set the title of your website, and provide the email in order to receive notifications. Writing settings are associated with creating entries.

The Format block will allow, for example, that the entered emoticons are converted into the corresponding images. In the Reading Settings, we determine the way entries and pages are displayed, as well as their visibility. You can decide here what will be displayed on the main page of your website. You can choose from a list of entries and a static homepage. If you want the second option, then from the visible lists, we have to select the page that will appear on the main page. Using a premium plugin can help create and insert visual aids such as tables and chart.

Summary

WordPress is incredibly simple. All this means that anyone can start using it. All you need is a little willingness and knowledge, and you can quickly run WordPress on your first website. It is a completely free platform for creating shops and websites developed by an extensive online community. It is a platform full of possibilities and easy to use, which is used to build simple websites as well as comprehensive portals and e-commerce modules.