How to Pick a Motherboard That is Compatible with Ryzen-7

For Ryzen processor choosing the motherboard is easy yet some crucial factors need to be considered while buying. Ryzen ‘s 7th Gen launch was frightening the motherboard industry as people were confused whether the socket, CPU, APU, and the chipset would fit them or not. However, the good news is that there are plenty of motherboards for the Ryzen-7 2700Xprocessor and we must choose the right one. There is a foreseeable future with the Ryzen processor as they unlock various capabilities in PC, starting from USB to graphic cards that you install. Also, the full range of chipset is an additional advantage for the processor to adopt the various features in the PC.

How are Ryzen processors making its way in the motherboard platform?

Ryzen 7th Gen processor has changed the game, especially with desktop computing. They offer an amazing unparalleled mixture of single-core and multi-core performance. It makes the Ryzen’s 3000-Series of CPU, and the ideal choice for the PC to build. It supports various functionalities like 3D Modeling and rendering software, Workstation for Adobe After effects, run as dedicated render notes and video editing for PC. That’s how it becomes the highly tricky choice to make in choosing the CPU and motherboard.

However, here, AM4 Motherboards like X470, B450, X370, A320, and B350 support the 3rd Generation Ryzen. Even Ryzen-9 3900X is supported, making it viable for the various possibilities and can handle any high-end models of CPU. 

Henceforth here are some of the common considerations for buying the right motherboard for Ryzen-7:

Chipset

Your CPU choice will determine the compatible chipset option. If you are using your computer for high-end purposes, then AMD or Intel makes an ideal choice. The high-end chipset is known as Core X in Intel and the Threadripper in AMD chips.  In this case, there is one choice to make for the chipset which will be X299 for the Intel and X399 for AMD. Simultaneously, if you’re using your computer average purposes or simple multipurpose tasks, then you can choose any of the chipsets from Z370 from Intel and X370 or X470 from AMD. In this case, you can install the graphic cat and use it for the small number of multi-drives that does not load the processor like Ryzen.

However, motherboard for Ryzen-7 2700x is compatible with the X570 chipset as they give professional features and functions. The PCI-E 4.0 bandwidth becomes accessible with the NVMe storage for the system. It provides high-speed, and the quality of the functions becomes commendable.

Socket

Choosing a processor socket is one of the essential elements when it comes to compatibility. There are numerous sockets available from the past, but only three of them are applicable for the processors that are trending now. It is namely BGA, LGA, and PGA. The Intel processors support only LGA sockets. PGA and BGA support the AMD processor. These sockets are mostly available as a default setup in the motherboard. They are bonded in most of the cases, and neither you can to buy them individually nor you can upgrade them.

Form factors

The form factor is one of the best ways to choose a motherboard. They include all the specification, general shape, and size of the processor. Also, they have the element for placing the right power supply case. For the AMD Ryzen-7 processor, ATX becomes the right choice. They are integrated form factor which will include the standard location for the mouse, video connectors, keyboard, I/O ports. It has become widely popular and for the reason that the design specifications can be changed later, such as power supply and cases. ATX includes a 20-Pin connector for the power supply. Hence, there is no overlap between the drive bays and motherboard. The integrated I/O port connectors are soldered here in the motherboard. That’s how the ATX become an excellent design for the AMD Ryzen processors.

Difference between AMD and Intel motherboards

AMD and Intel are always competing in the field of the motherboard. They always come out with the next best thing and stay ahead with each other. Both of the products are closely related, and there are only minor differences. However, AMD motherboard would work only on the processor of AMD, and similarly, Intel Motherboards work only with Intel Processor. It leaves those to the direct sale of processors as it corresponds to what the consumer preferences when it comes to the motherboard. Also, socket becomes the most critical difference among them all. For example, the motherboards with LGA are suitable only for Intel, and AM sockets are for the AMD motherboards.

When you compare them on general standards, AMD processors seem to be affordable than the Intel processor. Those who have the budget choice they probably choose AMD over Intel as there is only a thin line of difference between them.

Conclusion

These are some of the essential elements that you must know while you pick the motherboard for Ryzen 7 2700x processor. You can also check for the comparison of the performance, functionality, compatibility, and extensions before you purchase the right one. However, make sure you do proper research and know your needs before finalizing your decision. Otherwise, you may end up buying a wrong motherboard that won’t be able to fulfill your needs. For more information, explore the internet.

Why Is LinkedIn Good For Your Business?

When you want to market your business, you inevitably face a dilemma over which platforms to market your business on. It is common knowledge these days that from among a multitude of online platforms, Facebook, Instagram, and Twitter can be employed to market a business successfully. But what about LinkedIn?

Businesses, particularly small ones really underestimate the potential of LinkedIn and the opportunities it could open up for them, even though LinkedIn is said to be the treasure trove of Fortune 500 corporate bigwigs.

Let’s go over some statistics to give you an idea. As per Fortune, TechCrunch, and Business Insider, LinkedIn has around 562 million members. And as revealed by LinkedIn Marketing Solutions 100 million users on LinkedIn actually have decision-making positions. While around 40% of all the members, are actively using LinkedIn, looking for valuable content to read, grow their business, reach new clients, and make precious connections.

So what does this mean for your business?

Make Valued Connections

LinkedIn’s basic function is to establish connections, not only with your employees or friends but with your current and target clients, too. With a major chunk of users in the decision-making and influential positions at their respective companies, LinkedIn helps you reach these influencers. Through this platform you can make them aware of your business, services, and what advantage it may hold for them. Fortune 500 executives may not find time or interest for Facebook, Instagram, or Twitter, but they definitely spend their free time on this professional platform. So make the most out of it and secure your next contract here. 

The Only Place for Quality Content

About 92% of B2B marketers, include LinkedIn in their content marketing strategy since it contributes to more than half of their website traffic. And around 3 million users on LinkedIn get 9 billion impressions over their content per week. That’s a lot of impressions! If you want to be at the top of your content game, LinkedIn should be your priority among other platforms, since your content is more likely to get exposure and legitimacy here.

Providing Increased and Customized Assistance

Microsoft bought LinkedIn in 2016, for a substantial price of $26.2 billion so that it can integrate LinkedIn with Skype, email, Cortana, and other Microsoft products. Microsoft not just bought a social networking site, but also a huge volume of user data the site garners. Quite obviously this massive amount of data will enable Microsoft to customize its services for the individual user e.g. displaying articles relevant to the current project you may be working on, MS Office helping you connect to an expert via LinkedIn to aid your project, Cortana preparing you for a business meeting and much more, turning LinkedIn into a new horizon hosting a number of brilliant prospects for users.

Reach New Consumers

Even if you’re a B2C business, LinkedIn helps you reach new customers. As mentioned above, not everyone uses social media to go through frivolous content. Some are more interested in reading specialized, informative and intriguing content, and participate in a discourse over that with professionals. According to LinkedIn Marketing Solutions, 87 million Millennials are part of its user base; they are our future or even present decision-makers; and 44% of LinkedIn users are women. Whoever you’re trying to reach, with a little bit of research you can gather a comprehensive understanding of their needs, wants, and demands, before you target them. Make them aware by posting fresh and stimulating content, provide them with a unique experience, start a conversation, and foster a relationship. Think ahead and these efforts will pay you back in quadruple now or in the near future.

Pool of Talent

A major chunk of LinkedIn users are job-seekers. If you have a vacancy, LinkedIn can provide you a huge talent pool to choose from. Other job posting sites only give you surface information about a job-seeker which is basically their CV, but a candidate is more than their CV. And LinkedIn allows you a glimpse into their activities, opinions, and knowledge, which can help you find the best match for your company. Just head over to their profile and see their activities on LinkedIn, the articles they’ve published, the projects they are working on, etc.

LinkedIn Groups for Advice

Whenever you face obstacles in a decision-making process in your business endeavors, you wish that you had a contact with a certain industry expert, who could advise you and give their perspective. LinkedIn makes it really easy for you to achieve that support. LinkedIn groups are a great place to post your queries and a dozen experts in that field will come around and provide you with their individual perspective that stems from their unique experience.

Establishing Your Credibility and Expertise

Whenever someone googles your business, your LinkedIn page is going to be among one of the top search results. People usually prefer to click over a social media platform rather than a website page, unless they are purchasing something from there. Social Media platforms provide deeper insights to the researcher about your business, its activities, and its culture, which is a huge factor in establishing your credibility, expertise and a stellar reputation. It’s imperative that your business keeps its page updated with new, useful and Keyword-filled content; that helps interact with and gain the trust of other users, business leaders, and industry experts.

Conclusion

If your business is not on LinkedIn, you are missing out on spectacular opportunities this platform can provide you. With the onset of high speed internet, more and more businesses are depending on social media platforms to search for new opportunities, new customers, ideas and information. LinkedIn’s goal is to reach 3 billion users and make it the professional hub for the entire world. Imagine connecting to those 3 billion users and the subsequent effect on the growth of your business. So go ahead, and flaunt your business and expertise to the world.

10 Time Management Tips for Entrepreneurs

Time, one of the most valuable resources for busy entrepreneurs, should be valued above anything else. Yet, entrepreneurs are expected to strategize the marketing campaigns, plan their budgets, set meetings, and engage in active networking all the time.

But how to find enough time for all those facilities? In fact, time management tips, as suggested by pro essay writers from Essay Shark, might assist entrepreneurs in managing the resources properly. This is extremely applicable even when it comes to time management, a truly scarce resource in modern business realities. So, let’s review the most accurate time management tips for entrepreneurs, which would save you some time in the intense realities of entrepreneurship.

1. Scheduling

Keeping in mind all those countless tasks and responsibilities that should be handled daily, entrepreneurs shouldn’t rely too much on the memory. Even if entrepreneurs are masterminds of the contemporary world, it’s somewhat common to forget or misremember important details. So, using a scheduling platform of some sort, such as Google Calendar or any other cross-platform application is a must. Basically, if you comply with the regular addition of events and tasks to your schedule, your productivity and KPI would enhance accordingly.

2. Prioritization

This specific rule is extremely applicable to the vast majority of entrepreneurs, who are obsessed with an immeasurable flow of tasks regularly. Only by prioritizing, entrepreneurs might omit distractions and burnout. The prioritization best represents its validity in terms of putting the most important tasks first. One of the most viable tools is the so-called prioritization and delegation matrix, which might become your roadmap. By doing so, even the busiest entrepreneurs might ease their daily workflow by not being distracted that frequently.

3. Pareto Principle

            If you’re a genuine entrepreneur, don’t you dare forget about the Pareto Principle. Basically, this rule, which is also known as 80-20 rule, states that 20 percent of all work is responsible for 80 percent of all results. Once you secure yourself on a top management position, the application of prioritization, delegation, and Pareto rule might boost your time management skills as well as the overall success of the team. In the modern world of technologies and mobile appreciation among business entrepreneurs, you might even download some specialized Pareto mobile apps. With their use, you’d emphasize planning over the mere allocation of duties and tasks.

4. Start your Day Earlier

            When it comes to a daily schedule of entrepreneurs, each minute matters. Although daily scheduling is usually one’s responsibility, starting a day earlier might be a panacea for busy weekdays. With some extra time early, entrepreneurs are most likely to boost their daily performance. Despite the fact that this rule is applicable only to some entrepreneurs, meaning that it’s not universal, business people should facilitate this habit to accomplish genuinely outstanding performance results

5. Long-Term Roadmap

   Another valid option for time management is a deployment of healthy alternatives to ordinary to-do lists. By creating a meaningful long-term roadmap, any entrepreneur is capable of measuring the empirical progress with abstract objectives. Even if you’re working within a small team of five people, the presence of a long-term roadmap is a determinant of your management skills and functionality of yourself as an entrepreneur. Regardless of what measurement techniques you apply, be sure to measure your KPIs and compliance with predetermined aims and objectives.

6. Give Yourself Some Rest

            Yeah, you read it right. Time management should not be misinterpreted as a framework for fast burnouts and uninterrupted work for twelve hours daily. But how really a break might be potent in terms of time management of entrepreneurs? The answer to this question is somewhat simple. By taking a couple of breaks during your working day, you’re most likely to return to work being more focused and energetic. Although you might perceive ten-hour brainstorming marathons as something useful for your business, we commonly advise not to get lost in the middle of that process because of no rest.

7. Filter

   If your entrepreneurial tasks are focused on the web presence, you’re most likely to know how distraction works. Messages on the social media services, updates on LinkedIn, and new blog posts from the competitors wouldn’t make your day more productive. If you’re required to spend some time in front of your desktop or laptop, don’t forget about filtering the quality and quantity of the displayed web content. Sometimes, the best decision is to close all the tabs and switch off all notifications and just stay focused on the task. It wouldn’t be a big of a surprise to tell that this tip will have noticeable implications on your daily schedule

8. Avoid Multitasking

            One of the most harmful habits of busiest entrepreneurs is multitasking. In the modern business climate, it’s naturally believed that multitasking might be a panacea in time management and allocation of tasks. Unfortunately, this rule works just the opposite. The main problem with multitasking is the overall amount of distractions you make each time you switch to another task. The problem is that you wouldn’t boost your productivity with this technique since it works not as one could perceive from the first glance. Omit it for the sake of time management and overall productivity.

9. Productivity Spot

   This tip is universal to all entrepreneurs all across the globe. All you’ll have to do is to identify and stick to your beloved physical space, which best boosts your productivity and comfort. For some, such a productivity spot might be the office, while others would universally prefer their homes or coworking spaces. Regardless of your choice, just stick to the location where your value-added actions are best seen.

10. Exhale

No, this tip isn’t about breathing techniques. You should always remember that your business idea or entrepreneurial startup should aim for excellence, but not by all means. Regardless of the niche, you’re aiming to capture, no business might become a market leader in just a few weeks. So, if you’re struggling with time management by obsessing yourself with too many tasks regularly, just try reassessing your attitude to long-term success. In most cases, your success will come sooner, but not earlier; so don’t be that overwhelmed and allocate your workloads adequately.

In Conclusion

            In case you strive for excellence and long-term growth of your entrepreneurial project, don’t forget about the aforementioned time management tips. When it comes to vital recommendations and suggestions, the unveiled above top ten tips would definitely assist your endeavors. So, if you’re looking for maximized results in less time, let those time management tools and tips become your habits and norms.

Affordable CRM for Small Business – DejaOffice PC CRM

Why pay monthly for an expensive Cloud-Based CRM when you can own a PC based solution for a one time price? With DejaOffice you can work on PC or Phone even when offline, and then sync when you are back online. Simple Customer Relations that includes History, Follow Ups, Email Forms and more.

Featured in Forbes

Forbes writer Gene Marks has highlighted our product DejaOffice PC CRM in an article titled On CRM: Is A CRM Necessary? And to answer the title question: Yes – as long as you want your business to grow!

DejaOffice PC CRM is an affordable solution for Small Business. It is a PC based Contact manager. You buy it as a one-time perpetual license. There is a Multi-user version available, and also an Outlook Add-In. Make notes, schedule, call and delegate tasks. DejaOffice provides a complete solution for Customer Relations from your PC and your Phone.

Pro – Multi-User

A five-user license for $199.95 one-time purchase; DejaOffice provides everything you need for shared scheduling and contact management. Each of your staff logs in with their individual ID. The Contacts, Calendar, Tasks and Notes can be shared, or be individual per each staff member. Each person can elect to make a Contact or Event Private, in which case no one else can see it. If a staff members changes you can easily re-assign their activities and tasks as a batch. DejaOffice is everything you need for the small office except for the monthly charge. https://www.companionlink.com/pc-crm/pro/.

Outlook Add-In

DejaOffice PC CRM for Outlook gives you an Outlook Add-In. This is an action panel that gives you CRM features from inside the Outlook Email window. Whenever you view an Email in Outlook, it shows you the phone number, time zone and history notes for that Contact. You can easily drag and drop an email to create a new contact, calendar event or task. Integrate CRM into your Outlook CRM Experience with DejaOffice. https://www.companionlink.com/pc-crm/outlook/

Standalone

DejaOffice PC CRM Standalone will install your PC and let you import data from Palm Desktop, Outlook, Google, or DejaOffice on your phone. It provides a simple and secure way to track your customers and calls, follow up on tasks, and make notes. The cost is just $49.95. Check out our DejaOffice PC CRM video tour.

If you currently use Palm Desktop you know that Windows 10 is giving some headaches in the file structure. Here is a handy video on How to Migrate Palm Desktop to DejaOffice PC CRM.

Express

If you currently use Act! or GoldMine, you can integrate DejaOffice into your current CRM database. Use the express version as an Act! Add-on to quickly handle history and activities, and also integrate with Outlook and DejaOffice Mobile CRM. Act! does 1000 things that DejaOffice will not do. But if you want to quickly add notes, activities and sync to Mobile, DejaOffice provides a great way to handle basic CRM functions on your PC Desktop. https://www.companionlink.com/pc-crm/express/.

Free trial

Download a free trial today. As a part of this trial we will email you setup guides and we will help you get started. There is no risk. See how productive your day can be when you put Customer Relations back on your PC where it belongs!

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How Many Devices Does Your Connection Go Through Before Reaching a Website?

All of us use the internet extensively in our day to day lives, but few of us really think about how it works on a fundamental level. Understandably, most people assume that the inner workings of the internet are far too complicated for them to understand. Let’s change that, shall we?

Aside from satisfying curiosity, it seems that, given the prominent role that the internet plays in our lives, we should have a better general understanding of how it works. With modern high-speed internet connections, websites and online services load in seconds. This can mask just how much is going on behind the scenes whenever you connect to the internet and leave your homepage.

Requests and Responses

A simplified explanation for how the internet works would be this: you (the client) sends a request to a website (the host). The website sends back a result, which is then displayed in your web browser. This all happens so fast that you might not realize there are several things going on under the hood when you connect to a website.

Most websites consist of a variety of different elements, each of which needs to be requested individually. The underlying code of a webpage, written in HTML (Hypertext Markup Language), tells the browser what it needs to request in order to display the webpage, as well as general instructions on how to display it correctly. This enables dynamic websites that display differently according to the device being used.

Before data is sent back to the client from the host, it is broken up into thousands of packets. Each packet contains a tiny bit of information about the file, which the browser then reassembles. These files can be divided into two categories – assets and code files.

These files contain code that can be written in a number of languages – HTML, CSS, Perl, JavaScript, etc. Assets include images, video, audio, and any other media to be displayed or downloaded.

Servers

Websites that you connect to are hosted on servers. You can think of a server as a big, internet-connected computer. Servers that just need to serve up website data might be quite basic in terms of computing power. However, you can also rent servers that have the specs of a high-end gaming rig.

More complex websites require more powerful servers and websites that experience huge volumes of traffic often utilize multiple servers, with auto-routing protocols directing new users to servers where the load is lightest.

Servers have operating systems installed – usually special versions of Linux or Windows. These operating systems are designed to sit on servers and handle their connections. Think of the operating system as one of those switchboard operators that used to route phone calls. When a client connects to a host server, the operating system knows what to do with the incoming connection.

When the server receives an HTTP request, it knows how to process it and, if successful, return an appropriate response.

Protocols

In order for the client to communicate with the host, they need to both use a common set of protocols. These common protocols ensure that any devices that need to connect to the internet are able to do so. Without this standardization, different parts of the internet would require different software for access. Conversely, different protocols can be used, as in the case with TOR, to create networks that behave differently.

There are two protocols that are fundamental to how the internet works – Hypertext Transfer Protocol, Transmission Control Protocol, and Internet Protocol. Collectively, these are the protocols that allow online devices to communicate with one another.

  • HTTP: This protocol defines a common language for the client and the host to use to talk to one another. Requests that you send to online servers will be in HTTP format.
  • TCP/IP: These communication protocols dictate how data travels across the internet. Specifically, the IP Layer is responsible for directing packets to a specific computer. The TCP Layer is responsible for directing those packets to the right port on the client computer, so they go to the right application.

Domain Name Service

Consider the URL, ‘http://www.example.com/pogs/boglins’. The ‘example.com’ part of the URL contains information about the host’s location and identity. The ‘/pogs/boglins’ part of the address specifies which bit of the website you want to access. You can think of the first part as being like a phone number, which puts you through to a particular business, and the latter part an extension that enables you to connect directly to the right phone.

But computers don’t work with words, they work with numbers. The URL example.com is nice and easy for a human to read, but it’s not what your computer wants. In order to connect to a host, your browser needs to know the IP address of the server you are trying to access.

In order to find the IP address, your browser performs a Domain Name Service (DNS) Lookup. This process is akin to a person looking in the phone book for a telephone number.

When you register a domain name, you are assigned an IP address. So, when example.com is registered, it is added to the domain name registry, along with the associated IP address. When a browser performs a DNS lookup for example.com, it will find the associated IP address of the server where the website is stored and will establish a connection before sending the users’ request.

HTML

The main component of most webpages is an HTML file. This is the source code of the web page; it contains all the instructions a browser needs for displaying the page correctly. It also tells the browser what assets it needs to request from the host.

Each additional asset represents a different request between the client and the host. Sometimes, the HTML code will call for an external script, perhaps a Python or Perl script. Within this script, there may be subsequent calls for other assets. No assets are loaded unless they are requested, however, many web browsers will cache certain elements so that if you visit the page again, you only need to load content that has changed.

Loading a Website

Let’s take a look at how all of those individual components come together when you load a website.

When you click a hyperlink or enter a URL into your web browser, your web browser performs a DNS lookup, which tells it the IP address of the server hosting the website you are requesting. It then establishes a connection with the host using the TCIP/IP protocol.

Once a connection is established, the client sends an HTTP request to the host, either asking for the homepage, or for a specific page or file.

If the client’s request is successful, the host will send the data requested. Before the data is sent back to the client’s web browser, it is broken into packets. The web browser then takes all those individual pieces and puts them together into individual files. Initially, this is usually the HTML source code for the web page, which tells the web browser what assets to request and how to display them. The browser then renders the website you see.

Whenever you connect to a website, there is a lot more going on than it initially seems. Think about how many individual elements make up the websites you used every day. Even though it happens in the blink of an eye, your web browser and the server have to do a lot of communicating.

How to Get a Good Deal on Your Website Hosting

If you have a website which you use for business or if you have a personal website, there is one thing for sure, you have invested heavily in that website whether it be with time or staff time or money. You may have spent a great deal of your hard-earned money employing graphic artists, content writers and so on to have your website ready for use. You, therefore, need it to be hosted in a way that will offer you reliability, service, and efficiency.

Hosting, for those who are unclear, is simply a way of you having your website displayed on the internet for others to see and access. In the same way that you would save your own documents on your computer, a web host will save your website on to their server and then provide access to the internet for all to see and use. The aim, of course, is to have a web hosting service provide you with this service at the best possible cost whilst not compromising on service, not all providers are the same. A reliable provider will make sure that your website has no ‘downtime’, in other words, periods when your site cannot be viewed by others. If you are a business, you will certainly want to have a stable service.

Web hosting should offer you a choice of packages to suit your individual needs and a good provider will be able to work with you as your business grows. Features such as automatic back up, having a free domain or SSL certificate could be important features.

It can be quite an overwhelming experience when you go to search for website hosting options as there are a number of ads for you to work your way through and not all will be offering the level of service or expertise that you need. So, how do you go about getting a good deal on your website hosting? 

Bluehost is a company recommended by WordPress. They offer different types of hosting, so whether it be Shared, VPS or Dedicated hosting services, Bluehost will be able to accommodate your needs. They are a large, leading provider who has been offering hosting services for many years and so comes with a track record. They are well-reviewed from many satisfied customers.

You can access coupon codes in order to be able to get a good deal on their services. 

Bluehost deals are some of the best around and in addition to being well priced, the service is also first class. There are deals to be had on all of their packages and with the versatile nature of what they offer, there will be a package to suit all needs.

Bluehost offers excellent customer support so whether you are a veteran user needing some specialist advice or whether you are a new user starting at the very beginning, the team is always on hand to help with all inquiries. They are experienced, so your call will not be a frustrating experience! You can choose from a number of contact options.

7 Best Ideas to Improve Your Business Website Content

Digital marketing, a.k.a. the art of online promotion, revolves around content. Without content, businesses would not be able to communicate their messages and promote their products. After all, content is information that is packed in specific ways, all depending on the purpose of a business.

Running a business website is simple. Running a successful business website is complicated. Why? Because for a site to be effective, it needs to feature high-quality content. Unfortunately, that type of content doesn’t grow on trees. It costs time, attention, and money.

If you’re a business owner or a website content writer and you’re currently looking to skyrocket the quality of your website content, you’ve landed on the right spot.

In today’s post, I’m sharing several techniques that should help you improve the quality of business website content. No rocket science here, just useful advice that should be tested and implemented!

Speak to Your Customers

High-quality content is simply content that resonates with your target audience. If the information that you pack into articles, podcasts, videos, graphics, or whatever type of media type you decide is absolutely relevant to your prospective customers, you can consider your content highly qualitative.

Speak to your customers. These are the individuals who are already trusting your brand, so they wouldn’t feel harassed if you were to ask them for feedback. Ask them what they like, what they dislike, and what can be improved. Do it manually or leverage surveys.

Make it Visual

Over 80% of digital marketers leverage visual content in their social media campaigns. Over 32% of marketers suggest that visual content is the most important type of content that they’re producing. Surprisingly or not, roughly 80% of internet readers are skimming through content before making a decision to consume it all.

I hope I’ve made my point. Visual content is extremely important and should be an important part of any content marketing campaign you develop and execute. Add relevant images in your articles, use videos when you have to, and link to relevant infographics to summarize a lot of information.

Study Your Competitors

By working as a marketing executive at a leading dissertation help online company, I have discovered that the single best strategy to optimize your content is to pay attention to the competition.

Your competitors are trying their best every day. If you’re an underdog, you clearly have to learn from them. If you’re on top of the ladder, you can still learn from every mistake you discover.

I’d highly suggest you take advantage of competitor analysis tools to study and assess the topics, performances, and influencers that your direct competitors are presenting.

Moreover, pay attention to their website’s design, to how they structure their content, and also to their sales funnel. If a competitor is performing great, become one of their leads by following their email newsletter.

Start with the Benefits

To immediately attract and retain the attention of your readers while crafting blog posts, start by exploring an issue and quickly jump to the potential benefits that the reader can reap if the problem is solved.

Promise that you’re going to help him achieve whatever he needs to achieve (directly or indirectly) and then honor your promise. The first paragraph is extremely important because that’s where readers usually decide if it’s worth continuing.

Improve Your Headlines

When a prospect enters your website, he’ll be immediately looking for short sentences that are supposed to lead him to solutions. When scrolling on social media, users are mainly assessing headlines – if they’re attractive, they click; if they’re not, they skip.

To improve your headlines but also your copy writing material, take advantage of power words. These are simply emotional words that create an immediate emotional reaction. They’re extremely persuasive because they’re immediately spotted by the subconscious minds of the prospects, making it hard not to click.

Use a Conversational Tone

Business content should be fluid and easy-to-digest. If you want to keep your reader hooked, be conversational and add a bit of personality in every piece of content you publish on your site.

Throughout articles, ask questions even though your readers can’t answer. Write like you’d talk to someone face to face. In fact, a good way to make your content conversational is to imagine that you’re speaking to your ideal customer. You can also leverage text-to-speech tools and create your text content without typing.

Proofread Everything You Publish

Lastly yet very importantly, proofread all of your content before publishing. A website that contains errors is not worth trusting.

Takeaways

Content is undoubtedly the most important element that businesses need to constantly upgrade and perfect. Content represents communication, and communication is key to the success of any modern business.

I often advise new entrepreneurs that before worrying on how to create a website, they should worry about what type of content they’ll regularly publish on that website and how will they keep their content’s quality high. Take advantage of today’s tips and tricks and take your business website content to the next level as soon as possible!

4 UX Design Tips to Build Users Trust

UX designers understand the importance of building a site that can not only grab user attention but also gain their trust. Hence, below are a few design tips that will help in building trust:

1. Think Like the Customer:

While building a site, step inside the customer’s shoes and understand if they would trust the website you are building. Firstly, answer the question- do you trust it? You can take the opinion of your family members to understand if they would trust the site.

Adding pop-ups may be a design trend but asking your customers to opt-in as soon as they land on your page is not a great design as they do not even get to understand about what your brand offers to make the decision of engaging with it hence this is not helpful in building the customer trust. Let the customer read about what your brand offers and once they are through to the end of the page, you can prompt them to engage with your brand by adding screen pop-ups.

2. Add Testimonials and Reviews:

Your product may be great, and you must have mentioned that on the site, but potential customers will not believe that unless someone else says the same thing about your brand hence rating and reviews of your product is important to attract new customers. But do not only post your best reviews as that will again cause a sense of doubt. Even if you have negative reviews, post that with the resolution you gave to the customers. Potential customers also like to see how you handle dissatisfied customers.

3. Use Personalized Images:

Adding images from stock media does not really look very professional as every blogger also does that hence hire a photographer for a day and get a photoshoot done which will be more relevant to the company and people can connect more with the brand as they can tell the difference.

4. Be Transparent:

Another trust factor which is important for your audience to engage with the site is site security. By asking your users to engage, you are asking them to enter their personal data which they will be skeptical of giving you until they are sure your site is secure hence create a privacy page which explains where you are going to use the user data and how do you protect your data privacy. Also, include the third parties that would be using the user’s data. If you are using analytics to track user behavior, mention that as well. Allow the users to also opt-out from your list easily whenever they wish to, this will develop their trust in your brand.

Conclusion:

Conversion is only possible when your audience can trust you and it is not an easy task to gain their trust. And with an increase in the number of frauds and data breach, a customer trusting your brand becomes that much tricky hence run targeted campaigns and use your existing customer experiences to bring in new customers. A website which is transparent, honest and gives a good user experience is a stepping-stone to gain users trust.

New in 2019: DejaOffice PC CRM featured in Forbes

Forbes article highlights DejaOffice multi-user CRM

Author Gene Marks has highlighted our product DejaOffice PC CRM in an article titled On CRM: Is A CRM Necessary?

To answer the title question – Yes, a CRM is absolutely necessary for every small business. The only question a business should have is how much to pay on a one-time, monthly or annual basis.

CRM Stands for Customer Relations Management and it is the primary system a business has to track its prospects and customers. Every time a customer calls, emails, texts or visits a business, the nature of that interaction should be recorded in company records. Later, this information can be used for marketing new products, or renewing agreements, or engaging the core sales cycle of the business.

Without a CRM you are blind. Every customer interaction is done without context, or understanding the past relationship. This leaves your customers open to your competitors, and you lose your niche.

With a CRM you have effective communication. Your customer remembers you, and you can do the courtesy of remembering the customer. If your business can survive on 300 customers, how much better will it be with 600 customers or 900 customers. The purpose of computer automation is to delegate the responsibility for remembering the details to a proper database and not just carry it in your head.

Gene concludes with the question: “Wouldn’t just a simple, inexpensive system that enables your group to share accurate contact, history, notes and calendar information take be sufficient?” and answers with ” For many, it just may. And for $200 (and a few bucks extra for support), it could be worth the try.”

Click Here to try out DejaOffice PC CRM for Free

Thank you Gene Marks and Forbes!

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How to Secure Your Voice and Video Data

Communication is an integral part of the business process. You have to keep in contact with all colleagues, employees, employers, and clients to ensure everything is running smoothly. Digitization of the real-world tasks has made things easier, faster, and more efficient. There is, however, one drawback that came with it. It has made us more vulnerable to security threats. Digital platforms aren’t very secure unless you take additional precautionary measures. Here I have shared how you can keep your voice and video data secure from unauthorized access.

Get a Secure VoIP System

VoIP is an efficient communication system that uses hardware and software with a medium of internet. You can make audio calls and send files to other people connected to the same network. Many businesses are using a VoIP system for communication within their organization. It is considered secure as only a selected number of people can access it. Acquire services of the best VoIP company to ensure no outside threat can breach your security. A good VoIP company has features of advanced cloud-based technology, HD voice quality, customizable service options, and extra layers of protection.

Use an IPS

Installing a powerful firewall and an additional Intrusion Prevention System will make it difficult for unauthorized users to access your system. The IPS will monitor the entire network and filter all unauthorized, unusual, and insecure activities. A lot is done while filtering these three things. It leaves almost no possible way for an exploiter to enter your system. A new user trying to access information isn’t something an IPS can’t notice. As soon as it will detect anything like this, it will block it and notify the administrator.

Encrypt Your Transmission

Encryption is the most reliable method to secure a communication line. A hacker might be able to break into your system, but he won’t be able to get any information if your data is encrypted. Encryption is a process that converts data into an unreadable format. This data is decrypted only when it reaches its destination that has the key to turn it into its original form. Usually a powerful cipher encrypts the data, and a decipher to decrypt it – both use the same key generated by the system.

Create User Profiles

Make your communication network limited to only relevant actors. Create user profiles of all employees that work in your organization and allow only them to make a call or share files. This will ensure the overall security of your system. The exploiter will be left with only choice to hack an employee’s account, and that’s also not as easy it may sound.

Restrict Calls

Have your IT manager configure dial plans of the system you use and restrict communication to ensure even an insider can’t do any harm. This step will allow only a defined type of communication in only a specified manner. You can allow only eligible devices or users to make calls. It will also give you the option to authorize access only at specific periods of time. You know the timings of your employees and when they need to send a file or make calls. If you restrict the schedules, no one will be able to exploit your system even he has access to a user account.