Many dismiss email marketing as something that worked in the past and which people tire of quickly, eventually unsubscribing from your list. However, nothing is further from the truth. For every $1 that you spend on email marketing, it is projected that you’ll get a $42 return on investment (ROI). In addition to this, 81% of small businesses rely on email marketing as their primary customer acquisition method.
In this article, we’ll give you some pointers on how you can use email marketing to the best of its advantage in your business.
Grow Your Email List
Firstly, to be successful at email marketing, you need to have an email list. This is not just any old list of email addresses. This needs to be a targeted list of people interested in what your company has to offer so that when you send through your monthly newsletter or sales promotions, they won’t unsubscribe.
In addition to this, you need to make sure that your list is well segmented so that you send promotions, which are relevant to a specific set of people, to these individuals and not others. For example, if you’re a clothing retailer which sells both men’s and women’s clothing, if you have a promotion on your ladies’ range you don’t want to send this mailer to your entire database – you would want to send these mailers to just the women on your list.
Optimize For Mobile
With more and more people reading emails and surfing the Internet on their phones, you need to provide your readers with emails that they can easily read on their mobile devices.
Most bulk email-sending services have the option for you to see how your email will look on both mobile and desktop so you can make sure that you are happy with how it will look to both sets of audiences.
Design Your Content Well
If you want to get the most out of your email marketing efforts, you need to design your content well.
To promote click-throughs to your website, don’t give too much information in your email. Rather, craft your content in such a way that it piques the interest of your readers and want to click through to your website to find out more information.
Use Social Media To Extend Your Reach
Give your email additional legs by sharing it on social media. There may be people on your social channels who aren’t necessarily on your list. By making the email publicly available, you’re increasing the reach of your communications and are possibly even gaining new subscribers for your emails.
Analyze Your Analytics
It’s one thing to send out emails, but you need to measure how well/poorly they performed and use that information to make changes to your next send to achieve better results. Just like when playing right here, you want to measure your success in money.
When you’ve mastered the basics of email marketing, make sure that you’re consistent with sending out your communications so that your readers will look forward to your emails.