In this digital era, many business owners have started taking their companies online to expand their reach, hoping that technology will do its trick and drive people to their online stores. However, increased traffic doesn’t necessarily equal increased sales because people won’t spend money on products on their first visit.
Shopping online takes time as it is hard to make a decision when you cannot physically examine the products. The best way to ensure that potential buyers will come for a second visit is to collect their emails and send them frequent reminders without spamming them. On that note, here are the most effective ways that you can adopt to collect visitors’ emails.
The most popular method to collect emails from your visitors is using pop-ups, owing to their ease of placement and effectiveness. We have all come across a small box requesting our emails that pop up while scrolling down a page. Unfortunately, they can be irritating to some people who often end up closing the tab. That’s why you should make the pop-ups easy to close and adjust them to appear on the side of the page instead of blocking the whole screen.
Create a Sticky Top Bar
A sticky top bar is a less annoying alternative to pop-ups as it stays at the top of the screen as you scroll down. It will exist for the sake of grabbing a visitor’s attention without ruining their time on the website. This bar is most commonly used for announcements, but there is no harm in making them gather emails as well.
Build a Squeeze Page
When a person clicks on an advertisement that you have placed, they will be directed to a squeeze page containing related information. Before the visitor can access the details, they should be asked to enter their email address in a box that appears on the front page. For an attractive design, you should use squeeze page tools to create an effective page that is attractive enough for potential buyers. Make sure not to include too much content and focus on the benefits of your products. The newsletter that you will send later on will include details about the offers and a link to direct them to the different items that are on sale or part of said offer.
Create Sidebar Forms
The main purpose of a sidebar is to include links to direct visitors to other pages, top articles, and recent news. Recently, some marketers have started to use them to add a rectangular box that asks interested people to subscribe. You can encourage them to leave their emails by adding a discount percentage on their first purchase after subscribing.
Host Competitions on Your Website
It is worth a shot to hold a competition on your website if you are struggling with the other methods. Depending on your kind of business, you can optimize the questions and allow people to enter after signing up. Setting a time limit will make it more interesting, and you can offer a small gift for the winner.
You need to collect email addresses from visitors to build your database. While it won’t cost them any money to sign up, many people are wary of giving out their emails to unfamiliar websites. That is why you need to be smart when requesting their emails or setting up pop-ups so as not to drive away potential clients. Moreover, you have to be mindful of the emails you send them and make sure you only send relevant information because otherwise, they will unsubscribe to your newsletter.
Moreover, you have to be mindful of the email content you send out and make sure you only send emails to valid and active email addresses. Otherwise, your messages can land in the spam folder or get marked as undeliverable, which hurts your sender reputation and can eventually lead to your account being banned.
Luckily, there are plenty of sales automation tools like Snov.io email tester that can check email validity individually or in bulk. Just pick the right software for you!