Android, as a platform, has seen growing popularity since its inception. Before Android, Apple had a tight grip on the changing smartphone market. They were one of the first, and certainly the most influential, to transform the smartphone into what it is today. But, as we all know, Apple’s OS only works on Apple devices. That’s where Google stepped in. They created an open source OS that existing phone manufacturers could use. The use of Android as an OS spread rapidly, catching up with Apple’s market share in little time.
Today, that popularity continues to rise. A recent survey by Market Force shows that 34% of those surveyed would like to buy an Android phone, while only 21% indicated they wanted an iPhone. This is no surprise to us – we can see a similar trend among our customers.
Why is this?
Arguably, one of the reasons is that Android runs on more devices. But I think there’s more to it than that. Android is an open platform that’s designed to allow users great customization and flexibility. People like to own their experiences. The Android platform allows them to do just that. With it, you can make your phone as fun, simple, extravagant, or productive as you like! The very same device can be a portable arcade as easily as it can be a mobile productivity hub.
Now, obviously this is just one survey. New Android phones will continue to be released, and Apple is likely a few months away from releasing the iPhone 5 and iOS 5. How this will affect people’s buying decisions remains to be seen. For now, it’s safe to say that Android phones aren’t going to go away any time soon!