JUMP! needs the Cloud to jump-start new devices

People using JUMP! will need an efficient way to move personal and business data from one device to another. A cloud-based data hub like Google (currently free, ad-supported), Outlook.com (currently free, ad-supported), or DejaCloud (currently free, no ads) is the answer because they enable calendar, address book, notes, and task lists to move from one device to another with just a username.  People who are averse to hosting data in the Cloud can opt for CompanionLink’s USB software to move their data.

Why JUMP! changes everything

On July 11, 2013, T-Mobile announced a radical change to how often people can upgrade devices.  Their JUMP! upgrade program allows existing customers to swap devices two times in 12 months for the same low price that new customers receive. For example, if you own an iPhone 5 and want to switch to a Samsung Galaxy S4, JUMP! allows this for the same price (currently $99 on T-Mobile’s website) that new customers receive. Essentially, you can trade-in for a new smartphone every 6 months for about $100.

Wow, talk about a game-changing move.

This raises the bar for other wireless carriers and reinforces how people yearn to consume new mobile hardware. With the pace of new devices increasing (Moore’s law on steroids), T-Mobile is simply offering a way for people to rent their device instead of owning it for  waiting archaically long (two years) to upgrade.

Who benefits the most from JUMP!

Business professionals and consumers who want to frequently upgrade devices or use the latest-and-greatest will love JUMP!. The plan allows them to “lease” devices instead of being locked into the ownership of one device every 24 months.

T-Mobile’s offer appears to be a win-win because customers get to switch phones at a low price while T-Mobile still carries customers for a 2-year term, which resets with every phone upgrade. History points to win-win situations sticking around for a long time, and changing the game.

Disposable devices just got one step closer to reality.