How to Make Effective Employee Training Videos

Training videos can spare several resources because rather than using a person’s time, you are getting the information that you need from a video. Continue reading →

Published by
Anna Yurovskikh

Many companies waste a lot of money and resources on training. For example, if a new employee comes on the scene, a current employee will have to teach them all they need to know. Not only will this put extra strain on the other employee, but it will also prevent them from fulfilling the job that they were supposed to do.

Training videos reduce the costs of training to almost nothing. Indeed, you may have to make an initial investment for the equipment and the creation of the video – but after that, you’re all set. This article will tell you everything there is to know on how to create an employee training video.

What Is a Training Video?

A training video is a kind of video that has an educational goal. Its purpose is to teach a skill or knowledge to anyone wanting to learn. Simply put, training videos are there to teach someone how to do something.

Training videos could be for employees coming on board, software education, compliance training, and many more. They can be corporate or non-corporate, depending on whom the target of the video is. Training videos can spare several resources because rather than using a person’s time, you are getting the information that you need from a video.

Why Choose Video for Training?

On average, videos are much more engaging and compelling as compared to texts. You can access them anytime and anywhere, and you don’t have to wait for your peers to come over and teach you anything. They reduce costs and effort, something that will help not only the employer – but the employee as well.

Types of Training Videos

There are several types of training videos to choose from, all of which will depend on your audience, your goal, your resources – and sometimes, just your personal preferences. Here are some of the training videos that you may utilize for your business:

1. Instructor-Led Training Videos

As the name suggests, these training videos have an instructor at their core. It’s like in-person training – only instead of talking to a live person, you see them digitally on the screen.

With instructor-led training, the instructor will show up on the screen and explain the topic to an audience online. These training videos are also referred to as “talking head videos,” because basically, the only thing you can see is the head and bust of the speaker.

These training videos are mostly recommended for beginners and intermediate individuals that are still in the learning process. It’s perfect for delivering the information in an engaging way, as it makes the audience feel like they are talking to someone right in front of them.

2. Screen-Capture Videos

For skills that are slightly more technical, such as a program tutorial or a demo, seeing that person’s face on the screen will not help you much. What you need to see is how to use that program in particular. And this is where screen-capture videos with a voice-over come in handy.

These videos will tell the employee exactly what they need to do from start to finish. It’s a “show and tell” kind of video for people that learn more from seeing than listening.

3. How-To Videos

For processes that require a step-by-step approach, how-to videos are generally the most recommended type. Also referred to as demonstration videos, these training videos will take you step-by-step through a process that you wish to learn.

Various topics may be approached in these training videos. For example, if your company needs its employees to write in an APA format, then a “How to write in APA format” training video might be exactly what you need.

4. Animated Videos

These training videos make use of visuals that are fully animated. They are a great option for explaining data, ideas, and complex processes. It makes explaining much easier when everything is made in the form of animation. Also, these types of videos are much more engaging.

5. Interactive Videos

For many people, interactive videos represent the most efficient way to train someone. These videos work on a scenario basis, where the viewers will see a small clip and be given a path choice. They are less restrictive, and they are also highly motivating.

Resource-wise, they might take the highest budget. On the other hand, they are also very efficient, as they test the knowledge of the person watching them. If possible, these interactive training videos should be used as much as possible when it comes to training new employees.

6. Videos Created by Employees

We learn the best from our peers, which is why employee-created videos are usually the best options to go for. After all, it’s not the employer that usually knows best; it’s the employee that has already been doing this for a while.

Plus, by creating these videos, the employee will get a better understanding of their tasks and the right ways to put their skills into practice. The employees will offer their tips and tricks so that the newcomers will know exactly how to do their job.

Steps to Create a Training Video

There are five steps to keep in mind when creating a training video, and they go as follows:

1. Set Objectives and Goals

The first thing that you will have to do is to understand your goal. What outcome are you planning to achieve by creating this video? Understand your goal, know your audience and then define what the learning objective should be.

2. Plan the Video

You already have a big idea in mind – now it’s time to move onto planning. Build the staff, decide on the video type that you plan on using, prepare the equipment, and create a project plan. Set up the atmosphere for your team. Get to know your SMEs and make a video knowing that your SMEs are most likely busy.

3. Design and Script

The planning is done, now you need to move onto the designing part. Write a script for what you are planning to add to the video. Sketch out the ideas and try to figure out how to make them more entertaining. Decide on the tone; can you add jokes and other stuff, or does it have to be more on the serious side? Plan everything out nicely.

4. Record and Edit

This is where the action starts. Take your tools and start recording. Whether you want to create an instructor-led webinar or you want to set up an interactive workshop, use the tools that are most convenient to you. You may film yourself, record the screen and your voice, and then edit them in the way that you see fit.

5. Share the Video

Your video training piece is done. Now, all that is left for you to do is to share it. LMS platforms are good for smaller companies, but for larger ones, you may use other tools as well. Vimeo and YouTube are the most popular options in that regard.

Requirements for a Good Start

To start on a good note, you’ll need certain pieces of equipment. Here is what you need to put on your checklist. 

· Equipment

First things first, you will need a webcam, a computer, and a good microphone. When it comes to microphones, you might want to go for a lavalier microphone, as you clip that one onto your clothes. This way, you can make sure that the audio quality is high.  

· Software

To have a good start when it comes to video creation, you might also want to be very careful about using the right creation and editing software. There are various tools that you may use here, such as iSpring, Wistia video software, Kapwing, and FilmoraX. If you want a more accessible online video editor, you may also try Fastreel. All of these options are great when it comes to creating an online course.

Depending on the type of video that you are making, you might also want to get a screen recorder program. However, some video editing programs also have the option of recording your screen.

Examples of Effective Training Videos

There are many examples of effective training videos that you may learn from. Here are just a couple of examples:

Retail POS: After upgrading the POS of their system, many employees would once more have to learn how to be productive.This is why Retail created a 10-part video series that would teach the users how to efficiently use the new system.

Supply Chain eLearning Video: Supply Chain has more than 12,000 employees, and more people keep coming around each time. This is why they created very effective 12-course learning videos on best practices for the end-to-end supply chain.

The Bottom Line

Training videos are a great way to maximize time and productivity. This is why, as a business owner, you should ensure that you make the most use of them. Check the tips above, gather your equipment, and start filming.

How to Make Effective Employee Training Videos was last updated October 20th, 2021 by Anna Yurovskikh
How to Make Effective Employee Training Videos was last modified: October 20th, 2021 by Anna Yurovskikh
Anna Yurovskikh

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