Finding the right influencer marketing platform can feel a bit like using a dating app. You swipe through endless options, each promising to be “the one,” only to realize three months into an annual contract that the relationship just isn’t working out.
Influencity is a solid player with over 200 million profiles and a functional IRM (Influencer Relationship Management) tool. However, as the industry heads toward a projected $32.55 billion valuation in 2025, many brands are finding they need more than just a database. Whether you need deeper e-commerce integrations, MENA-specific data, or enterprise-grade fraud detection, there is likely a better fit for your specific workflow.
Here’s a quick overview to help you compare these platforms at a glance:
| Tool | Key features | Best for | Pricing |
|---|---|---|---|
| Influencity | 200M+ profiles, IRM tool, 20+ filters, campaign boards, Shopify integration | Mid-sized brands wanting all-in-one campaign management | From $158/mo (annual) |
| MoonTech | 50K+ MENA influencers, AI matching, pay-per-sale model, cultural sensitivity, fintech wallet | E-commerce brands in MENA seeking performance-based campaigns | Performance-based (custom) |
| HypeAuditor | 219M+ profiles, 95.5% fraud detection, AQS scoring, 35+ metrics, white-label reports | Data-driven teams prioritizing authenticity verification | From $299/mo |
| Upfluence | 9M+ verified profiles, Amazon Attribution, Live Capture, affiliate tracking, bulk payments | E-commerce brands, especially Amazon sellers | From ~$478/mo (annual only) |
| Modash | 350M+ profiles, Shopify integration, auto content tracking, Stories capture, flexible billing | Shopify brands wanting largest database + transparent pricing | $199/mo (annual) or $299/mo (monthly) |
| CreatorIQ | 15M+ indexed profiles, Creator Graph, 190-country payments, enterprise analytics, compliance tools | Large enterprises running global campaigns | From $35,000/yr (annual only) |
Before diving into the specific tools, it is important to understand why marketers are moving away from “all-in-one” generalists toward specialized CRMs. When evaluating your next platform, consider these three pillars:
Best for: E-commerce brands in the MENA region seeking performance-based campaigns
Founded in 2023 and headquartered in Dubai, MoonTech is the premier choice for brands targeting the Middle East and North Africa. Unlike global platforms that offer a “one-size-fits-all” approach, MoonTech is built with Arabic/English bilingual support and regional cultural nuances in mind.
Its standout feature is the performance-based pricing model. Rather than paying for “vanity metrics” like impressions, brands pay only for verified sales tracked through the platform.
Key features:
Pros:
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Pricing: Performance-based; custom quotes available via moontech.co.
Best for: Data-driven teams that prioritize fraud detection and audience authenticity
HypeAuditor began as a fraud detection tool, and that DNA remains its biggest strength. In an era where “engagement” can be bought, HypeAuditor uses AI to analyze 50+ behavioral patterns to identify fake followers with 95.5% accuracy.
Key features:
Pros:
Cons:
Pricing: Starts at $299/month (billed annually).
Best for: E-commerce brands needing deep integrations, especially Amazon sellers
Upfluence is a powerhouse for e-commerce, offering the only major native Amazon Attribution integration. This allows Amazon sellers to track exactly which influencer drove a specific sale on the marketplace – a “holy grail” feature for many brands.
Key features:
Pros:
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Pricing: Basic features from ~$478/month; full enterprise suite around $2,000/month.
Best for: Shopify brands wanting the largest creator database with flexible pricing
Modash boasts a database of 350 million+ profiles, making it nearly double the size of Influencity. It is specifically designed to help Shopify brands scale micro-influencer programs through automated product gifting and real-time revenue tracking.
Key features:
Pros:
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Pricing: $199/month (billed annually) or $299/month (monthly).
Best for: Large enterprises running global campaigns with substantial budgets
If you are managing a Fortune 500 budget, CreatorIQ is the “heavyweight” alternative. It is the platform of choice for Disney, Unilever, and Sephora. It focuses on the “Creator Graph,” an AI-driven infrastructure that handles high-complexity global compliance and payments.
Key features:
Pros:
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Pricing: Starts at $35,000/year; enterprise plans can exceed $200,000/year.
Final verdict: which Influencity alternative is right for you?
The “best” platform depends entirely on your regional focus and your tech stack:
As the industry shifts toward long-term partnerships – with 47% of experts now prioritizing relationship depth over one-off transactions – choosing a platform that supports a true CRM workflow is a competitive necessity – so choose wisely.
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