Why You Can’t Ignore Mobile Marketing

In the seven years between 2013 and 2019, worldwide mobile traffic increased by 222%. In the third quarter of 2020, traffic from mobile devices generated 50.81% of global Internet traffic, and mobile tech trends continued to skyrocket. From these stats, you can see that traffic originating from mobile devices is on the rise. For marketers as well as business owners, this means that it is necessary to make sure that people who access your website from their smartphone or tablet have the same experience as a person who is accessing your site from a laptop or desktop.

People Prefer To Shop Online

Online shopping has been around for several years. However, over the past year, it has gained popularity and has become the norm rather than the exception.

While the first generation of online shoppers would prefer accessing the eCommerce sites from their PCs, now people prefer to shop using their smartphone or tablet. They expect to be able to make their purchases via an app as this provides a seamless, mobile-friendly experience as opposed to having to access the shop’s desktop site.

The Mobile Device Is The New Shop Assistant

Consumers nowadays are informed and thoroughly research what they want to buy before they even set foot in a shop. Also, they will prefer to use their smartphones to assist them in making purchasing decisions instead of asking a shop assistant. In fact, studies reveal that 84% of in-store shoppers use their mobile devices when making a purchase.

With most shoppers having their mobile device at close range while in malls, this provides a great opportunity for other shops in the center to serve notifications to people’s phones based on their preferences and where they’ve shopped before.

People Want Easy Answers

When researching products and/or services that they want to purchase, people don’t want to have to work and want to find the easiest solution in the least amount of time. Taking out a smartphone from a handbag or pocket and quickly typing in a search query is simpler than going to a laptop, which is why this is the preferred method of looking for things that they need.

Mobile Marketing Trends For 2021

If you would like to succeed in mobile marketing in 2021, there are some trends that you can’t ignore.

Optimize Videos

For several years, video marketing has consistently been the most effective traffic source, especially on mobile devices. This year, it projected that over 75% of mobile traffic will come from videos so this is a good option to invest in.

Mobile Advertising

Mobile advertising is set to generate far more click-throughs than ‘normal’ digital advertising. This means that you should be putting together a budget for this in your overall marketing plan.

Invest In A Mobile App

As we mentioned earlier in this article, more and more people prefer to shop via their mobile devices and want apps to help them facilitate this process. They also use apps for just about everything, to watch movies and chat to friends via popular apps. If you have eCommerce as part of your sales strategy, you need to consider investing in an app seriously too.