Without a doubt, video production is getting cheaper these days, which makes it an affordable marketing tool even in the hands of small businesses. According to The State of Video Marketing in 2020 report by HubSpot, 92% of marketers who use video say that it’s an important part of their marketing strategy.
If you’re not going to broadcast your video ads across national channels, but use social media, such as YouTube, Vimeo, Facebook, Instagram, etc., to promote your products, it may be quite enough to have an Android smartphone with a decent camera, plus a few video editing apps to produce an engaging and appealing product review, or even a creative ad.
There are hundreds of amazing apps available for Android that you can download and use to create videos. In this article we’re going to give you an idea of what type of applications you may need when dealing with video files on your smartphone.
In particular, we’ll cover apps needed to edit your video, convert between different video file types (e.g. MP4, MOV, 3GP, etc.), store your recorded footage and repair video files if anything goes wrong.
So, if you’re ready to create some video clips that will help you promote your business, this list of Android applications is a great point to get started.
Most of the modern Android smartphones have in-built cameras which are capable of producing high-quality videos. However, your source footage needs to be edited before going live.
With the video editing software, you can cut out unwanted frames, merge different recordings into a continuous clip, add beautiful transition effects, fine-tune color tones, add texts and a logo over the video, and ultimately give your video enough polish to make it look professional.
Although most of the video editing apps for Android devices lack advanced features that you can find in desktop software, mobile apps have a low learning curve, meaning you can create killer, hassle-free videos on the fly.
Here are a couple of video editing apps we’d recommend you to start with:
Adobe Premiere Rush is a mobile version of the professional video editing software – Adobe Premiere Pro. It has enough features to fine-tune your video clips while you’re on the go, and then instantly share the clips from the app to social channels like YouTube, Facebook, and Instagram.
Adobe Premiere Rush allows you to trim your clips and add transitions, automatically color-correct, and then add music from the built-in library. There are also hundreds of video, image and animation templates available right in the app, or from the Adobe Stock. You can use the templates to enrich your footage and make it look professional.
Adobe Premiere Rush is easy to use across all your devices and can be linked with other Adobe software products, such as Premiere Pro, for example.
Overall, with the price tag starting at $9,99/month, we highly recommend Adobe Premiere Rush for editing videos on you Android device when you’re on the go.
FilmoraGo is a free video editing app designed for mobile devices. This app has a bare minimum of video editing features, yet allows you to produce great-looking and creative clips.
With FilmoraGo, you can trim, split, rotate, zoom, speed up, or slow down your video. It also allows you to seamlessly add sound effects and audio tracks sourced either from the app’s library, or from your own files. Of course, there are controls for adjusting brightness, contrast, saturation, temperature and applying pre-built filters. And with the library of stickers, overlays, preset intros, themes, transitions and animation effects, it’s easy to go creative with this app.
One thing that is often overlooked by beginner videographers is safety and security of their footage. No matter how advanced technologies these days are, there are always chances to lose your precious video due to some glitch, or an accident.
Mistakenly deleted clips, formatted memory cards and corrupted video files are just a few examples of how your recorded video may be lost.
Simple file backups will save your work most of the time. However, there are cases when the video file gets corrupted during the recording process. You may realize this when trying to open or edit the video – the file just won’t play.
If you’re recording video on your Android smartphone, it’s likely that the files are saved in either the MP4, or 3GP format. Now, there are video repair tools that can fix both 3GP and MP4 video files:
Restore.Media is a video recovery app that works online, meaning you can use it on your Android smartphone via a web-browser. Restore.Media allows you to repair corrupted 3GP, MP4, MOV and MXF files. It also has a video recovery algorithm optimized of Android devices.
We highly recommend that you add this tool to your bookmarks, so that when you get a damaged, unplayable video file, you know how to fix it. Also, there are lots of useful articles on the Restore.Media’s blog on how to prevent your video from being lost. For example, here is a detailed guide on repairing damaged 3GP files.
Generally, Android phones record video in the MP4 or 3GP format. 3GP is a video format that was specifically developed for fast streaming of the video content via 3G networks. MP4 is the most widely spread video format, thanks to its great compression/video quality ratio. If you’re recording video with some 3rd-pary apps, the output files can also be in the MOV or even MXF format.
Now, some of the social networks (e.g. YouTube, Vimeo, Facebook, Instagram, etc.) have certain restrictions when it comes to file formats. In particular, the MP4 format is the one that is supported by all of the mentioned platforms, while 3GP and MXF are likely to be rejected.
This is where you may need a video converter for your Android device.
Video Converter by VidSoftLab can convert for free virtually any video file to the MP4 format. It supports AVI, MP4, MKV, MOV, FLV, 3GP, and other video file types. What’s more, this tiny app allows you to merge, trim, cut, reverse, stabilize, crop and rotate the converted file and then upload it to a social network – all with just a few simple clicks.
No matter what your source video file format is, with this tiny app, you will be able to quickly re-encode it and upload to any social platform you want.
If you shoot video files on a regular basis, your smartphone will quickly run low on storage. Hence, you will need a place to store tons of your recorded footage. A great solution to this could be uploading your files to a cloud storage account.
Google Drive is a simple answer here. With the personal account you get 15 GB of storage for free. If you need more, there are the following options: 100GB of storage for $1.99, 200GB for $2.99, and 2TB for $9.99 per month.
So, these were the 5 applications we recommend when you record and edit videos for your business on Android. Armed with these apps, you will be able to make your clips stand out of the crowd and get it noticed by your potential customers.
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