WordPress Content Writing: 5 Important Skills for Promoting Your Business

WordPress content writers frequently engage in article writing, blog writing, and written material that is used on websites. Some WordPress content writers live a luxurious life filled with travel and relaxation while others struggle to make ends meet. 

The main difference between these two groups is that the first group possesses the necessary skills to make the content successful. If you aim to use WordPress to promote your business, here are five important skills you need to know.

Do your research

When you are producing content for a business, always research first. Your research should include understanding your target market, gathering information on your topic, and researching ideas. To ensure you research well enough, there are a number of steps you could take.

Once you know what your target audience wants and you have chosen a topic, research what others are saying about it. After this, start plotting your own ideas and write them down as they occur. 

It might be helpful to link other sources in your writing if readers want to find more information. This can also promote readers’ trust in the business.

Be careful with your topics

The topics that interest you might not interest your audience. Besides, some topics may not align with the business model. When choosing topics, ensure that your topic is something that will interest the reader. Engaging the reader can help improve visitor turnover, and can gain and keep customers.

Furthermore, make sure that the chosen topic aligns with the business’s ideology. If your content doesn’t align with the business image, you may run into trouble when promoting the business. Contradicting the business image can damage the public’s perception of the brand. This may result in losing customers or low visitor turnover.

Diversify

Diversification might be one of the most difficult aspects when you aim to improve business writing skills. Since content writers usually work alone, your unique writing style might be fixed and habitual. While diversifying your writing style might seem like a mountain of a task, it is essential when aiming to keep readers engaged.

An easy way to look at this is to consider certain authors. Some authors have a loyal following regardless of the books they produce. 

However, many followers might lose interest in the author when their writing becomes too formulaic and predictable. Diversifying your writing style is not to inconvenience you, but rather to maintain a loyal following.

Be accurate

When you are writing content, accuracy is essential. The content you produce under the business’s name has a direct effect on the public’s perception of the business. Writing inaccurate or deliberately false content could result in customers or potential customers losing trust in the business or brand.

When choosing topics and sources, content writers need to ensure that they are reliable. Choosing biased sources that push a particular agenda might feel like a great way to promote a particular idea, but can lead to inaccuracies and misleading information. 

While some readers might find no problems with being misled, others may find it offensive and you could lose customers this way. 

The best way out is to rely on professional essay makers, writers and article writers from study clerk. The platform provides you with great writers at very affordable rates who can provide you high-quality work in a quick time.

Proofread

The final step, before publishing the content you have written, is proofreading. While this may seem obvious, it is possible you are doing it the wrong way. When you proofread, you are likely doing so under the impression that your writing contains little to no flaws.

If you can’t get someone else to proofread your work, it might be essential to step away for a bit before checking your own work. Giving your mind a break and focusing on another task for a while can help you see your writing with new eyes. While you don’t want to be overly self-critical, it is important to remember mistakes creep in when you least expect them.

Conclusion

Promoting the business goes beyond publishing adverts. Improving your business content writing is a good way to promote your business. Making sure the content aligns with the interests of the target audience while also promoting a positive business image are important for maintaining loyal customers.

When producing content, make sure it is accurate and correct. While the business may take an alternative stance on a topic, it is important to provide customers with accurate information.

6 B2B Lead Generation Ideas to Use in 2020

Lead generation is a necessary evil for every B2B company. To sell your products or services, you have to have customers who are both willing and able to buy from you. In 2020, your company faces new challenges in finding and generating leads. The biggest issue in the way is attention scarcity. 

The Problem of Lead Attention 

People have a limited attention span. Once you introduce technology into the equation, that attention span goes down even more. Paralleling the growth of the internet is the growth of distraction. Even before the internet popped up and made it more difficult for us to focus on a single message, getting lead attention was difficult. Today, that challenge is even harder as you compete with those in your own industry and outside attention grabbers. 

For B2B companies, finding leads isn’t always the hard part anymore. Attracting and holding their attention is the difficult job you face right now. 

#1 Be Easy to Find 

Many customers in B2B sectors are actively seeking out and finding the companies they want to work with. Meaning, they’re reaching out to you. Make it extremely simple for them to find you. If you want to be easy to find, you have to have an active, visible presence in the places they’ll be searching. 

The most obvious place to start is search engine optimization (SEO). If you’re not already doing this, you should begin in earnest as soon as possible. When SEO is done well, it can help you appear closer to the top on the front page of Google search results pages. Being anywhere but the first page means you’re basically invisible to people searching, since most people never click past page one. 

Once you’ve gotten an SEO plan underway, work on building up your presence elsewhere in places that may be relevant for your industry. This means select social media networks, local business directories, and other places. Depending on your industry, the places you need to be present will vary. 

#2 Create Circular Pathways 

This applies more to customers or leads who are already within your field of view, but it’s useful all the same. From every interaction, there should be a clear path forward as to where they can or should go next. A simple way to do this is to put soft calls to actions (CTAs) everywhere, with a quick pathway to get there. 

What this looks like in practice is a blog post that offers further related reading, a “thank you” page that shows suggestions of other purchases or registrations they could make, or webpages that link to each other to help viewers get around to the information they need more easily. All of these are examples of making it easy for people to stay in your system and consumer more of your content or take more actions on your platforms, which helps you make the sale. 

#3 Content Breakdowns 

Often, research companies and government organizations release largescale data reports and dump huge quantities of information at once. These reports are usually non-contextual and are just releasing the facts from their studies. Provide value to your market by summarizing the impact of the information in your specific industry. Add context to the information and show how it affects your industry, what it means for the industry, and what people should do about it.

This is a wonderful way to add value to your customers without you having to go and do the research on your own. It’s likely to bring in new leads through search engine marketing, or as a lead magnet for an email list subscription or other opt-in request. A piece of content like this can be long and in-depth or short and to-the-point, depending on what your strategy is and how you plan to use the content. 

#4 Collaborative Content 

Working together with related, non-competing brands or other companies in the same industry is a great way to expand your reach without boosting your competition. Partnering with complementary companies is a great way to create a win-win scenario for both parties, since you can do something to help them interact with your audience while they introduce you to theirs. 

This can come in the form of collaborative content that’s written or produced together, co-sponsored events, affiliate programs, or similar alternatives. Your options are only as limited as your imagination! Find what works best to tap into a complementary company’s audience to grow your own reach and collect more leads. 

#5 Live Webinars 

Webinars give you the unique opportunity to provide value in a way that still feels limited and exclusive. Unless a person participates at the right time, they can’t access the content from the webinar, making it a good tool for building a personal connection with individuals. Even if you host the same webinar at different times, it still feels individual to the participants, since they have to register for a time slot and show up at the right moment. 

The two main things to get right with hosting webinars is you have to offer significant value to participants, and you have to tell people ahead of time what they can expect to gain from the session. If you get these two things right and put in the work to market it, webinars are a great way to introduce people to your brand and start the relationship off on the right foot. 

#6 Provide Hands-On Service 

In the increasing hands-off, automated world of business today, a bit of direct conversation goes a long way in providing a superior customer experience. Whenever possible, escalate customers to a direct communication channel like a phone call through various office phone systems, an in-person meeting, etc. Certain email marketing tools and CRM software can be helpful here. When you can escalate the conversation, you’re getting one step closer to the person each time, building rapport and allowing for more in-depth conversations about your products, services, and other concerns. 

Today, most customers already know a little bit about you when they contact you. It’s likely that if they’re reaching out, they’re looking for more than just the written statements online. Make sure you’re giving them an avenue to have a closer connection with you without them having to struggle to get in touch. By you offering to talk or meet in person, you’re making yourself easily accessible and increasing the chances of creating connections that result in a great impression of your brand. 

Lead generation is an ever-evolving art form. Trying new things can help you stay ahead of your competitors to reach and attract leads before they do. Find which of these and other strategies work best for your company as you move forward into 2020. 

7 Tips on Keeping Your Mailing List Optimized

Maintaining a mailing list is a great way to maintain a loyal audience base. Your subscribers are most likely your customers and those who are genuinely interested in your content, which means you can expect a higher engagement rate with the content you deliver to them.

Keeping your content optimized, however, is not enough. You still need to make sure that the mailing list itself is highly optimized. This means doing some cleaning, regularly maintaining the list, and performing other routine tasks. These top 10 tips will help you cover the essentials with ease.

1. Start Small

There is no way to build a mailing list overnight. When you try to do that, you will end up with a list of recipients that aren’t really interested or engaged. Why send your content to hundreds of people that aren’t really interested?

Always start with a small list and pay attention to how it grows. When you see a spike, find the source of traffic and make sure that the list stays relevant. You don’t have to remove people from the list, but you have to be mindful of sudden spikes that are the result of blackhat tactics.

2. Regular Cleaning

When you do spot anomalies in your list, be prepared to do some cleaning. The best newsletter software can actually automate this for you. What it will do is scan the list for bad email addresses – usually the ones that return error messages when you try to reach them.

At the same time, the newsletter software will also help you identify recipients that don’t really open your emails. When you see passive recipients, you can actually remove them from the list – or separate them into their own group – to keep the main list optimized.

3. Group Better

Speaking of grouping, grouping your recipients based on their interests, the content that they responded to the most, and other common metrics is a good idea. You can refine your newsletter content to be more relevant and targeted this way.

Of course, grouping is also a lengthy process. You can run a series of A/B tests to identify users with certain preferences. Since you can now test before delivery, you can optimize the content of the A/B testing itself and save a lot of time in the process.

4. Mind the Design

The best newsletter software comes equipped with tools to help you design your next newsletter. These tools, including a WYSIWYG editor, are invaluable. However, over-designing your newsletter will have a negative impact on your recipients.

Once again, grouping is the best way to keep the list optimized. You can use lighter designs for certain audience segments, and more visually appealing ones for users who prefer them. If you are not sure, play with the design of your newsletter and gather some insights.

5. Synchronize

Another thing to do with your mailing list is data synchronization. This is particularly handy when you also use other business solutions such as a CRM or an e-commerce platform. Rather than manually move user emails between platforms, two-way sync is much simpler.

Two-way sync allows you to keep your mailing list up to date. However, you still need to have the permission of users before sending them emails, so make sure you also integrate an opt-in checkbox to the business solutions you use to filter potential subscribers.

6. Use a Reliable SMTP

A reliable SMTP server is everything; the success of your mailing list depends highly on whether your emails are received or if they go straight to the spam folder. The same is true for transactional emails. You want an SMTP server with enough credibility and one that is highly reliable.

Bulk email servers are specifically designed and configured to handle the delivery of mass emails. This is why working with a reliable email marketing service provider is always the best way to go; they already have their server preconfigured for success.

7. Watch Out for Cost

Here’s why keeping an unhealthy mailing list is not recommended: you will end up paying more for dormant recipients. Most email marketing tools charge you based on the number of recipients and how many emails you send every month. Not properly cleaning your list is a costly mistake.

You want your mailing list to have a healthy return on investment (ROI). You can use cost as one of the indicators when doing regular reviews of your list. If you think the cost is too high for the return it produces, you know you need to take a closer look at the list itself.

These are seven tips that you can apply immediately. Most email marketing tools provide features that make completing the necessary maintenance tasks and keeping your list optimised easy. With these tips in mind, maintaining a healthy mailing list will not be a problem.

Ten Tips for Adapting your Business Website to Mobile Devices

It might be hard sometimes to get the right vision on all these online features, especially when it comes to adapting your website to modern trends. That is when eWeb comes in handy. In spite of you being a beginner or an advanced user, you have to keep an eye on new things to be competitive on the market. eWeb provides you with the TOP solutions on how to create your own website and optimize it for your mobile users.

Mobile Internet

Mobile internet usage for the first time went over the computer internet in 2016. People now are shifting more towards mobile screens for internet purposes. With the rise in the use of the mobile web, it is also essential for the webmasters to have a shift in their priorities. The following ten elements are necessary for you to make sure that the mobile version of your website is performing optimally.

1. Make your website more responsive

The site must be responsive and contain all the necessary informati

2. Make your information easily available

The information present on the website must be easy to find on the web screen. If the data is not easy to find, this brutally affects the response rat

3. Throw out Flash

It is essential to know that Flash is now out of equations. Android and iOS do not support flash now.

4. Turn Autocorrect on for Forms

It must be made sure that there are no spelling mistakes in the content of the website, and every link is alive.

5. Large Buttons

The press button must be large enough so that it is easily pressed on the mobile screens. Otherwise, this creates a sense of irritation when the press buttons are not large enough. 

6. Compress images

The resolution of mobile phones is smaller than that of PCs. Hence, you need to compress your images. 

7. Larger font size

The content of the website must be easily readable for the users. For this, you need to go for larger font sizes.

8. Allowance for Desktop view

There may be some users who prefer a desktop view even on mobile phones. For such users, you must incorporate the option of desktop view as well in the website you are creating.

9. Making Viewport Meta Tag a part of the website

The Viewport Meta Tag can be used to significantly enhance the outlook of your website. Including this aspect can prove to be helpful for the interactivity level of your website.

10. Mobile testing

Mobile testing is an easy way to ensure that the visitors of your website are getting the experience you want them to have. 

The mobile phone version of any website is essential to increase the number of visitors one may get. However, several complications may come as a part of it. By using the services of platforms like eWeb, you can significantly enhance the overall quality level of mobile phone websites.

5 Brilliant Ways to Use Technology to Boost Workplace Productivity

According to the recent survey conducted by the Bureau of Labor Statistics, workplace productivity is constantly declining since 2007. As modern-day smartphones become increasingly popular, entrepreneurs are wondering if today’s technology can actually help or hinder employees to become more productive. From applying for quick business loans to organizing team building activities, employers are doing everything they can to improve productivity.

Many employers believe that banning technology can improve focus and boost productivity. However, they fail to realize that the right technology can simplify and streamline tasks. Here are five different ways you can use technology to boost workplace productivity.

1.    Cloud-Based Management Software

Cloud-Based management software enables you to access all your projects, assets, and milestones anytime, anywhere. Since all the important documents are easily accessible, the convenience can significantly improve team performance and boost your company’s competitive advantage. In fact, most (if not all) companies run 79% of their workloads in cloud-based software.

With that said, regardless of the size of your business or the industry you belong to, great cloud-based management software can greatly enhance your team’s productivity.

2.    Online Meetings

Providing an avenue for online meetings is one of the best tools created for small businesses. While teleconferencing isn’t new, today’s virtual meeting tools have advanced capabilities that can result in improved productivity. While it’s beneficial to physically meet occasionally, virtual meetings are more flexible, especially if some of your employees live in different states or countries.

By holding your meetings online, you won’t have to deal with traffic, you can record the meetings, and you can host a meeting anytime, anywhere. There are different tools you can choose from, such as Zoom. This app allows you to share documents while the meeting is going on. Other virtual meeting applications are Facetime, Skype, and Zoho. The best type of software depends on your business’ needs and preferences. Make sure to find one that works well for your business.

3.    Communication Software

Aside from your regular meetings, constant and effective communication is critical for team productivity. However, some companies are hesitant to invest time and money into communication software. Studies show that companies with approximately 100 employees waste an average of $420,000 annually just because of miscommunication.

Thanks to technological advancement, there are many advance communication solutions for businesses in all shapes and sizes. There are team messaging apps, video calling apps, and other communication-centric software that can significantly improve internal communication and in turn, increase team productivity. Some of the messaging apps most companies use are Slack, Workplace by Facebook, Zinc, and Crew. Most of the communication apps in the market offer more than just messaging, so make sure to look for one that’s suitable for you.

4.    Time-Tracking Software

One of the best ways to measure improvements in productivity is through using a time-tracking device. Before you can increase your productivity, you need to analyze your work clock. What distracts you the most during work hours? What time of day are you most productive? How much time do you waste on said distractions? How can you contribute to your company’s progress? By using time-tracking tools like Toggl, Hubstaff, Tick, and Time Doctor, you can make the most out of your working hours and become more productive.

5.    Total Automation

Change is uncomfortable; but if you’re still using pen and paper while everybody else is going online, you might want to reconsider. Going online or automating your workplace not only improves company performance, but it also helps your employees with their daily repetitive tasks. You can automate different types of business operations, such as task management, email management, and more. This frees up time for your employees, allowing them to focus on more important tasks.

For example, you can automate time tracking so you’d know how your employees spend their time while working. Additionally, you can streamline certain tasks like social media posting, email replies, and other manual tasks.

Boost Productivity in the Workplace with the Help of Quick Business Loans

With the right technology, you’ll be able to maximize workplace productivity and set your business up for success. Think of these tools as an investment for your company. Most of these applications don’t require a huge investment, but if you’re in need of additional working capital to try out different apps, you can apply for a quick business loan.

Aside from improving productivity, the funds from small business loans can be used for almost any other business purpose.

Easy Way to Remove Photo Background for Social Media Posts

Today, a wide range of photo editing tools are available online that have made background removal easier for everyone. Background removal is a common concern for most people handling photo projects. Background removal is a type of photo editing. There can be various reasons why you need to remove the background of a photo. Maybe you need a blur or plain background for a logo or a product photo, or you may want to cut out the subject of an image, or the image background might not be appropriate for a social media post. Whatever the reason may be, you should have an efficient tool that enables you to remove the photo background on the go.

This post elaborates on inPixio’s Remove Background Tool, which allows you to erase the background for free. It is available online and has gained popularity since its release last year because it is time-saving and easy to use. It enables you to remove image backgrounds in just a few clicks.

How to Use inPixio

The best thing about this background tool is that it is totally a web-based application, and you don’t need to install it on your device. The interface is simple, self-explanatory, and easy to navigate. No need to sign up for using this online application. Follow this three-step guide to achieve a perfect background edit.

1. Select an Image:

This online photo editing tool provides a few options for importing a photo for background removal. You can browse files from your computer or phone to upload the image, enter an image URL, or drag and drop an image. You can also import additional images at the editing stage in this Remove Background tool. This way, you can edit multiple photos at the same time.

2. Remove the Background:

The process to erase the background is very simple in inPixio. You can use the markers to mark the areas you want to keep and erase. Use the red brush to mark the area that you wish to erase. Use the green brush to highlight the area that you want to keep. Finally, click the “apply” button to get your desired result. If you have highlighted the wrong area while editing, use the erase tool to correct your markings. A useful tip here is to zoom the image to mark the areas precisely. The slider enables you to amend the feathering around the image.

3. Download the Image:

Keep marking the image until you achieve a perfect cutout. Once you are done and satisfied with the result, click the “Save my photo” button to download your edited photo in .jpg format.

Photos that Work Best with Background Erasers:

There is a huge variety of photos that can be edited with this background removing tool. Try to select the images having contrasting colors of the background and the image subject. This makes it easier for this application to do the background erasing job, and you won’t have to put much effort into the editing process. Many eBay and Amazon merchants use this app to create product images. This application is also useful for web developers and product marketers for editing various images for marketing.

Bottom Line

Most photo editing tools are expensive to buy and difficult to use. Background removal is a basic editing task that can be best done using a free and simple tool like inPixio. Therefore, inPixio Background Remove is a simple tool, yet it delivers quality results. This application gives you control over what you want to remove and keep, enabling you to cut out the background with the help of markers precisely.

Health Tips for Mobile Professionals

From ‘tech neck’ to ‘texter’s thumb,’ to carpal tunnel and eye strain, injuries incurred while on our devices are on the rise. With the pervasiveness of devices dominating our daily lives and careers, today’s work-related injuries often look a lot different than they did in the past. However, tech-related injuries are no less serious than any other type of repetitive stress injury. The good news is that there are a host of products to protect your vulnerable joints and digits as you spend your day interfacing across multiple devices. From wrist braces to finger covers, there is no shortage of healthcare supplies designed to help us stay in the game.

The best method of avoiding a tech injury is, of course, prevention. While that can be difficult in the digital age, keep in mind that easy exercises such as standing, stretching, and taking regular breaks are powerful protectors against strain. Another quick fix is to adjust the brightness of your screens to a level that’s easy on the eyes. If your body is still feeling taxed despite your best efforts, it’s a good idea to seek professional advice with your healthcare provider.

In addition to tech injuries, you should also be mindful of any injuries that are exposed to tech. Minor injuries as simple as paper cuts or splinters should be treated immediately and protected from contact with keyboards and smart screens, which have the unfortunate reputation of being among the least sanitary daily items that we come into contact with. A fast bit of first aid on any open wound likely to touch a keyboard or touch screen will save you from exposure to a world of nasty bacteria. It is also advisable to sanitize all devices that you come into contact with

Best Translation Apps for Small Business Travelers

Translation is that the transfer of knowledge from one language to another. Human translation is the correspondence of a message from a source language to an end language, performed by a medium proficient in the two tongues; giving it that human touch.

How does it work?

Things being what they are, what does an interpreter do? An expert interpreter peruses and comprehends both the source and target dialects of a translation. Yet, more significantly, a capable interpreter conveys social ideas, not simply composed words. An interpreter changes over both the words and the significance of a message, utilizing exact punctuation and linguistic structure, into whatever target-language(s) you require.

Phone Apps for small Business

To expand business potential, some need to conquer the boundaries of language. In case you’re going for business, interpretation applications are turning into a well known approach to impart. Consider these applications and pick the best ones to assist you with conveying the desired information:

  • Waygo Translator
  • The iVoice Translator Pro
  • Quest Visual’s Word Lens App
  • Google Translate
  • iStone Travel

Small Business Productivity

Translation services give a chance to express what is on your mind to a global crowd. Also, with human translation services, you can step up your worldwide reach in manners your business has never experienced. Human interpreters read something other than the words on the page. Human interpreters get aim, manner of speaking, and need. We accept that each correspondence originates from the heart: the core of a human; the core of a business. We additionally accept that human controlled translations are the best way to keep up that heart in every translation.

Running in corresponding with the expanding interest for translation services and the accessibility of particular ICT for interpreters, different authoritative advancements have had, and are in fact proceeding to have, a significant effect on the translation services division. For instance, numerous in-house translation divisions have shut as enormous business associations have thought that it was important to scale back and center around center capabilities so as to decrease costs (Fraser and Gold, 2000, p. 3; Locke, 2005, p. 19). Because of this divestment, associations presently will in general re-appropriate more translation assignments to independent interpreters. Open part associations have received a comparative approach and now will in general depend on the services of specialists, related to a center collection of in-house interpreters. Because of these improvements, a considerable extent of interpreters, in the UK and somewhere else, presently take a shot at an independent premise (Holland et al., 2004, p. 254; Locke, 2005, p. 19).

Translation Company

Inside the language services industry, the expressions “company” and “organization” are regularly utilized reciprocally. Along these lines, a company that gives translation services to other companies may be alluded to by its customers and contractual workers as either a “translation company” or a “translation office”. In certain unique circumstances, in any case, the expression “organization” has certain derisive meanings. At the point when independent interpreters get together and talk about the general benefits of working for direct customers rather than “offices”, the view is here and there communicated that organizations find a good pace huge lump of the cash paid out by the customer, regardless of increasing the value of the completed item.

The suggestion is that the office has no in-house capacities that are legitimately applicable to keeping up or improving the quality and precision of the translation (for example no in-house translation, checking or altering ability), and is along these lines simply exchanging on its entrance to gifted specialists.

A further ramifications is that such offices do not have a top to bottom comprehension of the complexities of the translation procedure and are probably going to compromise (for instance, by holding back on the checking or altering forms) so as to amplify income.

This likely could be a legitimate analysis of certain organizations. In any case, there are various other language service suppliers (Honyaku Plus included) whose staff remembers full-time for house interpreters who complete a critical extent of the translation extends that the company embraces for its customers. This sort of company will probably still redistribute some division of the work that it does to consultants—either in light of the fact that its in-house interpreters are completely involved or on the grounds that the current task requires an interpreter with a specific specialization. Given this certain differentiation between the two words, we at Honyaku Plus consistently like to be portrayed as a “translation company” as opposed to a “translation organization”, as we do utilize in-house interpreters and take huge consideration in guaranteeing that the work which we convey has been altogether checked and altered.

Site Translation

Site translation is otherwise called “Site Globalization”. So as to really “make an interpretation of” a site into different dialects you may require both Internationalization (I18n) and Localization (L10n) services.

The Best Translation Apps and Localization Services for Your Business

Connecting personally relevant information to people in an easy way is key to success in business. But the pursuit of information connectivity can hit a wall when it reaches language barriers. Happily, the latest generation of translation apps bridges the gaps which previously separated businesses from worldwide customers. We’ll consider how you can use an online language translator — software app, bot or online translation services — to increase connections and improve communications with global audiences.

Globalizing your customer communications with professional translation services

Globalization is a megatrend that has transformed our world. The physical borders that previously separated us have been replaced with cloud communications and devices which connect us with everyone else. One main barrier remains language. And even here, thanks to the latest batch of apps, the walls are tumbling down.

Who can provide translation services? If you have the budget, it makes sense to turn to a translation agency that can provide an expert human translation. But for those businesses that want to save money and cut some corners, we’ll outline cost-saving alternatives to certified translation services.  The economic benefits are already built-in: the cost of localizing content is a fraction of the expense to create new, original content. Reach a new country or region that expands your market and your revenues. So it’s an investment with potentially rapid payoffs.

Localization services go beyond mere translation. They involve the adaptation of measurement units and currency to the target location. They sometimes require changing dates and number formats. And, ideally, they involve knowing something about the cultural preferences of your target market, adapting language and graphics accordingly. Localization also involves many technical adaptations to get your website and software localized, but that goes beyond the scope of this post. We’ll focus on the top translation apps, both for mobile devices and on the desktop, hitting the leading business translators among them and identifying the best features of each.

Translation apps to close language gaps

What are the best translation apps? There’s no one best translation app that does everything better than all others.

  • The most common language service that businesses require is document translation. What is the best app to translate English to Spanish documents? It should come as no surprise that Google Translate is the winner. Whether you translate English to Spanish or Spanish to English, choose between copy and paste or choose document mode to produce a translated document. The interface is fast and easy, on desktop and mobile devices.
  • Another common business usage for translation apps is one-to-many speech translation. This is useful when you have a conference call and not all audience members understand the language of the speaker. Here Microsoft Translator really shines. Each member of the audience is given a unique code that embeds their linguistic preference. The speaker’s speech is automatically translated into the preferred language in real-time, just like a simultaneous human interpreter.
  • Google Translate is good at one-to-one voice translation. A voice-to-text algorithm translates your words as you speak. Press another button and the app voice-translates into the language of your interlocutor. It takes a few rounds for both sides to get comfortable with the back and forth in a business or traveling context, but the process soon becomes natural and fluent.
  • Another feature of value is camera translation. Several translation apps have this capability. Point your phone camera at a foreign language menu or sign or marketing brochure and a translation in your preferred language overlays the original text. It’s an implementation of augmented reality. It’s of great use when dealing with unfamiliar texts while on the go, for ordering at restaurants or making sense of images online or in the physical world. Both Microsoft Translator and Google Translate have this feature: judge for yourself which is the more intuitive.

Some apps perform better in some languages than others. While Google and Microsoft do well in Western languages, try Baidu or Gengo for Asian languages, especially Chinese.

Working with freelance translation services to finish the job

Mobile apps can take you a long way, but in terms of translation quality, they still cannot match a quality human translator. You’ll want one of those on your side if you’re producing translated materials for publication. There the cost of an embarrassing mistake is too high to trust only machine translation. Find a translator specializing in the language pair, direction, and who knows your target industry (Software in Spanish, for example) on freelance marketplaces like Upwork or Freelancer.com.

Just sign up there as a client and briefly describe your project. You’ll likely get a flood of applicants. Compare their profiles, rating, rates, and reviews. A freelance translator – and you should insist on a mother-tongue speaker of your target language — will certainly cost less than an agency. how much do translation services cost? The range is wide, from $0.01 to $0.20 per word. Bear in mind, too, that you will need to invest personal time in selecting and managing your resources. Time is money. Freelancers can be a cost-effective investment if you wisely. Often it makes sense to do most of the work by machine translation, using your freelancer as a proofreader and auditor, or as a watchdog on an agency. This should give you a level of quality control and keep you safe from embarrassment

When translation and localization online services are needed

While our focus here is on budget translation solutions, there are times when you will want to pay a premium to have a translation company or localization agency to assist you. This is the case if you want to create a multilingual website, mobile app, or any other software. There are also ways to integrate automatic processes to expedite localization, and there are dedicated software apps for this. But this kind of project requires technical expertise beyond what most business people, or freelancers, possess. For these more complex projects, email a few translation and localization companies to get a free quote and some free strategic advice to get started. You can always leverage machine translation after a localization/globalization framework is in place.

For now, at least, you have some starting points for getting “found in translation”. Good luck on the fast track to going global!

Streamlining a Small Business: 3 Effective Tips for Leaner, Better Management

There is actually quite a bit of understandable confusion regarding what defines the broad term “small business.” Technically, it could essentially mean anything from a two-man company that handles the local need for handyman work, to small scale production facilities with complicated processes at every step.

What we are going to discuss here will mostly be targeted towards small businesses with a decent workforce and at least some scale. However, some of the lean management tips will be applicable to any small business owner, even if they are the sole proprietor and employee of their company right now.

Decide on a Lean Management Strategy and Commit to It

There is no shortage of lean methods these days, as a combination of modern software tools and ancient wisdom has apparently come together in the best way possible. However, the important part is to find a lean strategy that would be the best suited for your business, and stick to it, instead of trying out too many principles at once.

Let’s for example, take hoshin planning, or what is actually known as hoshin kanri. Hoshin planning is a lean management technique based on two primary ideas:

  1. Finding and confirming the right direction
  2. Managing that direction with maximum efficiency

As one might guess, hoshin planning is introduced and implemented on an administrative level, meant for people with executive decision-making power. The many steps of hoshin kanri can be divided into the following broad categories:

  • Determining and finalizing an organization’s vision & direction
  • Setting small goals for breaking down the process effectively
  • Setting down, deploying and implementing yearly objectives
  • Monthly reviews and annual reviews.

If you want to know more, take a look at this guide for hoshin planning by Kanbanize, which provides a comprehensive introduction and step-by-step guidance for implementing the seven steps of hoshin kanri successfully. In fact, Kanbanize takes it one step further by mapping the metrics of hoshin kanri on a Kanban board, simplifying and visualizing the entire lean strategy.

Task Automation

Automation is actually not a new concept, because it has been around for decades now, but thanks to the recent improvements in machine learning, the usefulness of automation in lean management has now become more valid than ever before.

Although the exact details of automation tools applicable and useful in streamlining the processes in your business will vary in accordance with the concerned industry, take a look at the list below to take note of the most useful utilizations of automation for lean production and management:

  • Automatic lead generation and client assignment
  • Sales pipeline updates and management
  • Sales & client management, follow-ups and service
  • Payroll management, automatic vendor payments and payment reminders
  • Help your accountant with automation tools developed for accountancy
  • Introduction of advanced robotics in manufacturing, automated by AI
  • Automated delivery route optimization via AI-assisted GPS with real time updates
  • Minimizing the need for data entry via the use of portable barcode scanners
  • Minimizing general data entry work such as form filling as much as possible with automated processes

The principle idea behind any lean management principle is to shed unnecessary steps, processes and measures from the business to boost productivity and profits.

The principle of automation is also quite similar, as it aims to minimize human effort and error, replacing it with mechanized efficiency, accuracy and productive capacity, wherever possible. This is the reason why automation and lean are so closely linked with each other, and in this modern age of business, they are often indistinguishable and mutually inclusive for streamlining production and administration.

Simplify Everything

Businesses often make the mistake of thinking that streamlining is a complicated affair, but in truth, it’s actually quite the opposite. It may seem overly complicated in the beginning, but the end goal of every step involved in streamlining a business is simplification. To implement the same in your own business with efficiency, consider the following few tips:

  • Outsource, instead of increasing the number of people under your direct payroll
  • Hire temps to handle seasonal rushes or particularly big orders/projects
  • Keep the list of services & tools you use concise by only keeping the ones necessary
  • Pay bills on time and according to your financial settings
  • Pay the smaller bills as soon as possible
  • Set aside tax money after every payment
  • Only have meetings in person when necessary, and keep them short
  • Trim down the chain of command by removing unnecessary authentication requirements

With fewer processes to handle, the business automatically becomes more productive, streamlined and profitable, which is exactly what lean manufacturing and management is all about. The steps need not all be implemented at once of course, but initiation is still important. Take your time, but get started as soon as possible. The leaner your company becomes, the easier it will be for the establishment to grow sustainably